Dry Mouth Relief Market size was valued at USD 2.27 billion in 2023. The dry mouth relief market industry is projected to grow from USD 2.39 Billion in 2024 to USD 4.11 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.21% during the forecast period (2024 - 2032). The increasing prevalence of chronic diseases, growing awareness for oral health, and rising geriatric population across the globe are driving market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
A disease that persists for a long time is known as a chronic disease. According to the Centre for Diseases Control and Prevention in 2019, the prevalence of chronic diseases in adults was around 60% globally, and it is reportedly much higher among elderly people. It is estimated that about 70% of adults will die of one or more chronic diseases. Moreover, the rising prevalence of chronic illnesses, such as diabetes, Sjögren's syndrome, and various autoimmune disorders, often lead to dry mouth as a common symptom. This prevalence creates a substantial and sustained demand for dry mouth relief products and solutions. Diabetes is a widespread chronic condition with a growing global incidence.
Furthermore, companies in the field are continually seeking to develop more effective and targeted solutions to meet the specific needs of individuals suffering from dry mouth because of chronic illnesses. Additionally, healthcare professionals and organizations often emphasize the importance of managing dry mouth in patients with these conditions, further underscoring the demand for dry mouth relief products. Consequently, the prevalence of chronic diseases remains a crucial factor fueling the growth and expansion of the Dry Mouth Relief Market.
The Dry Mouth Relief Market segmentation, based on type, includes Over the Counter (OTC) and prescribed. The over the counter (OTC) segment held the majority share in 2022 in the Dry Mouth Relief Market revenue. This is due to the increasing awareness of brand products through online platforms and high demand for products such as mouthwashes and saliva substitutes such as gel, spray, and lozenges.
DRY MOUTH RELIEF MARKET SIZE, BY TYPE, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Dry Mouth Relief Market segmentation is based on product that include spray, mouthwash, gel, lozenges, and device. The mouthwash segment has dominated the market in 2022 and lozenges segment is projected to be the fastest-growing segment during the forecast period, 2023-2032. This is attributed to the demand for dry mouthwash increasing among geriatric populations.
The Dry Mouth Relief Market segmentation is based on distribution channel that include Pharmacies, E-Commerce, and others. The pharmacy segment is further bifurcated into hospital pharmacies and retail pharmacies. The pharmacies segment has dominated the market in 2022 and the E-Commerce segment is projected to be the fastest-growing segment during the forecast period, 2023-2032. This is due to the increased awareness of dry mouth products among physicians and increasing incidences of diseases such as diabetes, neurological conditions, Parkinson's disease, and Sjogren’s syndrome and the increasing uses of mobile technology, and providing competitive pricing, which increases the chance of preferring e-commerce to offline platforms.
By Region, the study segments the market into the US, Europe, China, the Middle East & North Africa, and the Rest of the World. The Europe dry mouth relief market accounted for the largest market share in 2022. This is due to the introduction of innovative products such as moisturizing dry mouth relief mouthwash sprays, lozenges, and the growing aging population in the European region. Companies such as Colgate-Palmolive Company (US), Haleon Group of Companies (England), Johnson & Johnson Services, Inc (US), and Sunstar (Switzerland) are actively working on improving dry mouth relief and fulfilling the demands of customers. Haleon Group of Companies manufactures and sells over the counter (OTC) drugs for treating respiratory infections, allergies, colds and flu, pain, and inflammation in addition to dental care products like toothpaste, toothbrushes, and mouthwash. It offers nasal decongestants, calcium supplements, and vitamin C supplements in addition to treatments for heartburn, acid reflux, and stomach discomfort. North America, South America, and Central America, Europe, the Middle East, Africa, and Asia-Pacific are the major markets covered by Haleon Group of Companies.
Further, the major countries studied are the US, Germany, France, the UK, Italy, Spain, and China and Others.
Figure 3: DRY MOUTH RELIEF MARKET SIZE, BY REGION 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The US dry mouth relief market accounts for the second-largest market share due to the rising prevalence of dry mouth conditions, and the rising prevalence of chronic disorders such as diabetes, Sjogrens syndrome, and HIV/AIDS across the country. Furthermore, Germany dry mouth relief market was attributed to hold the largest market share, and the UK dry mouth relief market is expected to fastest-growing market in the European region.
The China dry mouth relief market is expected to grow at a significant share from 2023 to 2032. This is due to the rising disposable incomes, and strong demand for sustainable and organic dry mouth relief solutions in the country.
Furthermore, there is a growing demand for effective dry mouth relief products, and regulatory agencies around the world have stringent requirements for the approval and marketing of oral health and medical products. This includes the evaluation of product safety, efficacy, and labeling accuracy. Thus, as a result, the aging population boosts the market growth for the dry mouth relief market.
