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Cloud Backup Market

ID: MRFR/ICT/2274-HCR
100 Pages
Aarti Dhapte
February 2026

Cloud Backup Market Size, Share and Research Report: By Deployment Type (Public Cloud, Private Cloud, Hybrid Cloud), By Service Model (Backup as a Service, Disaster Recovery as a Service, Storage as a Service), By End User (Small and Medium Enterprises, Large Enterprises, Individual Users), By Data Type (Structured Data, Unstructured Data, Application Data) andBy Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Industry Forecast to 2035

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Cloud Backup Market Summary

As per Market Research Future analysis, the Cloud Backup Market Size was estimated at 5.43 USD Billion in 2024. The Cloud Backup industry is projected to grow from 6.114 USD Billion in 2025 to 20.01 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 12.59% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Cloud Backup Market is experiencing robust growth driven by increasing data security needs and technological advancements.

  • The demand for data security is rising, prompting organizations to invest heavily in cloud backup solutions.
  • North America remains the largest market, while Asia-Pacific is emerging as the fastest-growing region in cloud backup services.
  • Public Cloud solutions dominate the market, whereas Hybrid Cloud offerings are witnessing the fastest growth trajectory.
  • Key drivers include the increasing data generation and rising cybersecurity threats, which are compelling businesses to adopt cloud backup solutions.

Market Size & Forecast

2024 Market Size 5.43 (USD Billion)
2035 Market Size 20.01 (USD Billion)
CAGR (2025 - 2035) 12.59%

Major Players

Veeam Software (US), Acronis (CH), Commvault (US), IBM (US), Microsoft (US), Dell Technologies (US), Carbonite (US), Backblaze (US), Zetta (US)

Our Impact
Enabled $4.3B Revenue Impact for Fortune 500 and Leading Multinationals
Partnering with 2000+ Global Organizations Each Year
30K+ Citations by Top-Tier Firms in the Industry

Cloud Backup Market Trends

The Cloud Backup Market is currently experiencing a transformative phase, driven by the increasing reliance on digital data across various sectors. Organizations are recognizing the necessity of safeguarding their information against potential threats, such as data breaches and system failures. This heightened awareness is prompting businesses to adopt robust backup solutions that ensure data integrity and availability. Furthermore, the shift towards remote work and digital collaboration has intensified the demand for reliable cloud-based backup services, as companies seek to maintain operational continuity in an evolving landscape. As a result, numerous providers are innovating their offerings to meet the diverse needs of clients, which may include enhanced security features and user-friendly interfaces.

The cloud backup and recovery market expected to witness strong growth driven by rising demand for secure data protection solutions. The cloud backup & recovery software market is benefiting from increasing adoption of cloud-based infrastructure across enterprises. The growing threat of cyberattacks is strengthening the cloud backup and recovery software market, as organizations increasingly invest in integrated solutions within the broader cloud backup and recovery market to ensure business continuity and data resilience. In addition to enterprise IT workloads, demand for cloud backup for marketing data is rising as organizations seek secure storage for customer analytics and campaign information. The adoption of marketing cloud data backup solutions is increasing among digital marketing teams, supporting the growing use of cloud backups for marketing applications.

In addition to security concerns, the Cloud Backup Market is also influenced by the growing trend of regulatory compliance. Organizations are increasingly required to adhere to stringent data protection regulations, which necessitates the implementation of effective backup strategies. This compliance-driven approach is likely to shape the market dynamics, as businesses prioritize solutions that not only protect their data but also align with legal requirements. Moreover, the integration of advanced technologies, such as artificial intelligence and machine learning, appears to be enhancing the efficiency of backup processes, potentially leading to more streamlined operations. Overall, the Cloud Backup Market is poised for continued growth, as organizations increasingly recognize the value of comprehensive data protection strategies.

