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Fresh Food Packaging Market Share

ID: MRFR//1858-HCR | 185 Pages | Author: Sakshi Gupta| November 2024

Market share positioning strategies are fundamental for companies operating in the Fresh Food Packaging Market to establish a competitive edge and maximize their market share. Here are key strategies adopted by companies in this market:

Innovative Packaging Solutions: Companies focus on offering innovative packaging solutions specifically designed for fresh food products. This includes packaging materials and formats that extend shelf life, maintain freshness, and ensure food safety. Innovative packaging solutions may include modified atmosphere packaging, vacuum packaging, active packaging with antimicrobial properties, and sustainable packaging materials. By providing innovative packaging solutions that meet the evolving needs of consumers and retailers, companies can differentiate themselves and gain a competitive advantage in the market.

Customization and Personalization: Companies offer customization and personalization options to meet the unique requirements of different fresh food products and customer preferences. This involves collaborating closely with food producers and retailers to understand their packaging needs, product specifications, and branding requirements. By providing customized packaging solutions tailored to specific food products and branding guidelines, companies can establish strong partnerships with customers and secure long-term contracts, thereby enhancing their market share and revenue.

Sustainable Packaging Practices: With increasing consumer demand for eco-friendly packaging solutions, companies prioritize sustainability in their packaging practices. This includes using recyclable, biodegradable, and compostable materials, reducing packaging waste, and implementing environmentally friendly packaging processes. By adopting sustainable packaging practices, companies can appeal to environmentally conscious consumers and retailers, differentiate themselves from competitors, and gain market share in the growing sustainable packaging segment.

Quality Assurance and Food Safety: Ensuring product quality and food safety is paramount in the Fresh Food Packaging Market. Companies implement stringent quality control measures throughout the packaging process to maintain the integrity and freshness of fresh food products. This includes adherence to food safety regulations, hygiene standards, and traceability requirements. By prioritizing quality assurance and food safety, companies can build trust and credibility with consumers and retailers, thereby gaining a competitive advantage and increasing their market share.

Market Segmentation: Effective market segmentation allows companies to target specific customer segments with tailored packaging solutions. Companies identify distinct customer groups based on factors such as food types, packaging requirements, and distribution channels. By developing targeted marketing strategies and packaging solutions for each segment, companies can maximize their market share by addressing the unique needs of different customer groups effectively.

Strategic Partnerships and Collaborations: Collaboration with strategic partners such as food producers, retailers, packaging suppliers, and technology providers can help companies expand their market reach and gain a competitive advantage. Partnerships with food producers enable companies to develop packaging solutions tailored to specific food products and distribution channels. Collaborations with retailers facilitate access to new markets and customer segments, while partnerships with packaging suppliers and technology providers enable companies to leverage innovative packaging materials and technologies. By forming strategic partnerships and collaborations, companies can enhance their market share and revenue growth.

Brand Building and Marketing: Building a strong brand presence and effective marketing are essential for attracting customers and gaining market share in the Fresh Food Packaging Market. Companies invest in brand building initiatives such as advertising campaigns, product demonstrations, and participation in trade shows to increase brand awareness and visibility. By developing a strong brand identity and communicating key value propositions such as freshness, food safety, and sustainability through marketing channels, companies can differentiate themselves from competitors and influence purchasing decisions, ultimately driving market share growth.

Customer Relationship Management: Establishing and maintaining strong relationships with customers is crucial for gaining market share in the Fresh Food Packaging Market. Companies invest in customer relationship management initiatives such as providing excellent customer service, offering technical support, and conducting regular customer feedback surveys to build trust and loyalty among customers. By understanding customer needs and preferences and addressing their concerns promptly, companies can enhance customer satisfaction, retain existing customers, and attract new ones, thereby driving market share growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 5.78% (2023-2032)

Global Fresh Food Packaging Market  Overview


Fresh Food Packaging Market  Size was valued at USD 125.9 Billion in 2022. The Fresh Food Packaging industry is projected to grow from USD 133.1 Billion in 2023 to USD 208.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.78% during the forecast period (2023 - 2032). Consumers are becoming more dependent on convenience foods and demand for products with a longer shelf life are the key market drivers enhancing the market growth.


