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    Europe Electric Bike Market

    ID: MRFR/AM/20076-HCR
    128 Pages
    Sejal Akre
    October 2025

    Europe Electric Bike Market Research Report Information By Propulsion Type (Pedal Assisted, Speed Pedaled and Throttle Assisted), By Application (Cargo/Utility, City/Urban, and Trekking), By Battery Type (Lead Acid Battery, Lithium-ion Battery, and Others) – and Europe Market Forecast Till 2035

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    Europe Electric Bike Market Infographic
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    Europe Electric Bike Market Summary

    The Europe Electric Bike Market is projected to grow from 25.59 USD Billion in 2024 to 65.49 USD Billion by 2035.

    Key Market Trends & Highlights

    Europe Electric Bike Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 6.13 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 45.2 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 25.59 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of electric bikes due to increasing environmental awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 25.59 (USD Billion)
    2035 Market Size 65.49 (USD Billion)
    CAGR (2025 - 2035) 8.92%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    Europe Electric Bike Market Trends

    Technological Advancements are driving the market growth

    Europe has witnessed a significant increase in the prevalence of electric bicycles (e-bikes) in recent times. This surge can be attributed to a number of factors, including technological advancements, urbanization, and heightened environmental consciousness. A notable development in this industry is the expanding utilization of e-bikes as a practical and environmentally friendly means of conveyance for the final leg. E-bikes offer commuters a versatile and easily navigable mode of transportation that circumnavigates congested city streets and traffic jams. In contrast to conventional bicycles, e-bikes provide electric propulsion, enabling riders to traverse mountainous landscapes or traverse greater distances without experiencing perspiration.

    The ease of access to these services has enhanced their appeal to a wide array of demographic groups, such as students, delivery personnel, and commuters.

    The expansion of e-bike infrastructure and regulatory support, motivated by initiatives to promote sustainable transportation and enhance the overall cycling experience for passengers, is an additional noteworthy development in the Europe Electric Bike Market. Policymakers who aim to encourage greater adoption of sustainable modes of transportation and promote the utilization of e-bikes should prioritize the improvement of cycling infrastructure in terms of safety and accessibility.

    Cities and municipalities can enhance the cycling experience and reduce the risk of accidents for e-bike commuters through the utilization of traffic-calming measures, the improvement of signage, the expansion of bike lanes, and the installation of improved signage.

    The European electric bike market is experiencing a notable surge in consumer interest, driven by increasing environmental awareness and the push for sustainable urban mobility solutions.

    European Commission

    Europe Electric Bike Market Drivers

    Health and Fitness Trends

    The rising focus on health and fitness is another driving force behind the Global Europe Electric Bike Market Industry. As individuals become more health-conscious, electric bikes are perceived not only as a mode of transportation but also as a means to engage in physical activity. The ability to adjust the level of assistance provided by electric bikes allows users to tailor their riding experience, making it suitable for various fitness levels. This versatility appeals to a diverse demographic, including those who may be hesitant to engage in traditional cycling. The growing popularity of electric bikes as a fitness tool is likely to contribute to sustained market growth.

    Market Growth Projections

    The Global Europe Electric Bike Market Industry is poised for substantial growth, with projections indicating a market size of 23.5 USD Billion in 2024 and an anticipated increase to 45.2 USD Billion by 2035. This growth trajectory suggests a robust compound annual growth rate (CAGR) of 6.13% from 2025 to 2035. Such figures reflect the increasing adoption of electric bikes across various demographics, driven by factors such as environmental awareness, technological advancements, and supportive government policies. As the market evolves, it is likely to attract new entrants and innovations, further enhancing its growth potential.

    Technological Advancements

    Technological innovations play a pivotal role in the Global Europe Electric Bike Market Industry, enhancing the appeal and functionality of electric bikes. Developments in battery technology, such as lithium-ion batteries, have improved energy efficiency and reduced charging times. Additionally, advancements in smart technology, including GPS and connectivity features, are attracting tech-savvy consumers. These innovations not only enhance user experience but also contribute to the overall growth of the market. As the industry evolves, the integration of cutting-edge technology is likely to drive sales, with projections indicating a market size of 45.2 USD Billion by 2035.

