Market share positioning strategies play a crucial role in shaping the competitive landscape of the essential oils and plant extracts market for the livestock industry. One prominent strategy employed by companies in this sector is differentiation. Businesses seek to distinguish their products by emphasizing unique features, such as proprietary formulations, specific plant sources, or specialized applications in livestock management. This differentiation strategy aims to carve out a distinct market share by offering products that stand out in terms of quality, effectiveness, or specific benefits for animal health.
Another key market share positioning strategy involves product diversification. Companies in the essential oils and plant extracts market for livestock recognize the importance of catering to a broad spectrum of livestock needs. By expanding their product portfolios to address various challenges in animal husbandry, such as digestive issues, respiratory ailments, or pest control, businesses aim to capture a larger market share. This strategy not only enhances the competitiveness of these companies but also provides farmers with comprehensive solutions for diverse aspects of livestock management.
Innovation is a driving force behind market share positioning in the essential oils and plant extracts market. Companies constantly invest in research and development to discover novel applications, improve existing formulations, and introduce cutting-edge products. By staying at the forefront of innovation, businesses can secure a competitive advantage, attracting customers with state-of-the-art solutions. This strategy is instrumental in maintaining or expanding market share by meeting evolving customer demands and staying ahead of industry trends.
Strategic partnerships and collaborations also play a pivotal role in market share positioning. Companies in the essential oils and plant extracts sector often forge alliances with research institutions, universities, or agricultural organizations to leverage expertise and resources. Collaborative efforts contribute to the development of high-quality products and innovative solutions. Additionally, partnerships with distributors, retailers, or agricultural cooperatives enhance market reach, enabling companies to penetrate new geographical regions and secure a larger market share.
Effective marketing and branding strategies are essential components of market share positioning in the essential oils and plant extracts market for livestock. Companies focus on creating strong brand identities, emphasizing product quality, safety, and efficacy. Marketing efforts may include educational campaigns to raise awareness about the benefits of natural alternatives in livestock management. Building a positive brand image helps companies establish trust among farmers and gain a significant share of the market by being recognized as reliable providers of essential oils and plant extracts.
Cost leadership is a market share positioning strategy that emphasizes competitive pricing. Some companies aim to capture a larger market share by offering essential oils and plant extracts at competitive prices without compromising on quality. This strategy appeals to cost-conscious farmers and contributes to the penetration of mass markets. While maintaining affordability, companies employing this strategy strive to achieve operational efficiency, optimizing production and distribution processes to keep costs low and enhance competitiveness.
Market segmentation is another vital aspect of market share positioning in the essential oils and plant extracts market for livestock. Companies identify specific target markets based on factors such as livestock types, geographical regions, or specific health concerns. By tailoring products to meet the unique needs of distinct market segments, businesses can secure a more substantial share in niche markets. This strategy acknowledges the diversity within the livestock industry and allows companies to address specific challenges faced by different segments of farmers.
In conclusion, market share positioning strategies in the essential oils and plant extracts market for the livestock industry are diverse and dynamic. Differentiation, product diversification, innovation, strategic partnerships, effective marketing, cost leadership, and market segmentation are key approaches adopted by companies to establish a strong foothold in this competitive sector. As the demand for natural and sustainable solutions in livestock management continues to grow, the effectiveness of these strategies will be crucial in determining the success and market share of businesses in the essential oils and plant extracts market.
Essential Oils and Plant Extracts for Livestock Market Size was valued at USD 2.67 Billion in 2023. The essential oils and plant extracts for the livestock market industry are projected to grow from USD 2.878 Billion in 2024 to USD 4.713434 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.36 % during the forecast period (2024 - 2032).As more farmers and ranchers look to natural, plant-based remedies to enhance the healthcare sector and the well-being of their animals, the market for essential oils and plant extracts for livestock is a fast-expanding industry. Due to their antibacterial, anti-inflammatory, and insect-repellent characteristics, essential oils including peppermint, eucalyptus, and tea tree are effective in treating a range of ailments in animals as the key market driver enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
A rise in the livestock population has readily aided the Market CAGR. Essential oils and plant extracts can be used to heal wounds, reduce swelling, and care for the skin. Essential oils and plant extracts can assist in maintaining an animal's health. The primary components of plant extracts, which are classified as isoprene derivatives and flavonoids, include proteins, fatty acids, microminerals, oligosaccharides, peptides, and vitamins. Clover, cinnamon, and capsicum extracts provide several benefits to animals, including improved feed conversion rates and average daily increases. When given to cows, natural extracts are said to reduce overall feed costs and dairy farm odors.
The market is expected to grow rapidly over the projected period as a result of the rising demand for goods including dairy, meat, and leather. For instance, between 2012 and 2019, the number of sheep climbed by 14.13 percent in India, while the number of goats increased by 10.14 percent. Additionally, the United States was home to about 94.4 million cattle in 2020, according to the United States Department of Agriculture (USDA). Additionally, it was calculated that there were around 143 million pigs and 77 million cattle in the European Union. Due to their ability to preserve animal health and productivity, products for animal feed that contain essential oils and plant extracts are becoming more and more popular.
The favorable regulatory environment, which forbids the use of antibiotics in the United States and a few European nations, is anticipated to create growth opportunities for substitute products like enzymes, amino acids, acidifiers, and natural or herbal extracts, including essential oils as growth promoters, on a scale. The market has benefited from this in previous years, and this pattern is anticipated to continue in the years to come. Thus, driving the essential oils and plant extracts for livestock market revenue.
