Europe Sustainable Packaging Market

Growing initiatives by government is driving market growth

Europe's need for eco-friendly packaging has surged due to strict government policies prohibiting the use of single-use plastics and growing consciousness of sustainability. A key element propelling the expansion of the sustainable packaging market CAGR in Europe is government measures to promote the adoption of sustainable packaging solutions. Green procurement laws are being enforced by the government on a larger scale. These policies mandate that public agencies give priority to sustainable products and services when making purchase decisions. In the public sector, this is fueling demand for environmentally friendly packaging options.

Eco-labeling programs are being implemented by several governments to inform customers about how products and packaging affect the environment. This is fueling the market for packaging that bears the eco-friendly label. Moreover, companies are encouraged to lessen their carbon footprint by governments imposing levies on carbon emissions. It is anticipated that each of these variables would present the major companies involved in the sustainable packaging market with substantial growth prospects.

Vegware offers low-carbon, recyclable, plant-based, and renewable materials for their packaging alternatives. A heated cup with two layers of plant-based materials and an eco-embossed design was recently introduced by the company. Thus, driving the sustainable packaging market revenue.

During the projected period, Europe is anticipated to become the market with the largest revenue contribution in the sustainable packaging sector. The market for sustainable packaging in Europe is expanding quickly due to rising consumer demand for green packaging options as well as legislative initiatives to cut waste and promote sustainability. Paper and cardboard are two of the most environmentally friendly packaging materials used in Europe; many businesses also use recycled materials in their packaging to lessen their environmental effect.

The market for compostable and biodegradable plastics, which are composed primarily of plant-based elements and decompose more quickly in the environment, is also expanding. Moreover, with a significant presence throughout Europe, Smurfit Kappa is a top manufacturer of paper-based packaging solutions. The business provides a selection of environmentally friendly packaging choices, such as biodegradable and recycled paperboard.

Figure 2: EUROPE SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the sustainable packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, sustainable packaging industry must offer cost-effective items.