The fresh food packaging market is experiencing significant trends and developments that are shaping its growth trajectory:
Increasing Demand for Convenience and On-the-Go Food: With changing consumer lifestyles and preferences, there is a growing demand for convenient, on-the-go fresh food options. This trend is driving the demand for innovative packaging solutions that offer convenience, portability, and ease of consumption for fresh food products such as salads, cut fruits, and ready-to-eat meals. Packaging formats such as single-serve containers, portion-controlled packaging, and resealable pouches are gaining popularity among consumers seeking convenient and healthy food options.
Rising Awareness about Food Safety and Hygiene: Food safety and hygiene have become major concerns for consumers, particularly in light of recent foodborne illness outbreaks and contamination incidents. Consumers are increasingly demanding packaging solutions that ensure the safety, freshness, and quality of fresh food products throughout the supply chain. Packaging materials with barrier properties that protect against contamination, microbial growth, and spoilage are in high demand, driving the adoption of advanced packaging technologies in the fresh food packaging market.
Preference for Sustainable and Eco-Friendly Packaging: There is a growing awareness among consumers and regulatory authorities about the environmental impact of packaging waste, leading to an increased demand for sustainable and eco-friendly packaging solutions. Sustainable packaging materials such as biodegradable plastics, compostable packaging, and recycled materials are gaining traction in the fresh food packaging market. Manufacturers are investing in research and development to develop innovative sustainable packaging solutions that meet the performance requirements of fresh food packaging while minimizing environmental impact.
Emergence of Active and Intelligent Packaging: Active and intelligent packaging technologies are gaining prominence in the fresh food packaging market due to their ability to extend the shelf life, improve safety, and enhance the quality of fresh food products. Active packaging solutions such as oxygen scavengers, antimicrobial films, and ethylene absorbers help to maintain product freshness and inhibit microbial growth, thereby reducing food waste and extending product shelf life. Intelligent packaging technologies such as time-temperature indicators, RFID tags, and QR codes provide real-time information about product freshness, storage conditions, and traceability, enhancing consumer confidence and transparency in the supply chain.
Shift towards Online Grocery Shopping and Home Delivery: The growing popularity of online grocery shopping and home delivery services is driving the demand for fresh food packaging solutions that are suitable for e-commerce channels. Packaging formats such as vacuum-sealed bags, insulated containers, and temperature-controlled packaging are designed to preserve the freshness and quality of fresh food products during transportation and delivery. Manufacturers are developing packaging solutions that meet the unique requirements of e-commerce logistics, including durability, tamper resistance, and protection against temperature fluctuations.
Expansion of Urbanization and Retail Infrastructure: Urbanization and the expansion of retail infrastructure, including supermarkets, hypermarkets, and convenience stores, are driving the demand for fresh food packaging solutions. These retail outlets cater to the growing urban population seeking convenient access to fresh food products. Packaging formats such as pre-packaged salads, cut fruits, and meal kits are gaining popularity in urban areas due to their convenience and freshness. Manufacturers are developing packaging solutions that meet the space constraints and display requirements of modern retail environments.
Regulatory Compliance and Food Labeling Requirements: Regulatory compliance and food labeling requirements play a crucial role in the fresh food packaging market. Packaging materials and formats must comply with regulatory standards for food safety, hygiene, and labeling set by authorities such as the Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA). Adherence to regulatory compliance and food labeling requirements ensures the safety, legality, and traceability of fresh food products, enhancing consumer trust and confidence in the packaging.
Technological Innovations in Packaging Machinery: Technological innovations in packaging machinery and equipment are driving efficiency, productivity, and cost-effectiveness in the fresh food packaging market. Advanced packaging machinery such as form-fill-seal machines, vacuum packaging machines, and modified atmosphere packaging (MAP) systems enable manufacturers to package fresh food products efficiently while maintaining product freshness and quality. Automation, robotics, and digitalization are revolutionizing packaging processes, enabling manufacturers to meet the growing demand for fresh food packaging solutions with increased speed and accuracy.
