Leading market players are investing heavily in the research and development in order to expand their product lines, which will help the Deck Boat market grow even more. Market players are also undertaking a variety of strategic activities to spread their global footprint, with important market developments including the mergers and acquisitions, new product launches, contractual agreements, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Deck Boat industry must offer cost-effective items.
Manufacturing locally to minimize the operational costs is one of the key business tactics used by the manufacturers in the global deckboat industry to benefit the clients and increase the market sector. In recent years, the Deck Boat industry has offered some of the most significant advantages to the Electric boat industry. Major players in the Deck Boat market, including Correct Craft, MasterCraft Boat Holdings, Malibu Boats, Yamaha Marine, Glastron, Southwind Boats, Stingray Boats, Monterey Boats, Chaparral, Sea Ray, and others, are trying to increase market demand by investing in the research and development operations.
Malibu Boats, headquartered in Loudon, Tennessee, is a leading manufacturer of towboats and other water sports vessels. Established in 1982, the company has become synonymous with innovation and quality in the boating industry. Malibu specializes in producing high-performance boats designed for wakeboarding, waterskiing, and other water sports activities. Renowned for their advanced hull designs, customizable features, and cutting-edge technology, Malibu boats have gained a strong reputation among water sports enthusiasts and professional athletes alike.
In April 2023, Malibu Boats announced a partnership with Yamaha Marine, expanding the availability of Malibu’s and Axis’s lineup of watersports towboats. The partnership involves Yamaha Marine’s extensive dealer network, making it easier for customers to purchase and service Malibu and Axis boats in North America, Europe, the Middle East, Africa, and Asia Pacific.
MasterCraft Boat Holdings, Inc. is a prominent American manufacturer of luxury performance inboard boats, renowned for its innovative designs and cutting-edge technology. MasterCraft is celebrated for producing high-quality watercraft that excel in wakeboarding, wakesurfing, and waterskiing, and it operates under several brand names, including MasterCraft, NauticStar, Crest, and Aviara. With a commitment to precision engineering and the focus on delivering an unparalleled on-water experience, MasterCraft Boat Holdings has earned a strong reputation among boating enthusiasts and continues to shape the industry through its dedication to craftsmanship, performance, and innovation.
In September 2023, MasterCraft Boat Holdings announced a new partnership with MarineMax, the world's largest recreational boat and yacht retailer. The partnership will make it easier for the customers to purchase and service MasterCraft, Ranger, and NauticStar boats at MarineMax locations across the United States.