Global Beer Market Overview
Beer Market Size Was Valued At USD 706.60 Billion In 2024. The Global Beer Industry Is Projected To Grow From USD 745.20 Billion In 2025 To USD 1,295.56 Billion By 2035, Exhibiting A Compound Annual Growth Rate (CAGR) Of 6.10% During The Forecast Period (2025 - 2035).
Growing Demand For Low-Alcohol And Non-Alcohol Beer And Expansion Of Key Players In Emerging Markets Coupled With Growing Demand For Beer And Increasing Prevalence Of Alcohol Socialization Among Consumers To Aid Market Growth is driving the Global Beer Market.
As per Analyst at MRFR,” In recent years, there has been a growing demand for low-alcohol and non-alcoholic beer in the global beer market. This trend is being driven by a variety of factors, including changing consumer preferences, health concerns, and regulatory changes.”
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Beer Market Trends
INVESTMENT IN RESEARCH AND DEVELOPMENT OF NEW BEER PRODUCTS AND TECHNOLOGIES
The Beer Market has seen tremendous growth in recent years, driven by increasing demand from consumers across the world. As a result, there has been a significant increase in investment in research and development of new beer products and technologies to meet this growing demand.
To keep pace with this growth, companies in the beer industry are investing heavily in research and development to develop new products and technologies. For example, Anheuser-Busch InBev, the world's largest beer company, has invested in its Global Innovation and Technology Center (GITC) to develop new products and technologies. The GITC houses more than 120 scientists and specialists who are working on developing new brewing methods, packaging, and ingredients.
Another example is Molson Coors, which has invested in its Revolver Brewing subsidiary to develop new craft beer products. The company has also partnered with startup Hop Revolution to develop new hop varieties, which are a critical ingredient in beer production.
Clinical studies have shown that investing in research and development can lead to significant improvements in the quality of beer products. For example, a study published in the Oregon State University Brewing found that genetically modified yeast strains could improve the flavor and aroma of beer. Similarly, a study published in the National Library of Medicine found that using hop varieties improves the antioxidant properties of beer, making it healthier.
Consumer surveys have also shown that there is a significant demand for innovative and unique beer products. For example, a survey conducted by the Harris Poll found that 85% of beer consumers are willing to try a new beer if it is innovative or unique in some way.
Beer Market Segment Insights
Global Beer packaging type Insights
Based on the packaging type, the Beer Market has been bifurcated into cans & bottles. The cans segment accounted for the largest market share of 53.92 % in 2022 and is likely to register a CAGR of 5.41% during the projected period. However, the bottles segment will likely register a CAGR of 6.72% during the projected period. Presently cans are used widely for the use of beer packaging owing to the low cost involved in procuring and producing them and first came into practice in the early 1900s.
The packaging of beer in cans provides a myriad of benefits and one such advantage is sustainability as the cans are made mostly with aluminum and metal that can be recycled easily compared to glass bottles. The recycling of cans results in saving around 95% of energy and thus has a positive impact on the environment. In addition, the convenience of use while storing and handling it during transport and logistics makes it a better choice when choosing a beer product. The quality of beer stored in cans tends to be better and slightly above the bottles as it restricts the exposure to UV lights completely.
Figure 1: Global Beer Market, by form , 2024 & 2035 (USD Billion)
Global Beer category Insights
Based on the category, the Beer Market has been bifurcated into alcoholic and non-alcoholic. The alcoholic segment accounted for the largest market share of 87.51% in 2022 and is likely to register a CAGR of 6.23% during the projected period. Whereas the non-alcoholic segment will likely register a CAGR of 5.17% during the projected period. Alcoholic beer is a beer that has an ABV in the range of 1.15% to 15% and on average contains seven calories per gram owing to the number of unfermented carbohydrates, sugar, and alcohol content in it. Generally, alcoholic beverages use top-fermenting yeast strains for brewing.
Alcoholic beer comprises ale, lager, stout, ale, and every other beer that is produced using malt fermentation. Owing to the long-term consumption of alcoholic beer, people tend to conceive that alcoholic beer has a better taste than non-alcoholic beer. However, there’s not much difference between both and is mainly attributed to the individual’s perception. The constant product launch by the players in the market is driving the growth of the market. For instance, Curious Brewery launched “Curious Pilsner 4% ABV” in Jan 2022 that are made using local ingredients including a variety of hop varieties, and in February 2023, Small Beer launched a 2.6% ABV beer named Hazy IPA in two flavors namely mango and apricot with a comparatively low-calorie content of 96.
