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CBD Water Market

ID: MRFR/FnB/25271-HCR
128 Pages
Snehal Singh
October 2025

CBD Water Market Research Report By Product Type (Still Water, Sparkling Water, Flavored Water, Functional Water), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Health Food Stores, Drug Stores), By Packaging (Bottles, Cans, Pouches, Glass, Plastic), By End User (Adults, Athletes, Health-Conscious Consumers, Medical Patients) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2035.

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CBD Water Market Infographic
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CBD Water Market Summary

As per MRFR analysis, the CBD Water Market Size was estimated at 9.032 USD Billion in 2024. The CBD Water industry is projected to grow from 12.65 USD Billion in 2025 to 366.39 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 40.02 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The CBD Water Market is experiencing robust growth driven by health trends and innovative product offerings.

  • The North American region remains the largest market for CBD water, reflecting a strong health and wellness focus among consumers.
  • Flavored water continues to dominate the market, while functional water is emerging as the fastest-growing segment.
  • E-commerce is rapidly gaining traction, with online retailers showing the highest growth potential compared to traditional supermarkets and hypermarkets.
  • Health-conscious consumer trends and rising popularity of functional beverages are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 9.032 (USD Billion)
2035 Market Size 366.39 (USD Billion)
CAGR (2025 - 2035) 40.02%

Major Players

Aqua ViTea (US), Cannabiniers (US), CBD Living Water (US), Weller (US), Recess (US), Canna Nano (US), Sweet Reason (US), Hemp Hydrate (US), VYBES (US)

CBD Water Market Trends

The CBD Water Market is currently experiencing a notable evolution, characterized by a growing consumer interest in wellness products infused with cannabidiol. This trend appears to be driven by an increasing awareness of the potential health benefits associated with CBD, such as stress relief and hydration. As consumers become more health-conscious, they seem to gravitate towards beverages that not only quench thirst but also offer additional wellness advantages. This shift in consumer preferences indicates a broader acceptance of CBD as a mainstream ingredient in various consumables, including beverages. Furthermore, the market landscape is evolving with the introduction of innovative products that combine CBD with other functional ingredients, enhancing the appeal of CBD water to a wider audience. In addition to changing consumer preferences, regulatory developments are likely influencing the CBD Water Market. As governments around the world continue to clarify and refine regulations surrounding CBD products, manufacturers may find new opportunities for growth and expansion. This regulatory clarity could foster a more competitive environment, encouraging brands to differentiate themselves through quality, branding, and unique formulations. Moreover, the rise of e-commerce platforms is facilitating easier access to CBD water products, allowing consumers to explore a variety of options from the comfort of their homes. Overall, the CBD Water Market appears poised for continued growth, driven by evolving consumer demands and a supportive regulatory framework.

Health and Wellness Focus

The CBD Water Market is increasingly aligning with the health and wellness movement. Consumers are actively seeking products that promote overall well-being, and CBD-infused beverages are perceived as beneficial for relaxation and hydration. This trend suggests a shift towards functional beverages that cater to health-conscious individuals.

Innovative Product Development

Innovation plays a crucial role in the CBD Water Market, with brands exploring unique formulations that combine CBD with other beneficial ingredients. This trend indicates a potential for diversification, as companies aim to attract a broader consumer base by offering enhanced flavors and additional health benefits.

E-commerce Growth

The rise of e-commerce is transforming the CBD Water Market, providing consumers with convenient access to a variety of products. Online platforms are facilitating the discovery of new brands and formulations, which may lead to increased competition and a wider selection for consumers.

CBD Water Market Drivers

Regulatory Developments

The evolving regulatory landscape surrounding CBD products is a crucial driver for the CBD Water Market. As governments around the world establish clearer guidelines for the use of CBD in food and beverage products, the market is likely to see increased legitimacy and consumer trust. Recent legislative changes have allowed for the legal sale of CBD-infused beverages in various regions, which has opened new avenues for market expansion. This regulatory clarity not only encourages manufacturers to innovate but also reassures consumers about the safety and efficacy of CBD products. The CBD Water Market stands to benefit from these developments, as compliance with regulations can enhance brand reputation and foster consumer loyalty. As regulations continue to evolve, the market may witness a diversification of product offerings, catering to a broader audience.

