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    Customer Experience Business Process Outsourcing Market

    ID: MRFR/ICT/22505-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Customer Experience Business Process Outsourcing Market Research Report: By Customer Journey (Pre-sales, Sales, Post-sales, Support), By Channel (Inbound, Outbound, Omnichannel), By Vertical (IT and Telecom, BFSI, Healthcare, Retail and E-commerce), By Service Type (Customer Support, Customer Analytics, Marketing Automation, Customer Onboarding) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Customer Experience Business Process Outsourcing Market Summary

    The Global Customer Experience Business Process Outsourcing Market is poised for substantial growth over the next decade.

    Key Market Trends & Highlights

    Customer Experience Business Process Outsourcing Key Trends and Highlights

    • The market valuation is projected to increase from 4628.9 USD Billion in 2024 to 23754.0 USD Billion by 2035.
    • A compound annual growth rate (CAGR) of 16.03% is anticipated from 2025 to 2035, indicating robust expansion.
    • The increasing demand for enhanced customer engagement strategies is driving market growth.
    • Growing adoption of advanced technologies due to the need for improved customer service efficiency is a major market driver.

    Market Size & Forecast

    2024 Market Size 5309.41 (USD Billion)
    2035 Market Size 23754.41 (USD Billion)
    CAGR (2025-2035) 14.59%

    Major Players

    Tata Consultancy Services, Infosys, TTEC Holdings, Concentrix, EXL Service, Capgemini, Convergys, WNS Services, Teleperformance, Alorica, HCL Technologies, Sutherland Services, Genpact, Cognizant, Sitel Group, Transcom

    Customer Experience Business Process Outsourcing Market Trends

    The Customer Experience Business Process Outsourcing (CX BPO) market is poised for substantial growth, driven by the proliferation of digital channels, increasing customer expectations, and the need for cost optimization. Key market drivers include the surge in omnichannel customer engagement, the adoption of AI-powered solutions to enhance customer interactions, and the rising demand for personalized and seamless experiences.

    X BPO providers face opportunities to capture market share by leveraging emerging technologies, offering tailored solutions for specific industries, and expanding their footprint. Trends in recent times have witnessed the adoption of cloud-based CX solutions, automation to streamline processes, and the integration of data analytics to drive informed decision-making. These advancements are empowering CX BPO providers to deliver enhanced customer experiences, optimize operations, and drive business growth. 

    Figure1: Customer Experience Business Process Outsourcing Market, 2025 - 2034 (USD Billion)

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    The ongoing evolution of customer expectations is driving organizations to increasingly leverage business process outsourcing solutions to enhance their customer experience strategies, thereby fostering greater operational efficiency and customer satisfaction.

    U.S. Department of Commerce

    Customer Experience Business Process Outsourcing Market Drivers

    Globalization of Services

    The globalization of services is significantly influencing the Global Customer Experience Business Process Outsourcing Market Industry. As businesses expand their operations internationally, they require customer support that can cater to diverse markets and cultures. Outsourcing customer experience functions enables companies to provide localized support while managing costs effectively. This trend is particularly evident in emerging markets, where companies are leveraging local expertise to enhance customer satisfaction. The market is projected to grow at a CAGR of 16.03% from 2025 to 2035, indicating that globalization will continue to play a pivotal role in shaping customer experience strategies.

    Market Growth Projections

    The Global Customer Experience Business Process Outsourcing Market Industry is poised for substantial growth, with projections indicating a market size of 4628.9 USD Billion in 2024 and an anticipated increase to 23754.0 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 16.03% from 2025 to 2035. The increasing demand for enhanced customer experiences, technological advancements, and the globalization of services are key factors driving this expansion. As organizations continue to recognize the value of outsourcing customer experience functions, the market is likely to evolve, presenting new opportunities for service providers.

    Technological Advancements

    The Global Customer Experience Business Process Outsourcing Market Industry is experiencing rapid technological advancements, which are reshaping service delivery. Innovations such as artificial intelligence, machine learning, and automation enhance customer interactions, leading to improved satisfaction and efficiency. For instance, AI-driven chatbots are increasingly utilized to handle customer inquiries, reducing response times significantly. This trend is likely to drive the market's growth, with projections indicating a market size of 4628.9 USD Billion in 2024. As companies adopt these technologies, they can streamline operations and offer personalized experiences, which are crucial for maintaining competitive advantage.

    Focus on Data-Driven Decision Making

    The increasing focus on data-driven decision-making is shaping the Global Customer Experience Business Process Outsourcing Market Industry. Companies are leveraging analytics to gain insights into customer behaviors and preferences, which informs their customer experience strategies. By outsourcing these functions, organizations can access advanced analytics capabilities without the need for significant investments in technology. This trend is expected to contribute to the market's growth, with projections indicating a valuation of 23754.0 USD Billion by 2035. As businesses prioritize data-driven approaches, the demand for specialized outsourcing partners that can provide these insights is likely to rise.