Global Beer consumer group Insights
Based on the consumer group, the Beer Market has been bifurcated into Gen Z, Millennials, Gen X, and Boomers. The millennials segment accounted for the largest market share of 35.99% in 2022 and is likely to register a CAGR of 6.24% during the projected period. Whereas the gen x segment will likely register a CAGR of 6.03% during the projected period. Millennials are those population that were born between 1981 and 1996, one of the largest consumer groups that are engaged in the workforce compared to other groups. The consumer group presently in their early 40s and 30s is becoming more health and label conscious, this has led to product innovation by various players in the Beer Market to launch products that are low-calorie alcohol, natural, and low-sugar alcohol.
This resulted in the launch of products like Corona Cero by AB InBev in June 2022, a zero-alcohol version of its popular beer Guinness 0.0; Lifted Drinks, a Europe-based startup in December 2022 launched a non-alcoholic beer that is enriched with pea protein named ‘Sports recovery lager’, aimed at sports and gym enthusiasts; Brick Lane in July 2021 launched a low-alcohol beer under the name Sidewinder Super Ultra Low Alcohol Hazy Pale Ale that has a 1.1% alcohol by volume content.
Global Beer price Insights
Based on the price, the Beer Market has been bifurcated into popular-priced and premium. The popular priced segment accounted for the largest market share of 88.93% in 2022 and is likely to register a CAGR of 6.23% during the projected period. Whereas the premium segment will likely register a CAGR of 5.01% during the projected period. Popular-priced are defined as the price point that people are willing to pay and are generally priced at the lower range. It includes an average Price of USD 0.7 to USD 11.60 per pint. Most first-time individuals trying an alcoholic beverage or a beer would start with any of the popular-priced brands. The majority of canned beers fall under the popular-priced category compared to bottle-packaged beers.
Consumer inflation has been skyrocketing over the years across the globe which is significantly impacting the buying behavior of consumers including food & beverage products including beer which are generally considered recession-proof. For instance, the consumer price in the US has increased at the fastest pace that has ever been recorded in the 41 years before 2022 marking an annual rate of 9.1%. This is expected to positively impact the consumers’ preference for low-cost beer which is expected to boost the growth of the segment during the forecast period.
Global Beer production Insights
Based on the production, the Beer Market has been bifurcated into macrobrewery, microbrewery, craft brewery, and others. The macrobrewery segment accounted for the largest market share of 56.94% in 2022 and is likely to register a CAGR of 6.46% during the projected period. Whereas the craft brewery segment will likely register a CAGR of 5.82% during the projected period. Macrobrewery also known as the traditional brewery is a large type of brewery that is involved in the mass production of beer and generally helps in reducing production costs through economies of scale, as a result, these breweries are priced at a lower cost compared to craft beer. Annually, the macrobrewery’s production and distribution of a minimum of 6 million barrels. It has a clear texture and yellow color.
The commercially producing large-scale manufacturers including Molson Coors, Anheuser-Busch InBev, Millers, Pilsners, and Pabst are examples of macrobrewery. Beers that are produced by macrobreweries are considered an old favorite as they tend to have consistency in the product and production process. Macrobreweries are more popular in commercial and large-scale markets owing to the extensive marketing, promotions, and branding strategies carried out by these large-scale manufacturers. However, the quality, flavor, and aroma of the macro brewery beers are less or bland compared to other types as they are mass-produced.
Global Beer distribution channel Insights
Based on the distribution channel, the Beer Market has been bifurcated into on-premises, supermarkets & hypermarkets, specialty stores, online, and others. The specialty stores segment accounted for the largest market share of 33.50% in 2022 and is likely to register a CAGR of 6.02% during the projected period. Whereas the online segment will likely register a CAGR of 6.29% during the projected period. Specialty Stores include liquor shops, pubs, restaurants, and bars. These stores offer niche and a wide range of unique beer products which serves as a unique proposition for its sales. Not only the product, but the enriching experience provided by the specialized stores also plays a vital role in the function of specialty stores.
