Bidets Market

Ever-increasing housing demand is driving the market growth

To ensure bathroom cleanliness and to give consumers a comfortable experience, toilet seats are crucial bathroom fixtures. Due to the rising need for housing, the toilet seat industry is anticipated to experience rapid expansion. Over the past few years, the industry's focus has shifted from non-electronic toilet seats to electronic toilet seats. Japan is one of the world's top producers of cutting-edge smart toilet seats, which are in high demand from nations like China and the United States.

The heated seat and automatic dryer are two built-in features of contemporary smart toilet seats that are more popular with consumers in smart homes. Additionally, there has been a significant increase in knowledge of sanitation and hygiene.

The expanding middle class and rising middle class income increase the demand for significant house upgrading and refurbishment, which favourably affects the worldwide toilet seat industry. Customised, germ-resistant toilet seats are becoming more and more in demand, particularly from wealthy people. Home improvement and remodelling expenditures in the United States totaled more than USD 350 billion, according to Home Improvement Industry Statistics. Approximately 13 million projects were also started in the United States in 2018. The development of toilet infrastructure in the segment has been boosted by the significant rise of housing and projects.

Innovative toilet systems with antimicrobial components have been introduced by a number of firms, including Kohler and TOTO, Jaguar, and Parryware, to stop the transmission of bacteria and germs. For instance, Kohler released the $7000-or-so Numi 2.0 in 2019. With an integrated Amazon Alexa speaker, the smart toilet offers heated seats, warm water cleaning, and automated lid opening. Manufacturers of toilet seats are working on products that can be combined with smart technologies, which is anticipated to have a beneficial impact on market expansion. The feature-rich and expensive smart toilet seats need a lot of installation and maintenance.

Repair services are costly and difficult for users to afford for any flaw or damage in their operation.

The reasons that are projected to fuel the expansion of the bidet market are rising urbanisation, increasing disposable income, and the use of opulent accessories in high-end hotels. The market for bidets is expected to expand as people become more conscious of the importance of maintaining personal hygiene and using less toilet paper. Installation of a bidet lessens the need for toilet paper, which also lessens pollution. The widespread use of bidets by elderly people, who benefit from their ease of cleaning, is one factor driving the expansion of the worldwide bidet market.

One of the main elements predicted to fuel the market growth for bidets is the increasing older population of the world. This motivates producers of bathroom fixtures like bidets, which support the maintenance of cleanliness and personal hygiene for the elderly population. In addition, the prevalence of arthritis cases and other health issues are expected to drive up demand for bidets as a key component of personal hygiene.

Growing environmental concerns along with rising levels of consumer hygiene and comfort, increasing numbers of commercial and residential construction projects, changing lifestyles coupled with rising levels of disposable income, and the role that electronic bidets play in preserving the ecological balance because they use less water and less paper are just a few of the major and significant factors that are likely to affect the environment. Thus, driving the Bidets market revenue.

The Global Bidets Market Industry is poised for substantial growth, with projections indicating a market size of 33.7 USD Billion in 2024 and an anticipated increase to 63.5 USD Billion by 2035. This growth reflects a compound annual growth rate (CAGR) of 5.94% from 2025 to 2035. The increasing adoption of bidets across various regions, driven by factors such as hygiene awareness, sustainability, and technological advancements, is expected to contribute to this upward trend. As consumer preferences continue to evolve, the market is likely to expand, presenting opportunities for manufacturers and retailers alike.

Technological innovations in bidet design and functionality are propelling the Global Bidets Market Industry forward. Modern bidets now feature advanced options such as heated seats, adjustable water pressure, and air drying capabilities, enhancing user comfort and convenience. These advancements cater to a broader audience, including those who may have previously been hesitant to adopt bidets. The integration of smart technology, such as remote controls and app connectivity, further appeals to tech-savvy consumers. As these innovations continue to evolve, they are likely to attract new customers, contributing to the market's projected CAGR of 5.94% from 2025 to 2035.

The increasing awareness of personal hygiene and sanitation is a pivotal driver for the Global Bidets Market Industry. Consumers are becoming more conscious of the health benefits associated with bidet usage, such as reduced risk of urinary tract infections and improved overall cleanliness. This trend is particularly evident in regions where bidets are traditionally used, such as Europe and Asia. As a result, the market is projected to reach 33.7 USD Billion in 2024, reflecting a growing acceptance of bidets as a hygienic alternative to toilet paper. The emphasis on hygiene is likely to continue influencing consumer preferences in the coming years.

