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Cocoa Chocolate Market Trends

ID: MRFR//4976-CR | 161 Pages | Author: Pradeep Nandi| September 2018

Cocoa Chocolate Market Overview


Cocoa Chocolate Market Size is anticipated to reach USD 67.85 billion by 2032, registering a CAGR of 4.96% during 2024-2032


Chocolate is harvested when cocoa beans are dried and allowed to ferment. Some useful by-products of the fermentation process include cocoa butter and solids. These are generated while making chocolate. The by-products are not useless. Cocoa butter is used in many different foods and personal care products. The same is true of cocoa solids.


There are three main reasons why people around the world love chocolate. It’s delicious, especially when combined with butter and sugar. It also has valuable antioxidant and anti-inflammatory properties. This is crucial since it can prevent people from developing many debilitating diseases like cancer. It can also prevent people from becoming arthritic.


COVID-19 Analysis


COVID-19 first appeared on the global stage in March of 2020. It was at best a nuisance virus. However, since it could be dangerous and even deadly for some people, governments decided to impose quarantines and lockdowns. The objective was to try to contain its spread. This had limited success. COVID-19 cases went up but not as much as they otherwise would have had social distancing, mask-wearing, pointless contact, etc.


Many industries and companies were forced to shut down. This negatively impacted the world cocoa chocolate market since it made it harder for these manufacturers to procure the raw materials needed to make chocolate at affordable prices. Also, people were suffering economically because of COVID-19. They were cutting back on nonessential purchases like chocolate. In any case, manufacturers found their production costs going up dramatically. They were forced to pass these higher costs onto the end consumer in the form of higher prices.


Market Dynamics

Drivers


COVID-19 notwithstanding, the CAGR for the world cocoa chocolate market is growing at a modest but respectable and stable pace because a growing number of people around the world are being educated on the many health benefits of chocolate. They want to eat healthier so that they can look and feel healthier. Thus, they are willing to pay a premium for chocolate, especially if it’s good chocolate.


Another important driver of cocoa chocolate market growth is the fact that the middle classes are growing rapidly in developing nations. These people enjoy higher disposable incomes and greater purchasing power. They are also willing to pay a premium for luxury goods like imported Western chocolate. The middle classes in developing nations like India and China are increasingly health-conscious as well. Like their Western counterparts, they want to eat foods and maintain a diet that will make them healthy and keep them that way.


Incidentally speaking, these people also crave exotic Western foods.


Opportunities


There is a growing preference for organic products in the food and clothing industries. The world cocoa chocolate market is no exception. In fact, people are willing to pay higher prices for foods and pieces of clothing that are organically certified. Chocolate and cocoa manufacturers are paying attention. They’re responding by incorporating organic cocoa into their food products.


Manufacturers of chocolate and cocoa products find that incorporating organic cocoa also serves another benefit. It keeps people healthier and allows them (manufacturers) to justify charging the end consumer higher prices.


Most of these manufacturers are engaging in heavy research and development. Their ultimate objective is to increase the overall CAGR of the industry by coming up with innovative products that are healthy. They are doing extensive research to understand what products people around the world need and are willing to buy. Then, they are focusing their efforts on manufacturing and selling those products.


Restraints


There is a major restraint for the cocoa chocolate market. Cocoa is a commodity because it’s a fruit. Fruits and vegetables, even those that are cash crops (like chocolate is) are traded on open markets around the world. However, since these markets are very sensitive to current political and economic events, the price of the cocoa bean (fruit) can change dramatically and rapidly in a few hours. This can raise the costs of production. Manufacturers have to absorb the higher costs by charging the end consumer more.


Research has indicated that when the prices of elastic goods increase, people will flock to lower-priced substitutes. The cocoa bean and chocolate are elastic products because there are many readily available substitutes.


Challenges


One of the key challenges that cocoa chocolate market manufacturers will face in the future will be in keeping production costs down even when the price of the cocoa bean rises dramatically. They must do this to keep the final costs (retail price) of the chocolate stable for the end consumer. This is the only way that people will be incentivized and motivated to buy more chocolate.


Technology Analysis


Mars Inc is a major American company in the global cocoa chocolate industry. It’s surviving through major technological innovation which is the result of extensive investment in research and development. They have invested heavily in better yielding crops and in equipment that processes foods much better.


