Beer Market Research Report By Packaging Type (cans, bottles), By Category (alcoholic, non-alcoholic), By Production (macrobrewery, microbrewery, craft brewery, others), By Price (popular-priced, premium), By Consumer Group (Gen Z, Millennials, Gen X, Boomers), By Distribution Channel (on-premises, supermarkets, hypermarkets, specialty stores, online, others) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Beer Market Summary

As per MRFR Analysis, the Global Beer Market was valued at USD 706.60 Billion in 2024 and is projected to grow from USD 745.20 Billion in 2025 to USD 1,295.56 Billion by 2035, with a CAGR of 5.69% during the forecast period. The market is driven by increasing demand for low-alcohol and non-alcoholic beer, expansion of key players in emerging markets, and a growing trend of alcohol socialization among consumers. Investment in research and development for innovative beer products is also significant, with major companies like Anheuser-Busch InBev and Molson Coors leading the charge. The market is characterized by a strong preference for cans over bottles, with cans holding a 53.92% market share in 2022. Alcoholic beer dominates the market with an 87.51% share, while the millennial consumer group represents the largest demographic segment at 35.99%. Asia-Pacific is the largest regional market, expected to reach USD 1.23 trillion by 2035.

Key Market Trends & Highlights

Key trends driving the Global Beer Market include innovation, changing consumer preferences, and regional growth.

• Global Beer Market Size in 2024: USD 706.60 Billion
• Projected Market Size by 2035: USD 1,295.56 Billion
• Cans segment market share in 2022: 53.92%; CAGR: 5.41%
• Alcoholic segment market share in 2022: 87.51%; CAGR: 6.23%

Market Size & Forecast

2024 Market Size: USD 706.60 Billion

2025 Market Size: USD 745.20 Billion

2035 Market Size: USD 1,295.56 Billion

CAGR (2025-2035): 5.69%

Major Players

ANHEUSER-BUSCH INBEV, HEINEKEN N.V, ASAHI GROUP HOLDINGS, LTD, KIRIN HOLDINGS COMPANY, LIMITED, DIAGEO PLC, THE BOSTON BEER COMPANY, MOLSON COORS BEVERAGE COMPANY, CARLSBERG BREWERIES A/S, CHINA RESOURCES BEER (HOLDINGS) COMPANY LIMITED, TSINGTAO BREWERY CO. LTD

Key Beer Market Trends Highlighted 

Several significant trends that reflect the evolving preferences of consumers are progressively influencing the Beer Market. The demand for craft beer is on the rise worldwide, as more consumers are interested in supporting local breweries and seeking distinctive taste experiences. This trend is further supported by an increase in the recognition of craft brewing techniques and the utilisation of local ingredients, which has prompted conventional breweries to modify and innovate their product lines. An additional trend is the increase in health-conscious consumption, as a significant number of consumers are choosing non-alcoholic and low-alcohol beer alternatives. This change is being driven by an increasing awareness of health and wellness, which has prompted numerous breweries to investigate new formulations that appeal to these preferences.

Urbanisation and altering lifestyles are significant market drivers for the Beer Market, particularly in emerging markets where economic growth is resulting in an increase in disposable income. Spending patterns and preferences are being influenced by the evolving social norms surrounding beer consumption and the increased availability of a variety of beer options. Furthermore, e-commerce is fast emerging as a significant method for consumers to purchase beer, as it enables them to investigate a wider variety of brands and styles than are typically accessible in physical locations. Innovation in flavours and marketing strategies that resonate with younger consumers can be leveraged to capitalise on opportunities in the beer market.

Sustainability is also becoming more significant as breweries investigate eco-friendly practices to attract environmentally conscious consumers. In general, the market is transitioning, with a focus on sustainability, health, and diversity as the primary themes that will influence the future of beer consumption on a scale.

Beer Market Drivers

Growing Craft Beer Movement

The Beer Market Industry is witnessing a substantial shift towards craft beers, with consumers increasingly seeking unique flavors and quality over mass-produced options. This trend is supported by data from the Brewers Association, which indicates that the craft beer segment represented 23.1% of the overall beer market in terms of sales volume in recent years. Additionally, the craft beer market is projected to grow significantly, with an expected compound annual growth rate of approximately 12.3% from 2021 to 2026, as more consumers favor localized breweries that offer distinct tastes.

Regions such as North America and Europe are particularly affected by this trend, where consumers are willing to pay a premium for artisanal products. Major beer corporations have also begun investing in craft beer brands to diversify their portfolios, reflecting their recognition of this growing demand and regional preferences.

Increased Health Awareness and Low-Alcohol Options

The Beer Market Industry is responding to a shift in consumer preferences, where increasing health consciousness is driving demand for low-alcohol and alcohol-free beer options. Surveys indicate that about 34% of millennials are opting for low-alcohol or non-alcoholic options, as reported by the International Brewers Association. This demographic shift is reshaping product offerings as manufacturers strive to innovate and cater to the health-oriented market segment.