Shifts in consumer preferences towards comfort and luxury are influencing the Global Bidets Market Industry. As more individuals prioritize their bathroom experience, bidets are increasingly viewed as a premium product that enhances personal comfort. This trend is particularly pronounced in North America, where traditional bathroom fixtures are being replaced with more luxurious options. The growing middle class in emerging markets is also contributing to this shift, as consumers seek to invest in higher-quality bathroom products. This evolving mindset is expected to drive the market's growth, with projections indicating a significant increase in demand for bidets in the coming years.

Government initiatives aimed at promoting sanitation and hygiene are playing a crucial role in the Global Bidets Market Industry. Various countries are implementing regulations that encourage the adoption of bidets as part of public health strategies. These initiatives often focus on improving sanitation standards in both urban and rural areas, thereby increasing the accessibility of bidets. As governments recognize the health benefits associated with improved hygiene practices, the market is likely to see a boost in demand. This supportive regulatory environment may further facilitate the market's growth trajectory, aligning with the overall trend towards enhanced public health.

Sustainability is increasingly becoming a priority for consumers, driving the Global Bidets Market Industry. Bidets are perceived as an eco-friendly alternative to toilet paper, which contributes to deforestation and waste. The reduction in toilet paper usage aligns with global efforts to promote sustainable living. As consumers seek to minimize their environmental footprint, the demand for bidets is expected to rise. This shift is supported by the market's anticipated growth to 63.5 USD Billion by 2035, indicating a long-term trend towards more sustainable bathroom solutions. The environmental benefits of bidets are likely to resonate with eco-conscious consumers.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Bidets Market dominated this market in 2022 (45.80%).  The United States has been a major participant in terms of bidet sales due to its enormous population and a significant number of households with both adults and children who use bidets on a daily basis. Further, the U.S. Bidets market held the largest market share, and the Canada Bidets market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: BIDETS MARKET SHARE BY REGION 2022 (USD Billion)

Source Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Bidets market accounted for the healthy market share in 2022. Due to their tighter hygiene regulations, which frequently need some kind of water source to be available at all times regardless, Europe has been hesitant to embrace these types of gadgets, with only Spain and France having any substantial numbers in terms of usage rates. Further, the German Bidets market held the largest market share, and the U.K Bidets market was the fastest growing market in the European region

The Asia Pacific Bidets market is expected to register significant growth from 2024 to 2032. Since they were first incorporated into their cultures by traders returning from trade trips to Europe with goods like cooking spices or even new forms of entertainment like films, these units are more common in some Asian countries than others.

They have also gained in popularity, largely because of how inexpensive they are in relation to everyday commodities like toilet paper, which enables people to use them without touching surfaces when necessary while still having the opportunity to buy more expensive items down the road if they so choose. Moreover, China’s Bidets market held the largest market share and the Indian Bidets market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Bidets market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Bidets industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Bidets industry to benefit clients and increase the market sector. In recent years, the Bidets industry has offered some of the most significant advantages to medicine. Major players in the Bidets market, including Lixil Corporation, Duravit AG, Toto Ltd., Kohler Co., Roca Sanitario, S.A., Bidet Toilets Store, Drummond Bathroom Ltd., 2Go Products, LLC, Laufen Bathrooms AG, and Brondell, are attempting to increase market demand by investing in research and development Types.

Water heaters and related parts are among the products that Saudi Ceramic Co. manufactures and sells. Additionally, the business imports relevant machinery, tools, and other supplies. It has three reporting segments Ceramic tiles and sanitary ware, which produces and distributes ceramic and porcelain tiles and sanitary ware products; Water heaters, which produces and distributes electric water heaters; and Ceramic pipes, which produces and distributes clay pipes for sanitary ware and sewage networks.

Saudi Ceramic Company said in January 2024 that it would build a new porcelain tile factory in the kingdom of Saudi Arabia in the fourth quarter of 2024, with a capacity of 8.25 million square metres.

Cabinetry, tiling, home interior, and other related items are all produced and sold globally by Kohler Co (Kohler), in addition to engines and power production systems. Bathroom sinks, faucets, soap and lotion dispensers, cabinets, chairs, cutting boards and colanders, liquid-cooled engines and chaise lounges are among Kohler's product offerings. It sells these items under a number of different names, including Kohler, Sterling, Kallista, Ann Sacks, and Robern. The smart toilet was introduced by Kohler Co. in January 2019 and has features including built-in speakers, ambient lighting, and support for Amazon Alexa and Google Assistant.