Rising Demand for Data Security

The Cloud Backup Market is witnessing a surge in demand for enhanced data security solutions. As cyber threats become more sophisticated, organizations are prioritizing the protection of sensitive information. This trend is driving cloud service providers to innovate and offer advanced security features, such as encryption and multi-factor authentication, to safeguard data against unauthorized access.

Regulatory Compliance as a Driving Force

Regulatory compliance is emerging as a significant factor influencing the Cloud Backup Market. Organizations are compelled to adhere to various data protection regulations, which necessitates the implementation of effective backup solutions. This compliance-driven approach is prompting businesses to seek cloud backup services that not only secure their data but also ensure alignment with legal standards.

Integration of Advanced Technologies

The integration of advanced technologies, such as artificial intelligence and machine learning, is transforming the Cloud Backup Market. These technologies are enhancing the efficiency of backup processes, enabling organizations to automate tasks and optimize resource allocation. As a result, businesses are likely to experience improved operational efficiency and reduced downtime.

Cloud Backup Market Drivers

Shift to Remote Work

The Cloud Backup Market is significantly influenced by the ongoing shift to remote work arrangements. As organizations adapt to flexible work environments, the reliance on cloud-based solutions for data storage and backup has intensified. This transition has prompted businesses to seek secure and accessible backup options that can support remote teams. According to recent data, approximately 70% of organizations have adopted some form of remote work, highlighting the necessity for reliable cloud backup solutions. The ability to access data from anywhere, coupled with the need for enhanced security measures, positions cloud backup services as essential components of modern business operations. This trend is likely to continue, further driving the growth of the Cloud Backup Market.

Increasing Data Generation

The Cloud Backup Market is experiencing a surge in demand driven by the exponential increase in data generation across various sectors. As organizations continue to digitize their operations, the volume of data produced is projected to reach 175 zettabytes by 2025. This relentless growth necessitates robust backup solutions to ensure data integrity and availability. Companies are increasingly recognizing the importance of safeguarding their data assets, leading to a heightened reliance on cloud backup services. The need for scalable and flexible storage solutions is paramount, as traditional backup methods struggle to keep pace with the data deluge. Consequently, the Cloud Backup Market is poised for substantial growth as businesses seek reliable and efficient ways to manage their data backup needs.

Rising Cybersecurity Threats

The Cloud Backup Market is increasingly shaped by the rising threats posed by cyberattacks. With the frequency and sophistication of cyber threats escalating, organizations are compelled to prioritize data protection strategies. In 2025, it is estimated that cybercrime will cost businesses over 10 trillion dollars annually, underscoring the urgency for effective backup solutions. Cloud backup services offer a critical layer of defense against data loss due to ransomware and other malicious attacks. By ensuring that data is securely backed up and easily recoverable, organizations can mitigate the risks associated with cyber threats. This growing awareness of cybersecurity risks is likely to propel the Cloud Backup Market forward as businesses invest in comprehensive backup solutions.

Cost Efficiency of Cloud Solutions

The Cloud Backup Market is benefiting from the cost efficiency associated with cloud-based backup solutions. Organizations are increasingly recognizing that cloud backup services can reduce the total cost of ownership compared to traditional on-premises backup systems. By eliminating the need for extensive hardware investments and maintenance, businesses can allocate resources more effectively. Furthermore, the pay-as-you-go model offered by many cloud providers allows organizations to scale their backup solutions according to their needs, enhancing financial flexibility. As companies strive to optimize their operational costs, the appeal of cloud backup solutions continues to grow, driving demand within the Cloud Backup Market.

Regulatory Compliance Requirements

The Cloud Backup Market is significantly influenced by the need for regulatory compliance across various sectors. Organizations are increasingly required to adhere to stringent data protection regulations, such as GDPR and HIPAA, which mandate secure data storage and backup practices. Failure to comply with these regulations can result in severe penalties and reputational damage. As a result, businesses are turning to cloud backup solutions that offer built-in compliance features, ensuring that their data management practices align with legal requirements. This trend is expected to drive growth in the Cloud Backup Market as organizations seek reliable solutions that not only protect their data but also facilitate compliance with evolving regulatory standards.

