×
Request Free Sample ×

Kindly complete the form below to receive a free sample of this Report

Leading companies partner with us for data-driven Insights

clients tt-cursor
Hero Background

Drywall Textures Market

ID: MRFR/CnM/36770-HCR
111 Pages
Chitranshi Jaiswal
October 2025

Drywall Textures Market Research Report: By Application (Residential, Commercial, Industrial, Institutional), By Texture Type (Knockdown, Smooth, Popcorn, Sand, Slap Brush), By Material Type (Gypsum-based, Cement-based, Acrylic-based), By Sales Channel (Direct Sales, Online Sales, Retail Stores) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

Share:
Download PDF ×

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Drywall Textures Market
 Infographic
Purchase Options

Drywall Textures Market Summary

As per MRFR analysis, the Drywall Textures Market Size was estimated at 3.421 USD Billion in 2024. The Drywall Textures industry is projected to grow from 3.558 USD Billion in 2025 to 5.273 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.01 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Drywall Textures Market is experiencing a dynamic shift towards sustainability and customization, driven by technological advancements and rising construction activities.

  • North America remains the largest market for drywall textures, characterized by a strong demand for aesthetic appeal in residential applications.
  • The Asia-Pacific region is emerging as the fastest-growing market, fueled by rapid urbanization and increasing construction activities.
  • The residential segment continues to dominate the market, while the commercial segment is witnessing the fastest growth due to evolving design trends.
  • Key market drivers include rising construction activities and an increased focus on sustainability, which are shaping consumer preferences.

Market Size & Forecast

2024 Market Size 3.421 (USD Billion)
2035 Market Size 5.273 (USD Billion)
CAGR (2025 - 2035) 4.01%

Major Players

USG Corporation (US), National Gypsum Company (US), CertainTeed Corporation (US), Georgia-Pacific LLC (US), Knauf Insulation (DE), Armstrong World Industries (US), Saint-Gobain (FR), Boral Limited (AU), Etex Group (BE)

Drywall Textures Market Trends

The Drywall Textures Market is currently experiencing a dynamic evolution, driven by various factors that influence consumer preferences and construction practices. As the demand for aesthetically pleasing interiors continues to rise, the market witnesses a shift towards innovative texture designs that enhance visual appeal. Additionally, sustainability concerns are prompting manufacturers to explore eco-friendly materials and production methods, which may reshape the competitive landscape. The integration of advanced technologies in application techniques also appears to be a significant trend, potentially improving efficiency and reducing labor costs in the installation process. Moreover, the Drywall Textures Market is likely to benefit from the ongoing growth in the construction sector, particularly in residential and commercial projects. This growth may lead to increased investments in interior design, further fueling the demand for diverse texture options. As consumers become more discerning, the market could see a rise in customized solutions that cater to individual tastes and preferences. Overall, the Drywall Textures Market seems poised for continued expansion, with a focus on innovation, sustainability, and customization shaping its future trajectory.

Sustainable Materials

The trend towards sustainability is gaining traction within the Drywall Textures Market. Manufacturers are increasingly adopting eco-friendly materials and practices, responding to consumer demand for environmentally responsible options. This shift not only addresses ecological concerns but also aligns with regulatory pressures for greener construction practices.

Technological Advancements

Technological innovations are playing a pivotal role in transforming the Drywall Textures Market. The introduction of advanced application techniques and tools enhances efficiency and precision in texture application. This trend may lead to reduced labor costs and improved overall quality in finished projects.

Customization and Personalization

As consumer preferences evolve, the demand for customized drywall textures is on the rise. Homeowners and designers are seeking unique solutions that reflect individual styles and tastes. This trend indicates a shift towards more personalized offerings, allowing for greater creativity in interior design.

Drywall Textures Market Drivers

Expansion of DIY Culture

The rise of the do-it-yourself (DIY) culture is significantly influencing the Drywall Textures Market. More homeowners are engaging in renovation projects, seeking to personalize their living spaces. This trend is supported by the availability of instructional resources and tools that empower individuals to undertake drywall texturing projects independently. As a result, the demand for DIY-friendly drywall texture products is increasing, with manufacturers responding by offering user-friendly solutions. This shift not only expands the customer base but also drives innovation in product development, contributing to the overall growth of the drywall textures market.