                      Fresh Food Packaging Market  Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Fresh Food Packaging Market Trends


Increased consumption of fresh fruits and vegetables drives market growth


Market CAGR for fresh food packaging is being driven by the consumption of fresh fruits and vegetables. Fruit and vegetable consumption varies by country and socioeconomic status. Low-income households are particularly vulnerable to nutritional deficiency and caloric overload. Higher educational attainment is associated with increased fruit and vegetable consumption. Consumption of fruits and vegetables is linked to social determinants of health such as capability, opportunity, and motivation. In the United Kingdom (UK), only 29% of adults and 18% of children consume five servings of fruit and vegetables each day. The majority of Americans do not consume the two-and-a-half cups of vegetables and two cups of fruits recommended by The Dietary Guidelines for Americans on a daily basis. Food inadequacy, a shortage of produce in rural and underserved metropolitan areas, food cost, time 'poverty,' and inadequate health awareness are all impediments to eating more.


Additionally, consumers are acutely aware of health-related difficulties as a result of unhealthy junk food intake; nonetheless, they prefer fresh food and food products that are favourable to health by spending more money. According to the CDC, more than 67.3% of adults in the United States consumed fruit every day. According to the Food Industry Association, internet sales of packaged food and beverages would reach $109 billion by 2021. Furthermore, the intake of unhealthy foods contributes to the  obesity problem. According to international statistics, the world obsess population will reach 2 billion adults in 2021. Obesity's rising prevalence invites a slew of additional problems, including cardiovascular disease, hypertension, blood pressure, infertility, and others.


Furthermore, the expanding trend of clean labelling is a crucial contributor to the total industry progress, owing to a rise in customer concern for simple and less synthetic chemicals on product labels. Unhealthy substances, such as synthetic chemical chemical formulas, are not indicated on clean labels. Clean label ingredients such as natural colours and flavours, fruits and vegetables, carbohydrates, and sweeteners were worth $38.8 billion in 2021. As a result, the rising popularity of clean label products is propelling the Fresh Food Packaging Market over the forecast period.


Fresh Food Packaging Market Segment Insights


Fresh Food Packaging Material Insights


The  Fresh Food Packaging Market segmentation, based on type includes flexible & rigid plastic, paper & paperboard, metal, glass and others. In 2022, the flexible & rigid plastic material category dominated the fresh food packaging market, accounting for 37.2% of total revenue, because to its inexpensive cost, durability, and widespread availability. Plastic packaging effectively protects the contents from dampness. Similarly, clear and transparent containers or films are in high demand because they allow end-users to clearly identify the content and inspect the product quality, resulting in a large market share.


Fresh Food Packaging End-Use Insights


The  Fresh Food Packaging Market segmentation, based on end-use, includes meat products, fruits & vegetables, dairy products and others. Meat products category have the biggest market share due to increased demand for fresh meat, which is high in protein. Packaging protects meat products throughout manufacturing, storage, and distribution. Any fresh meat food packaging technique's purpose is to prevent or postpone unfavourable changes in appearance, flavour, aroma, and texture. Consumers may reject a product if the aforementioned standard is not met. As a result, a new technical solution known as 'Active and Intelligent packaging' is introduced to the market, which improves contamination control and protects food quality. Because it can be any shape or size, converted roll stock is the most popular pack type in beef products.


Figure1: Fresh Food Packaging Market , by End-Use, 2022 & 2032 (USD Billion)                                Fresh Food Packaging Market , by End-Use, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Fresh Food Packaging Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific dominated the fresh food packaging market, accounting for 40.9% of total revenue in 2022. During the forecast period, the region is expected to dominate the market.   Because of increased packaged food demand and rising consumer health consciousness. Moreover, China’s Fresh Food Packaging Market held the largest market share, and the Indian Fresh Food Packaging Market  was the fastest-growing market in the Asia-Pacific region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: FRESH FOOD PACKAGING MARKET  SHARE BY REGION 2022 (USD Billion)                         FRESH FOOD PACKAGING MARKET  SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Fresh Food Packaging Market accounts for the second-largest market share due to increase in disposable income as well as the higher standard of life of consumers across the area are expected to drive market expansion.  Further, the GermanFresh Food Packaging Market held the largest market share, and the UK Fresh Food Packaging Market  was the fastest growing market in the European region


The North America Fresh Food Packaging Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of increased knowledge of  warming and growing environmental concerns, as well as the availability of remedies such as eco-friendly packaging in the U.S.


Fresh Food Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in R&D to expand their product lines, which will help the Fresh Food Packaging Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Fresh Food Packagingindustry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the  Fresh Food Packaging industry to benefit clients and increase the market sector. In recent years, the Fresh Food Packaging industry has offered some of the most significant advantages to medicine. Major players in the Fresh Food Packaging Market , including Mondi Pic. (South Africa), Bemis Company, Inc. (U.S.), E. I. du Pont de Nemours and Company (U.S.) Silgan Holdings Inc. (U.S.). International Paper Company (U.S.) and others, are attempting to increase market demand by investing in research and development operations.