    Growing Environmental Awareness

    The Global Europe Electric Bike Market Industry is experiencing a surge in demand driven by increasing environmental consciousness among consumers. As urban populations grow, individuals seek sustainable transportation options to reduce their carbon footprint. Electric bikes, which produce zero emissions during operation, align with this trend. In 2024, the market is projected to reach 23.5 USD Billion, reflecting a shift towards eco-friendly alternatives. Governments across Europe are also promoting electric mobility through incentives and subsidies, further encouraging adoption. This heightened awareness and supportive policies may lead to a more significant market presence for electric bikes in the coming years.

    Urbanization and Traffic Congestion

    Rapid urbanization across Europe is a significant driver for the Global Europe Electric Bike Market Industry. As cities become increasingly congested, commuters are seeking efficient and flexible transportation solutions. Electric bikes offer a practical alternative to traditional vehicles, allowing users to navigate through traffic with ease. This trend is particularly evident in metropolitan areas where public transport systems may be overstretched. The convenience of electric bikes, combined with their ability to alleviate traffic congestion, positions them as a favorable option for urban dwellers. Consequently, the market is expected to grow steadily, with a projected CAGR of 6.13% from 2025 to 2035.

    Government Initiatives and Incentives

    Government initiatives across Europe significantly influence the Global Europe Electric Bike Market Industry. Many European countries are implementing policies aimed at promoting electric mobility, including financial incentives for consumers purchasing electric bikes. These initiatives often include tax breaks, subsidies, and grants, making electric bikes more accessible to a broader audience. Furthermore, investments in cycling infrastructure, such as dedicated bike lanes and charging stations, enhance the overall appeal of electric bikes. As these supportive measures continue to evolve, they are likely to stimulate market growth, contributing to an anticipated market value of 23.5 USD Billion in 2024.

    Market Segment Insights

    Electric Bike Propulsion Type Insights

    Electric Bike Application Insights

    The Europe Electric Bike Market segmentation, based on application, includes cargo/utility, city/urban, and trekking. City/Urban electric bikes are specialized transportation options that cater to the requirements of commuters and urban residents traversing congested urban environments and short distances. Typically, these bicycles incorporate cargo racks, fenders, and a comfortable upright cycling position for functionality and convenience. Due to their adaptability, functionality, and appropriateness for routine usage, they enjoy immense popularity among urban commuters, families, and individuals in search of a practical and environmentally sustainable substitute for conventional modes of transportation. As a result, they maintain their prevailing market share.

    Electric Bike Battery Type Insights

    The Europe Electric Bike Market segmentation, based on battery type, includes lead acid batteries, lithium-ion batteries, and others. As opposed to lead-acid batteries, lithium-ion batteries have gained popularity in the electric bicycle industry due to their superior energy density, extended longevity, and reduced weight. Lithium-ion batteries provide enhanced performance, expedited charging durations, and expanded range, rendering them optimal for a multitude of e-bike uses, spanning from recreational riding to urban commuting.

    Furthermore, consistent progress in lithium-ion battery technology has resulted in ongoing enhancements to battery durability and efficiency, thereby reinforcing their status as the prevailing power source within the electric bicycle industry.

    Electric Bike

    European electric bike sales are expanding rapidly due to a number of factors, including rising environmental awareness, urbanization, technological advancements, and government policies that are favorable to the industry. With the increasing demand for environmentally friendly and energy-efficient means of transportation, electric cycles have gained significant traction and contributed to the expansion of the market throughout the region. Moreover, an influential factor fueling the expansion of the electric bicycle market in Germany is the increasing demand for e-bikes as an environmentally friendly mode of urban transportation.

