Research Methodology on Digital Printing Packaging Market
Research methodology is an effective tool for the credibility of any research report. To understand the market dynamics and analyze the growth avenues of the digital printing packaging market, MRFR employs a methodical research methodology encompassing both primary and secondary research. The market size and drivers are estimated through research studies conducted with primary data sourced from interviewed key opinion leaders, industry practitioners, and market participants. Moreover, secondary data is gathered from trade publications, government publications, industry white papers, and authenticated databases. A detailed market assessment with extensive market estimation is conducted during the research process.
1. Primary Research:
The primary research is the backbone of our market research study. Several primary interviews are conducted by the research team in order to keenly understand the market shares of different digital printing packaging players. MRFR interviewed executives, sales and marketing leaders, finance professionals, and product managers to get valuable information regarding the market segment. Primary interviews encompassed details about competitor capabilities, product portfolios, new products, marketing tactics, pricing strategies, and market presence.
• Key Opinion Leaders (KOL)
Primary research is conducted with industry leaders, Key Opinion Leaders (KOL), and opinion makers to intimate the user needs, customer tastes, and product beliefs. The primary research aimed to get in-depth insights into the market share, size, and key drivers of the digital printing packaging market. Along with the KOL interviews, polls and surveys are conducted online with industry peers.
• Industry Practitioners
MRFR interviewed several industry practitioners, executives, supply chain professionals, and procurement heads, who thoroughly provided insights into the level of understanding, deep-dive into the challenges, and import/export trends.
• Market Players
The interviews are carried out with sales & marketing professionals and executives of the digital printing packaging market vendors who thoroughly provided insights about the market size, competitive landscape and pricing analysis.
2. Secondary Research:
Secondary research includes the data points obtained from various industry publications like the World Bank, financial disclosures, and SEC filings of various publicly listed companies. Various market and induvial reports, Broker Research, White Papers, and Government Press release. MRFR collected data from the strategies of key players, and research publications as well as from their primary research databases and Almanacs.
• Proprietary Database:
MRFR has developed a unique and proprietary database to initiate insightful and timely studies. The database is compiled using primary and secondary methods. The data points include market size, industry trajectory and landscape studies, technology trends, and segment trends.
• Case Studies and Case Analysis:
Case studies and case analyses help to understand the various trends, dynamics, and challenges in the market. Case studies help to understand customer preferences and customer-vendor relationships.
• Macro and Micro Economic Indicators:
Various economic indicators of different countries are used for market sizing and forecasting. Macro and micro-economic indicators help to understand market and market segment movements, influences, and estimated trends.
• Other Sources:
Market research reports, Almanacs, conference proceedings, and magazines are also used to analyze the markets and market-related factors.
3. Market Estimation and Forecasting:
Market estimation and forecasting are done after a comprehensive market analysis and market sizing process. The data is validated using complex techniques and methodologies. MRFR conducted the research study using the top-down and bottom-up methods. The demand side of the market is estimated using Porter’s Five Forces Model. The Demand-side analysis entails the study of market attractiveness, industry attractiveness, target customer, user preferences, market penetration, size of the base, and market trends.
On the other hand, the supply-side analysis is done based on regional analysis and global/ regional supply trends comprising production processes, supplier portfolio, cost structures, and retail structures.
4. Quantification, Statistical Modelling, and Data Triangulation:
The quantification process is done through data triangulation methods. Various assumptions were taken during the market estimation and forecasting process concerning regional trends, product trends, technology trends, pricing trends, and macroeconomic factors. The estimation and forecasting process includes predictive and forecasting techniques.
Data triangulation is done to validate the research data collected using primary research. The collected data is then calibrated using triangulation methods. Data sets are collected from industry service providers and independent research groups through different primary and secondary sources of data. The raw data is further analysed and validated using statistical modelling and market scenarios at different geographical levels.
