Canned Tuna Market Trends

Global Canned Tuna Market Overview

Canned Tuna Market Size was valued at USD 10,258.36 million in 2021. The Canned Tuna market industry is projected to grow from 2022 to USD 15,103.07 million by 2030, exhibiting a compound annual growth rate (CAGR) of 4.51% during the forecast period (2022 - 2030). The consistent demand for canned tuna is driven by the growing incorporation of high-nutritious food in daily diet, and rising e-commerce firm.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Canned Tuna Market Trends

• Growing incorporation of high-nutritious food in daily diet

Canned tuna has gained popularity in recent years due to its high nutritional value and convenience. Tuna is a lean fish that is high in protein, omega-3 fatty acids, vitamins, and minerals. It is also low in fat and calories, making it a popular food for those looking to maintain a healthy diet. One of the primary reasons for the growing incorporation of canned tuna in the daily diet is its convenience. Canned tuna is readily available, easy to prepare, and can be stored for an extended period. It can be added to sandwiches, salads, pasta, and other dishes, making it a versatile ingredient. Additionally, canned tuna is an affordable source of high-quality protein, making it an excellent option for those on a budget. It is also an ideal food for people with busy lifestyles who need a quick and easy source of nutrition. Canned tuna is becoming more popular in tuna sandwiches and delis, increasing demand for the product. Furthermore, majority of these canned tuna is albacore or a mix of yellowfin and skipjack tuna. "Light tuna" is a low-cost product, which consists of small amounts of yellowfin tuna and a substantial proportion of skipjack tuna. It accounts for a large portion of the global market.

Canned Tuna Market Segment Insights:

Canned Tuna Type Insights

Based on type, the Canned Tuna Market has been bifurcated into Skipjack Tuna, Yellowfin Tuna, Albacore Tuna, and Others. The Skipjack Tuna segment accounted for the largest market share of 54% in 2021 and is likely to register a CAGR of 4.17% during the projected period. Skipjack canned tuna held the largest share in 2019. This species is easily available in the market with rich and nutritious seafood experience. According to the data provided by Fish20.org, Skipjack comprises around 58.0% of the total tuna catch and most of them go for canning. According to the statistics provided by the Centre for the Promotion of Imports, 75.0% of the canned tuna imported into Europe consists of skipjack species. Skipjack tuna is favored by the canned tuna industry due to its abundance and availability in large quantities. It is also a fast-growing species of tuna that can be caught in large numbers, making it a cost-effective choice for canned tuna production. Overall, skipjack tuna plays an important role in the canned tuna market, particularly in the production of light tuna. The abundance and availability of skipjack tuna make it a popular and cost-effective choice for canned tuna manufacturers, and its mild taste and low mercury levels make it a popular choice among consumers.

Figure 1: Canned Tuna Market, by type, 2023 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Canned Tuna Distribution Channel Insights

The Canned Tuna Market has been segmented by distribution channel into Store-based, and Non-Store-Based. The Store-based segment accounted for the largest market share of 81.2% in 2021 and is likely to register a CAGR of 4.36% during the projected period. In terms of store-based retail sales of canned tuna, supermarkets and hypermarkets are the primary sales channels. These large-scale retailers carry a wide variety of canned tuna brands and products and offer a one-stop-shop for consumers to purchase all their grocery needs. Supermarkets and hypermarkets have a significant advantage in terms of economies of scale, which enables them to offer competitive pricing and promotions on canned tuna products. Overall, supermarkets and hypermarkets are the primary sales channels for canned tuna in store-based retail sales. Convenience stores offer a more limited selection of canned tuna products but may cater to consumers looking for smaller sizes and more convenient packaging.

Figure 2: Canned Tuna Market, by distribution channel, 2023 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Canned Tuna Regional Insights

By Region, the study segments the market into North America, Europe, Asia Pacific, and Rest of the world. Europe canned tuna market accounts for the largest market share 38% in 2021 and is expected to exhibit a CAGR of 4.36%. Europe is expected to hold the second-largest canned tuna market share in the market. This is due to the growing demand from the millennial population. The rise in the working women population and busy lifestyle has led to less investment of time for cooking. This has led to their reliance on various ready-to-eat/cook food products as it saves time and fulfills all the nutritional requirements. The consumers in the U.S. have a Japanese and Indian influence. The leading tuna-consuming markets in the region are Spain, Italy, France, and Portugal. According to a study by the European Market Observatory for Fisheries and Aquaculture Products (EUMOFA) tuna is the most consumed fish in the region. The per capita consumption of tuna in the year 2018 was 2.78 kg, most of which accounted for an 11% share of all the fishery and aquaculture products.

