Europe Stevia Market Research Report By Type (Liquid Extract, Powder Extract, Stevia Leaves), By Nature (Organic, Regular), By Application (Residential/Retail, Commercial, Dairy and Frozen Desserts, Bakery and Confectionery, Sweet and Savory Snacks, Tabletop Sweeteners, Packaged Food Products, Beverages, Dietary Supplements, Others), By Distribution Channel (Offline, Online) and By Regional (Germany, UK, France, Russia, Italy, Spain, Rest of Europe) - Forecast to 2035

Europe Stevia Market Overview

Europe Stevia Market Size was estimated at 217.2 (USD Million) in 2023. The Europe Stevia Market Industry is expected to grow from 238.64(USD Million) in 2024 to 696.51 (USD Million) by 2035. The Europe Stevia Market CAGR (growth rate) is expected to be around 10.227% during the forecast period (2025 - 2035).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Europe Stevia Market Trends Highlighted

The Europe Stevia Market is witnessing a shift towards natural sweeteners as consumers increasingly prefer healthier alternatives to sugar. This trend is propelled by growing health concerns related to obesity and diabetes, leading to a rise in demand for low-calorie sweeteners like stevia. The European Food Safety Authority has recognized stevia as safe for consumption, which has further enhanced its acceptance among consumers and manufacturers.  Opportunities are abundant in the herbal and natural ingredients sector as food and beverage companies look to reformulate their products to meet cleaner labeling demands. There is a notable increase in partnerships between stevia producers and food manufacturers aiming to innovate new products.

Additionally, regulatory support in various European countries promotes the use of steviol glycosides in food applications, signaling a conducive environment for growth. Recent times have seen rising interest in organic stevia products, driven by sustainability practices that align with the European Union’s Green Deal ambitions. There’s also an emerging trend toward sustainable farming practices for stevia cultivation, with a focus on reducing chemical inputs and improving ecological balance. Another trend is the increasing awareness among consumers about the origins of ingredients, prompting brands to highlight the source and benefits of stevia.

Overall, the combination of health awareness, regulatory backing, and environmental consciousness among consumers is shaping the trajectory of the stevia market in Europe.

Europe Stevia Market Drivers

Growing Demand for Natural Sweeteners

The Europe Stevia Market Industry is expanding rapidly, owing to consumers' growing preference for natural sweeteners over artificial ones. According to recent data from the European Food Safety Authority, over 65% of customers in Europe are actively seeking goods made with natural components. This trend is mostly driven by shifting consumer attitudes toward health and fitness, as well as increased knowledge of the detrimental consequences of artificial sweeteners.

Major firms like Tate & Lyle and PureCircle have reported a rise in sales of stevia-based products, which is consistent with this trend. According to a recent European Commission poll, 42% of Europeans are concerned about the health dangers associated with artificial sweeteners, which fuels the demand for natural alternatives such as stevia. Furthermore, the European Parliament has been increasingly supportive of measures promoting natural ingredients, creating a legislative framework favorable to the expansion of the Europe Stevia Market Industry.

Potential Health Benefits of Stevia

The Europe Stevia Market Industry is also benefiting from the growing body of research highlighting the health benefits associated with using stevia as a sugar substitute. Studies indicate that stevia may help in lowering blood sugar levels and managing weight, appealing to the increasing number of individuals diagnosed with diabetes and obesity in Europe. The International Diabetes Federation has reported that over 60 million adults in Europe are living with diabetes, creating a strong market for sugar alternatives.

Organizations such as the British Nutrition Foundation have been advocating the use of stevia for its potential to aid in healthier dietary practices, thus influencing consumer choices towards stevia-sweetened products.

Government Regulations Favoring Sugar Alternatives

Government policies in various European countries are increasingly supporting the adoption of sugar alternatives like stevia. The European Union has introduced regulations aimed at reducing sugar consumption among its member states due to rising obesity levels and associated healthcare costs. According to the WHO, the prevalence of adult obesity in Europe has increased to over 30% in the last decade, leading to substantial government initiatives aimed at public health improvement.

The emphasis on healthier dietary practices has prompted policy changes that encourage food manufacturers to incorporate more natural sweeteners in their products. This supportive regulatory environment is expected to significantly bolster the growth of the Europe Stevia Market Industry.

Rising Vegan and Plant-Based Diet Trends

Another significant driver for the Europe Stevia Market Industry is the rising trend of veganism and plant-based diets across the continent. Recent statistics indicate that the number of vegans in Europe has grown by 350% in the past decade. This surge can be attributed to a growing awareness of the environmental and ethical implications of animal farming, along with health benefits associated with plant-based eating. Stevia, being a plant-derived sweetener, perfectly fits into this growing market.

Leading organizations such as the Vegan Society have noted that consumers are increasingly seeking plant-based alternatives in their diets, which include natural sweeteners like stevia. These trends are likely to drive demand for stevia-sweetened products across various food and beverage sectors in Europe.