Also, these shops have trained professionals who aid in providing product information to the consumers and also help them in navigating through the wide range of beer offerings. Though, people started consuming beverages outside the home post-pandemic but are still cautious about outdoor consumption including specialty stores. For instance, the beer purchasing trend through specialty stores in the UK has witnessed a year-on-year decline of 2.6% in 2023 according to British Beer and Pub Association data. This trend is expected to slow down the growth of the specialty stores to a small level during 2022-2030.
Global Beer Regional Insights
Based on the region, the Beer Market has been segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa. Asia-Pacific accounted for the largest market share in 2024 and is anticipated to reach USD 1.23 billion by 2035. The market size in Asia Pacific was valued at USD 493.23 billion in 2035. The Asia Pacific beer market, which is well-known for its quick expansion and diverse consumer preferences, is currently undergoing a substantial shift. The Asia-Pacific region which is comprised of countries like China, India, and Japan is considerable, one of the fastest-growing regions in the world.
The region has massive potential for beer manufacturers and their products across the world. The regional market is led by countries such as India, Australia, and China where consumers are increasingly seeking to drink beer. Adding to this, there are key producers in the region who uphold the strategies to increase the overall sales of beer consumption through their extensive product portfolios. For instance, according to the Anheuser-Busch InBev company, the Asia Pacific region is the largest growing region in this industry and will account for 53% of the growth between 2014 and 2025.
The presence of the largely populated countries in the region makes it an important factor in the growth of the said product. The countries such as China and India have a growing middle-class population and changing consumer preferences of consumers have led to an increase in demand for premium beer and imported beer in recent years. Additionally, Japan is a mature market in the region, with a high per capita consumption of beer. However, the country's beer market has been declining in recent years due to a shrinking population and changing consumer preferences toward other alcoholic beverages.
Along with it, India is another important manufacturer and seller of beer in the region, with a growing young population and increasing disposable income driving demand for beer. The large presence of key manufacturing players such as Carlsberg, Breweries A/S, and Heineken N.V. is playing a crucial role in providing the finest beer in the Idia and China markets. Additionally, South Korea is a growing beer market in the region, driven by an increase in the number of microbreweries and changing consumer preferences toward premium and craft beer.
The beer market in South America has experienced significant growth and transformation in recent years, driven by both demand and supply-side factors. The market is anticipated to grow at a compound annual growth rate (CAGR) of 6.61% until the year 2032, ultimately reaching a value of USD 124.11 billion by the year 2032. This region, known for its vibrant cultures and social gatherings, has seen a surge in demand for beer, fueled by various socioeconomic and cultural factors. One of the primary drivers of the increasing demand for beer in South America is the region's growing population and rising income levels. As disposable incomes have increased across many South American countries, consumers have more purchasing power to spend on discretionary items such as alcoholic beverages. This trend has led to a larger consumer base with a greater capacity to afford beer, contributing to higher demand levels.
Furthermore, the cultural significance of beer in South America cannot be overstated. Beer plays a central role in social gatherings, celebrations, and everyday life across the continent. From Argentina's lively parrillas to Brazil's beachside botecos, beer is a ubiquitous presence, symbolizing conviviality and camaraderie. This cultural attachment to beer drives demand as it remains a staple beverage for socializing and leisure activities. The tourism industry also plays a significant role in boosting the demand for beer in South America. Countries like Brazil, Argentina, and Colombia attract millions of international tourists each year, many of whom seek to immerse themselves in the local culture, including its culinary and beverage traditions. This influx of tourists further stimulates demand for beer as they explore local breweries, bars, and restaurants, thereby contributing to the growth of the market. On the supply side, breweries in South America have been responding to this increasing demand by expanding their production capacities and diversifying their product offerings. Domestic breweries are not only catering to local tastes but also experimenting with new flavors and styles to appeal to a broader consumer base.
Figure 2: Global Beer Market, by region, 2024 & 2035 (USD Billion)
Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, France, Rest Of Europe, UK, Japan, Chaina, India, Rest of Asia Pacific , Middle East, Africa, South America.
Global Beer Key Market Players & Competitive Insight
Many global, regional, and local vendors characterize the Beer Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.
The major players in the market include ANHEUSER-BUSCH INBEV, HEINEKEN N.V, ASAHI GROUP HOLDINGS, LTD, KIRIN HOLDINGS COMPANY, LIMITED, DIAGEO PLC, THE BOSTON BEER COMPANY, MOLSON COORS BEVERAGE COMPANY, CARLSBERG BREWERIES A/S, CHINA RESOURCES BEER (HOLDINGS) COMPANY LIMITED, TSINGTAO BREWERY CO. LTD, among others. The Beer Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.
