Bidets Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The bidet market is expected to grow to $ 35.68 billion by 2025 and to $ 59.98 billion by 2034. This growth rate represents a compound annual growth rate (CAGR) of 5.9 per cent. The main driving forces behind this growth are the growing awareness of hygiene and the rising demand for environment-friendly toilets. Also, technological advances, such as smart bidets with features such as heated seats, adjustable water pressure and self-cleaning, have increased the comfort of bidets and are enhancing the growth of the bidet market. The major bidet manufacturers, such as Toto, Kohler and LIXIL, are constantly investing in new product development and strategic alliances to expand their market share. Toto, for example, has launched a series of smart bidets to meet the increasing demand for luxury bathroom products. Kohler has introduced water-efficient models to meet the demand for environment-friendly toilets. These strategic moves not only increase the market share of the bidet manufacturers, but also help to meet the changing preferences of consumers towards hygiene and the environment.

Regional Market Size

Regional Deep Dive

Bidets market is experiencing a high growth rate in many regions, driven by a growing awareness of hygiene, comfort and environment. North America is characterized by a growing acceptance of bidets as a modern bathroom fitting, which is influenced by a changing consumer behavior and a shift towards more sustainable products. Europe is a mature market with a strong cultural background for bidet use, while Asia-Pacific is experiencing a fast growth driven by urbanization and rising incomes. Middle East and Africa are characterized by a slow growth of bidets, mainly driven by cultural habits and a growing health consciousness. In Latin America, a mixture of traditional and modern bathroom solutions is becoming more common, with bidets gaining ground in urban areas.

Europe

• Countries like Italy and France have long embraced bidets, and recent regulatory changes promoting water conservation are further encouraging their adoption, with local manufacturers like Gessi and Duravit innovating to create more efficient models.
• The rise of eco-conscious consumerism is driving demand for bidets, with brands like Villeroy & Boch launching campaigns that highlight the environmental benefits of using bidets over traditional toilet paper.

Asia Pacific

• In Japan, the bidet market is highly advanced, with companies like Panasonic and LIXIL leading in the development of high-tech bidet toilets that offer features such as air drying and deodorization, setting a benchmark for other regions.
• Rapid urbanization and increasing disposable incomes in countries like China and India are leading to a surge in demand for bidets, with local startups emerging to cater to the growing middle-class population.

Latin America

• In Brazil, there is a growing trend towards modernizing bathrooms, with bidets being integrated into new housing developments, driven by companies like Deca and Incepa that are focusing on stylish and functional designs.
• The cultural acceptance of bidets is increasing, particularly in urban areas, as consumers become more aware of the environmental benefits and comfort associated with bidet use.

North America

• The COVID-19 pandemic has heightened awareness around personal hygiene, leading to increased interest in bidets as a sanitary alternative to toilet paper, with companies like Kohler and TOTO expanding their product lines to meet this demand.
• Innovations in smart bidet technology, such as heated seats and self-cleaning features, are becoming popular, with brands like BioBidet and Brondell leading the charge in integrating advanced technology into their products.

Middle East And Africa

• Cultural practices in countries like Saudi Arabia and the UAE are influencing the adoption of bidets, with local manufacturers like Al-Muhaidib Group introducing products that cater to regional preferences.
• Government initiatives promoting hygiene and sanitation in public facilities are also encouraging the installation of bidets, as seen in various public health campaigns across the region.

Did You Know?

“Did you know that bidets can reduce toilet paper usage by up to 75%, significantly lowering household waste and contributing to environmental sustainability?” — Environmental Protection Agency (EPA)

Segmental Market Size

A bidet is a product of the modern age. It is a result of the growing consciousness of hygiene and comfort. The bidet is a result of the growing tendency to have a more hygienic toilet. The COVID-19 epidemic has heightened the awareness of the need for personal hygiene. In some regions, as in California, laws have been passed to regulate the use of water, and this has led to a greater use of bidets as an environment-friendly substitute for toilet paper. In Europe and North America, the bidet is now well established, and there are many companies producing them. The leading companies are TOTO of Japan and KOHLER of the United States. Their main market is in the home, hotels, and public toilets, where bidets are now a common fixture. The market is growing rapidly because of the growing awareness of the need for conservation and hygiene, and because of the technological developments in the field of intelligent bidets with self-cleaning seats and seats that are heated. Moreover, the growing importance of e-commerce has made bidets more accessible and has increased their use.

Future Outlook

Bidets are expected to show a significant growth from 2025 to 2034, with an expected CAGR of 5.9 per cent from $33.68 billion to $59.98 billion. This growth is expected to be driven by the increasing awareness of consumers about hygiene and the need for sustainable and eco-friendly bathroom solutions. The penetration of bidets in households is expected to increase. It is estimated that by 2034, approximately 30 per cent of households in developed countries may have bidets compared to the 15 per cent households in 2025. The increasing awareness of consumers about the health benefits of bidets, such as a reduction in the risk of a urine infection and better hygiene, is expected to drive this growth. The bidet market is also expected to be influenced by technological advancements. A rise in the use of smart bidets, with features such as a heated seat, adjustable water pressure and integrated drying systems, is expected to enhance the experience and penetration of bidets. Government initiatives that promote water conservation and sustainable living are also expected to encourage the use of bidets as a sustainable alternative to toilet paper. Emerging trends, such as the integration of bidets in luxury bathroom designs and the rise of portable bidets, are expected to widen the market and strengthen the bidet’s position in modern sanitation solutions.