Health Conscious Consumer Trends

The CBD Water Market is experiencing a surge in demand driven by an increasing number of health-conscious consumers. As individuals become more aware of the benefits associated with CBD, including its potential anti-inflammatory and anxiety-reducing properties, the market for CBD-infused beverages is expanding. Recent surveys indicate that a significant percentage of consumers are actively seeking products that promote wellness and hydration. This trend is particularly pronounced among millennials and Gen Z, who prioritize health and wellness in their purchasing decisions. The CBD Water Market is thus positioned to capitalize on this growing consumer base, as more individuals opt for functional beverages that align with their lifestyle choices. The potential for market growth is substantial, as the intersection of health and beverage consumption continues to evolve.

Rising Popularity of Functional Beverages

The rising popularity of functional beverages is a significant driver for the CBD Water Market. Consumers are increasingly seeking drinks that offer health benefits beyond basic hydration, and CBD-infused water fits this demand perfectly. The trend towards functional beverages is supported by a growing body of research highlighting the potential health benefits of CBD, including stress relief and improved focus. Market data indicates that the functional beverage sector is expanding rapidly, with CBD water emerging as a prominent category within this space. As consumers gravitate towards products that enhance their overall well-being, the CBD Water Market is likely to see sustained growth. This trend reflects a broader shift in consumer preferences towards beverages that contribute positively to health and lifestyle.

Sustainability and Eco-Friendly Practices

Sustainability is becoming a pivotal concern for consumers, influencing their purchasing decisions in the CBD Water Market. As awareness of environmental issues grows, brands that adopt eco-friendly practices are likely to gain a competitive edge. This includes sourcing organic CBD, utilizing recyclable packaging, and implementing sustainable production methods. Recent studies suggest that consumers are willing to pay a premium for products that align with their values regarding sustainability. Consequently, companies that prioritize environmental responsibility may attract a loyal customer base, thereby driving sales in the CBD Water Market. The integration of sustainability into product development not only meets consumer demand but also positions brands as leaders in a market that increasingly values ethical considerations.

Technological Advancements in Extraction Methods

Technological advancements in extraction methods are significantly impacting the CBD Water Market. Innovations such as nano-emulsification and advanced filtration techniques are enhancing the bioavailability of CBD in water, making it more effective and appealing to consumers. These methods allow for the creation of products that deliver faster and more potent effects, which is a key selling point in a competitive market. As manufacturers adopt these cutting-edge technologies, they can differentiate their offerings and potentially capture a larger market share. The CBD Water Market is thus poised for growth, as improved extraction methods not only enhance product quality but also expand the range of applications for CBD in beverages. This technological evolution may lead to new product formulations that cater to diverse consumer preferences.

Market Segment Insights

By Type: Flavored Water (Largest) vs. Functional Water (Fastest-Growing)

In the CBD Water Market, the market share distribution shows that Flavored Water holds the largest segment, driven by consumer preferences for taste and variety. More consumers are inclined toward beverages that provide both flavor and health benefits, making this segment particularly appealing. In contrast, Functional Water, which offers additional health benefits, is gaining traction and is recognized for its rapid growth potential among health-conscious consumers seeking enhanced hydration solutions. Growth trends in this segment indicate a shift towards healthier alternatives, aligning with consumer demand for functional and flavored beverages. The rise of wellness culture has significantly impacted the functional water category, leading to the introduction of innovative products featuring CBD. Coupled with marketing efforts focused on the benefits of flavored and functional products, these trends are driving an influx of new entrants and increasing product variety in the market.