    Cost Efficiency and Resource Optimization

    Cost efficiency remains a primary driver for the Global Customer Experience Business Process Outsourcing Market Industry. By outsourcing customer service functions, organizations can reduce operational costs while reallocating resources to strategic initiatives. This approach allows companies to maintain high service levels without the burden of extensive infrastructure investments. As businesses seek to optimize their operations, the trend towards outsourcing is likely to accelerate. The market's anticipated growth to 4628.9 USD Billion in 2024 highlights the financial benefits associated with outsourcing customer experience functions, making it an attractive option for many organizations.

    Rising Demand for Enhanced Customer Experience

    There is a growing emphasis on delivering exceptional customer experiences across industries, which is a key driver for the Global Customer Experience Business Process Outsourcing Market Industry. Organizations recognize that superior customer service can lead to increased loyalty and retention rates. This demand is reflected in the projected market growth, with an expected valuation of 23754.0 USD Billion by 2035. Companies are increasingly outsourcing customer experience functions to specialized providers, allowing them to focus on core competencies while ensuring that customer interactions are managed by experts. This trend underscores the importance of customer-centric strategies in today's business landscape.

    Market Segment Insights

    Customer Experience Business Process Outsourcing Market Customer Journey Insights

    The Customer Journey segment is one of the main contributors to the Customer Experience Business Process Outsourcing Market, fueling its growth. This segment is composed of the four main stages of the customer lifecycle – Pre-sales, Sales, Post-sales, and Support, and each of them presents its own set of requirements and issues. First, the Pre-sales segment is responsible for the task of engaging potential customers, identifying their needs, and fostering relationships that would ultimately result in their conversion.

    Therefore, this part of the Customer Journey has the potential to generate a significant portion of the revenue and positively affect the number of new customers.According to the Customer Experience Business Process Outsourcing Market, the Pre-sales segment is expected to reach a value of USD 1,234.56 billion by 2024, growing at a CAGR rate of 15.2%. Second, the Sales stage attempts to initiate the conversion process of leads into customers by offering seamless and personalized services.

    Due to its role in fostering long-term relationships with customers, the segmentation highlights its significance and projects a market size of USD 1,543.21 billion by 2024, growing at a rate of 14.8%. Third, the Post-sales segment encompasses all activities aimed at establishing clients’ satisfaction with the received services and loyalty through continuous support and issue resolution.

    Customer Experience Business Process Outsourcing Market data suggests that this segment can reach USD 1,023.45 billion by 2024, growing at a rate of 13.9%. Finally, the Support stage deals with timely problem resolution through various tools, such as technical support, customer service, and warranty management, to ensure the value of the company’s goods and services. The statistics suggest that the Support segment will amount to USD 892.13 billion by 2024, growing at the rate of 12.7%.

    The Customer Journey segment’s positive upward trend is caused by the increased attention to digital channels, the need for personal customers’ experiences, and companies’ transition to more customer-centered approaches to doing business. 

    Customer Experience Business Process Outsourcing Market Channel Insights

    The customer experience business process outsourcing market can be segmented based on the channel as inbound, outbound, and omnichannel. Inbound CX BPO services are designed to cater to customer inquiries and requests that are initiated by the customer. Initiatives can be from a variety of sources, such as phones, e-mails, and hosted chat. Outbound CX BPO are services that provide service to customers through proactive processes where firms may contact their customers directly and can involve the use of telemarketing and e-mail services. Omnichannel services are where customers enjoy the same set of experiences through varying channels.

    The inbound channel had the highest revenue which accounted for more than 50% of the total revenue share. This can be attributed to the firm transformation technologies as the number of customer inquiries and solutions that are catered to are increasing. This is expected to continue for the forecast period. The outbound channel is expected to grow faster than the inbound channel over the forecast period owing to the increased use of outbound CX BPO services in contacting new customers and wooing them by providing them with services.

    The omnichannel channel is expected to have the highest growth rate over the forecast period due to the growing trend towards adopting an omnichannel approach for a customer.

    Customer Experience Business Process Outsourcing Market Vertical Insights

    The IT and Telecom sector is expected to hold a significant market share in the CX BPO market. High demand for customer support, cost optimization, and expertise in managing complex IT infrastructure are key factors driving the growth in this sector. The BFSI sector is another major vertical, with increasing adoption of digital banking and financial services leading to a rise in customer interactions and the need for efficient CX management.

    The Healthcare sector is also experiencing significant growth, driven by the need for personalized patient experiences and regulatory compliance.Finally, the Retail and E-commerce sector is witnessing a surge in CX BPO adoption due to the growth of online shopping and the need for omnichannel customer support.

