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    GCC Artificial Intelligence Based Personalization Market

    ID: MRFR/ICT/57267-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    GCC Artificial Intelligence-Based Personalization Market Research Report By Type (Website Personalization, Display Ads Personalization, Social Media Personalization, E-Mail Personalization, Others), By Technology (Machine Learning, Deep Learning, Natural Language Processing), and By Application (Travel, Retail, Media & Entertainment, Others)-Forecast to 2035

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    GCC Artificial Intelligence Based Personalization Market Summary

    The GCC Artificial Intelligence-Based Personalization market is projected to grow significantly from 9.25 USD Billion in 2024 to 20.6 USD Billion by 2035.

    Key Market Trends & Highlights

    GCC Artificial Intelligence-Based Personalization Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 7.54 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 20.6 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 9.25 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of artificial intelligence technologies due to increasing demand for personalized customer experiences is a major market driver.

    Market Size & Forecast

    2024 Market Size 9.25 (USD Billion)
    2035 Market Size 20.6 (USD Billion)
    CAGR (2025-2035) 7.54%

    Major Players

    SAP, NVIDIA, Baido, Algolia, Adobe, Amazon, Google, C3.ai, Microsoft, DataRobot, Oracle, IBM, Salesforce, Zebra Medical Vision, H2O.ai

    GCC Artificial Intelligence Based Personalization Market Trends

    The growing need for customised client experiences across a range of industries, including retail, healthcare, and finance, is propelling the GCC AI-Based Personalisation Market's notable expansion. One of the main factors driving the market is the region's fast digital transformation, which is aided by government measures to diversify economies and increase technological usage.

    The UAE Artificial Intelligence Strategy and Vision 2030 are two ambitious objectives that countries like Saudi Arabia and the UAE have outlined to encourage the use of AI technologies into routine commercial operations. Companies that use AI-driven personalisation are gaining a competitive edge in the market by strengthening client relationships, increasing engagement, and improving service delivery.

    Businesses have a lot of options to investigate in this field. Businesses have an opportunity to use AI to develop distinctive consumer experiences that suit individual interests and behaviours as e-commerce and online services grow in popularity.

    Furthermore, the increased emphasis on data security and moral AI practices creates opportunities for businesses to stand out from the competition and win over customers. Investments in big data analytics and machine learning have increased recently in the GCC, which can be essential for creating increasingly complex personalisation solutions.

    AI technologies are being used more and more by both established businesses and local startups to evaluate consumer data and customise their services. Additionally, businesses are using AI's predictive analytics skills to foresee client needs, which results in more proactive service approaches.

    The market for artificial intelligence-based personalisation is expected to grow further as the region continues to embrace digital innovation, making it a crucial area for businesses to concentrate on in the years to come.

    Market Segment Insights

    GCC Artificial Intelligence-Based Personalization Market Segment Insights

    GCC Artificial Intelligence-Based Personalization Market Segment Insights

    Artificial Intelligence-Based Personalization Market Type Insights

    Artificial Intelligence-Based Personalization Market Type Insights

    The GCC Artificial Intelligence-Based Personalization Market is characterized by diverse types of applications that cater to various customer engagement strategies. The landscape prominently features Website Personalization, Display Ads Personalization, Social Media Personalization, and E-Mail Personalization, each playing a significant role in enhancing user experience and driving conversion rates.

    Website Personalization is essential as it allows businesses to create tailored experiences for visitors, fundamentally improving user satisfaction and retention rates. This type serves as a front line for engaging potential customers and is often prioritized by companies looking to build strong online presences in the GCC region.

    Display Ads Personalization stands out as a crucial marketing tool that utilizes artificial intelligence algorithms to optimize ad content and placement, ensuring higher engagement and click-through rates.

    In the context of the rapidly increasing digital advertising expenditure in the GCC, the significance of personalized display ads cannot be understated, as they directly correlate with improved ROI for marketing campaigns.

    Artificial Intelligence-Based Personalization Market Technology Insights

    Artificial Intelligence-Based Personalization Market Technology Insights

    The Technology segment of the GCC Artificial Intelligence-Based Personalization Market plays a pivotal role in advancing personalized experiences across various sectors.

    This segment encompasses key areas such as Machine Learning, Deep Learning, and Natural Language Processing. Machine Learning is significant for its ability to analyze vast amounts of data, enabling businesses to tailor services and products to meet consumer preferences, thus driving market growth.

    Deep Learning stands out due to its capacity to process complex data inputs, presenting opportunities for enhanced predictive analytics and improved decision-making in industries such as healthcare and finance. Natural Language Processing is critical for fostering human-like interactions between machines and users, enabling automated customer service solutions and enhancing user engagement.

    As the GCC region increasingly embraces digital transformation initiatives, the integration of these technologies in businesses is expected to create substantial value, reflecting a growing demand for personalized customer experiences and optimized operational efficiencies.

    Artificial Intelligence-Based Personalization Market Application Insights

    Artificial Intelligence-Based Personalization Market Application Insights

    The Application segment of the GCC Artificial Intelligence-Based Personalization Market demonstrates a notable landscape, significantly influenced by trends across various industries. In the realm of Travel, organizations leverage AI to enhance customer experiences through personalized recommendations, optimizing booking processes, and offering tailored travel itineraries.

    The Retail sector is increasingly adopting AI for personalized shopping experiences, using customer data to predict preferences and drive sales, which contributes substantially to the overall market growth. Meanwhile, the Media and Entertainment industry utilizes artificial intelligence to deliver individualized content, engaging users based on their viewing habits and preferences, thereby fostering user loyalty.

