Automotive Windshield Market

Development of wiper-less & heated windshields is driving the market growth

The automotive industry is a hotbed of innovation and technological advancements. A car windshield serves several benefits, such as preventing foreign particles from entering the vehicle, protecting the driver during accidents, and ensuring maximum visibility for the occupants. However, technology has pushed these traditional boundaries much more than just a protective barrier. Many cars like Jaguar, Mercedes, and Land Rover have introduced heated windshields.

These windshields can defrost & defog on their own, making them ideal for people in extreme winter areas. These windshields do not require wipers to clean the glass, as they can slide off any moisture that comes with the surface. Thus, several driving trends in the advancement of windshields have led to remarkable market CAGR growth in the automotive windshield industry.

Additionally, the rise in the production & sales of passenger cars, high demand in the aftermarket, increase in disposable income of the middle-class population& technological innovations drive the automotive windshield market. However, high cost & lack of awareness of smart windshields and price fluctuations of raw materials restrain the growth of the automotive windshield market.

On the contrary, an increase in the usage of solar reflective glazing for windshields, the use of electrochromic glass, and the development of wiper-less & heated windshields boost the Automotive Windshield market revenue.

The Global Automotive Windshield Market Industry is poised for substantial growth, with projections indicating a market size of 34.8 USD Billion by 2035. This growth is underpinned by various factors, including increasing vehicle production, technological advancements, and rising consumer awareness regarding safety. The anticipated CAGR of 6.5% from 2025 to 2035 suggests a robust expansion trajectory. This growth presents opportunities for manufacturers to innovate and diversify their product offerings, catering to the evolving needs of the automotive market.

The Global Automotive Windshield Market Industry is experiencing growth due to the rising production of vehicles worldwide. In 2024, the market is projected to reach 17.4 USD Billion, driven by the increasing demand for personal and commercial vehicles. Countries such as China and India are leading in vehicle manufacturing, contributing significantly to this growth. As automotive manufacturers ramp up production to meet consumer demand, the need for high-quality windshields becomes paramount. This trend indicates a robust market for automotive windshields, as manufacturers seek to enhance vehicle safety and aesthetics.

The expansion of aftermarket services is contributing to the growth of the Global Automotive Windshield Market Industry. As vehicles age, the need for windshield replacements and repairs becomes more prevalent. This trend is particularly notable in regions with a high density of older vehicles. The aftermarket sector is expected to grow alongside the increasing vehicle population, providing opportunities for windshield manufacturers and service providers. This growth is likely to be supported by advancements in repair technologies, which enhance the efficiency and effectiveness of windshield replacement services.

There is a heightened awareness of vehicle safety among consumers, which is significantly influencing the Global Automotive Windshield Market Industry. As safety regulations become more stringent, manufacturers are compelled to incorporate advanced safety features into windshields. This includes features such as integrated sensors for driver assistance systems. The increasing emphasis on safety is likely to drive the demand for high-quality windshields that meet regulatory standards. Consequently, this trend is expected to contribute to the market's growth, as consumers prioritize safety in their purchasing decisions.

The shift towards electric vehicles (EVs) is emerging as a key driver for the Global Automotive Windshield Market Industry. As the automotive industry transitions to more sustainable options, the demand for specialized windshields that cater to EV designs is increasing. These vehicles often require lightweight and aerodynamic windshields to enhance efficiency. The market is projected to grow at a CAGR of 6.5% from 2025 to 2035, reflecting the increasing integration of advanced materials in EV manufacturing. This trend indicates a significant opportunity for windshield manufacturers to innovate and adapt to the evolving automotive landscape.

Technological innovations are reshaping the Global Automotive Windshield Market Industry, with advancements in materials and manufacturing processes. The introduction of laminated glass and advanced polymers enhances the durability and safety of windshields. These innovations not only improve visibility but also contribute to the overall structural integrity of vehicles. As manufacturers adopt these technologies, the market is likely to witness an increase in demand for high-performance windshields. This trend is expected to play a crucial role in the market's growth trajectory, particularly as consumer preferences shift towards safer and more efficient vehicles.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Automotive Windshield Market area will dominate this market; this growth can be attributed to the improving socio-economic conditions in emerging this Region. Moreover, China’s Automotive Windshield market held the largest market share, and the Indian Automotive Windshield market was the fastest-growing market in the Asia-Pacific region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Automotive Windshield Market Share By Region 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe's Automotive Windshield market accounts for the second-largest market share due to the growing demand for enhanced safety and comfort. Further, the German Automotive Windshield market held the largest market share, and the UK Automotive Windshield market was the fastest-growing market in the European Region.

North America is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing environmental concerns and rising demand for passenger vehicles.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Automotive Windshield market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The automotive windshield industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global Automotive Windshield industry to benefit clients and increase the market sector. In recent years, the Automotive Windshield industry has offered some of the most significant advantages to the automotive industry.

Major players in the Automotive Windshield market, including Asahi Glass (Japan), Saint-Gobain (France), Xinyi Glass (China), Fuyao Glass Industry (China), Nippon Sheet Glass (Japan), Vitro (Mexico), Dura Automotive (U.S.), Sisecam Group (Turkey), Magna International (Canada), Guardian Industries (U.S.), PPG Industries (U.S.), Shenzhen Benson Automobile (China), and others, are attempting to increase market demand by investing in research and development operations.

AGC Inc., formerly Asahi Glass Co., Ltd.', is a Japanese global glass manufacturing company headquartered in Tokyo. It is the largest glass company in the world and one of the core Mitsubishi companies. The company is listed on the Tokyo Stock Exchange and constituent of the TOPIX and Nikkei 225 stock indices. AGC Inc. improved its Infoverre Paper-like Screen Series, ultra-thin glass signage that applies AGC's glass processing technology to OLEDs. The signage finds its application in buses, trains, and commercial vehicles.

Webasto SE is based in Stockdorf, Germany, making sunroofs, electric-car chargers, and air-conditioning systems. Holger Engelmann is the CEO of the company.Webasto demonstrated its roof sensor module, which has sensors, cameras, and related features that leverages Lidar technology in a visually appealing way.