Figure 3: Canned Tuna Market, by region, 2023 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The North American region includes the United States, Canada and Mexico. Among the most common consumed food in the United States, an average person eats almost 14 pounds of canned tuna in a year, more specifically, canned light tuna. The chunky light meat of tuna in water most frequently eaten and popular among the US consumers, which contributes to almost 75-80% per year of the US canned tuna consumption. According to research, one in four US consumers eat canned tuna once per week regularly, which is more common during the summer season. Further, almost 50% of canned tuna are eaten in sandwich form in the US in, while salads contribute to 22%, and casseroles 15.5%. Studies indicated that, more product consumption of canned tuna are from large size households than average-sized ones.

Asia Pacific holds the third-largest market share owing to the large consumer base in the region. The growing millennial population in the region and their rising inclination towards convenience food has contributed to boosting the regional market. The rapid urbanization and incorporation of western lifestyles have increased the demand for the market. Consumers are now widely using canned tuna for food preparation due to its convenience of cooking and longer shelf stability. This has further fueled market growth. The Asia Pacific canned tuna market is projected to witness significant growth over the forecast period (2021-2026) due to the increasing demand for convenient and healthy food products. Canned tuna is a rich source of protein, omega-3 fatty acids, and essential vitamins and minerals, which makes it an ideal choice for health-conscious consumers.

New untapped markets in Middle Eastern and African countries, including Saudi Arabia and Egypt, are emerging as major marketplaces with immense growth opportunities. According to the statistics provided by the ‘GLOBEFISH’, Saudi Arabia has witnessed a surge of 23.3% and Egypt witnessed a surge of 15.0% in 2019 for the canned and processed tuna import as compared to the previous year. The canned tuna market in South America, the Middle East, and Africa is a significant part of the global canned tuna industry. The demand for canned tuna in these regions is driven by factors such as increasing population, changing dietary habits, and rising health awareness. In South America, Brazil and Ecuador are the largest producers of canned tuna, with Brazil being the largest market for canned tuna consumption. The demand for canned tuna in Brazil is expected to grow due to the rising health consciousness among consumers and the increasing popularity of ready-to-eat products.

Further, the major countries and regions studied are: The U.S, Canada, Mexico, Germany, France, Italy, Spain, UK, China, Japan, India, Australia & New Zealand, South America, Middle East, and Africa.

Canned Tuna Key Market Players & Competitive Insights

The Canned Tuna Market is profitable, both for existing players as well as new entrants. The market is highly competitive with all the players competing to gain a higher market share. Intense competition, rapid advances in Canned Tuna technology, and regulations are key factors that confront the market growth. A substantial level of rivalry is observed among the existing manufacturers in the market. Our analysis revealed that market players had adopted different strategies and innovative research and development techniques to expand their business and secure their position in the Canned Tuna Market. In recent years, strategic movements by major players included approvals, which have been used as market penetration strategies and a means to reduce competition. The key players profiled in the global Canned Tuna analysis are Thai Union Group PCL, Bolton Foods, Grupo Calvo, Ocean Brands, American Tuna Inc., Aneka Tuna Indonesia, Wild Planet Foods Inc, Sea Value PLC and many more. The industry is characterized by the presence of several small-scale industrial producers with obsolete production technologies and limited capacity, especially in developing nations such as India, which has lent a significant advantage to new industry participants with better processing technologies.

Key Companies in the Canned Tuna market include

• Bolton Foods (Italy)


• Thai Union Group PCL (Thailand)


• Grupo Calvo (Spain)


• Ocean Brands (Canada)


• American Tuna Inc. (US)


• Aneka Tuna Indonesia (Indonesia)


• Wild Planet Foods Inc (US)


• Sea Value PLC (Thailand)


• Frinsa del Noroeste S.A. (Spain)


• Bumble Bee foods LLC (US)


• Simplot Australia Pty Ltd (Australia)

Canned Tuna Industry Developments

August 2022: Thai Union and Chicken of the Sea Frozen Foods are announcing a partnership in North America with leading plant-based seafood brand, The ISH Food Company. It has trademarked a Whole System Approach to develop innovative plant-based food products, considering every single step—from the soil and water to the table—and asking how to make it healthier for all involved.

August 2021: Bolton Group International has acquired Wild Planet Foods, with the aim of further strengthening its position in the Canned Tuna Market.

Canned Tuna Market Segmentation:

Canned Tuna Type Outlook

• Skipjack Tuna


• Yellowfin Tuna


• Albacore Tuna


• Others

Canned Tuna Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Canned Tuna Regional Outlook

• North America


• US


• Canada


• Mexico


• Europe


• Germany


• France


• Italy


• Spain


• UK


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• Australia & New Zealand


• Rest of Asia-Pacific


• Rest of the world


• South America


• Middle East Africa