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Bluetooth in Automotive Market Size

ID: MRFR//0754-CR | 123 Pages | Author: Swapnil Palwe| July 2019

The adoption of Bluetooth technology is experiencing a swift ascent within the automotive sector, representing a notable advancement. Widely acknowledged for its integration into features like hands-free calling systems and in-car infotainment, Bluetooth has become a standard inclusion in the equipment of myriad new cars and commercial vehicles.

The Automotive Bluetooth market is being propelled by diverse factors, particularly its escalating integration into car infotainment systems. This integration empowers both passengers and drivers, offering a hands-free calling system and facilitating in-car entertainment. As a testament to its ubiquity, Bluetooth is now considered a standard feature in the equipment of millions of new cars and commercial vehicles.

The burgeoning role of Bluetooth in car infotainment systems stands out as a key catalyst for the Automotive Bluetooth market. This technology opens avenues for drivers and passengers to enjoy music and access information seamlessly while on the road. Once paired with Bluetooth, drivers gain the ability to use applications for navigation, real-time traffic monitoring, perusal of the latest weather reports, and accessing information such as movie schedules and restaurant locations. Collectively, the incorporation of Bluetooth technology significantly enhances the overall driving experience.

The global Bluetooth in the automotive market is poised for substantial growth, with an anticipated Compound Annual Growth Rate (CAGR) of 33.10% during the forecast period. In 2016, the market's dominance was led by the Asia-Pacific region, commanding a substantial share of 40.2%. Following closely were North America and Europe, contributing shares of 28.2% and 21.5%, respectively.

The increasing prevalence of Bluetooth technology in automotive applications underscores its pivotal role in reshaping the driving experience. Beyond being a mere feature, Bluetooth has become an integral component of the modern automotive landscape, providing connectivity and convenience that contribute to a safer and more enjoyable journey for both drivers and passengers alike.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2022 USD 9.1 Billion
Market Size Value In 2023 USD 9.8 Billion
Growth Rate 7.60% (2023-2032)

Bluetooth in Automotive Market Overview:


Bluetooth in Automotive Market Size was valued at USD 9.8 Billion in 2023. The Bluetooth in Automotive market industry is projected to grow from USD 10.54 Billion in 2024 to USD 17.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.61% during the forecast period (2024 - 2032). A rise in smart vehicle investments and the incorporation of smartphone connectivity in vehicles, are the key market drivers enhancing the market growth.


Bluetooth in Automotive Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Bluetooth in Automotive Market Trends


Integration of smartphone connectivity in cars is driving the market growth


The worldwide automobile market is expected to see a major expansion in the Bluetooth business, which is already highly active. This market's growth is significantly influenced by the surge in demand for smartphone features from cars and other vehicles. Adopting this technology also makes it possible to analyze car diagnostic data, improving vehicle safety. automobile Bluetooth links the telecommunications and automobile industries. Because of smartphone and infotainment system synchronizing technologies like Apple CarPlay, Spotify, and Android Auto, the need for Bluetooth in cars is expected to increase. More and more automakers are integrating this technology into their vehicles to keep up with the demand and maintain their market share.


The surge in automakers' investments in intelligent transportation systems and smart automobiles is one of the main factors driving the market's robust expansion on a global scale. The increased use of automation in automotive systems is another factor driving the growth of the global market. The manufacturing companies also invest a lot of money in research to develop cutting-edge technology. Automotive electronics use a variety of technological solutions to improve and automate vehicles for a safer and better driving experience. Additionally, technologies for autonomous driving are fundamentally replacing traditional automotive technologies, such as telematics, V2X communication, and infotainment. In the automotive sector, automation and electrification of vehicles are becoming commonplace. As a result, increased automation and the use of digital technology in cars are facilitating the growth of the automotive market.


The introduction of connectivity, electrification, and autonomous driving has caused a major revolution in the automotive industry. Automobiles are evolving from only being a means of transportation to offering an interior environment. The most recent improvements in the vehicle system provide its occupants with warm and personalized settings despite the availability of a wide range of comfort and convenience options. People want more access to their vehicles from their smartphones and the flexibility to customize their whole in-car experience, which is driving up demand for Bluetooth in cars.


One of the primary advancements propelling this shift is the creation of the power-saving Bluetooth Smart or Bluetooth Low Energy (BLE) technology. Due to BLE's low power needs, the device may run for months or even years on a single rechargeable battery. Bluetooth low energy technology was added when the automobile access system was modified. This made it possible for passive entry and activation systems to employ phones as keys, resulting in a new user interface that is focused on digital keys and digital profiles. The development of protected auto access applications, which will ensure the accuracy and security of the phone-as-key solution, has also been sparked by the formulation of matching requirements. Thus, driving the Bluetooth in Automotive market revenue.


Bluetooth in Automotive Market Segment Insights:


Bluetooth in Automotive Application Insights


The Bluetooth in Automotive market segmentation, based on application, includes communication, infotainment, and telematics. In the global market, the infotainment category commands the biggest market share. The term "infotainment system" refers to a group of automotive systems that work together to deliver information and entertainment to passengers via a video or audio interface control element, such as a bluetooth system, button panel, touch screen displays, or voice commands, among others.


Bluetooth in Automotive Vehicle Type Insights


The Bluetooth in Automotive market segmentation, based on vehicle type, includes passenger car, light commercial vehicle, and heavy commercial vehicle. Due to increased global production of passenger cars and quick consumer uptake, the passenger car category holds the greatest share of the global market. the expanding need for in-car entertainment systems that allow for calling, hands-free audio streaming, and application management.