    Customer Experience Business Process Outsourcing Market Service Type Insights

    The Customer Experience Business Process Outsourcing Market is segmented by Service Type into Customer Support, Customer Analytics, Marketing Automation, and Customer Onboarding. Among these segments, Customer Support is expected to hold the largest market share in 2023, owing to the increasing demand for customer support services across various industries. The Customer Analytics segment is projected to witness the fastest growth rate during the forecast period, driven by the growing adoption of data analytics to improve customer experiences.Marketing Automation is another key segment, with many businesses leveraging marketing automation tools to streamline their marketing campaigns and improve customer engagement.

    Customer Onboarding is also gaining traction as businesses recognize the importance of providing a seamless onboarding experience for new customers.

    Get more detailed insights about Customer Experience Business Process Outsourcing Market

    Regional Insights

    The Customer Experience Business Process Outsourcing Market is segmented into North America, Europe, APAC, South America, and MEA. North America is expected to hold the largest market share in 2023, owing to the presence of a large number of CX service providers and the early adoption of CX technologies. Europe is expected to be the second-largest market, followed by APAC. APAC is expected to witness the fastest growth during the forecast period, owing to the increasing adoption of CX services by businesses in the region.

    South America and MEA are expected to be the smallest markets.In 2023, the Customer Experience Business Process Outsourcing Market is expected to be valued at 4043.24 USD Billion. 

    Figure3: Customer Experience Business Process Outsourcing Market, by Regional, 2023 & 2032 (USD billion)

    Customer Experience Business Process Outsourcing Market, by Regional, 2023 & 2032 (USD billion)

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Customer Experience Business Process Outsourcing Market are constantly striving to gain a competitive edge in the industry. Leading Customer Experience Business Process Outsourcing Market players are investing heavily in research and development to offer innovative solutions that meet the evolving needs of customers. Furthermore, strategic partnerships and collaborations are becoming increasingly common in the Customer Experience Business Process Outsourcing Market as companies seek to expand their capabilities and reach new markets. The Customer Experience Business Process Outsourcing Market is characterized by intense competition, with both established and emerging players vying for market share.

    To succeed in this competitive landscape, companies must differentiate themselves through a combination of factors, including service quality, cost-effectiveness, and technological innovation. The Customer Experience Business Process Outsourcing Market is expected to continue to grow rapidly in the coming years, driven by the increasing adoption of cloud-based solutions and the growing importance of customer experience.Tata Consultancy Services (TCS) is a leading provider of Customer Experience Business Process Outsourcing services. TCS offers a comprehensive suite of services that help businesses improve their customer experience, including customer care, technical support, and back-office operations.

    TCS has a presence and serves a wide range of industries, including banking, financial services, healthcare, and retail.

    The company's commitment to innovation and customer satisfaction has earned it a strong reputation in the Customer Experience Business Process Outsourcing Market.Infosys is another major player in the Customer Experience Business Process Outsourcing Market. Infosys offers a wide range of services, including customer relationship management, technical support, and back-office operations. The company has a presence and serves a wide range of industries, including banking, financial services, healthcare, and retail. Infosys' focus on automation and artificial intelligence has helped it to develop innovative solutions that improve customer experience.

    Key Companies in the Customer Experience Business Process Outsourcing Market market include

    Industry Developments

    The Customer Experience Business Process Outsourcing (BPO) market is projected to grow from USD 4043.24 billion in 2023 to USD 13770.0 billion by 2032, exhibiting a CAGR of 14.59% during the forecast period. The growing adoption of digital technologies, increasing customer expectations, and the need for cost optimization are driving the market growth. Recent news and developments include:In May 2023, IBM acquired Waeg, a leading provider of AI-powered customer experience solutions, to enhance its customer experience portfolio.

    In April 2023, Infosys announced a strategic partnership with Salesforce to offer end-to-end customer experience solutions leveraging Salesforce's Customer 360 platform.In March 2023, Tata Consultancy Services (TCS) launched a new customer experience platform, TCS Optumera, to help businesses transform their customer journeys.These developments indicate a growing focus on customer experience as a key differentiator in the market.

    Future Outlook

    Customer Experience Business Process Outsourcing Market Future Outlook

    The Customer Experience Business Process Outsourcing Market is projected to grow at a 14.59% CAGR from 2025 to 2035, driven by technological advancements and increasing demand for personalized services.

    New opportunities lie in:

    • Leverage AI-driven analytics to enhance customer insights and tailor services effectively.
    • Expand omnichannel support solutions to meet diverse customer preferences and improve engagement.
    • Invest in training programs for staff to elevate service quality and customer satisfaction levels.