Flavored Water (Dominant) vs. Functional Water (Emerging)

Flavored Water dominates the CBD Water Market due to its appealing taste and variety, making it a preferred choice among consumers looking for enjoyable beverage options with added health benefits. This segment typically features diverse flavors infused with CBD, appealing particularly to younger demographics who seek both fun and wellness in their drinks. On the other hand, Functional Water is emerging as a fast-growing segment, characterized by its focus on enhancing health and wellness. Products in this segment are often marketed with specific health claims and benefits, attracting consumers who are more health-conscious. As the demand for health-oriented products continues to rise, Functional Water is anticipated to gain significant market share, driven by innovative product formulations and increased consumer awareness about health benefits.

By Distribution Channel: Supermarkets/Hypermarkets (Largest) vs. Online Retailers (Fastest-Growing)

In the CBD Water Market, distribution among various channels reveals a dynamic landscape. Supermarkets and hypermarkets command the largest market share, benefiting from their expansive reach and established customer bases. These traditional retail outlets offer consumers a sense of reliability and convenience, ensuring a steady demand for CBD-infused products. In contrast, online retailers are rapidly gaining traction as consumers increasingly prefer the convenience and variety that e-commerce platforms provide. This shift towards digital shopping is reshaping how CBD water products are accessed by the masses.

Supermarkets/Hypermarkets (Dominant) vs. Online Retailers (Emerging)

Supermarkets and hypermarkets maintain a dominant position within the CBD water distribution channel due to their widespread networks and ability to showcase a vast range of products, attracting a diverse customer demographic. These physical stores enable customers to make impromptu purchases with instantly available products. Conversely, online retailers are emerging rapidly, appealing to tech-savvy consumers looking for convenience and detailed product information. The growing preference for online shopping, especially among younger generations, is notable, as they seek flexibility and curated options. This segment leverages social media marketing and targeted advertising to increase brand recognition and foster loyalty, positioning itself as a vital player in the expanding CBD water market.

By Packaging: Bottles (Largest) vs. Cans (Fastest-Growing)

In the CBD Water Market, the packaging segment is largely dominated by bottles, which hold the largest market share due to consumer familiarity and convenience. Cans follow closely, attracting attention for their portability and sustainability, making them a preferred choice among environmentally conscious consumers. Pouches and glass are also present, catering to niche markets, while plastic remains popular for its lightweight and durable nature, but faces increasing scrutiny from environmentally aware buyers.

Bottles (Dominant) vs. Cans (Emerging)

Bottles remain the dominant packaging choice in the CBD Water Market, favored for their practicality and the perception of quality they convey. They are widely accepted and easily recyclable, appealing to a broad consumer base. On the other hand, cans have emerged as a trendy alternative, particularly among younger consumers seeking convenient and eco-friendly options. Their lightweight nature makes them ideal for on-the-go lifestyles, and brands are increasingly adopting them due to lower carbon footprints and innovative designs. As sustainability becomes more paramount in consumer choices, both packaging types are expected to adapt accordingly.

By End User: Health-Conscious Consumers (Largest) vs. Athletes (Fastest-Growing)

In the CBD Water Market, the distribution of end users reveals significant diversity. Among these segments, Health-Conscious Consumers represent the largest share, driven by the increasing trend toward wellness and natural products. This demographic finds appeal in CBD-infused water for its purported health benefits and a rising awareness of CBD's potential advantages. Athletes, on the other hand, are emerging as a considerable segment driven by product endorsements and the search for enhanced recovery solutions.

Health-Conscious Consumers: Dominant vs. Athletes: Emerging

Health-Conscious Consumers currently dominate the CBD Water Market due to their proactive approach to wellness and the increasing availability of health-focused products. This group prioritizes natural ingredients and often seeks beverages that provide both hydration and additional health benefits, making CBD water an attractive option. Conversely, Athletes are seen as an emerging segment, leveraging the potential of CBD for performance recovery, pain relief, and hydration. The endorsement of CBD products by professional athletes is also fueling interest, making them a rapidly growing part of the market.

