Bidets Market Analysis

In-depth Analysis of Bidets Market Industry Landscape

The toilet paper shortage that emerged during the initial days of the pandemic-induced lockdown in the United States and Canada, caused by a combination of panic buying and supply chain disruptions, prompted a quest for viable alternatives, notably bidets. The surge in interest is evident in Google Trends Data, which indicates a substantial spike of up to 300% in searches related to bidets in March 2020. People were keen on understanding how to use bidets and their various applications.

Wired magazine reported a remarkable uptick in traffic on the Wirecutter, a prominent reviews website in the U.S., with a staggering year-over-year increase of 5000% for bidet-related topics. Guides on bidets emerged as the second most-read content from March 13 to 15, 2020. This trend underscores a growing curiosity and inclination toward bidets as an alternative to conventional toiletry methods.

Further supporting this shift in preferences, Bio Bidet by Bemis conducted a survey in April 2022, revealing intriguing insights into American sentiments regarding bidets. Approximately 43% of respondents expressed a desire to see more bidets in hotels, while 41% wished for bidets in public bathrooms. Remarkably, 60% of respondents admitted to avoiding public bathrooms for defecation, emphasizing a changing attitude toward personal hygiene. Among respondents aged 18-44, 27% showed a particular inclination towards bidets. Moreover, 29% of men and 16% of women indicated their likelihood to purchase a bidet within the current year.

A survey conducted by Bespoke Surgical on bidet use among 3,600 adults in the U.S. shed light on the motivations behind considering bidets. The primary reasons included the desire to feel cleaner (88%), health and hygiene benefits (75%), eco-friendliness, and the potential for significant savings on toilet paper costs (66%). The average annual spending on toilet paper by Americans ranges from USD 40 to USD 70, and bidets present a cost-effective alternative, potentially reducing expenses by 75% or more. Certain bidet brands are also contributing to energy conservation efforts, offering energy-saving modes. For instance, Coway claims that their Bidetmega consumes less than 1 watt in energy-saving mode and less than 800 watts during the cleaning mode.

In essence, the advantages offered by bidets, such as enhanced cleanliness, health benefits, environmental friendliness, and substantial cost savings, are steering their popularity upward in North America. This shift in consumer preferences is expected to be a key driver propelling the growth of the bidet market in the foreseeable future.