Global Fitness Tracker Market Overview:
The Fitness Tracker Market size was valued at USD 41.07 Billion in 2023. The fitness tracker industry is projected to grow from USD 47.92 Billion in 2024 to USD 141.31 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.47% during the forecast period (2024 - 2032). The growing sports industry, especially in developing economies, rising awareness about the benefits of maintaining good physical health, and increasing personal disposable income are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fitness Tracker Market Trends
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Growing awareness related to health and fitness is driving the market growth.
Market CAGR for fitness trackers is driven by the growing awareness to stay healthy and fit to monitor fitness activities. These tracking products have reached a long way from being just basic pedometers to becoming smarter devices with a colored display that tracks sleep patterns, activity monitor, measures heart rates, and others. Being at its nascent stage in India, the fitness industry foresees much adoption, especially amongst the younger generation. Individuals are currently more inclined towards health clubs and gyms to limit the side effects of a hectic lifestyle. Moreover, a regular workout helps reduce stress, anxiety, and depression. The rising health problems are pushing people not only towards a nutritious diet but also towards fitness activities. The fitness trackers assist them in tracking their exercises, thus, fueling the demand for fitness monitoring products.
Advancements in any market are optimistic in leveraging the market potentiality and value. The Fitness monitoring market has a high value due to its adoption and high scalability. Technology is progressively creating a place within people's fitness routines. Apart from the advancement, the convenience that technology can offer is unsurpassed. Furthermore, there is also a shift toward consumer awareness.
Fitness trackers help individuals track their daily physical activity, which helps maintain a healthy lifestyle and reduce the risk of chronic diseases. The increasing trend of integrating fitness trackers with smartwatches and smartphones is one of the prominent trends in the Fitness Tracker Market revenue.
Fitness Tracker Market Segment Insights:
Fitness Tracker Wearing Type Insights
The Fitness Tracker Market segmentation, based on wearing type, includes handwear, legwear, headwear, and others. The handwear segment dominated the market, accounting for 35% of market revenue (14.37 Billion). In developing economies, category growth is driven by continuous development in handwear products. However, headwear is the fastest-growing category due to the adoption of new technologies.
Fitness Tracker Product Type Insights
The Fitness Tracker Market segmentation, based on product type, includes activity monitors, smartwatches, and smart clothing. The smartwatches category generated the most income (70.4%) due to their user-friendly usability and rising prevalence of physical activity tracking. However, activity monitoring is the fastest-growing category due to its advancing features.
Fitness Tracker Age Group Insights
The Fitness Tracker Market segmentation, based on age group, includes adult fitness trackers and children's fitness trackers. The adult fitness trackers segment dominated the market, accounting for major market revenue as it helps monitor their heart rate, body temperature, and other vital signs of health. However, children’s fitness tracker is the fastest-growing category as these devices can incentivize children to meet daily goals to move more often.
Fitness Tracker Application Insights
The Fitness Tracker Market segmentation, based on application, includes heart rate tracking, sleep measurement tracking, glucose measurement tracking, and sports tracking. The sports tracking category generated the most income owing to their growing adoption by athletes. However, heart rate tracking is the fastest-growing category due to changing lifestyles due to growing cardiovascular disease.
Fitness Tracker End-User Insights
The Fitness Tracker Market segmentation, based on end-user, includes sports, hospital & diagnosis centers, and others. The hospital & diagnosis centers segment dominated the market, accounting for prominent market revenue. In developing economies, category growth is driven by increasing health consciousness among people and the rising prevalence of cardiovascular diseases.
Fitness Tracker Distribution Channel Insights
The Fitness Tracker Market segmentation, based on distribution channels, includes online sales and retail sales. The online category generated the most income (70.4%). Over the next years, the segment's growth will be aided by expanding smartphone use and internet usage, as well as increased accessibility to and popularity of e-commerce platforms due to their high levels of convenience and rapid turnaround times.