The result is the ability to produce lots of nutritious food that is also tasty. This has solidified Mars’s position as a market and industry leader.


Segmentation

By Pharmaceuticals


Many of these chocolate manufacturers also make the raw ingredients and materials for many major and life-saving prescription drugs.


By Confectionary


Many chocolate manufacturers make sweets. One of these is Mars. it makes the popular candy M&Ms. It also makes Mars bars.


By Food and Beverages


These companies also incorporate chocolate and cocoa by-products into many food and beverage products. For example, nestle makes Nesquick. This is a mineral-boosting chocolate product that tastes delicious. Many young parents add it to milk to boost the overall caloric and nutritional intake of their young kids.


Nesquick is sold in powder and liquid forms.


By Cosmetics


Cocoa butter is used as the main ingredient in many cosmetics and personal care products. It has strong healing properties. It can also deliver intense moisture to the skin and it’s an excellent binder of and to materials.


By Region


There are four main regions:



  • European Union

  • North America

  • Asia-Pacific

  • Rest of the world


Regional Analysis

North America has the highest market share because the demand for chocolate is highest in this region. Also, many of the major chocolate manufacturers are in America. A few are in Canada. Additionally, a growing number of people are learning about the benefits of chocolate for their health. They are demanding that food manufacturers, in general, incorporate more chocolate and chocolate by-products into different types of products. Carnation instant breakfast is a good example of this. The chocolate in the powder is what gives this breakfast drink most of its important nutrition in the form of vitamins and minerals. However, Carnation instant breakfast comes in bar and liquid form.


The European Union has the highest CAGR.


The Asia-Pacific region has a growing CAGR. The middle classes are exploding in this part of the world. They increasingly hunger for Western name brand goods like Godiva and Ghirardelli. They are willing to pay a premium for these products. These middle classes are also trying to imitate Western lifestyles and diets. A growing number of people in these middle classes are also health and nutrition-conscious.


Because they want to live healthier, they want to eat healthier. This is the reason why they’re willing to pay a premium for healthy foods that have chocolate and chocolate by-products in them.


Competitive Landscape

There are few barriers to entry, so competition is intense in this ‘dog eat dog’ market. Companies are finding that they can survive only if they invest heavily in research and development. It’s through research and development that they can find the technologies to develop innovative products with good health benefits that they can market and sell at a premium.


However, research and development alone are not always enough. Many companies are finding that it’s difficult to enter into new markets. They are trying to enter into strategic partnerships in an attempt to solidify their market position in existing markets. They also want to enter into new markets.


Companies are also merging with and acquiring other companies. The objective here is to try to solidify existing market positions and enter into new markets.


Mars Inc is a major player in the chocolate industry. It does more than sell candy brands. It has diversified by selling petcare and innovative food products. It has also invested heavily in research and development to develop and market foods that are tastier and more nutritious.


List of Companies



  • Cemoi Chocolatier (France),

  • Republica del Cacao (Ecuador),

  • Nestlé S.A. (Switzerland),

  • Mars Incorporated (U.S.),

  • Irca S.p.A. (Italy),

  • Fuji Oil Holdings Inc. (Japan),

  • Guittard Chocolate Co. (U.S.), 

  • Ghirardelli Chocolate Co. (U.S.),

  • Varihona Inc. (France),

  • Barry Callebaut AG (Switzerland),

  • Alpezzi Chocolate SA De CV (Mexico),

  • Kerry Group Plc (Ireland),

  • Olam International Ltd. (Singapore),

  • Tcho Ventures Inc. (U.S.),

  • The Hershey Company (U.S.),

  • Cargill, Incorporated (U.S.),

  • Blommer Chocolate Company (U.S.),

  • Foley's Candies LP (Canada),

  • Puratos Group Nv (Belgium),

  • Ferrero International S.A. (Italy),


Recent Developments



  • Mars merges with Unstereotype alliance

  • Mars develops the first AI cake with Google Cloud

  • Mars makes recyclable packaging.


Report Outlook


The cocoa chocolate market has a modest CAGR. This is largely driven by increased world demand for chocolate products. The volatility of the cacao bean price is one element that could threaten the growth rate. This is especially true in light of COVID-19


 

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