Europe Stevia Market Segment Insights

Stevia Market Type Insights  

The Europe Stevia Market is experiencing significant growth, driven primarily by the rising demand for natural sweeteners and healthy alternatives to sugar. Within this market, the Type segment, which includes Liquid Extract, Powder Extract, and Stevia Leaves, demonstrates varied dynamics and distinct applications. Liquid Extract forms a crucial part of this market, favored for its versatility in food and beverage formulations, particularly in the production of beverages, syrups, and flavored waters. Its rapid dissolving properties and ability to blend seamlessly with other ingredients enhance product formulation efficiency.

Powder Extract, on the other hand, holds considerable value in the Europe Stevia Market due to its ease of use in baking and cooking applications. This form of stevia is preferred by consumers looking for low-calorie options while also facilitating precise measuring for recipes, making it a popular choice among health-conscious individuals. Furthermore, it is often favored for its shelf stability and convenience, aligning well with the growing trend in clean-label products across Europe.

Stevia Leaves, being the original source of the sweetening compound, play a vital role as well. They appeal to consumers who prioritize natural, minimally processed ingredients in their diets. With a robust increase in organic product demand, Stevia Leaves contribute to the market’s expansion as they are considered a pure botanical alternative to conventional sweeteners. The popularity of plant-based diets in Europe further supports the significance of this segment, reinforcing the shift toward natural and sustainable food choices. As the market evolves, innovation in the extraction and processing of stevia continues to enhance the appeal of each Type, reflecting a consumer shift toward healthier lifestyles. The unique attributes of these segments enable them to cater to diverse consumer preferences, making the Type segment a key driver of the overall growth in the Europe Stevia Market, which is projected to thrive alongside increasing health awareness and changing dietary habits across the region.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Stevia Market Nature Insights  

The Nature segment of the Europe Stevia Market plays a crucial role in shaping consumer preferences toward healthier sweetening options that align with natural product trends. With increasing awareness regarding health and wellness, there is a notable shift towards the consumption of organic sweeteners, as consumers favor natural ingredients over synthetic alternatives. This rising demand for organic stevia is attributed to its perceived health benefits and suitability for various dietary needs, including those of diabetics and individuals looking to reduce sugar intake.

In contrast, the regular stevia variant continues to hold a significant position in the market, appealing to cost-sensitive consumers who appreciate the balance between quality and affordability. The overall growth of the Nature segment is further propelled by legislative support in Europe promoting natural and clean-label products, alongside consumer trends gravitating towards sustainability and authenticity in their food choices. With these dynamics, the Nature segment is poised for continued development, catering to an evolving market landscape that prioritizes health, sustainability, and transparency.

Stevia Market Application Insights  

The Application segment of the Europe Stevia Market showcases a diverse range of uses that reflect the region's growing preference for healthier alternatives to sugar. Key areas such as Residential and Retail channels have seen an increase in demand for stevia-based sweeteners amidst rising health consciousness among consumers. Additionally, Commercial applications are expanding significantly as the food and beverage industry explores natural sweeteners. Important categories like Dairy and Frozen Desserts, as well as Bakery and Confectionery, emphasize the functionality of stevia, providing sweeter taste profiles without the calories associated with traditional sugars.

The Sweet and Savory Snacks segment is also gaining traction, appealing to a lifestyle focused on health and wellness. Tabletop Sweeteners remain popular among consumers seeking convenience and versatility at home, while Packaged Food Products increasingly incorporate stevia to meet consumer expectations for reduced sugar content. The Beverages sector is particularly noteworthy, as manufacturers aim to create low-calorie options that do not compromise on flavor. Dietary Supplements are also leveraging stevia’s natural sweetness to enhance product offerings, catering to consumers' health-oriented choices.

This segment holds significant potential for growth as more products with stevia enter the market, aligning with the rising trend of clean labeling and demand for healthier, more sustainable food products in Europe.

Stevia Market Distribution Channel Insights   

The Distribution Channel segment in the Europe Stevia Market plays a crucial role in determining product availability and accessibility for consumers. The market is characterized by both Offline and Online channels, each serving distinct consumer preferences and shopping behaviors. Offline distribution includes traditional retail outlets such as supermarkets, health food stores, and specialty shops, which often provide customers with the opportunity to physically examine products before purchase. This channel remains significant as many consumers in Europe still favor in-person shopping experiences, particularly for food and beverage products.

Conversely, Online distribution is rapidly gaining traction due to the increasing reliance on e-commerce platforms. The convenience of purchasing products from home and the expansive selection available online are key drivers of this trend. As consumers become more health-conscious, the demand for natural sweeteners like Stevia is expected to rise, resulting in enhanced focus on both distribution channels. With the surge in digital engagement, the growth of Online segments is likely to contribute significantly to the Europe Stevia Market, appealing to a tech-savvy demographic seeking healthier alternatives.

Balancing these distribution approaches can provide companies with a competitive advantage in catering to diverse consumer needs in this evolving market landscape.