Get more detailed insights about CBD Water Market

Regional Insights

North America : Market Leader in CBD Water Market

North America is the largest market for CBD water, accounting for approximately 70% of the global share. The region's growth is driven by increasing consumer awareness of CBD's health benefits, coupled with favorable regulatory changes. The U.S. has seen a surge in demand for CBD-infused beverages, particularly in states where cannabis is legalized. This trend is supported by a growing number of health-conscious consumers seeking alternative wellness products. The competitive landscape in North America is robust, with key players such as Aqua ViTea, Cannabiniers, and CBD Living Water leading the charge. These companies are innovating with new flavors and formulations to capture market share. The presence of established beverage brands venturing into the CBD space further intensifies competition. As consumer preferences shift towards functional beverages, the market is expected to continue its upward trajectory.

Europe : Emerging Market for CBD Water Market

Europe is rapidly emerging as a significant player in the CBD water market, holding approximately 20% of the global share. The region's growth is fueled by increasing legalization of CBD products and rising consumer interest in health and wellness. Countries like Germany and the Netherlands are at the forefront, with regulatory frameworks evolving to support the market. The European Food Safety Authority (EFSA) is actively working on guidelines to ensure product safety and quality, which is expected to further boost consumer confidence. Leading countries in Europe include Germany, the UK, and the Netherlands, where a growing number of local brands are entering the market. The competitive landscape is characterized by both established beverage companies and new entrants focusing on CBD-infused products. Key players are innovating with unique formulations and marketing strategies to differentiate themselves in this burgeoning market.

Asia-Pacific : Emerging Powerhouse in CBD Water Market

The Asia-Pacific region is witnessing a burgeoning interest in CBD water, currently holding about 8% of the global market share. The growth is primarily driven by increasing health consciousness among consumers and a gradual shift in regulatory attitudes towards cannabis products. Countries like Australia and New Zealand are leading the charge, with regulatory frameworks becoming more favorable for CBD products. The region's market is expected to expand as more consumers seek natural wellness solutions. In Asia-Pacific, the competitive landscape is still developing, with a mix of local startups and international brands entering the market. Key players are focusing on product innovation and marketing strategies tailored to local preferences. As awareness of CBD benefits grows, the region is poised for significant growth, attracting investments and partnerships to enhance market presence.

Middle East and Africa : Untapped Potential in CBD Market

The Middle East and Africa region is currently in the nascent stages of the CBD water market, holding approximately 2% of the global share. The growth potential is significant, driven by increasing interest in wellness products and gradual regulatory changes in countries like South Africa. As more governments consider legalizing CBD, the market is expected to gain traction. Consumer awareness is also rising, with a growing number of health-conscious individuals seeking alternative beverages. Leading countries in this region include South Africa and Israel, where local companies are beginning to explore CBD-infused products. The competitive landscape is still emerging, with few established players. However, the potential for growth is substantial as more brands enter the market and consumer demand increases. Partnerships with local distributors and retailers will be crucial for success in this developing market.

CBD Water Market Regional Image

Key Players and Competitive Insights

Major players in the CBD Water Market industry are focusing on expanding their product portfolio and geographical reach. Leading CBD Water Market players are also investing in research and development to develop innovative products and technologies. The CBD Water Market is expected to witness significant growth in the coming years due to increasing awareness about the health benefits of CBD.CBD Water Market is characterized by the presence of several leading players, including Canopy Growth Corporation, Charlotte's Web Holdings, Inc., and CV Sciences, Inc. These companies are focusing on expanding their product portfolio and geographical reach.

They are also investing in research and development to develop innovative products and technologies. For instance, in 2021, Canopy Growth Corporation launched a new line of CBD-infused sparkling waters.A leading company in the CBD Water Market is Canopy Growth Corporation. The company is a leader in the cannabis industry and offers a wide range of CBD products, including CBD-infused beverages. Canopy Growth Corporation has a strong presence in North America and Europe. It is also expanding its operations in other regions, such as Asia-Pacific and Latin America.