Essential Oils and Plant Extracts for Livestock Market Segment Insights
The essential oils and plant extracts for livestock market segmentation, based on type includes essential oils and plant extracts. In 2022, plant extracts had a market-dominating revenue share. Due to its ability to boost animals' immune systems, improve nutritional utilization, and improve water and food absorption. Additionally, it helps to improve gut flora, decrease mastitis, and enhance antimicrobial activity in farm animals.
However, essential oils are volatile organic molecules containing a fine ratio of healthy minerals, vitamins, and other ingredients. Farmers and feed manufacturers choose essential oils that are enhanced with cinnamaldehyde, thymol, and carvacrol to boost immunity, intestinal health, increase yield, and control blood pH levels. The demand for different essential oils in the cattle industry is anticipated to be driven by their anti-inflammatory characteristics and immunomodulation potential.
The essential oils and plant extracts for livestock market segmentation, based on form, include solid/powder, and liquid. In 2022, Solid/powder form dominated the market with a high revenue share. Since farm animals can digest it quite well. Animal feed supplements come in solid form in the form of mono powders, spray-dried powders, pellets, and capsules. Animals are expected to benefit from consuming forage that has been treated with essential oils and plant extracts in a variety of ways, including better digestive health, increased production (meat, wool, eggs, and milk), and boosted immunity. To improve palatability, some dry meals contain a trace quantity of molasses.
Based on livestock, the essential oils and plant extracts for livestock market segmentation include livestock, swine, poultry, ruminants, aquaculture, and others. In 2022, the poultry feed segment held a dominant market share. Due to the appearance of several avian influenza outbreaks, there are strict laws restricting the use of antibiotics in chicken feed, which can be ascribed to this. To reduce the possibility of developing diseases that are resistant to antibiotics, many nations have even outlawed the use of antibiotics in chicken feed products. Due to their antibacterial and antiviral qualities, essential oils and plant extracts are a great alternative to antibiotics. The need for fish farming has grown as a result of the increase in per capita fish consumption. As a result, the seafood market is seeing an increase in demand for feed and chemical supplements.
Figure 1: Essential Oils and Plant Extracts for Livestock Market by Livestock, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. Asia Pacific dominates the essential oils and plant extracts for livestock market the due to the promising economic future of the region's developing nations, the region's constantly growing population, and the rising disposable income of the typical household. Additionally, the region has a sizable population of cattle and poultry, which is raising the need for animal feed products including plant extracts and essential oils. For instance, the population of poultry and cattle livestock in India was expected to be about 851.8 million and 192.5 million, respectively, according to the 20th national livestock census.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ESSENTIAL OILS AND PLANT EXTRACTS FOR LIVESTOCK MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe essential oils and plant extracts for livestock market account for the second-largest market share. Organizations like the European Federation of Essential Oils (EFEO) have positively impacted the market for essential oils by defending stakeholders' interests, and they will continue to do so by assisting new enterprises to enter the market. Nevertheless, the business has benefited from a growth in customer concern for hygiene and health. Further, the German essential oils and plant extracts for the livestock market held the largest market share, and the UK essential oils and plant extracts for the livestock market were the fastest-growing market in the European region.
The North American Essential Oils and Plant Extracts for Livestock Market are expected to grow at the fastest CAGR from 2023 to 2032. The market is expected to be driven by rising meat consumption, particularly in the United States and Canada, as well as the existence of strict laws and regulations about safety and meat quality.
Leading market players are investing heavily in research and development to expand their product lines, which will help the essential oils and plant extracts for the livestock market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The essential oils and plant extracts for the livestock industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the essential oils and plant extracts for livestock industry to benefit clients and increase the market sector. In recent years, essential oils and plant extracts for livestock industry have offered some of the most significant medical advantages. Major players in the essential oils and plant extracts for livestock market, including Manghebati, Olmix group, Cargill, Feedworks USA, Trouw Nutrition B.V., Dupont de Numours, Inc., Orffa, Herbavita, Kemin Industries Inc., CCPA group, Martin Bauer Group, Robertet Group, and others, are attempting to increase market demand by investing in research and development operations.
Robertet Group is a leader in creating and producing natural ingredients for the fragrance, flavor, and cosmetic industries. The company is known for its expertise in sourcing, processing, and blending natural materials, including essential oils, aromatic chemicals, and other natural compounds. It operates across various sectors, including perfumery, cosmetics, food, and beverages. For instance, in September 2022, A brand-new online essential oil sales platform was introduced by Robertette. The platform offers a large selection of essential oils, vegetable oils, and floral waters, and 100% CO2 extracts and other products are soon to be released.
Cargill is involved in providing industrial products and services, including bio-industrial solutions, salt products, and metals trading. The company also offers risk management and financial solutions to various industries. Cargill has been involved in the biofuels industry, particularly the production and trading of biofuels like biodiesel and ethanol. Additionally, the company has an interest in energy trading. For instance, in October 2021, the introduction of chicken feed containing essential oils for optimum egg production and healthy flocks was announced by Cargill. Essential oils are added to the company's Nutrena and Naturewise chicken diets to assist raise egg weight and size, improve digestion, and boost immunity.
Essential Oils and Plant Extracts for Livestock Industry Developments
August 2021: Agolin Ruminant was introduced by Feedworks USA with the goals of lowering enteric methane, increasing output, and improving feed efficiency. Agolin is a feed additive made from plants that contain a variety of essential oils. The product has earned the UK's Carbon Trust certification for increasing feed efficiency and lowering enteric methane.
October 2022: New naturally derived and sustainably sourced essential oils were introduced, according to doTERRA. Eucalyptus and guaiac wood essential oils are two of the recently released essential oils.
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