Rising Construction Activities

The Drywall Textures Market is experiencing a notable surge due to increasing construction activities across various sectors. As urbanization continues to expand, the demand for residential and commercial buildings rises, leading to a heightened need for drywall textures. In 2025, the construction sector is projected to grow at a compound annual growth rate of approximately 5.5%, which directly influences the drywall textures market. This growth is driven by factors such as government initiatives to boost infrastructure development and the growing trend of renovating existing structures. Consequently, the drywall textures market is likely to benefit from this upward trajectory, as builders and contractors seek innovative and aesthetically pleasing solutions to enhance interior spaces.

Increased Focus on Sustainability

Sustainability is becoming a pivotal driver in the Drywall Textures Market. As environmental concerns gain prominence, consumers and builders are increasingly opting for eco-friendly materials and practices. The demand for sustainable drywall textures, made from recycled or low-impact materials, is on the rise. Market analysis suggests that products with sustainable certifications can command a premium price, appealing to environmentally conscious consumers. This shift towards sustainability not only aligns with The Drywall Textures.

Growing Demand for Aesthetic Appeal

In the Drywall Textures Market, there is an increasing emphasis on aesthetic appeal in interior design. Homeowners and commercial property developers are increasingly seeking unique and visually appealing textures to enhance the ambiance of their spaces. This trend is reflected in the rising popularity of textured walls, which can add depth and character to interiors. Market data indicates that textured drywall can increase property value by up to 10%, making it an attractive option for property owners. As a result, manufacturers are focusing on developing a diverse range of textures to cater to varying consumer preferences, thereby driving growth in the drywall textures market.

Technological Innovations in Production

Technological advancements play a crucial role in shaping the Drywall Textures Market. Innovations in production techniques, such as automated manufacturing processes and advanced texture application methods, are enhancing efficiency and reducing costs. These technologies enable manufacturers to produce a wider variety of textures with improved consistency and quality. Furthermore, the integration of digital tools in design and application processes allows for greater customization, meeting the specific needs of consumers. As the market evolves, companies that adopt these technological innovations are likely to gain a competitive edge, thereby propelling the growth of the drywall textures market.

Market Segment Insights

By Application: Residential (Largest) vs. Commercial (Fastest-Growing)

The Drywall Textures Market reveals a significant distribution of market share across its various applications. The Residential segment currently holds the largest share, driven by ongoing residential construction and renovations, which are propelled by urbanization and housing demand. In contrast, the Commercial application is gaining momentum, thanks to increasing investments in commercial properties such as offices, retail spaces, and hospitality sectors. The continued growth in both segments indicates a robust demand for drywall textures in differing applications.

Residential (Dominant) vs. Industrial (Emerging)

The Residential application stands out as the dominant force in the Drywall Textures Market, characterized by a wide adoption of various texture finishes that cater to homeowners' preferences. Its strength lies in a diverse portfolio of products that enhance aesthetic appeal and functionality within living spaces. Conversely, the Industrial segment represents an emerging market, with a growing interest in specialized drywall textures that offer durability and ease of maintenance in industrial environments. The increasing trend towards industrialization and infrastructure development is likely to boost the demand for tailored drywall solutions, positioning it as a noteworthy player in the overall market.

By Texture Type: Smooth (Largest) vs. Knockdown (Fastest-Growing)

In the Drywall Textures Market, the market share distribution among texture types reveals that Smooth textures hold the largest portion, favored for their sleek and modern appeal in residential and commercial applications. Conversely, Knockdown textures, while currently representing a smaller share, are gaining popularity due to their unique aesthetic and sound-dampening properties, attracting a growing segment of consumers looking for distinct interior finishes. The growth trends in the Drywall Textures segment indicate that design preferences are evolving, with a notable shift towards artisanal and customized textures. Factors driving this growth include increased construction activities in residential sectors, rising consumer interest in interior aesthetics, and the desire for materials that enhance acoustic performance. This trend is expected to accelerate demand for innovative and visually appealing texture finishes in the foreseeable future.