Market Segment Insights

By Deployment Type: Public Cloud (Largest) vs. Hybrid Cloud (Fastest-Growing)

In the Cloud Backup Market, Public Cloud solutions hold the largest share, owing to their affordability and scalability. This deployment type is especially favored by small to medium enterprises that require efficient resource allocation without the burden of heavy capital investment. Meanwhile, Hybrid Cloud is garnering significant attention as it offers a blend of both Public and Private Cloud advantages, allowing organizations to maintain sensitive data in-house while leveraging the Public Cloud for less critical operations.

Public Cloud (Dominant) vs. Hybrid Cloud (Emerging)

Public Cloud solutions dominate the Cloud Backup Market due to their cost-effectiveness and ease of scalability. Organizations can quickly ramp up or down their storage needs without the overhead of physical infrastructure. In contrast, Hybrid Cloud emerges as a flexible option that allows businesses to optimize their cloud strategy, utilizing both on-premises and cloud-based resources. This deployment type is gaining traction as enterprises seek to balance performance with security, particularly in industries where data compliance is paramount. As organizations increasingly recognize the need for versatile and resilient storage solutions, the Hybrid Cloud's appeal grows, carving out a significant niche in the market.

By Service Model: Backup as a Service (Largest) vs. Disaster Recovery as a Service (Fastest-Growing)

In the Cloud Backup Market, Backup as a Service (BaaS) dominates the service model segment, accounting for a substantial share due to its simplicity and cost-effectiveness. Organizations increasingly prefer BaaS for its ability to streamline backup processes while minimizing on-premises infrastructure. In contrast, Disaster Recovery as a Service (DRaaS) is witnessing rapid adoption, particularly in sectors that prioritize business continuity and data resilience, reflecting a growing recognition of the need for comprehensive recovery plans amidst rising cyber threats.

Backup as a Service (Dominant) vs. Disaster Recovery as a Service (Emerging)

Backup as a Service (BaaS) is characterized by its comprehensive and scalable backup solutions, allowing businesses to automatically back up their data without the need for extensive infrastructure. It offers various deployment options, including public and private clouds, making it flexible for diverse business needs. Meanwhile, Disaster Recovery as a Service (DRaaS) is gaining traction as organizations define recovery time objectives and recovery point objectives more rigorously. DRaaS solutions enable businesses to replicate and recover critical systems with minimal downtime, highlighting its growing importance in strategic IT planning.

By End User: Small and Medium Enterprises (Largest) vs. Large Enterprises (Fastest-Growing)

In the Cloud Backup Market, the end user segment is prominently led by Small and Medium Enterprises (SMEs), which claim a significant portion of market share due to their increasing reliance on digital solutions for data protection. SMEs are increasingly adopting cloud backup solutions as they provide flexibility, cost efficiency, and scalability to meet their evolving needs. Large Enterprises, while currently having a smaller share compared to SMEs, are rapidly expanding their cloud backup services to oversee extensive and complex data management requirements, thus showing a notable growth trajectory. The growth trends in the Cloud Backup Market indicate a robust shift towards increased adoption among Large Enterprises, driven by the need to enhance data security and compliance with regulatory standards. As digital transformation accelerates, Large Enterprises are prioritizing cloud-based solutions to streamline operations and optimize costs. Additionally, the COVID-19 pandemic has boosted the reliance on cloud technologies, fostering innovation and encouraging enterprises of all sizes to invest in comprehensive backup solutions, hence contributing to a rapidly evolving market landscape.

Small and Medium Enterprises (Dominant) vs. Individual Users (Emerging)

Small and Medium Enterprises (SMEs) represent the dominant force within the Cloud Backup Market, owing to their unique requirements for scalable and cost-effective data solutions. SMEs typically leverage cloud backup services to efficiently manage limited IT resources while ensuring data security and disaster recovery. Their increasing investments in technology have catalyzed their market position, enabling them to adopt cutting-edge solutions that enhance their operational efficiency and competitiveness. On the other hand, Individual Users are recognized as an emerging segment, drawn to the user-friendly and accessible nature of cloud backup platforms. This segment is growing, influenced by the increasing awareness of data security among personal users, and the rising availability of affordable cloud solutions catering to individual needs, thereby expanding the market reach for cloud backup providers.