In addition, public health campaigns from various organizations promoting responsible drinking are contributing to the rise of this category. As a result, the low-alcohol beer segment is expected to see significant growth, making it a pivotal part of the Beer Market Industry strategy moving forward.

Technological Advancements in Brewing Processes

Innovations in brewing technology are profoundly influencing the Beer Market Industry by enhancing production efficiency and product quality. Technologies such as automation, internet of things (IoT), and artificial intelligence (AI) are increasingly being integrated into breweries to streamline operations. For instance, data from the International Society of Beverage Technologists reveals that breweries adopting advanced brewing technologies have reported up to a 20% reduction in energy consumption and 15% increase in production capacity.

This shift not only supports sustainability goals but also enhances the overall quality of beer products, meeting the rising consumer expectations for artisanal flavors and consistency. Established brewing corporations are investing significantly in Research and Development to stay competitive in this rapidly evolving market.

Beer Market Segment Insights

Beer Market Packaging Type Insights

The Packaging Type segment of the Beer Market is an integral aspect that greatly influences consumer convenience and brand positioning. In 2024, the cans and bottles collectively represent a substantial portion of the Beer Market, contributing to a total expected valuation of 706.6 USD Billion for the entire market. Among the various types of packaging, cans dominate with a valuation of 350.0 USD Billion in 2024, which is indicative of their growing appeal due to their lightweight, recyclability, and convenience for consumers on-the-go.

This trend is supported by market statistics demonstrating a clear preference among younger demographics for canned products. Bottles shall account for a valuation of 356.6 USD Billion in the same period, showcasing their significance in the craft beer segment where traditional and artistic aesthetics play a vital role in branding and consumer attraction. The craft beer movement significantly impacts the demand for glass bottles as breweries often use unique designs to differentiate themselves in a crowded market. By 2035, cans are projected to rise dramatically to 650.0 USD Billion, reflecting a robust growth trajectory driven by environmental concerns and advancements in canning technology.

Conversely, bottles will also see growth, reaching an impressive valuation of 645.56 USD Billion, demonstrating that both packaging types hold significant importance despite their different market drivers. The Beer Market is witnessing innovative trends, such as eco-friendly packaging solutions and personalization, which cater to shifting consumer preferences towards sustainability. However, challenges such as transportation costs and breakage associated with bottles may impede their growth compared to the more robust and resilient cans.

Consequently, the packaging strategy will remain critical for manufacturers aiming to enhance product longevity while fulfilling consumer demands efficiently. The ongoing transition towards cans will likely facilitate opportunities for manufacturers in terms of adapting to a more sustainable framework, ultimately influencing consumer choices in the ever-evolving beer landscape.

Beer Market Category Insights

The Beer Market is expected to be valued at 706.6 billion USD in 2024 and is projected to showcase significant growth, reaching approximately 1295.56 billion USD by 2035. This market is characterized by diverse offerings, primarily categorized into alcoholic and non-alcoholic segments. The alcoholic beverages dominate the market, appealing to a broad consumer base and driving substantial revenue across various demographics. Additionally, the non-alcoholic segment has been gaining traction, driven by rising health consciousness and changing consumer preferences.

This segment serves as a strategic growth area, as many breweries expand their portfolios to include non-alcoholic options, thus catering to a wider audience seeking healthier alternatives. The Beer Market statistics reveal that evolving consumer trends, such as premiumization and craft beer proliferation, are also defining the landscape, while challenges remain in adapting to regulatory measures and market saturation in certain regions. Overall, the segmentation within the Beer Market illustrates a dynamic industry focused on innovation and consumer satisfaction.

Beer Market Production Insights

The Beer Market is anticipated to grow significantly in the coming years, with the Production segment being a crucial factor in this expansion. By 2024, the market is expected to reach a valuation of 706.6 USD Billion, reflecting the increasing demand for diverse beer options across various demographics. The Production segment includes various operators, such as macrobreweries, microbreweries, and craft breweries. Macrobreweries tend to dominate the market due to their extensive distribution networks and ability to produce beer on a large scale, thus meeting mass consumer demand.

Meanwhile, microbreweries and craft breweries play a vital role in enhancing market variety and catering to consumers' growing preference for unique and locally sourced brews. The recent surge in consumer interest in craft beers has led to an explosion in microbreweries, which offer innovative flavors and localized products. According to Beer Market statistics, these segments are not only critical for market growth but also create opportunities for entrepreneurs and innovation in brewing techniques. Factors driving this growth include rising disposable incomes, changing consumer preferences towards premium products, and increasing social gatherings and events where beer is often consumed.