Texture Type: Smooth (Dominant) vs. Knockdown (Emerging)

Smooth textures are the dominant choice in the Drywall Textures Market, celebrated for their clean lines and versatility, making them suitable for various settings, from contemporary homes to commercial spaces. They lend themselves to easy painting and can create a seamless look that appeals to many homeowners and designers. In contrast, Knockdown textures are emerging as a favorite among those seeking to add a unique touch to their interiors. Their distinctive, mottled appearance not only enhances visual interest but also offers practical benefits such as improved sound insulation, thus catering to a niche market that values both aesthetics and functionality. Together, these two texture types highlight the diversity in consumer preferences, with Smooth textures leading traditionally and Knockdown gaining traction for its innovative appeal.

By Material Type: Gypsum-based (Largest) vs. Cement-based (Fastest-Growing)

The Drywall Textures Market is primarily driven by gypsum-based products, which dominate the market due to their widespread usage and cost-effectiveness. Gypsum-based textures account for a significant portion of the market share, appealing to both residential and commercial construction sectors. Cement-based textures are emerging as a competitive alternative, particularly in regions with specific climatic conditions that favor their characteristics, thus capturing a growing share of the market.

Gypsum-based (Dominant) vs. Cement-based (Emerging)

Gypsum-based textures are the benchmark in the drywall textures market, known for their ease of application, smooth finish, and excellent fire-resistant properties. These textures cater to a wide range of applications, making them a preferred choice among builders and contractors. In contrast, cement-based textures are gaining traction as an emerging option, particularly in areas requiring moisture resistance and durability. While they have lower market penetration compared to gypsum-based textures, their growth is fueled by a rising demand for sustainable and resilient building materials, pushing manufacturers to innovate in this segment.

By Sales Channel: Direct Sales (Largest) vs. Online Sales (Fastest-Growing)

In the Drywall Textures Market, the sales channel distribution indicates that Direct Sales holds the largest market share, primarily due to established relationships with contractors and builders who prefer face-to-face transactions. Retail Stores also play a significant role, catering to end customers who seek immediate access to products. Meanwhile, Online Sales, although smaller currently, are quickly gaining traction as consumers increasingly prefer the convenience of e-commerce for purchasing drywall textures.

Direct Sales (Dominant) vs. Online Sales (Emerging)

Direct Sales is characterized by personalized service and strong relationships built between suppliers and contractors, making it the dominant force in the Drywall Textures Market. This channel allows for immediate and bulk transactions, appealing to professional users. On the other hand, Online Sales are emerging rapidly, driven by the shift in consumer preferences towards e-commerce. The convenience of browsing from home, coupled with growing options for delivery and competitive pricing, positions Online Sales as the fastest-growing segment. Retail Stores serve as an important middle ground, offering a physical touchpoint for consumers who want to see and feel products before purchasing.

Get more detailed insights about Drywall Textures Market

Regional Insights

North America : Market Leader in Drywall Textures

North America is the largest market for drywall textures, holding approximately 45% of the global share. The growth is driven by a booming construction sector, particularly in residential and commercial buildings, alongside increasing renovation activities. Regulatory support for sustainable building practices further fuels demand, as eco-friendly materials gain traction. The U.S. is the primary contributor, with Canada following as the second largest market, accounting for around 15% of the share. The competitive landscape in North America is robust, featuring key players such as USG Corporation, National Gypsum Company, and CertainTeed Corporation. These companies are investing in innovative products and technologies to enhance their market position. The presence of established distribution networks and strong brand loyalty also contribute to the region's dominance. As the market evolves, companies are focusing on sustainability and efficiency to meet changing consumer preferences.

Europe : Emerging Market with Growth Potential

Europe is witnessing a significant rise in the drywall textures market, currently holding about 30% of the global share. The growth is propelled by increasing construction activities, particularly in Eastern Europe, where infrastructure development is gaining momentum. Regulatory frameworks promoting energy-efficient buildings are also acting as catalysts for market expansion. Germany and France are the largest markets in the region, contributing approximately 10% and 8% respectively to the overall market share. The competitive landscape in Europe is characterized by the presence of major players like Knauf Insulation and Saint-Gobain. These companies are focusing on innovation and sustainability to capture market share. Additionally, the region is seeing a rise in local manufacturers who are increasingly competitive. The emphasis on eco-friendly products is shaping the market dynamics, with companies adapting to meet regulatory standards and consumer demands.