    In light of urban environments beset by air pollution, traffic congestion, and parking shortages, electric bicycles present a compelling substitute for short-distance travel and commuting. E-bikes offer riders in Germany the optimal blend of cycling convenience and urban mobility assistance via electric propulsion, thereby simultaneously mitigating their carbon emissions and facilitating effortless navigation. An additional noteworthy development in Germany is the growing prevalence of electric bicycles being utilized for leisurely excursions and outdoor pursuits. The increasing prevalence of outdoor adventure and the pursuit of an active lifestyle have contributed to the growing popularity of e-bikes among cyclists of all ages.

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Europe Electric Bike Market Research Report—Forecast till 2032

    Key Players and Competitive Insights

    The European Europe Electric Bike Market is distinguished by leading market players, including well-established bicycle manufacturers, cutting-edge entrepreneurs, and technology firms. Prominent established bicycle manufacturers, including Raleigh, Gazelle, and Trek, have successfully broadened their product lines to encompass electric cycles, capitalizing on their substantial market presence through their proficiency in bicycle design and production. These well-established competitors frequently indulge in market developments such as premium e-bikes that accommodate a diverse clientele, including urban commuters and recreational cyclists, all the while upholding their standing for dependability and efficacy.

    Alongside conventional bicycle manufacturers, the Europe Electric Bike industry is witnessing an expanding presence of specialized e-bike brands and firms, which are propelling market innovation and competition. Major players in the Europe Electric Bike Market, such as Accela Group N.V, Brompton Bicycle, Fritzie Systems GmbH & Co. KG (M1 Sporttechnik), Giant Manufacturing Co. Ltd, Kalkhoff Werke GmbH, KTM Bike Industries, Merida Industry Co. Ltd, Pedego Electric Bikes, Riese & Müller, Royal Dutch Gazelle, Swiss E-Mobility Group (SEMG), Trek Bicycle Corporation, VanMoof BV, VanMoof BV, Volt Electric Bikes, and Yamaha Bicycles.

    Key Companies in the Europe Electric Bike Market market include

    Industry Developments

    • Q2 2024: Bosch eBike Systems launches new Performance Line SX motor for urban e-bikes Bosch eBike Systems introduced its new Performance Line SX motor, designed for lightweight urban and gravel e-bikes, expanding its product portfolio for the European market.
    • Q2 2024: VanMoof relaunches in Europe under new ownership after bankruptcy Dutch e-bike brand VanMoof resumed sales and service operations in Europe following its acquisition by e-scooter company Lavoie, marking a significant return to the market.
    • Q2 2024: Cowboy raises €15 million to expand e-bike production and R&D in Europe Belgian e-bike startup Cowboy secured €15 million in new funding to scale up its European manufacturing and invest in research and development for next-generation e-bikes.
    • Q2 2024: Dance secures €12 million Series B to grow e-bike subscription service in Europe Berlin-based e-bike subscription company Dance closed a €12 million Series B funding round to accelerate its expansion across major European cities.
    • Q2 2024: Riese & Müller opens new e-bike production facility in Germany German premium e-bike manufacturer Riese & Müller inaugurated a new state-of-the-art production facility in Mühltal, Germany, to meet growing European demand.
    • Q2 2024: Stellantis launches new Peugeot e-bike range for European market Automaker Stellantis unveiled a new line of Peugeot-branded electric bikes, targeting urban commuters in key European cities.
    • Q3 2024: Gazelle partners with Shimano for next-generation e-bike drive systems Dutch e-bike brand Gazelle announced a strategic partnership with Shimano to integrate advanced drive systems into its upcoming European e-bike models.
    • Q3 2024: Moustache Bikes receives €10 million investment to expand European distribution French e-bike manufacturer Moustache Bikes secured a €10 million investment to strengthen its distribution network and increase production capacity in Europe.
    • Q3 2024: Brose appoints new CEO to lead e-bike systems division Brose, a leading German e-bike motor supplier, named a new CEO for its e-bike systems division to drive innovation and growth in the European market.
    • Q3 2024: Decathlon launches connected e-bike range in Europe French sporting goods retailer Decathlon introduced a new range of connected e-bikes, featuring integrated GPS and smart connectivity, across its European stores.
    • Q4 2024: Specialized opens European e-bike innovation center in Switzerland US-based Specialized opened a dedicated e-bike innovation center in Switzerland to develop new technologies and tailor products for the European market.
    • Q1 2025: Yamaha Motor launches new e-bike models for European cities Yamaha Motor introduced a new lineup of electric bicycles specifically designed for urban mobility in Europe, expanding its presence in the region.