Figure 1: Fitness Tracker Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fitness Tracker Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The Asia Pacific fitness tracker market area will dominate owing to an increase in the number of fitness enthusiasts, and an increase in the population of young people will boost the market growth in this region. Moreover, China’s fitness tracker market held the largest market share, and the Indian fitness tracker market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Fitness Tracker Market SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe fitness tracker market accounts for the second-largest market share due to rising health issues related to sedentary lifestyles and the advent of innovative products by key market players in this region. Further, the German fitness tracker market held the largest market share, and the UK fitness tracker market was the fastest-growing market in the European region.
The North America fitness tracker market is expected to grow fastest from 2023 to 2032. This is due to the growing penetration of smartphones and the internet in this region. Moreover, US fitness tracker market held the largest market share, and the Canada fitness tracker market was the fastest-growing market in the region.
Fitness Tracker Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the fitness tracker market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the fitness tracker industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global fitness tracker industry to benefit clients and increase the market sector. Major players in the fitness tracker market, including Garmin (US), Nike (US), Misfit Suunto (US), Apple Inc (US), Samsung (South Korea), Misfit Wearable Inc. (US), and others, are attempting to increase market demand by investing in research and development operations.
Garmin Ltd designs develops, manufactures and markets hand-held, portable and fixed-mount global positioning system (GPS)-enabled products. The company also offers navigation, communications, and information products for the automotive/mobile, outdoor, fitness, marine, and general aviation markets. It markets products under Quickdraw, ECHOMAP, inReach, EmpirBus, Navionics, Montana, Rino, Fusion, Force, Instinct, Garmin Connect, Connect IQ and Vivofit brand names. Garmin sells accessories and GPS receivers to retail outlets and aviation products to aircraft manufacturers through a network of independent dealers, retailers, installation, distributors, repair shops and original equipment manufacturers (OEMs). In July 2021, Garmin launched two health-focused smartwatches in India. These two smartwatches are Venu 2S and Venu 2, with features such as an AMOLED touchscreen with Gorilla Glass 3 security, a health snapshot quality, and a boast of more than twenty-five built-in sports apps.
Xiaomi Inc, a subsidiary of Xiaomi Corporation, is a mobile internet company. It offers various products, including Xiaomi phones, televisions, and smart devices. The company also provides fitness bands, power banks, and accessories, including lifestyle items, headphones, bluetooth devices, protective cases, back covers, and smart bands. In addition, Xiaomi also provides air purifiers, security cameras, sensors, routers, smart LED bulbs, portable mice, handheld vacuum cleaners, mi electric scooters, and backpacks. The company offers its products through online and physical stores. It offers its products under Mi, Redmi, and POCO brands. Xiaomi is headquartered in Beijing, China. In June 2022, Xiaomi launched its Xiaomi Band 7 fitness tracking device globally. This tracker is water-resistant and features over 100 sports modes.
Key Companies in the Fitness Tracker market include
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Garmin (US), Nike (US)
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Misfit Suunto (US)
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Apple Inc (US)
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Samsung (South Korea)
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Misfit Wearable Inc. (US)
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Nokia (Finland)
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Xiaomi (China)
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Adidas Inc. (America)
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Jawbone (US)
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Polar (Finland)
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Fitbit (US)
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Casio (Japan)
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Sony Corporation (Japan)
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HERE INTELLIGENT TECHNOLOGIES (Netherlands)
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Under Armour Inc. (US)
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Shenzhen Beienda Technolgy Co. Ltd. (China)
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Seiko Epson Corporation (Japan)
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Shenzhen Motto Electronics Co. Ltd. (China)
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TomTom International BV (Netherlands)
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Lumo Bodytech (Hong Kong)
Fitness Tracker Industry Developments
In September 2024, The manufacturer of the innovative medical technologies Masimo, together with its partner Qualcomm Incorporated and its subsidiary Qualcomm Technologies, Inc., announced the creation of a new generation smartwatch for manufacturers of Wear OS by Google smartwatches.
In July 2024, KORE, an IoT-based firm in Georgia, partnered up with mCare Digital, which is a software firm and announced the introduction of its smartwatch mCareWatch 241, which offers telehealth solutions. It provides users with SOS, GPS tracking, making calls, HR monitoring, reminders, fall detection, speed dialing, geofencing alarm, pedometer, and non-motion alarm.