By Data Type: Structured Data (Largest) vs. Unstructured Data (Fastest-Growing)

In the Cloud Backup Market, the distribution of data types reveals that structured data accounts for the largest share, owing to its well-defined nature and ease of management. Businesses increasingly prioritize structured data for backup due to its critical role in operations, providing reliable access and retrieval. On the other hand, unstructured data is emerging as a key player, driven by the rapid growth of digital content and varying data formats.

Data Type: Structured (Dominant) vs. Unstructured (Emerging)

Structured data has long been the dominant force in the Cloud Backup Market, characterized by its organized format, which enables efficient storage, retrieval, and analysis. Businesses benefit significantly from backups of structured data due to its role in analytics, reporting, and day-to-day operations. In contrast, unstructured data emerges as a vital segment, reflecting trends toward the increasing volume of diverse data types such as videos, emails, and social media content. Its growing presence is fueled by organizations recognizing the need to back up unstructured information to harness insights and support decision-making, thus indicating a shift toward a more comprehensive data strategy.

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Regional Insights

North America leads with a valuation of 2.05 USD Billion in 2024, anticipated to expand to 8.0 USD Billion by 2035, demonstrating significant demand fueled by the region's advanced technological infrastructure and high adoption rates of cloud services. Europe follows, with a market size of 1.55 USD Billion in 2024, expected to grow to 5.5 USD Billion by 2035, reflecting strong enterprise engagement in data management solutions.The APAC region is witnessing rapid growth, starting at 1.3 USD Billion in 2024 and projected to reach 4.5 USD Billion by 2035, driven by increasing digitalization and growing data security concerns. Within the APAC region, the China cloud backup market and the India cloud backup market are witnessing rapid expansion, driven by accelerating digitalization, cloud adoption, and increasing data security regulations.

Meanwhile, South America and the MEA regions are valued at 0.25 USD Billion and 0.38 USD Billion respectively in 2024, with both expected to rise to 1.0 USD Billion by 2035, indicating emerging market potential. In the Middle East, the GCC cloud backup market is emerging as a high-growth segment, supported by government-led digital transformation initiatives and rising enterprise cloud adoption. The overall market growth in these regions is influenced by a growing awareness of data protection strategies, increased regulatory compliance requirements, and the necessity for businesses to ensure their data integrity in a digitized world.Each region brings its unique challenges and opportunities, highlighting the importance of tailored strategies to meet local demands in the global landscape of cloud backup solutions.

Cloud Backup Market Regional Image

Key Players and Competitive Insights

The competitive landscape of the Global Cloud Backup Market is characterized by rapid technological advancements and an increasing demand for efficient data management solutions. As businesses of all sizes continue to recognize the importance of data backup and recovery, the market has witnessed a surge in both established players and new entrants, contributing to a dynamic and competitive environment. Key trends include the integration of artificial intelligence and machine learning into backup solutions, increased emphasis on data security and compliance, and the growing preference for hybrid and multi-cloud strategies. The growing adoption of marketing cloud backup solutions, including Salesforce Marketing Cloud backup, reflects increasing awareness among enterprises about protecting customer engagement and marketing automation data.
These factors have driven the competition to innovate, resulting in a diverse array of offerings tailored to meet the varying needs of customers globally.IBM has positioned itself as a formidable player in the Global Cloud Backup Market through its comprehensive suite of data protection solutions. The company capitalizes on its robust cloud infrastructure and renowned expertise in enterprise-level services, allowing it to cater to large organizations with complex backup needs. IBM offers an array of services, including IBM Cloud Object Storage and IBM Spectrum Protect, that are designed to ensure data integrity and availability.
With a global presence across multiple regions, IBM leverages its established relationships with clients to reinforce its market strength. Its long-standing reputation for reliability and innovation in data management places IBM in a favorable position, enhancing its competitive edge in an increasingly crowded marketplace.Veritas Technologies provides a wide range of solutions within the Global Cloud Backup Market, focusing on comprehensive data protection and availability across diverse environments. The company offers prominent products, including Veritas NetBackup and Veritas Backup Exec, which are trusted by organizations for their scalability and efficiency in managing large volumes of data.
Veritas's strong emphasis on integrating its solutions with cloud services has extended its market reach and appeal, allowing it to serve customers who employ hybrid architectures. With significant investments in research and development, along with strategic mergers and acquisitions, Veritas has enhanced its capabilities and product offerings, further solidifying its standing in the global arena. The company’s strength lies in its commitment to innovation and its ability to provide organizations with flexible and robust backup solutions that are essential for effective data governance in today’s fast-paced digital landscape.