Asia-Pacific : Rapid Growth in Emerging Economies

Asia-Pacific is rapidly emerging as a significant player in the drywall textures market, currently holding around 20% of the global share. The region's growth is primarily driven by urbanization, increasing disposable incomes, and a booming construction industry, particularly in countries like China and India. Government initiatives aimed at improving infrastructure and housing are also contributing to market expansion. China is the largest market in the region, accounting for approximately 12% of the global share, followed by India with around 5%. The competitive landscape in Asia-Pacific is evolving, with both international and local players vying for market share. Companies like Boral Limited and Etex Group are establishing a strong presence, while local manufacturers are also gaining traction. The focus on affordable housing and sustainable construction practices is shaping the market, leading to increased innovation and product development to meet diverse consumer needs.

Middle East and Africa : Untapped Potential in Drywall Textures

The Middle East and Africa region is gradually emerging in the drywall textures market, currently holding about 5% of the global share. The growth is driven by increasing urbanization, infrastructure development, and a rising demand for residential and commercial spaces. Countries like the UAE and South Africa are leading the market, with significant investments in construction projects. Regulatory support for sustainable building practices is also fostering market growth, as governments aim to improve energy efficiency in buildings. The competitive landscape in this region is characterized by a mix of local and international players. Companies are focusing on expanding their product offerings to cater to the growing demand. The presence of key players like Armstrong World Industries is notable, and as the market matures, there is potential for increased competition and innovation. The emphasis on sustainability and quality is expected to drive future growth in the region.

Drywall Textures Market
 Regional Image

Key Players and Competitive Insights

The Drywall Textures Market is currently characterized by a dynamic competitive landscape, driven by innovation, sustainability, and regional expansion. Key players such as USG Corporation (US), National Gypsum Company (US), and Saint-Gobain (FR) are actively shaping the market through strategic initiatives. USG Corporation (US) has positioned itself as a leader in product innovation, focusing on developing eco-friendly drywall solutions that cater to the growing demand for sustainable building materials. Meanwhile, National Gypsum Company (US) emphasizes operational efficiency and supply chain optimization, which enhances its competitive edge in the North American market. Saint-Gobain (FR), with its global reach, is leveraging digital transformation to streamline operations and improve customer engagement, thereby reinforcing its market presence.

The business tactics employed by these companies reflect a moderately fragmented market structure, where localized manufacturing and supply chain optimization play crucial roles. The collective influence of these key players fosters a competitive environment that encourages innovation and responsiveness to market demands. As companies strive to enhance their operational capabilities, the focus on sustainability and efficiency becomes increasingly paramount, shaping the overall market dynamics.

In August 2025, USG Corporation (US) announced the launch of a new line of sustainable drywall products designed to reduce environmental impact. This strategic move not only aligns with the growing consumer preference for eco-friendly materials but also positions USG as a frontrunner in the sustainability arena. By investing in research and development, USG aims to capture a larger market share while addressing regulatory pressures related to environmental standards.

In September 2025, National Gypsum Company (US) unveiled a partnership with a leading technology firm to enhance its supply chain management through advanced analytics. This collaboration is expected to optimize inventory levels and reduce lead times, thereby improving customer satisfaction. The strategic importance of this partnership lies in its potential to streamline operations and enhance responsiveness to market fluctuations, which is critical in a competitive landscape.

In July 2025, Saint-Gobain (FR) expanded its digital platform to include augmented reality tools for customers, allowing for virtual product demonstrations and enhanced customer interaction. This initiative reflects a broader trend towards digitalization in the construction sector, enabling Saint-Gobain to differentiate itself through superior customer engagement. The strategic importance of this move is underscored by the increasing reliance on technology in the purchasing process, which could lead to higher conversion rates and customer loyalty.

As of October 2025, the competitive trends in the Drywall Textures Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are becoming more prevalent, as companies recognize the need to collaborate to enhance their technological capabilities and market reach. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology adoption, and supply chain reliability, reflecting the changing priorities of consumers and regulatory bodies.

Key Companies in the Drywall Textures Market market include

Industry Developments

Recent developments in the Drywall Textures Market indicate a robust growth trajectory, primarily driven by increasing construction activities worldwide. Companies such as KNAUF INSULATION and CertainTeed have recently expanded their product lines to include advanced drywall texture solutions that cater to sustainability and energy efficiency demands. National Gypsum is also making strides by enhancing its eco-friendly product offerings, which are well-received in the market.