Europe Stevia Market Key Players and Competitive Insights

The Europe Stevia Market has emerged as a significant sector within the broader food and beverage industry, driven by increasing consumer preference for natural sweeteners and rising health consciousness. The competitive landscape is characterized by a mix of established players and new entrants who are actively engaging in innovative product development, marketing strategies, and sustainability initiatives. Companies are focusing on enhancing the extraction processes of stevia to yield higher purity and quality products, which has created a dynamic environment where differentiation based on quality and taste is paramount. The regulatory landscape further influences market competition, prompting companies to ensure compliance with food safety and health regulations in various European countries. This heightened competition is expected to drive advancements in technological and operational efficiencies across the market.

Crisp Malting Group has established a strong foothold in the Europe Stevia Market through its commitment to producing high-quality and sustainable sweetening solutions. The company leverages its extensive expertise in natural ingredient sourcing, ensuring that its stevia products meet consumers' growing demand for clean-label and organic ingredients. Crisp Malting Group's strategic partnerships with local farmers and its investment in research and development have allowed it to maintain a competitive edge by enhancing its product offerings and ensuring reliable supply chains across Europe. The company's reputation for quality and sustainability not only attracts health-conscious consumers but also positions it favorably against competitors in the region, making it a preferred choice for businesses seeking to incorporate natural sweeteners into their formulations.

Morita Kagaku Kogyo has made notable strides in the Europe Stevia Market by offering a diverse range of high-purity stevia extracts, catering specifically to the preferences of European consumers. Known for its innovative extraction methodologies, Morita Kagaku Kogyo combines traditional knowledge with modern science to produce stevia products that maintain the authentic sweet flavor that consumers seek. The company's strengths lie in its robust research and development capabilities, which have led to the launch of various stevia-based products that align with the health trends in Europe. Morita Kagaku Kogyo has strategically engaged in mergers and acquisitions to enhance its market presence, enabling access to new distribution channels and partnerships within the food and beverage industry. As a result, the company continues to solidify its reputation as a leader in natural sweetening solutions across Europe.

Key Companies in the Europe Stevia Market Include

• Crisp Malting Group


• Morita Kagaku Kogyo


• Tate and  Lyle


• Evolva


• PureCircle


• Stevia First


• Beneo


• Metcalfe Food Solutions


• Herbal Ingredients


• Cargill


• S and W Seed Company


• Sweet Green Fields


• Natures Sweet


• AGGRASTAT


• GLG Life Tech

Europe Stevia Market Industry Developments

Recent developments in the Europe Stevia Market show an increasing interest in natural sweeteners due to rising health consciousness among consumers. Notably, companies such as Tate and Lyle and Cargill have been expanding their product lines to cater to this demand, focusing on sustainable sourcing and innovative formulations. In September 2023, PureCircle announced a partnership with Evolva to enhance their stevia product offerings, aiming to leverage each other’s expertise in fermentation technology. Additionally, in July 2023, Metcalfe Food Solutions reported a significant increase in demand for stevia-based products, aligning with the growing trend of sugar reduction in food and beverages across the continent. The market's valuation is expected to grow significantly as more manufacturers, including Beneo and Herbal Ingredients, invest in Research and Development for stevia extraction processes. In the past few years, the industry has also seen increased attention from regulatory bodies, which are establishing guidelines for the use of stevia in food products, promoting safer options for consumers. The landscape continues to evolve as both established players and new entrants seek to capitalize on the lucrative market opportunities presented by stevia as a health-oriented natural sweetener alternative.

Stevia Market Segmentation Insights

Stevia Market Type Outlook

• Liquid Extract 


• Powder Extract 


• Stevia Leaves 

Stevia Market Nature Outlook

• Organic 


• Regular

Stevia Market Application Outlook

• Residential/Retail 


• Commercial 


• Dairy and Frozen Desserts 


• Bakery and Confectionery 


• Sweet and Savory Snacks 


• Tabletop Sweeteners 


• Packaged Food Products 


• Beverages 


• Dietary Supplements 


• Others 

Stevia Market Distribution Channel Outlook

• Offline 


• Online 

Stevia Market Regional Outlook

• Germany 


• UK 


• France 


• Russia 


• Italy 


• Spain 


• Rest of Europe 

Report Scope

Report Attribute/Metric	Details
Market Size 2023	217.2(USD Million)
Market Size 2024	238.64(USD Million)
Market Size 2035	696.51(USD Million)
Compound Annual Growth Rate (CAGR)	10.227% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Million
Key Companies Profiled	Crisp Malting Group, Morita Kagaku Kogyo, Tate  and  Lyle, Evolva, PureCircle, Stevia First, Beneo, Metcalfe Food Solutions, Herbal Ingredients, Cargill, S and W Seed Company, Sweet Green Fields, Natures Sweet, AGGRASTAT, GLG Life Tech
Segments Covered	Type, Nature, Application, Distribution Channel, Regional
Key Market Opportunities	Natural sweetener demand growth, Increasing health consciousness among consumers, Expanding use in food and beverages, Regulatory support for natural alternatives, and Innovations in stevia extraction processes.
Key Market Dynamics	increasing health consciousness, rising demand for natural sweeteners, regulatory support for stevia, expanding food and beverage applications, competition from alternative sweeteners
Countries Covered	Germany, UK, France, Russia, Italy, Spain, Rest of Europe