Key Companies in the Cloud Backup Market include

Industry Developments

The Global Cloud Backup Market has experienced significant developments in recent months, particularly with notable mergers and acquisitions. In September 2023, IBM announced its intention to acquire a data protection company to enhance its cloud backup offerings, aligning with the increasing demand for robust backup solutions. Concurrently, Veritas Technologies is focusing on expanding its cloud service integrations, which is expected to fortify its market position.

Current affairs reflect a substantial market growth, with companies like Microsoft and Google Cloud investing heavily in their backup infrastructures as organizations shift to cloud solutions, driven by a rise in cyber threats and data management needs. In 2022, Dell Technologies and Veeam Software announced strategic partnerships aimed at improving disaster recovery and backup efficiencies. Furthermore, as of mid-2023, the market valuation for cloud backup services has surged, with estimates indicating a growth rate exceeding 20 percent annually, intensifying competition among key players such as AWS, Acronis, and Commvault.

These dynamics underscore the ongoing transformation within the Global Cloud Backup Market as businesses increasingly prioritize security and compliance in their data management strategies.

Future Outlook

Cloud Backup Market Future Outlook

The Cloud Backup Market is projected to grow at a 12.59% CAGR from 2025 to 2035, driven by increasing data security needs, regulatory compliance, and digital transformation initiatives.

New opportunities lie in:

  • Development of AI-driven backup solutions for enhanced data recovery efficiency. Expansion into emerging markets with tailored cloud backup services. Partnerships with cybersecurity firms to offer integrated data protection solutions.

By 2035, the Cloud Backup Market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

Cloud Backup Market End User Outlook

  • Small and Medium Enterprises
  • Large Enterprises
  • Individual Users

Cloud Backup Market Data Type Outlook

  • Structured Data
  • Unstructured Data
  • Application Data

Cloud Backup Market Service Model Outlook

  • Backup as a Service
  • Disaster Recovery as a Service
  • Storage as a Service

Cloud Backup Market Deployment Type Outlook

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

Report Scope

MARKET SIZE 2024 5.43(USD Billion)
MARKET SIZE 2025 6.114(USD Billion)
MARKET SIZE 2035 20.01(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 12.59% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Veeam Software (US), Acronis (CH), Commvault (US), IBM (US), Microsoft (US), Dell Technologies (US), Carbonite (US), Backblaze (US), Zetta (US)
Segments Covered Deployment Type, Service Model, End User, Data Type, Regional
Key Market Opportunities Integration of artificial intelligence enhances data management in the Cloud Backup Market.
Key Market Dynamics Rising demand for data security drives innovation and competition in the Cloud Backup Market.
Countries Covered North America, Europe, APAC, South America, MEA

Market Highlights

Author
Aarti Dhapte
Team Lead - Research

She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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FAQs

What is the current valuation of the Cloud Backup Market as of 2024?

The Cloud Backup Market was valued at 5.43 USD Billion in 2024.