Bluetooth is utilized in commercial cars for fleet management tasks to supervise, coordinate, and promote various transportation-related activities. By making the most efficient use of resources like vehicles, fuel, and replacement parts, this effectively helps lower and minimize overall expenses. As a result, the application of this technology in commercial vehicles is expanding quickly, which fuels market expansion.


Figure 1: Bluetooth in Automotive Market, by Vehicle Type, 2022 & 2032 (USD Billion)


Bluetooth in Automotive Market, by Vehicle Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Bluetooth in Automotive Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Bluetooth in Automotive market, dominated this market in 2022 (45.80%), due to increased vehicle production and sales, as well as the quick uptake of cutting-edge automotive technology, particularly in China, Japan, and India. Automobile manufacturers are concentrating on increasing production by implementing various entertainment and communication technologies in local manufacturing facilities. The Chinese Ministry of Transport's 2017 New Energy Vehicle (NEV) directive is also encouraging the nation's production and demand for electric and autonomous vehicles, which will give automakers more opportunities to incorporate cutting-edge technology into the vehicles' equipment and components. Moreover, China’s Bluetooth in Automotive market held the largest market share, and the Indian Bluetooth in Automotive market was the fastest growing market in the Asia-Pacific region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Bluetooth In Automotive Market Share By Region 2022 (USD Billion)


Bluetooth In Automotive Market Share By Region 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The North America Bluetooth in Automotive Market is expected to register significant growth from 2024 to 2032. In terms of revenue, the automotive Bluetooth market in North America is likewise well-developed, driving up the use of smart infotainment and telematics application systems in vehicles. Further, the U.S. Bluetooth in Automotive market held the largest market share, and the Canada Bluetooth in Automotive market was the fastest growing market in the North America region.


Europe Bluetooth in Automotive market accounts for the second-largest market share. In the automotive sector in Europe, automation and electrification of vehicles are becoming more prevalent. Bluetooth is playing a bigger role in the region's automotive industry as a result of increased automation and the use of digital solutions in cars. Further, the German Bluetooth in Automotive market held the largest market share, and the U.K Bluetooth in Automotive market was the fastest growing market in the European region.


Bluetooth in Automotive Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Bluetooth in Automotive market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Bluetooth in Automotive industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Bluetooth in Automotive industry to benefit clients and increase the market sector. In recent years, the Bluetooth in Automotive industry has offered some of the most significant advantages to medicine. Major players in the Bluetooth in Automotive market, including Texas Instruments Incorporated, QUALCOMM Incorporated, Cypress Semiconductor Corporation, Marvell Technology Group Ltd, Toshiba Corporation, Samsung Corporation, Semiconductor Corporation, Broadcom Corporation, Pioneer Corporation, and Silicon Laboratories, are attempting to increase market demand by investing in research and development operations.


Panasonic Holdings Corp. (Panasonic), formerly known as Panasonic Corp., is a global manufacturer, retailer, and service provider of a wide range of electric and electronic products. Individual room air conditioners, TVs, landlines, digital cameras, home audio and video equipment, rice cookers, lamps, wiring devices, air conditioners, air purifiers, and bicycles are just a few of the things Panasonic offers. In addition, it sells PCs, tablets, batteries, electric motors, mounting machines, semiconductors, LCD panels, electronic materials, electronic components, and electronic materials. The company manages and operates facilities and R&D locations in Europe, Asia, the Americas, and Japan. Panasonic's corporate headquarters are in Kadoma-shi in the Japanese city of Osaka. In May 2019, Panasonic Corporation revealed the new frictionless connectivity solution, which is a safer way to wirelessly link mobile devices with automobiles.


Qualcomm Inc. creates and creates digital wireless telecommunications products and services. System software and integrated circuits for wireless mobile devices are sold by the company. Among its product lines are radio frequency transceivers, modems, processors, consumer wireless goods, integrated chipsets for wireless communication, and power management. The company's products are used in a variety of products, including mobile phones, laptops, handheld wireless computers, data modules, routers, access points, gateway equipment, desktop computers, gaming devices, infrastructure equipment, and Internet of Things (IoT) devices. The corporation has operations in a number of nations, including Brazil, China, France, Germany, India, Mexico, South Korea, Indonesia, Japan, the UK, and the United States. Qualcomm's global headquarters are in San Diego, California. In May 2019, Qualcomm revealed a new infotainment control platform. 


Key Companies in the Bluetooth in Automotive market include



  • Texas Instruments Incorporated

  • QUALCOMM Incorporated

  • Cypress Semiconductor Corporation

  • Marvell Technology Group Ltd

  • Toshiba Corporation

  • Samsung Corporation

  • Semiconductor Corporation

  • Broadcom Corporation

  • Pioneer Corporation

  • Silicon Laboratories


Bluetooth in Automotive Industry Developments


January 2021: Alps Alpine Co., Ltd. worked with Broadcom Inc. to introduce a Bluetooth Low Energy (BLE)-based, secure, and extremely accurate distance measurement system for the automotive market.


Bluetooth in Automotive Market Segmentation:


Bluetooth in Automotive Application Outlook



  • Communication

  • Infotainment

  • Telematics


Bluetooth in Automotive Vehicle Type Outlook



  • Passenger Car

  • Light Commercial Vehicle

  • Heavy Commercial Vehicle


Bluetooth in Automotive Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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