    Future Outlook

    Europe Electric Bike Market Future Outlook

    The Europe Electric Bike Market is projected to grow at a 8.92% CAGR from 2025 to 2035, driven by urbanization, sustainability trends, and technological advancements.

    New opportunities lie in:

    • Develop smart electric bike technologies integrating IoT for enhanced user experience.
    • Expand electric bike sharing programs in urban areas to capture new customer segments.
    • Invest in battery recycling initiatives to address sustainability concerns and reduce costs.

    By 2035, the Europe Electric Bike Market is expected to be robust, reflecting significant growth and innovation.

    Market Segmentation

    Electric Bike Regional Outlook

    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Luxembourg
    • Norway
    • Austria
    • Rest of Europe

    Europe Electric Bike Application Outlook

    • Lead Acid Battery
    • Lithium-ion Battery
    • Others
    • Cargo/Utility
    • City/Urban
    • Trekking

    Europe Electric Bike Battery Type Outlook

    • Lead Acid Battery
    • Lithium-ion Battery
    • Others

    Europe Electric Bike Propulsion Type Outlook

    • Pedal Assisted
    • Speed Pedaled
    • Throttle Assisted

    Report Scope

    Report Attribute/Metric Details
    Market Size 2035 65.49 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 8.92% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Propulsion Type, Application, Battery Type, and Region
    Region Covered Europe
    Countries Covered Germany, the United Kingdom, Spain, and the Rest of Europe
    Key Companies Profiled Accell Group N.V, Brompton Bicycle, Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik), Giant Manufacturing Co. Ltd, Kalkhoff Werke GmbH, KTM Bike Industries, Merida Industry Co. Ltd, Pedego Electric Bikes, Riese & Müller, Royal Dutch Gazelle, Swiss E-Mobility Group (SEMG), Trek Bicycle Corporation, VanMoof BV, VanMoof BV, Volt Electric Bikes, and Yamaha Bicycles
    Key Market Opportunities ·         Capitalize on the growing interest in eco-friendly tourism by offering electric bike rental and guided tour services in popular tourist destinations. ·         Partner with businesses to implement electric bike commuting programs, providing employees with incentives and infrastructure support for sustainable transportation options.
    Key Market Dynamics ·         Increasing awareness of climate change and air pollution drives demand for eco-friendly transportation solutions like electric bikes. ·         Escalating traffic congestion in cities prompts consumers to seek alternative modes of transportation, fueling the adoption of electric bikes.
    Market Size 2024 25.59 (Value (USD Billion))
    Market Size 2025 27.87 (Value (USD Billion))

    FAQs

    How big is the Europe Electric Bike Market?

    The Europe Electric Bike Market size was valued at USD 21.5 Billion in 2023.

    What is the growth rate of the Europe Electric Bike Market?

    The market is projected to grow at a CAGR of 8.9% during the forecast period 2024-2032.

    Who are the key players in the Europe Electric Bike Market?

    The key players in the market are Accell Group N.V, Brompton Bicycle, Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik), Giant Manufacturing Co. Ltd, Kalkhoff Werke GmbH, KTM Bike Industries, Merida Industry Co. Ltd, Pedego Electric Bikes, Riese & Müller, Royal Dutch Gazelle, Swiss E-Mobility Group (SEMG), Trek Bicycle Corporation, VanMoof BV, VanMoof BV, Volt Electric Bikes, and Yamaha Bicycles, among others.

    Which Propulsion Type led the Europe Electric Bike Market?

    The pedal-assisted category dominated the market in 2023.

    The pedal-assisted category dominated the market in 2023.

    The city/urban category had the largest share of the market.

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