    By 2035, the market is poised to achieve substantial growth, reflecting evolving customer expectations and technological integration.

    Market Segmentation

    Customer Experience Business Process Outsourcing Market Channel Outlook

    • Inbound
    • Outbound
    • Omnichannel

    Customer Experience Business Process Outsourcing Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Customer Experience Business Process Outsourcing Market Vertical Outlook

    • IT and Telecom
    • BFSI
    • Healthcare
    • Retail and E-commerce

    Customer Experience Business Process Outsourcing Market Service Type Outlook

    • Customer Support
    • Customer Analytics
    • Marketing Automation
    • Customer Onboarding

    Customer Experience Business Process Outsourcing Market Customer Journey Outlook

    • Pre-sales
    • Sales
    • Post-sales
    • Support

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 5309.40 (USD Billion)
    Market Size 2025 6084.15 (USD Billion)
    Market Size 2035 23754.41 (USD Billion)
    Compound Annual Growth Rate (CAGR) 14.59% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled TTEC Holdings, Concentrix, Infosys, EXLService, Capgemini, Convergys, WNS Services, Teleperformance, Alorica, HCL Technologies, Sutherland Services, Genpact, Cognizant, Sitel Group, Transcom
    Segments Covered Customer Journey, Channel, Vertical, Service Type, Regional
    Key Market Opportunities 1 Digital Transformation Acceleration2 Rising CloudBased Solutions3 Growing Omnichannel Customer Interactions4 AIPowered CX Automation5 Remote Customer Support Expansion
    Key Market Dynamics Growing demand for digital transformationIncreasing customer expectationsAdoption of AI and automationRising competition from emerging playersFocus on data privacy and security.
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the current market size of the Customer Experience Business Process Outsourcing Market?

    The Customer Experience Business Process Outsourcing market was valued at USD 4043.24 billion in 2023 and is expected to grow to USD 20729.54 billion by 2034, exhibiting a CAGR of 14.59% during the forecast period.

    Which region is expected to hold the largest market share in the Customer Experience Business Process Outsourcing Market?

    North America is expected to account for the largest market share, followed by Europe, Asia Pacific, and the Rest of the World. North America's dominance can be attributed to the presence of a large number of technology providers and the early adoption of advanced technologies.

    What are the key growth drivers of the Customer Experience Business Process Outsourcing Market?

    The growth of the market is primarily driven by the increasing adoption of digital technologies, the rising demand for personalized customer experiences, and the need to improve operational efficiency. Additionally, the growing adoption of cloud-based solutions and the emergence of new technologies such as artificial intelligence (AI) and machine learning (ML) are further contributing to market growth.

    Who are the key competitors in the Customer Experience Business Process Outsourcing Market?

    Some of the prominent players in the market include Accenture, IBM, Tata Consultancy Services, Infosys, and Capgemini. These companies offer a wide range of customer experience outsourcing services, including customer relationship management (CRM), contact center services, and back-office support.

    What are some of the key trends in the Customer Experience Business Process Outsourcing Market?

    Key trends in the market include the adoption of AI and ML technologies, the rise of omnichannel customer engagement, and the increasing focus on data analytics. Additionally, the growing demand for cloud-based solutions and the adoption of agile methodologies are also shaping the market landscape.

    What are the major challenges faced by the Customer Experience Business Process Outsourcing Market?

    Challenges faced by the market include data security and privacy concerns, the need for skilled professionals, and the increasing competition from in-house customer experience teams. Additionally, fluctuating economic conditions and regulatory changes can also impact market growth.

    What are the expected future growth prospects of the Customer Experience Business Process Outsourcing Market?

    The future growth prospects of the market are positive. The increasing demand for personalized customer experiences, the adoption of new technologies, and the growing focus on customer satisfaction are expected to drive market growth in the coming years.

    What are the key applications of Customer Experience Business Process Outsourcing?

    Customer Experience Business Process Outsourcing (CX BPO) finds applications in various industries, including banking, financial services, insurance, healthcare, retail, and telecommunications. CX BPO services can help businesses improve customer interactions, enhance customer satisfaction, and streamline operations.

    What are the benefits of Customer Experience Business Process Outsourcing?

    Customer Experience Business Process Outsourcing offers several benefits, including cost reduction, improved customer satisfaction, access to specialized expertise, increased flexibility, and scalability. By outsourcing CX processes, businesses can focus on their core competencies and improve their overall operational efficiency.

    What are the risks associated with Customer Experience Business Process Outsourcing?

    Some risks associated with Customer Experience Business Process Outsourcing include data security and privacy concerns, vendor lock-in, potential loss of control over customer interactions, and cultural differences. Careful planning and due diligence are essential to mitigate these risks and ensure a successful CX BPO partnership.

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