Report Attribute/Metric | Details |
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Market Opportunities | Raising awareness of warming Produces a considerable amount of agricultural product |
Market Dynamics | Increasing demand for longer shelf-life products. |
Fresh Food Packaging Market Size was valued at USD 125.9 Billion in 2022. The Fresh Food Packaging industry is projected to grow from USD 133.1 Billion in 2023 to USD 208.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.78% during the forecast period (2023 - 2032). Consumers are becoming more dependent on convenience foods and demand for products with a longer shelf life are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for fresh food packaging is being driven by the consumption of fresh fruits and vegetables. Fruit and vegetable consumption varies by country and socioeconomic status. Low-income households are particularly vulnerable to nutritional deficiency and caloric overload. Higher educational attainment is associated with increased fruit and vegetable consumption. Consumption of fruits and vegetables is linked to social determinants of health such as capability, opportunity, and motivation. In the United Kingdom (UK), only 29% of adults and 18% of children consume five servings of fruit and vegetables each day. The majority of Americans do not consume the two-and-a-half cups of vegetables and two cups of fruits recommended by The Dietary Guidelines for Americans on a daily basis. Food inadequacy, a shortage of produce in rural and underserved metropolitan areas, food cost, time 'poverty,' and inadequate health awareness are all impediments to eating more.
Additionally, consumers are acutely aware of health-related difficulties as a result of unhealthy junk food intake; nonetheless, they prefer fresh food and food products that are favourable to health by spending more money. According to the CDC, more than 67.3% of adults in the United States consumed fruit every day. According to the Food Industry Association, internet sales of packaged food and beverages would reach $109 billion by 2021. Furthermore, the intake of unhealthy foods contributes to the obesity problem. According to international statistics, the world obsess population will reach 2 billion adults in 2021. Obesity's rising prevalence invites a slew of additional problems, including cardiovascular disease, hypertension, blood pressure, infertility, and others.
Furthermore, the expanding trend of clean labelling is a crucial contributor to the total industry progress, owing to a rise in customer concern for simple and less synthetic chemicals on product labels. Unhealthy substances, such as synthetic chemical chemical formulas, are not indicated on clean labels. Clean label ingredients such as natural colours and flavours, fruits and vegetables, carbohydrates, and sweeteners were worth $38.8 billion in 2021. As a result, the rising popularity of clean label products is propelling the Fresh Food Packaging Market over the forecast period.
The Fresh Food Packaging Market segmentation, based on type includes flexible & rigid plastic, paper & paperboard, metal, glass and others. In 2022, the flexible & rigid plastic material category dominated the fresh food packaging market, accounting for 37.2% of total revenue, because to its inexpensive cost, durability, and widespread availability. Plastic packaging effectively protects the contents from dampness. Similarly, clear and transparent containers or films are in high demand because they allow end-users to clearly identify the content and inspect the product quality, resulting in a large market share.
The Fresh Food Packaging Market segmentation, based on end-use, includes meat products, fruits & vegetables, dairy products and others. Meat products category have the biggest market share due to increased demand for fresh meat, which is high in protein. Packaging protects meat products throughout manufacturing, storage, and distribution. Any fresh meat food packaging technique's purpose is to prevent or postpone unfavourable changes in appearance, flavour, aroma, and texture. Consumers may reject a product if the aforementioned standard is not met. As a result, a new technical solution known as 'Active and Intelligent packaging' is introduced to the market, which improves contamination control and protects food quality. Because it can be any shape or size, converted roll stock is the most popular pack type in beef products.
Figure1: Fresh Food Packaging Market , by End-Use, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific dominated the fresh food packaging market, accounting for 40.9% of total revenue in 2022. During the forecast period, the region is expected to dominate the market. Because of increased packaged food demand and rising consumer health consciousness. Moreover, China’s Fresh Food Packaging Market held the largest market share, and the Indian Fresh Food Packaging Market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: FRESH FOOD PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Fresh Food Packaging Market accounts for the second-largest market share due to increase in disposable income as well as the higher standard of life of consumers across the area are expected to drive market expansion. Further, the GermanFresh Food Packaging Market held the largest market share, and the UK Fresh Food Packaging Market was the fastest growing market in the European region
The North America Fresh Food Packaging Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of increased knowledge of warming and growing environmental concerns, as well as the availability of remedies such as eco-friendly packaging in the U.S.
