Key market players are emphasizing significantly on R&D for increasing their product offerings, which will further help the Benzoic Acid Market to grow considerably. Market players are adopting several business development strategies such as acquisitions, mergers, collaborations, and partnerships to enhance their market presence and acquire a larger customer base. To survive in the competitive market, industry players must provide cost effective products.
The Benzoic Acid Market is very competitive with market players trying to develop unique and innovative products and solutions, which could render the competitors’ offerings obsolete. The competitive environment is likely to grow further owing to rising technological advancements. Some of the key players operating in the Benzoic Acid Market are Lanxess, Plater Group, Eastman Chemical Company, Foodchem International Corporation, Merck KGaA, Ganesh Benzoplast Limited, Anhui Primechem, Sinteza S.A, Choice Organochem LLP, Spectrum Chemical, Hemadri Chemicals, Wuhan Youji Industries Co., Ltd, Swastik Industries, Navyug Pharmachem Pvt Ltd, PENTA s.r.o, Liaoning Huayi Chemical Industry& Commerce Co.,Ltd, Ujwal Pharma Pvt. Ltd.
To increase their global reach and client base, key firms are concentrating on acquisitions and product innovation.
Lanxess: Lanxess is a specialty chemicals company operating through three segments namely, advanced industrial intermediates, specialty additives and consumer protection and these segments include 10 business units, because of which the company works with a wide range of applications and markets. These business units include flavors fragrances, liquid purification technologies, inorganic pigments, lubricant additives, material protection products, rhein chemie, saltigo, polymer additives and urethanes. With presence in around 32 countries worldwide, Lanxess is fulfilling the requirements of its broad customer base present across regions such as Americas, Asia Pacific, Europe and Middle Rast & Africa.
Moreover, company’s process management is certified under international standards such as ISO 9001 and ISO 14001.
Eastman Chemical Company: Eastman Chemical Company is a global specialty materials company. Its business is divided into four segments: additives & functional products, advanced materials, chemical intermediates and fibers. The industries that are served by the company through its extensive product offerings include transportation, building and construction, consumer durables, industrials and chemicals processing, food, feed and agriculture, health and wellness. It has significant global footprint with presence in more than 100 countries in regions such as Asia Pacific, Larin America, North America, Europe and Middle East & Africa.
Company’s various manufacturing locations, including its corporate headquarters, have attained third-party certification of HSES management systems. Furthermore, it has certified 60% of its manufacturing locations with an environmental management system and has also certified 46% of the manufacturing locations with health and safety certificate.
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