Overall, the Production segment of the Beer Market is poised for notable growth, with a diverse set of players contributing to the evolving landscape of the industry.

Beer Market Price Insights

The Beer Market has shown significant potential in the Price segment, with the market expected to be valued at 706.6 billion USD by 2024. This segment is critical as it encompasses various pricing tiers, particularly popular-priced and premium categories. The popular-priced segment tends to capture a larger consumer base due to its affordability, appealing to cost-conscious individuals while maintaining a steady demand. On the other hand, the premium segment is gaining traction among consumers seeking high-quality, craft, and imported options, reflecting a growing trend towards experiential consumption.

This divergence in pricing highlights a broader shift in consumer preferences which is influenced by increasing disposable income and changing lifestyles. As the Beer Market revenue is projected to grow towards 1295.56 billion USD by 2035, the dynamics between these Price segments will continue to play a pivotal role. Additionally, the rise of premium brands showcases an evolving landscape, providing opportunities for innovation and brand differentiation. Overall, the interplay between popular-priced and premium offerings is essential in understanding Beer Market segmentation and responding to consumer needs effectively.

Beer Market Consumer Group Insights

The Beer Market is poised for considerable growth, with the market reached a valuation of 706.6 billion USD in 2024, highlighting its importance within the consumer group segment. Within this realm, the primary demographics include Gen Z, Millennials, Gen X, and Boomers, each contributing uniquely to the evolving landscape. Specifically, Millennials are significant consumers of craft and premium beers, driving innovation and diversification in product offerings. Meanwhile, Gen Z is emerging as a dominant force in the market, with preferences leaning towards sustainable and health-conscious choices.

Gen X offers stability with brand loyalty, while Boomers continue to enjoy traditional beer styles. The Beer Market segmentation thus reveals a dynamic interplay of diverse consumer preferences shaped by societal trends, including health awareness and digital engagement. These trends indicate a growing demand for unique flavor profiles and eco-friendly brewing processes. Market growth is also supported by the increasing popularity of beer-based social activities and events, providing numerous opportunities for brands to engage with varied consumer bases while addressing potential challenges like market saturation and evolving legislation.

Overall, understanding these dynamics can help stakeholders strategically align their offerings with emerging consumer expectations and market trends.

Beer Market Distribution Channel Insights

The Beer Market is witnessing diverse growth across its Distribution Channel, fueling its overall expansion. In 2024, the market was valued at 706.6 USD Billion, reflecting the increasing consumer demand for beer through various channels. The predominance of on-premises consumption continues to play a crucial role, as bars and restaurants serve as key venues for social interactions. Simultaneously, supermarkets and hypermarkets are significant for their extensive range and convenient shopping experience, appealing to a wide consumer base. Specialty stores cater to niche markets, offering craft and premium beers that attract discerning customers.

The rise of online shopping has revolutionized beer distribution, enabling consumers to access a broader selection from the comfort of their homes, further emphasizing the evolving nature of the Beer Market industry. As preferences shift, these channels are adapting to cater to a more diverse audience, supported by changing consumer habits and lifestyle choices. Notably, accompanying trends like health consciousness and sustainability are also shaping the market dynamics within these channels, presenting opportunities and challenges for businesses operating in the Beer Market.

Beer Market Regional Insights

The Beer Market is experiencing notable growth across various regions, with projected valuations suggesting significant market expansion. In 2024, the North America region was valued at 260.0 USD Billion and is expected to dominate with a valuation of 490.0 USD Billion by 2035, reflecting its majority holding in the overall market due to a strong consumer preference for craft and imported beers. Europe follows, with a valuation of 230.0 USD Billion in 2024 and a projected value of 430.0 USD Billion in 2035, driven by increasing beer culture and premium product demand.

South America contributes with a valuation of 70.0 USD Billion in 2024 and is expected to grow to 130.0 USD Billion by 2035, fueled by rising disposable incomes and changing consumer habits toward spending on alcohol. In the Asia Pacific region, valued at 120.0 USD Billion in 2024 and expected to reach 210.0 USD Billion by 2035, a youthful population and a growing middle class are significant growth drivers. The Middle East and Africa, while the smallest segment valued at 26.6 USD Billion in 2024, is anticipated to grow to 35.56 USD Billion by 2035 as markets develop and consumer preferences evolve.

Each region plays a fundamental role in shaping the Beer Market revenue, with unique trends and challenges influencing market growth across the diverse segments.