The company's strong brand recognition and distribution network are key factors contributing to its success.A major competitor of Canopy Growth Corporation in the CBD Water Market is Charlotte's Web Holdings, Inc. The company is a leading producer and distributor of hemp-derived CBD products. Charlotte's Web Holdings, Inc. offers a wide range of CBD products, including CBD-infused beverages. The company has a strong presence in North America and is expanding its operations in other regions, such as Europe and Asia-Pacific. Charlotte's Web Holdings, Inc.'s strong brand recognition and distribution network are key factors contributing to its success.

Key Companies in the CBD Water Market market include

Industry Developments

The CBD Water Market is projected to grow significantly in the coming years, driven by increasing consumer awareness of the health benefits of CBD and the growing popularity of functional beverages. In 2023, the market is valued at USD 4.61 billion and is expected to reach USD 95.46 billion by 2032, exhibiting a CAGR of 40.02%.Recent news developments include the launch of new CBD water products by major beverage companies, such as Coca-Cola's launch of its CBD-infused sparkling water brand, AHA. Additionally, several countries are legalizing the use of CBD, which is expected to boost market growth further.

Future Outlook

CBD Water Market Future Outlook

The CBD Water Market is projected to grow at a 40.02% CAGR from 2024 to 2035, driven by increasing consumer demand and innovative product development.

New opportunities lie in:

  • Expansion into international markets with localized flavors
  • Partnerships with fitness centers for exclusive product lines
  • Development of eco-friendly packaging solutions to attract sustainability-focused consumers

By 2035, the CBD Water Market is expected to achieve substantial growth and market penetration.

Market Segmentation

CBD Water Market Type Outlook

  • Still Water
  • Sparkling Water
  • Flavored Water
  • Functional Water

CBD Water Market End User Outlook

  • Adults
  • Athletes
  • Health-Conscious Consumers
  • Medical Patients

CBD Water Market Packaging Outlook

  • Bottles
  • Cans
  • Pouches
  • Glass
  • Plastic

CBD Water Market Distribution Channel Outlook

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Health Food Stores
  • Drug Stores

Report Scope

MARKET SIZE 20249.032(USD Billion)
MARKET SIZE 202512.65(USD Billion)
MARKET SIZE 2035366.39(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)40.02% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer interest in wellness products drives innovation in the CBD Water Market.
Key Market DynamicsRising consumer interest in wellness drives innovation and competition in the CBD water market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the CBD Water Market as of 2024?

The CBD Water Market was valued at 9.032 USD Billion in 2024.

What is the projected market valuation for the CBD Water Market in 2035?

The market is projected to reach 366.39 USD Billion by 2035.

What is the expected CAGR for the CBD Water Market during the forecast period 2025 - 2035?

The expected CAGR for the CBD Water Market during 2025 - 2035 is 40.02%.

Which distribution channel generates the highest revenue in the CBD Water Market?

Supermarkets/Hypermarkets generated the highest revenue, accounting for 2.5 USD Billion.

What are the leading packaging types in the CBD Water Market?

Plastic packaging leads the market with a valuation of 3.0 USD Billion.

Who are the key players in the CBD Water Market?

Key players include Aqua ViTea, Cannabiniers, CBD Living Water, and Weller.

Which end user segment shows the highest market potential in the CBD Water Market?

Adults represent the highest market potential, valued at 3.5 USD Billion.

What is the market valuation for flavored water within the CBD Water Market?

Flavored water is valued at 2.5 USD Billion in the CBD Water Market.

How does the revenue from online retailers compare to other distribution channels?

Online retailers generated 2.0 USD Billion, making them a significant distribution channel.

What is the market valuation for athletes as an end user segment in the CBD Water Market?

The market valuation for athletes is 2.0 USD Billion.

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