Amcor plc is a multinational packaging corporation. It creates and manufactures flexible packaging, rigid containers, speciality cartons, closures, and services for a variety of products including food, beverage, pharmaceutical, medical-device, home and personal care,[4] and others. During the 1860s, paper milling firms were created in and around Melbourne, Australia. In 1896, they merged to form the Australian Paper Mills Company Pty Ltd. Amcor is listed on both the Australian Securities Exchange (ASX: AMC) and the New York Stock Exchange (NYSE: AMCR). As of 30 June 2022, the company employed 44,000 people and earned $14.5 billion in revenue through activities in more than 200 locations across 40 nations. In March 2021,  Amcor introduced a 1-liter fresh milk container bottle. This is constructed of 20% transparent Post-consumer Recycled (PCR) Polythene Terephthalate (PET), which boosts the product's sustainability.


Modi Enterprises is a New Delhi-based Indian corporate group. Godfrey Phillips India, Indofil Industries Ltd., and Modicare Limited make up the $2.8 billion group, which has a diverse business portfolio that includes cigarette manufacturing, education, agricultural chemicals, personal care, tea and beverages, entertainment, consumer products, multi-level marketing, and gourmet restaurants. Gujarmal Modi (1902-1976) created the Modi Group, which grew from a small, family-run business to include Modi Sugar, Modi Vanaspati Mfr Co., Modi Industries Ltd, ModiLuft, and others. In April 2020, Modi Group, a major worldwide packaging solution provider, has teamed with Reckitt Benckiser Group to produce a wholly mono-material flexible plastic packaging portfolio for the premium range of Finish Dishwasher Tablets 'Quantum Ultimate'.


Key Companies in the Fresh Food Packaging market include



  • International Paper Company (U.S)

  • Mondi PIc. (South Africa)

  • S. Smith Pic. (U K)

  • Smurfit Kappa Group (Ireland)

  • Rock-Tenn Company (U.S)

  • Silgan Holding Inc. (U.S)

  • Bemis Company Inc. (U.S)

  • Silgan Holding Inc. (U S)

  • Amcor Limited (Australia)

  • El du Pont de Nemours and Company (U.S)


Fresh Food Packaging Industry Developments


A one-piece barrier carton board tray that can be used for fresh fruits and vegetables, mushrooms, seeds, and herbs was introduced in March 2021 by AR Packaging, a Sweden-based company.

In 2020, Amcor PLC partnered with Moda; this is a New Zealand based company in order to provide innovative packaging solutions in North and Latin American regions.

Amcor PLC successfully merged with Bemis Company Inc.in2019. The acquisition of Bemis was expected to enhance the scale of operations as well as capabilities so that Amcor could boost its market position.

The first packaging product made from the company’s revolutionary, more sustainable high-barrier polyolefin film, called Amite Ultra Recyclable,wasislaunchedbyAmcorin April 2019. It can reduce a pack’s carbon footprint by up to 64%.

According to data published by the Produce Marketing Association in October 2020, fresh produce sales in the US increased by $4.5 billion between January and August 2020 compared to the same period in 2019.

A survey conducted in July 2020 showed that most modern customers prefer fresh food, which they are ready to pay extra price for it thus leading to an increase in demand for high quality eco-friendly packaging in fresh food packaging market sector.

West Coast Paper Mills Ltd (India) entered into a share purchase agreement on May 2019 to acquire about 51%-60 % stakes of International Paper’s(IP) Indian unit International Paper APPM Ltd.

In February 2018, International Paper Company said that it would put over $500 million towards upgrading its plant at Selma Alabama due to increased need for their products.

Amcor introduced a container bottle with a volume of 1-liter for fresh milk in March, 2021. From which they used about 20% oftransparent Post-consumer Recycled (PCR) Polyethylene Terephthalate (PET); it increased the sustainability of the product.

Sealed Air acquired MGM’s flexible packaging company in 2019 to expand its market presence and range of products. The significant players in this market are listed below.


Fresh Food Packaging Market  Segmentation


Fresh Food Packaging Market By Material Outlook



  • Flexible & Rigid Plastic

  • Paper & Paperboard

  • Metal

  • Glass

  • Others


 Fresh Food Packaging Market By End-Use Outlook



  • Meat Products

  • Fruits & Vegetables

  • Dairy Products

  • Others


Fresh Food Packaging Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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