What is the projected market size for the Cloud Backup Market by 2035?

The market is projected to reach 20.01 USD Billion by 2035.

What is the expected CAGR for the Cloud Backup Market during the forecast period 2025 - 2035?

The expected CAGR for the Cloud Backup Market during 2025 - 2035 is 12.59%.

Which deployment type is anticipated to dominate the Cloud Backup Market?

The Public Cloud segment is expected to grow from 2.17 USD Billion in 2024 to 8.0 USD Billion by 2035.

How do the valuations of Backup as a Service compare to Disaster Recovery as a Service?

Backup as a Service is projected to increase from 2.17 USD Billion in 2024 to 8.0 USD Billion by 2035, outpacing Disaster Recovery as a Service.

What are the key players in the Cloud Backup Market?

Key players include Veeam Software, Acronis, Commvault, IBM, Microsoft, Dell Technologies, Carbonite, Backblaze, and Zetta.

What is the expected growth for the Large Enterprises segment in the Cloud Backup Market?

The Large Enterprises segment is projected to grow from 2.17 USD Billion in 2024 to 8.01 USD Billion by 2035.

Which data type is likely to see the highest growth in the Cloud Backup Market?

Unstructured Data is expected to grow from 2.17 USD Billion in 2024 to 8.05 USD Billion by 2035.

How does the growth of Small and Medium Enterprises compare to Individual Users in the Cloud Backup Market?

Small and Medium Enterprises are projected to grow from 1.63 USD Billion in 2024 to 6.06 USD Billion by 2035, while Individual Users are expected to grow from 1.63 USD Billion to 5.94 USD Billion.

What trends are influencing the Cloud Backup Market in 2025?

Trends include increasing reliance on cloud solutions, with a notable shift towards Backup as a Service and Public Cloud deployments.

Research Approach

Research Methodology on Cloud Backup Market

Abstract

The aim of this research report is to investigate the global cloud backup market, its trends, and the impact of the COVID-19 pandemic on it. Data is collected using different primary and secondary research methods, such as surveys, interviews, market reports, and published research papers.

Introduction

The cloud backup market is one of the fastest-growing segments in the global IT sector. Cloud storage is considered a convenient and efficient electronic storage platform that provides robust, secure, and cost-effective storage services. The global cloud backup market is expected to expand rapidly during 2023-2030, due to various factors such as increasing demand for secure long-term storage and data protection from data breaches and natural disasters. This report provides an overview of this market, current trends, growth drivers and restraints.

Research Methodology

To investigate the global cloud backup market and its impact on the international market, Market Research Future (MRFR) has conducted an extensive analysis of the current market conditions. MRFR utilizes both primary and secondary methodologies to collect and analyze data.

Primary Research Method

The primary data is collected from surveys and interviews conducted with various industry experts and market practitioners. The survey and interview aimed to understand the market dynamics and current trends in the cloud backup market. The primary data is collected through direct interviews and face-to-face interactions with industry experts, market practitioners, end-users, and stakeholders.

Secondary Research Method

MRFR also collected secondary data from published market reports, journals, whitepapers, and other sources and this data is then used to analyze the market size and the future trends of the cloud backup market. The secondary research method includes an analysis of the industry trends, growth drivers, and key players in the market.

Data Analysis

The data collected through primary and secondary research is analyzed and tabulated using various market analysis techniques. The data is grouped by various factors such as revenue, end-user segment, deployment model, industry type, service type, region, and other parameters. The data is then analyzed and compared to study the market trends and draw accurate conclusions.

Findings

The results of the research showed that the cloud backup market is expected to grow at an impeccable growth rate during the forecast period of 2023-2030. This expansion is due to the increasing demand for secure long-term storage and data protection from data breaches and natural disasters.

Conclusion

The global cloud backup market is expected to record significant growth over the next seven years. The increasing demand for robust and secure long-term storage services, cost-efficiency, and data protection from data breaches and natural disasters are the key drivers of this expansion.

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