Beer Market Key Players and Competitive Insights

The Beer Market is a dynamic and highly competitive arena characterized by various factors that shape its growth and sustainability. Key elements include shifting consumer preferences towards craft beer and premium brands, economic conditions influencing purchasing power, and evolving regulatory landscapes. This market is marked by the presence of both multinational corporations and local breweries that cater to diverse tastes and preferences. As consumer awareness around health and wellness increases, the market is witnessing a notable trend towards low-alcohol, alcohol-free, and organic options, compelling brands to innovate continuously. Furthermore, the ongoing digital transformation is influencing marketing strategies and distribution channels, as companies leverage e-commerce and social media to engage consumers directly. All these facets contribute to a complex competitive landscape where adaptability and responsiveness to market trends are vital for survival and growth.

Constellation Brands stands out as a prominent player in the Beer Market, known for its strategic positioning and diverse portfolio that caters to a broad demographic. The company has a strong market presence, particularly in the premium beer segment, leveraging its robust distribution network and marketing capabilities to target a wide range of consumers. Constellation Brands' strength lies in its ability to innovate and adapt to changing consumer preferences, often focusing on flavor and quality in its products. The company's commitment to sustainability and responsible drinking initiatives further enhances its brand image, contributing to stronger consumer loyalty. Their marketing strategies emphasize engaging with consumers through various channels, including social media and events, allowing them to stay relevant in a fast-changing market environment.

Carlsberg Group has established itself as a formidable entity in the Beer Market, with a strong international footprint and recognition for its iconic products. The company offers a robust portfolio of beer brands that cater to various tastes, including lagers, ales, and specialty brews, alongside innovative packaging solutions. Carlsberg Group's strengths are reflected in its effective supply chain management, substantial investment in brand marketing, and commitment to sustainability, which resonate well with environmentally-conscious consumers. Its track record of successful mergers and acquisitions has enabled the company to expand its market reach and diversify its product offerings, allowing it to remain competitive against other players. By focusing on strategic partnerships and collaborative ventures, Carlsberg Group continuously enhances its position within the Beer Market while addressing emerging consumer trends and preferences.

Key Companies in the Beer Market Include

• Constellation Brands


• Carlsberg Group


• Molson Coors Beverage Company


• SABMiller


• Kirin Holdings


• Boston Beer Company


• Diageo


• AnheuserBusch InBev


• G. Yuengling & Son


• Heineken


• China Resources Snow Breweries


• Grupo Modelo


• Pabst Brewing Company


• AB InBev


• Asahi Group Holdings

Beer Market Industry Developments

Anheuser-Busch InBev announced a US$300 million investment plan in June 2025 to enhance its manufacturing footprint in the United States, indicating a desire to increase operational capacity and efficiency.

Constellation Brands presented Environmental Sustainability Awards to its corporate headquarters staff, as well as its Nava (Mexico) and Ruffino (Italy) breweries, in June 2025. Comprehensive initiatives in the areas of water conservation, energy efficiency (including solar), waste management, ecosystem protection, and sustainable packaging were acknowledged.

Meanwhile, in June 2023, Heineken executed a strategic divestiture by selling off non-core brands, highlighting its focus on strengthening its core offerings. The Beer Market is projected to grow, driven by rising demand for craft beers and premium products, as well as innovative marketing strategies. This landscape has been shaped by a surge in merger and acquisition activities, with major brands like Grupo Modelo and Kirin Holdings exploring new synergies and market opportunities, reflecting ongoing transformations in consumer behavior and industry dynamics.

Beer Market Segmentation Insights

Beer Market Packaging Type Outlook

• cans


• bottles

Beer Market Category Outlook

• alcoholic


• non-alcoholic

Beer Market Production Outlook

• macrobrewery


• microbrewery


• craft brewery


• others

Beer Market Price Outlook

• popular-priced


• premium

Beer Market Consumer Group Outlook

• Gen Z


• Millennials


• Gen X


• Boomers

Beer Market Distribution Channel Outlook

• on-premises


• supermarkets


• hypermarkets


• specialty stores


• online


• others

Beer Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

Report Attribute/Metric	Details
Market Size 2023	665.98 (USD Billion)
Market Size 2024	706.6 (USD Billion)
Market Size 2035	1295.56 (USD Billion)
Compound Annual Growth Rate (CAGR)	5.69% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Constellation Brands, Carlsberg Group, Molson Coors Beverage Company, SABMiller, Kirin Holdings, Boston Beer Company, Diageo, AnheuserBusch InBev, D.G. Yuengling & Son, Heineken, China Resources Snow Breweries, Grupo Modelo, Pabst Brewing Company, AB InBev, Asahi Group Holdings
Segments Covered	Packaging Type, Category, Production, Price, Consumer Group, Distribution Channel, Regional
Key Market Opportunities	Craft beer innovation, Non-alcoholic beer growth, Sustainable packaging solutions, Online beer sales expansion, beer tourism initiatives
Key Market Dynamics	craft beer trend, health-conscious consumer preferences, premiumization of products, e-commerce growth, sustainability initiatives
Countries Covered	North America, Europe, APAC, South America, MEA