Batter & Breader Premixes Market Research Report Information by Product Type (Adhesion Batter, Tempura Batter, Customized Batter), Application (Meat & Poultry, Seafood, Vegetables), Type and Applications of Breader and Region - Forecast till 2032

Global Batter & Breader Premixes Market Overview

The key driver driving the batter and breader premixes market is consumers' growing preference for convenience foods, such as processed meat and seafood. Fast-food culture's growing popularity among young and youth populations has also contributed to the market's expansion. Despite advancements in cooking technology, an increasing number of people are relying on ready-to-cook (RTC) food due to its reduced preparation time. Due to a shortage of time available for cooking, dual-income consumers choose these types of items. The RTC product line includes batter mixes, meat products, and breakfast goods, among others. Rapid urbanization is another factor for such purchases.

Consumers are also searching for food that is nutritious, tasty, and adds value to their lives. Convenience is entirely dependent on the consumer's requirements.

Batters are critical in maximizing product yields while imparting flavor, as well as textural and visual distinctions, while crumbs are critical in imparting the appropriate bite, texture, and taste to appetizers or center-of-the-plate products. These features, combined with their convenience, make them an indispensable component of the food processing industry. Ease of use, high nutritional content, functionality, and rapid delivery are just a few of the several features processors want in premixes, and companies are progressively responding with unique and creative concepts to suit this need.

Players are extending their global presence in response to increased demand for batter and breader premixes.

Segmentation

Batter & Breader Premixes Market has been segmented based on product type of batter premixes, application of batter premixes, product type of breader premixes, application of breader premixes and region.

The global batter premixes market has been classified, based on product type, as adhesion batter, tempura batter, customized batter, and others.

The global batter & breader premixes industry has been classified, based on application, as meat & poultry, seafood, vegetables, and others.

The global breader premixes market has been classified, based on product type, as crumbs & flakes, flour & starch, and others.

The global breader premixes market has been classified, based on application, as meat & poultry, seafood, vegetables, and others.

The global market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American batter & breader premixes market has further been segmented into the US, Canada, and Mexico.

The European batter & breader premixes market has been classified as the UK, Germany, France, Italy, Spain, and the Rest of Europe. 

The batter & breader premixes industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The batter & breader premixes market in the rest of the world has been segmented into South America, the Middle East, and Africa.

Regional Market Summary

Global Batter & Breader Premixes Market Share (%), by Region, 2017

Source: Secondary Sources and MRFR Analysis

Among the regions, North America is expected to dominate the global batter & breader premixes market in terms of value. Increase in consumption of convenience food which includes several processed meat and seafood products is anticipated to drive the sales of batter & breader premixes in the North America region. The US is estimated to account for the significant market share of 70% in the North America batter & breader market in 2018, and the trend is expected to continue throughout the forecast period. However, Asia-Pacific is projected to witness the fastest growth rate during the forecast period.

Among the rest of the world, the Middle East region is expected to expand at a significant growth rate.

Batter Breader Premixes Market Industry Developments

• Q1 2024: Kerry Group launches new gluten-free batter premix for foodservice sector Kerry Group announced the launch of a new gluten-free batter premix designed for quick-service restaurants and food manufacturers, expanding its portfolio to meet rising demand for allergen-free solutions.
• Q2 2024: Bunge Limited opens new batter and breader premix production facility in Illinois Bunge Limited inaugurated a state-of-the-art facility in Illinois dedicated to the production of batter and breader premixes, aiming to enhance supply chain efficiency and meet growing North American demand.
• Q2 2024: Ajinomoto Co., Inc. acquires minority stake in plant-based batter premix startup Ajinomoto Co., Inc. announced the acquisition of a minority stake in a US-based startup specializing in plant-based batter premixes, signaling its commitment to expanding in the alternative protein segment.
• Q3 2024: Cargill partners with major Asian QSR chain to supply custom batter premixes Cargill entered into a multi-year supply agreement with a leading Asian quick-service restaurant chain to provide custom-formulated batter premixes for their expanding fried food menu.
• Q3 2024: Kerry Group appoints new Head of Global Batter & Breader Premixes Division Kerry Group announced the appointment of a new executive to lead its global batter and breader premixes division, aiming to accelerate innovation and international expansion.
• Q4 2024: McCormick & Company launches vegan tempura batter premix in Europe McCormick & Company introduced a vegan tempura batter premix to the European market, targeting foodservice operators and retail customers seeking plant-based coating solutions.
• Q4 2024: Ingredion secures major contract to supply gluten-free breader premixes to US school districts Ingredion announced it has won a multi-year contract to supply gluten-free breader premixes to several large US school districts, supporting efforts to provide allergen-friendly meal options.
• Q1 2025: Kerry Group acquires Spanish batter premix manufacturer for €120 million Kerry Group completed the acquisition of a leading Spanish manufacturer of batter premixes, strengthening its presence in Southern Europe and expanding its product portfolio.
• Q1 2025: Bunge Limited signs partnership with Brazilian foodservice distributor for premix expansion Bunge Limited entered a strategic partnership with a major Brazilian foodservice distributor to expand the reach of its batter and breader premixes in South America.
• Q2 2025: Ajinomoto launches clean-label tempura batter premix in Japan Ajinomoto Co., Inc. introduced a new clean-label tempura batter premix in Japan, formulated without artificial additives to meet growing consumer demand for natural ingredients.
• Q2 2025: McCormick & Company opens R&D center focused on batter and breader innovation McCormick & Company opened a new research and development center in the UK dedicated to innovating batter and breader premix formulations for the European and Middle Eastern markets.
• Q3 2025: Ingredion announces partnership with leading US plant-based meat producer for coating solutions Ingredion entered a partnership with a top US plant-based meat company to develop and supply specialized batter and breader premixes tailored for alternative protein products.

Global Batter Premixes Market, by Product Type

• Adhesion Batter

• Tempura Batter

• Customized Batter

• Others

Global Batter Market, by Application

• Meat & Poultry

• Seafood

• Vegetables

• Others

Global Breader Premixes Market, by Product Type

• Crumbs & Flakes

• Flour & Starch

• Others

Global Breader Premixes Market, by Application

• Meat & Poultry

• Seafood

• Vegetables

• Others

Global Market, by Region

• North America

  • US

  • Canada

  • Mexico

• Europe

  • Germany

  • France

  • Italy

  • Spain

  • UK

  • Rest of Europe

• Asia-Pacific

  • Japan

  • China

  • India

  • Australia and New Zealand

  • Rest of Asia-Pacific

• Rest of the World (RoW)

  • South America

  • Middle East

  • Africa

Key Players in the Global Market

• Kerry Group PLC (Ireland)

• Bunge Limited (US)

• Verstegen (Netherlands)

• Showa Sangyo (Japan)

• Newly Weds Foods (US)

• Solina Group (France)

• Lily River Foods (US)

• Blendex Company (US)

• Prima LImited (UK)

• Bowman Ingredients (Thailand)

Intended Audience

• Batter & Breader Premixes manufacturers

• Seafood manufacturers

• Poultry manufacturers

• Food service industry

• Food & Beverages industry

• Retailers, wholesalers

• Traders, exporters, and importers

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