Key Companies in the Beer Market include.
- ANHEUSER-BUSCH INBEV
- HEINEKEN N.V
- ASAHI GROUP HOLDINGS, LTD
- KIRIN HOLDINGS COMPANY, LIMITE
- DIAGEO PLC
- THE BOSTON BEER COMPANY
- MOLSON COORS BEVERAGE COMPANY
- CARLSBERG BREWERIES A/S
- CHINA RESOURCES BEER (HOLDINGS) COMPANY LIMITED
- TSINGTAO BREWERY CO. LTD
Beer Market Segmentation
Beer Market By Packaging Type Outlook (USD Billion, 2019-2035)
Beer Market By Category Outlook (USD Billion, 2019-2035)
Beer Market By Production Outlook (USD Billion, 2019-2035)
- Macrobrewery
- Microbrewery
- Craft Brewery
- Others
Beer Market By Price Outlook (USD Billion, 2019-2035)
Beer Market By Consumer Group Outlook (USD Billion, 2019-2035)
- Gen Z
- Millennials
- Gen X
- Boomers
Beer Market By Distribution Channel Outlook (USD Billion, 2019-2035)
- On-Premises
- Supermarkets & Hypermarkets
- Specialty Stores
- Online
- Others
Global Beer Regional Outlook
- North America
- Europe
- UK
- France
- Germany
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East
- GCC
- South Africa
- Turkey
- Rest of the Middle East & Africa
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Report Attribute/Metric
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Details
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Market Size 2024
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USD 706.60 Billion
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Market Size 2025
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USD 745.20 Billion
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Market Size 2035
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USD 1,295.56 Billion
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Compound Annual Growth Rate (CAGR)
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6.10% (2025-2035)
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Base Year
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2024
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Market Forecast Period
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2025-2035
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Historical Data
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2019- 2023
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Market Forecast Units
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Value (USD Billion)
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Report Coverage
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Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
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Segments Covered
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By  Packaging Type, By Category, By Production, By Price , By Consumer Group ,By Distribution Channel , And Region
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Geographies Covered
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North America, Europe, Asia-Pacific, South America, Middle East & Africa .
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Countries Covered
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The U.S., Canada, Mexico, Germany, France, Rest Of Europe, UK, Japan, Chaina, India, Rest of Asia Pacific, Middle East, Africa, South America.
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Key Companies Profiled
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ANHEUSER-BUSCH INBEV, HEINEKEN N.V, ASAHI GROUP HOLDINGS, LTD, KIRIN HOLDINGS COMPANY, LIMITED, DIAGEO PLC, THE BOSTON BEER COMPANY, MOLSON COORS BEVERAGE COMPANY, CARLSBERG BREWERIES A/S, CHINA RESOURCES BEER (HOLDINGS) COMPANY LIMITED, TSINGTAO BREWERY CO. LTD, among others.
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Key Market Opportunities
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·        INVESTMENT IN RESEARCH AND DEVELOPMENT OF NEW BEER PRODUCTS AND TECHNOLOGIES
·        THE CHANGING CONSUMER PREFERENCES
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Key Market Dynamics
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·        GROWING DEMAND FOR LOW-ALCOHOL AND NON-ALCOHOL BEER
·        EXPANSION OF KEY PLAYERS IN EMERGING MARKETS COUPLED WITH GROWING DEMAND FOR BEER
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Frequently Asked Questions (FAQ) :
The Beer Market size is expected to be valued at USD 1,295.56 Billion in 2035.
The global market is projected to grow at a CAGR of 6.10% during the forecast period, 2024-2035.
Asia Pacific had the largest share of the global market.
The key players in the market are Astec Industries ANHEUSER-BUSCH INBEV, HEINEKEN N.V, ASAHI GROUP HOLDINGS, LTD, KIRIN HOLDINGS COMPANY, LIMITED, DIAGEO PLC, THE BOSTON BEER COMPANY, MOLSON COORS BEVERAGE COMPANY, CARLSBERG BREWERIES A/S, CHINA RESOURCES BEER (HOLDINGS) COMPANY LIMITED, TSINGTAO BREWERY CO. LTD, among others.
On-Premises dominated the market in 2024.
The Bottles segment had the largest revenue share of the global market.