Leading market players are investing heavily in R&D to expand their product lines, which will help the Fresh Food Packaging Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Fresh Food Packagingindustry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Fresh Food Packaging industry to benefit clients and increase the market sector. In recent years, the Fresh Food Packaging industry has offered some of the most significant advantages to medicine. Major players in the Fresh Food Packaging Market , including Mondi Pic. (South Africa), Bemis Company, Inc. (U.S.), E. I. du Pont de Nemours and Company (U.S.) Silgan Holdings Inc. (U.S.). International Paper Company (U.S.) and others, are attempting to increase market demand by investing in research and development operations.
Amcor plc is a multinational packaging corporation. It creates and manufactures flexible packaging, rigid containers, speciality cartons, closures, and services for a variety of products including food, beverage, pharmaceutical, medical-device, home and personal care,[4] and others. During the 1860s, paper milling firms were created in and around Melbourne, Australia. In 1896, they merged to form the Australian Paper Mills Company Pty Ltd. Amcor is listed on both the Australian Securities Exchange (ASX: AMC) and the New York Stock Exchange (NYSE: AMCR). As of 30 June 2022, the company employed 44,000 people and earned $14.5 billion in revenue through activities in more than 200 locations across 40 nations. In March 2021, Amcor introduced a 1-liter fresh milk container bottle. This is constructed of 20% transparent Post-consumer Recycled (PCR) Polythene Terephthalate (PET), which boosts the product's sustainability.
Modi Enterprises is a New Delhi-based Indian corporate group. Godfrey Phillips India, Indofil Industries Ltd., and Modicare Limited make up the $2.8 billion group, which has a diverse business portfolio that includes cigarette manufacturing, education, agricultural chemicals, personal care, tea and beverages, entertainment, consumer products, multi-level marketing, and gourmet restaurants. Gujarmal Modi (1902-1976) created the Modi Group, which grew from a small, family-run business to include Modi Sugar, Modi Vanaspati Mfr Co., Modi Industries Ltd, ModiLuft, and others. In April 2020, Modi Group, a major worldwide packaging solution provider, has teamed with Reckitt Benckiser Group to produce a wholly mono-material flexible plastic packaging portfolio for the premium range of Finish Dishwasher Tablets 'Quantum Ultimate'.
A one-piece barrier carton board tray that can be used for fresh fruits and vegetables, mushrooms, seeds, and herbs was introduced in March 2021 by AR Packaging, a Sweden-based company.
In 2020, Amcor PLC partnered with Moda; this is a New Zealand based company in order to provide innovative packaging solutions in North and Latin American regions.
Amcor PLC successfully merged with Bemis Company Inc.in2019. The acquisition of Bemis was expected to enhance the scale of operations as well as capabilities so that Amcor could boost its market position.
The first packaging product made from the company’s revolutionary, more sustainable high-barrier polyolefin film, called Amite Ultra Recyclable,wasislaunchedbyAmcorin April 2019. It can reduce a pack’s carbon footprint by up to 64%.
According to data published by the Produce Marketing Association in October 2020, fresh produce sales in the US increased by $4.5 billion between January and August 2020 compared to the same period in 2019.
A survey conducted in July 2020 showed that most modern customers prefer fresh food, which they are ready to pay extra price for it thus leading to an increase in demand for high quality eco-friendly packaging in fresh food packaging market sector.
West Coast Paper Mills Ltd (India) entered into a share purchase agreement on May 2019 to acquire about 51%-60 % stakes of International Paper’s(IP) Indian unit International Paper APPM Ltd.
In February 2018, International Paper Company said that it would put over $500 million towards upgrading its plant at Selma Alabama due to increased need for their products.
Amcor introduced a container bottle with a volume of 1-liter for fresh milk in March, 2021. From which they used about 20% oftransparent Post-consumer Recycled (PCR) Polyethylene Terephthalate (PET); it increased the sustainability of the product.
Sealed Air acquired MGM’s flexible packaging company in 2019 to expand its market presence and range of products. The significant players in this market are listed below.
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