The Middle East and North Africa is segmented into the Middle East and North Africa. The dry mouth relief market in the above-mentioned regions is likely to witness growth due to the rising geriatric population and the rise in dental caries. Moreover, lack of awareness in underdeveloped countries, and fluctuating raw material prices are also affecting the market's growth to some extent in these regions.
Dry Mouth Relief Key Market Players & Competitive Insights
The Dry Mouth Relief Market is characterized by the presence of many global, regional, and local vendors. Developments in the healthcare industry and growing research and development make the dry mouth relief market lucrative. To expand their reach and optimize their operational costs, the major players focus on obtaining regulatory authorizations from government agencies for their products and emphasize acquisitions and product launches to gain a substantial market share. The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach across the globe with diverse product portfolios. Companies such as Colgate-Palmolive Company (US), Haleon Group of Companies (England), Johnson & Johnson Services, Inc (US), and Sunstar (Switzerland)dominate the Dry Mouth Relief Market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.
One of the primary business strategies adopted by manufacturers in the global dry mouth relief industry to benefit clients and expand the dry mouth relief market sector is to manufacture locally to reduce operating costs.
Sunstar (Switzerland) is a manufacturer and distributor of oral care health & beauty products. The business sells products for dental care, engineering, holistic health, and oral care. Toothpaste, mouthwashes, interdentals, floss, tablets, gels and sprays, and accessories are among the company's oral care goods. GUM, Butler, and Ora2 are among the company's brands. The state-of-the-art products from Sunstar improve overall health. Sunstar keeps creating oral care solutions for patients and consumers, from care to prevention, in collaboration with dental and medical experts. The company is dedicated to working in collaboration with experts and researchers to improve the health and wellbeing of everyone. Sunstar offers products and services to almost 100 nations. Additionally, it operates in Asia, Europe, and America.
Also, 3M (US) is a diversified global manufacturer, technology innovator, and marketer of a wide variety of products and services across several industries. The company uses scientific concepts to manufacture products that help solve problems across all industries, from improving air quality & worker safety to advancing healthcare and enabling transportation. The company has operations in 70 countries, and its products are sold in 200 countries. It easily qualifies to be among the most reputed and popular companies in the modern world.
Key Companies in the Dry Mouth Relief Market include
Dry Mouth Relief Industry Developments
February 2022: Sunstar (Switzerland) launched Gum Hydral Dry Mouth Products. Modern hydrating and moisturizing ingredients in Gum Hydral resemble natural saliva to treat a range of illnesses. The line is being created in response to a clear patient need, as the majority of dry mouth sufferers would benefit from additional treatment alternatives.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 2.27 billion |
| Market Size 2024 | USD 2.39 billion |
| Market Size 2032 | USD 4.11 billion |
| Compound Annual Growth Rate (CAGR) | 6.21% (2024-2032) |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2019 to 2022 |
| Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Product, and Distribution Channel |
| Geographies Covered | US, Europe, Middle East and North Africa, Rest of the World, and China |
| Countries Covered | The US, Germany, France, UK, Italy, Spain, China. |
| Key Companies Profiled | Haleon Group of Companies (England), BioXtra (Canada), Sunstar (Switzerland), 3M (US), Hager Worldwide (US), Johnson & Johnson Services, Inc (US), Colgate-Palmolive Company (US), Lotte (South Korea), Nature's Sunshine Products, Inc (US), and Mars, Incorporated (US) |
| Key Market Opportunities | ·      Growing Technological Advancements and Innovation |
| Key Market Dynamics | ·      Increasing prevalence of chronic diseases ·      Growing awareness for oral health ·      Rising Geriatric Population across the globe |
Dry Mouth Relief Market Highlights:
Frequently Asked Questions (FAQ) :
The Dry Mouth Relief Market is anticipated to reach 3.97 billion at a CAGR of 6.40% during the forecast period of 2024-2032.
The US held over 24.34% share of the North America market for the dry mouth relief market during the forecast period of 2024-2032.
The dry mouth relief market is expected to grow at a 6.40% CAGR during the forecast period from 2024 to 2032.
The Europe region market held the largest market share in the dry mouth relief market.
The key players include Haleon Group of Companies (England), BioXtra (Canada), Sunstar (Switzerland), 3M (US), Hager Worldwide (US), Johnson & Johnson Services, Inc (US), Colgate-Palmolive Company (US), Lotte (South Korea), Nature's Sunshine Products, Inc (US), and Mars, Incorporated (US).
The over the counter (OTC) segment was estimated to lead the dry mouth relief market.
The pharmacies segment is attributed to having the largest market share based on distribution channel.
Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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