Research Methodology on Non Alcoholic Beer Market
Introduction
The Non-Alcoholic Beer Market is expected to reach highs by 2032. From years of decreasing consumption, the market is expected to grow due to the growing demand for healthier beer selections. While being low in calories, Non-Alcoholic beers also provide the same taste and crispness as the full-strength versions. The brewing process of Non-Alcoholic beer changes the alcohol content to below 0.5% ABV. With a new focus on health, this market is expected to continue its growth in the coming years.
In order to truly understand the market, an insightful research methodology must be implemented to sufficiently obtain information. This study seeks to uncover the reasons behind the growth in Non-Alcoholic Beer, its target market, the challenges it faces and any potential threats to the market. The research methodology, which is outlined in this report, will use a combination of both qualitative and quantitative methods to obtain the most objective and informative results. This report utilizes the resources of academics, market participants and industry experts.
Background
Non-Alcoholic Beer, also known as near beer, has become increasingly popular in recent years. Manufacturers are producing high-quality recipes that have the same taste and creation process as their Traditional beer counterparts. The brewing process is altered slightly, however, to reduce the alcohol content to below 0.5% ABV.
As the trend towards health and wellness continues to grow, so too does the demand for Non-Alcoholic Beer. While this market has only existed since the 1980s, it has seen steady growth in recent years. This report seeks to explore the reasons behind this growth, the drivers and restraints on the market, and the challenges in the world of Non-Alcoholic Beer.
Objectives
- To determine the drivers behind the growth of Non-Alcoholic Beer.
- To determine the target market of Non-Alcoholic Beer.
- To identify the challenges faced by Non-Alcoholic Beer.
- To analyze any potential threats to the Non-Alcoholic Beer Market.
Research Methodology
Non-Alcoholic Beer is a relatively new and growing industry. For an informative and accurate report to be compiled, the research methodology must which is outlined below will use both qualitative and quantitative methods to achieve a comprehensive report.
Data Collection
The research process begins with an extensive literature review of both primary and secondary sources. These sources include industry reports, consumer research studies, academic databases, and industry experts. Through this review, the most important aspects of the overall market of Non-Alcoholic Beer can be identified and analyzed. Furthermore, to obtain the most up-to-date information and insights, interviews and surveys will be conducted among key industry players and consumers of Non-Alcoholic Beer.
Data Analysis
Once the data is collected, it is analyzed to draw meaningful conclusions. A combination of both qualitative and quantitative methods will be used. Qualitative methods, such as thematic analysis, will be used to gain insight into the growth of Non-Alcoholic Beer. This analysis looks at patterns and trends in the data to identify the most important drivers and challenges of the industry. Quantitative methods, such as Descriptive and inferential statistics, will be used to analyze the trends that were uncovered using qualitative methods. These methods are also used to identify any potential threats to Non-Alcoholic Beer.
Conclusion
This research will provide an in-depth understanding of the Non-Alcoholic Beer Market. Through an exhaustive research process that includes an extensive literature review, interviews and surveys, key industry participants and consumers of Non-Alcoholic Beer, such as the drivers and constraints of the market, the target market of Non-Alcoholic Beer, the challenges it faces and any potential threats, will be uncovered. This research is expected to provide both academics and industry professionals with valuable insights into the Non-Alcoholic Beer Market.