In the realm of mergers and acquisitions, there have been notable consolidations; Etex Group has acquired Winstone Wallboards to strengthen its market presence in the region, while Georgia-Pacific is exploring strategic alliances to broaden its distribution network for drywall products. The growth in market valuation for firms like LafargeHolcim and USG Corporation is indicative of rising investor interest, reflecting confidence in evolving market dynamics. Their focus on innovative technologies and sustainable practices is likely to promote further growth and competitiveness in the industry, driving advancements in drywall texture applications across various segments.

The overall market is witnessing heightened activity and collaboration among key players, setting the stage for ongoing evolution and strategic progress within the sector.

Future Outlook

Drywall Textures Market Future Outlook

The Drywall Textures Market is projected to grow at a 4.01% CAGR from 2024 to 2035, driven by increasing construction activities and demand for aesthetic finishes.

New opportunities lie in:

  • Expansion into eco-friendly texture materials
  • Development of automated texture application technologies
  • Strategic partnerships with construction firms for bundled services

By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences and technological advancements.

Market Segmentation

Drywall Textures Market Application Outlook

  • Residential
  • Commercial
  • Industrial
  • Institutional

Drywall Textures Market Texture Type Outlook

  • Knockdown
  • Smooth
  • Popcorn
  • Sand
  • Slap Brush

Drywall Textures Market Material Type Outlook

  • Gypsum-based
  • Cement-based
  • Acrylic-based

Drywall Textures Market Sales Channel Outlook

  • Direct Sales
  • Online Sales
  • Retail Stores

Report Scope

MARKET SIZE 20243.421(USD Billion)
MARKET SIZE 20253.558(USD Billion)
MARKET SIZE 20355.273(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)4.01% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for eco-friendly materials in the Drywall Textures Market presents significant opportunities.
Key Market DynamicsRising demand for innovative drywall textures drives competition and influences supply chain dynamics in the construction industry.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Leave a Comment

FAQs

What is the projected market valuation of the Drywall Textures Market by 2035?

The Drywall Textures Market is projected to reach a valuation of 5.273 USD Billion by 2035.

What was the market valuation of the Drywall Textures Market in 2024?

In 2024, the Drywall Textures Market was valued at 3.421 USD Billion.

What is the expected CAGR for the Drywall Textures Market during the forecast period 2025 - 2035?

The expected CAGR for the Drywall Textures Market during the forecast period 2025 - 2035 is 4.01%.

Which segment is projected to have the highest valuation in the Drywall Textures Market by 2035?

The Residential segment is projected to reach a valuation of 1.545 USD Billion by 2035.

What are the leading companies in the Drywall Textures Market?

Key players in the Drywall Textures Market include USG Corporation, National Gypsum Company, and CertainTeed Corporation.

How does the valuation of the Commercial segment change from 2024 to 2035?

The Commercial segment is expected to grow from 0.912 USD Billion in 2024 to 1.368 USD Billion by 2035.

What is the projected valuation for the Smooth texture type by 2035?

The Smooth texture type is projected to reach a valuation of 1.1 USD Billion by 2035.

Which material type is expected to dominate the Drywall Textures Market by 2035?

The Gypsum-based material type is expected to dominate, reaching a valuation of 2.3 USD Billion by 2035.

What sales channel is anticipated to show the most growth in the Drywall Textures Market?

The Direct Sales channel is anticipated to grow from 1.5 USD Billion in 2024 to 2.3 USD Billion by 2035.

What is the projected valuation for the Popcorn texture type by 2035?

The Popcorn texture type is projected to reach a valuation of 0.8 USD Billion by 2035.

Download Free Sample

Kindly complete the form below to receive a free sample of this Report

Compare Licence

×
Features License Type
Single User Multiuser License Enterprise User
Price $4,950 $ $7,250
Maximum User Access Limit 1 User Upto 10 Users Unrestricted Access Throughout the Organization
Free Customization
Direct Access to Analyst
Deliverable Format
Platform Access
Discount on Next Purchase 10% 15% 15%
Printable Versions