February 2024: The Amazfit Active Smartwatch was launched by Amazfit, a smart wearable brand of Zhuji Health, a health technology company. It has a readiness score feature that provides the user's level of readiness based on multiple factors, including stress levels, heart rate, sleep patterns, breathing rate, temperature and HRV. This score also focuses on the psychosocial and physical recovery of the patient and makes recommendations that enhance their well-being.
October of 2023, marks the release of Fitbit Charge 6, an updated product that uses machine learning and AI from Google - Charge 6 paired with other innovative devices such as static heart rate tracking and new activity angles.
April 2023: Proximie introduced PxLens, a telemedicine application based on smart glаsses that cаn be synchronizеd with the mobile Proximie application. It can provide telepresence via Proximie's cloud infrastructure as well.
January 2023: Garmin Ltd. has published a program named ECG App1 which is meant for the Venu 2 Plus watches and is cleared by the FDA. It also assisted the users in recording their heart's activity and рlace an eye over two atrial feeble pulse (AFIb) signs.
January 2022: Google LLC, which is an American multinational conglomerate specializing in Artificial Intelligence, online advertising, and search engine technology, among other things, bought Fitbit, Inc., an American company that makes consumer electronics and fitness trackers.
January 2021: Google LLC successfully acquired Fitbit for USD 2.1 billion. Fitbit has around 29 million active users, and Fitbit has sold more than 120 million machines in over 100 countries. The devices have features such as heart-rate tracking, sleep tracking, steps count, and other user activities. The devices can access Android APIs, allowing devices like smartwatches and fitness trackers to interoperate with Android smartphones and combine with third-party services.
Fitness Tracker Market Segmentation:
Fitness Tracker Wearing Type Outlook
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Handwear
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Legwear
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Headwear
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Others
Fitness Tracker Product Type Outlook
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Activity Monitor
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Smart Watches
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Smart Clothing
Fitness Tracker Age Group Outlook
Fitness Tracker Application Outlook
Fitness Tracker End User Outlook
Fitness Tracker Distribution Channel Outlook
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Online Sales
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Retail Sales
Fitness Tracker Regional Outlook
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North America
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
| Attribute/Metric |
Details |
| Market Size 2023 |
USD 41.07 Billion |
| Market Size 2024 |
USD 47.92 Billion |
| Market Size 2032 |
USD 141.31 Billion |
| Compound Annual Growth Rate (CAGR) |
14.47% (2023-2032) |
| Base Year |
2023 |
| Market Forecast Period |
2024-2032 |
| Historical Data |
2018- 2022 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Wearing Type, Product Type, Age Group, Application, End User, Distribution Channel, and Region |
| Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered |
The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |
Samsung (South Korea), Misfit Wearable Inc. (US), Nokia (Finland), Xiaomi (China), Adidas Inc. (America), Jawbone (US), Polar (Finland), Fitbit (US), Casio (Japan), Sony Corporation (Japan), HERE INTELLIGENT TECHNOLOGIES (Netherlands), Under Armour Inc. (US), and Shenzhen Beienda Technolgy Co. Ltd. (China) |
| Key Market Opportunities |
Expansion in the sports industry, especially in the developing economies |
| Key Market Dynamics |
Rising awareness about the benefits of maintaining good physical health |
Fitness Tracker Market Highlights:
Frequently Asked Questions (FAQ) :
The Fitness Tracker Market size was valued at USD 41.07 Billion in 2023.
The global market is projected to grow at a CAGR of 14.47% during the forecast period, 2024-2032.
Asia Pacific had the largest share of the global market
The key players in the market are Garmin Ltd., Huawei Technologies Co., Ltd., Apple Inc., Sony Corporation, HTC Corporation, Fitbit Inc, Nike Inc., LG Electronics., Motorola Solutions, Inc., Fossil Group, Inc., Google LLC, Polar Electro.
The handwear category dominated the market in 2022.
Smartwatches had the largest share of the global market.
The adult fitness tracker category dominated the market in 2022.
Sports tracking had the largest share of the global market.
The hospitals & diagnosis center category dominated the market in 2022.
Online sales had the largest share in the global market.
