Cloud Telephony Services Companies

Competitive Landscape of Cloud Telephony Services Market

The cloud telephony services market is undergoing a dynamic transformation, propelled by the rapid adoption of remote work and digital communication solutions. This fast-paced environment fosters intense competition amongst established players and the emergence of innovative newcomers. Understanding this landscape is crucial for both established businesses and those seeking to enter the market.

Key Players:

• DIALPAD


• Broad Soft


• Exotel Tech com Pvt


• Vox Telecom


• Vonage Intermedia.net


• Singtel


• AVOXI


• Knowlarity Communications Pvt Ltd


• PortaOne


• Cisco Systems


• Mitel Networks Corporation

Strategies Adopted:

• Product Differentiation: Players differentiate themselves through feature-rich platforms, integrations with popular CRM and collaboration tools, and AI-powered call analytics and automation.


• Pricing Models: Flexible pricing options are crucial, catering to diverse business needs and budgets. Options include pay-per-user, usage-based pricing, and tiered subscription plans.


• Channel Partnerships: Partnerships with established telecommunications providers, resellers, and system integrators expand reach and provide local expertise.


• Technological Innovation: Continuous investment in research and development is essential for staying ahead. Cloud-native platforms, security enhancements, and integration with emerging technologies like WebRTC and blockchain are key differentiators.

Factors for Market Share Analysis:

• Market Reach: Geographical presence, customer base size, and brand recognition play a crucial role.


• Product Portfolio: The breadth and depth of features offered, including integrations, customization options, and advanced functionalities, influence market share.


• Pricing and Value Proposition: Competitive pricing and attractive value propositions catering to diverse customer segments are critical.


• Customer Support: Responsive and efficient customer support is essential for building brand loyalty and retention.


• Partnerships and Alliances: Strong partnerships with key players in the ecosystem, like telecommunications providers and technology vendors, expand reach and enhance credibility.

New and Emerging Companies:

The market is witnessing the rise of innovative startups offering niche solutions and disrupting traditional players. These companies leverage AI, automation, and cloud-native platforms to provide cost-effective and user-friendly solutions. Some examples include:

• AVOXI: Offers global call routing and compliance solutions for international businesses.


• LeadNXT: Provides AI-powered sales engagement and lead generation tools.


• Go 2 Market: Focuses on contact center solutions for small and medium-sized businesses.

Current Investment Trends:

• Security and Privacy: Investments in data security, encryption, and compliance with regulations like GDPR are crucial.


• AI and Automation: Integration of AI for call routing, chatbots, and analytics is a major focus area.


• Cloud-Native Platforms: Companies are migrating to cloud-native platforms for scalability, agility, and cost efficiency.


• Open APIs and Integrations: Open APIs enable seamless integration with third-party applications and platforms, enhancing user experience.

Latest Company Updates:

RingCentral plans to launch its cloud phone service in India in 2023. As a result of the move, RingCentral claims to be the only international cloud provider in the nation to deliver enterprise-grade cloud telephony that complies. By providing a cloud phone service in India, the vendor facilitates easier communication between global firms based in India and their customers, partners, executives, and employees.

China Mobile introduced cloud phone, a significant new product, in 2023. The cloud phone from China Mobile is essentially a cloud-based virtual phone. Cloud phone is able to provide lighter, faster, safer, and more convenient services than a physical phone by utilising China Mobile's extensive computer network.

In 2023, Ooredoo introduced its Cloud Phone service to the business community as part of a historic partnership with global tech giant Cisco. In addition to introducing the new Cloud Phone service, the event highlights the strong cooperation between the two trailblazing industry leaders and provides information about Ooredoo's improved Business Broadband offerings, which include the game-changing Business EDGE solution.