    Other applications also play a crucial role, as businesses across sectors implement AI technologies to improve customer interactions and operational efficiency. Notably, the GCC region shows a strong inclination towards technological advancements, backed by government initiatives promoting digital transformation and innovation.

    These factors collectively highlight the importance of the Application segment within the GCC Artificial Intelligence-Based Personalization Market, emphasizing its contribution to enhancing user experience and driving industry growth.

    Get more detailed insights about GCC Artificial Intelligence Based Personalization Market Research Report - Forecast till 2035

    Key Players and Competitive Insights

    The GCC Artificial Intelligence-Based Personalization Market represents a dynamic and evolving landscape characterized by strong competition among various players. This market leverages advanced technologies to offer tailored experiences in various sectors, enhancing customer engagement and satisfaction.

    The competitive insights within this market highlight the strategic maneuvers of organizations striving to gain a foothold in a region that is rapidly embracing AI-driven solutions.

    Key players invest in research and development to create sophisticated algorithms and machine learning models that can analyze customer data, preferences, and behaviors, enabling businesses to deliver personalized content and services that drive revenue and foster loyalty.

    The collaboration between tech innovators and local enterprises is also a vital trend, reflecting a growing emphasis on localization and cultural relevance in personalization strategies.

    SAP has established a notable presence in the GCC Artificial Intelligence-Based Personalization Market, showcasing its strengths in providing integrated enterprise solutions that prioritize personalization capabilities. The company’s advanced analytics and machine learning technologies empower businesses to harness customer data effectively, translating insights into actionable business strategies.

    SAP's solutions are tailored to meet the unique needs of the GCC markets, aligning with local industries and customer preferences while enhancing user experiences. As a well-recognized leader in enterprise applications, SAP benefits from its extensive partner ecosystem, ensuring continuous innovation and the delivery of comprehensive value propositions that integrate seamlessly with existing systems.

    The company’s commitment to customer-centric solutions further solidifies its position as a preferred choice among enterprises looking to implement AI-driven personalization strategies in the region.

    NVIDIA plays a significant role in the GCC Artificial Intelligence-Based Personalization Market through its cutting-edge graphics processing units (GPUs) and AI frameworks, which are pivotal for developing personalized applications.

    The company offers a range of products and services focused on machine learning and deep learning that can significantly enhance the performance of AI-based personalization systems. NVIDIA's strong market presence is bolstered by its partnerships with local technology firms and governmental organizations, fostering an ecosystem conducive to innovation.

    The company's focus on AI research and development, coupled with its high-performance computing capabilities, enables it to support businesses in the GCC that are eager to adopt advanced personalization solutions.

    Furthermore, NVIDIA's strategic mergers and acquisitions have expanded its technology portfolio and market reach, allowing it to remain at the forefront of AI advancements tailored to meet the specific demands of the Gulf region. The company remains committed to providing the necessary tools that empower enterprises to deliver exceptional personalized experiences to their customers.

    Key Companies in the GCC Artificial Intelligence Based Personalization Market market include

    Industry Developments

    A white paper published by Al-Futtaim and MBZUAI during Dubai AI Week in April 2025 revealed a severe lack of expertise in AI-driven personalisation in GCC retail, with over 70% of industry respondents referring to data management issues and 93% noting skills gaps.

    The second AI-powered autonomous retail store, "EASE," was established by e& UAE in Dubai Mall earlier in September 2024. It has smart shelves and face recognition technology that allows it to customise the shopping experience for customers.

    Microsoft agreed to spend $1.5 billion in Abu Dhabi's GAIIP in March 2025 with the goal of bolstering AI-powered government services and improving personalisation frameworks in all UAE public sectors. In the meanwhile, NVIDIA and Ooredoo of Oman partnered in May 2025 to implement AI solutions in data centres in Oman, Kuwait, and Qatar, enabling localised AI use cases such as client personalisation.

    ADNOC Distribution improved individualised gasoline and convenience store experiences in March 2025 by implementing AI-powered "Fill & Go" and automated checkout systems at its stations in the United Arab Emirates.

    While tackling important talent and data infrastructure issues to support future growth, these initiatives show the region's purposeful attempts to integrate AI personalisation in retail, public services, and digital experiences.

    Market Segmentation

    Outlook

    • Travel
    • Retail
    • Media & Entertainment
    • Others

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 8.82(USD Billion)
    MARKET SIZE 2024 9.25(USD Billion)
    MARKET SIZE 2035 20.58(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.545% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED SAP, NVIDIA, Baido, Algolia, Adobe, Amazon, Google, C3.ai, Microsoft, DataRobot, Oracle, IBM, Salesforce, Zebra Medical Vision, H2O.ai
    SEGMENTS COVERED Type, Technology, Application
    KEY MARKET OPPORTUNITIES Enhanced customer experience solutions, Retail sector AI integration, Personalized healthcare applications, Data-driven marketing strategies, Smart city infrastructure development
    KEY MARKET DYNAMICS Growing demand for personalized experiences, Rapid advancements in AI technologies, Increasing investment in digital transformation, Rising competition among businesses, Expanding e-commerce and online services
    COUNTRIES COVERED GCC

    FAQs

    What is the expected market size of the GCC Artificial Intelligence-Based Personalization Market in 2024?

    The expected market size of the GCC Artificial Intelligence-Based Personalization Market in 2024 is valued at 9.25 billion USD.

    What is the projected market size for the GCC Artificial Intelligence-Based Personalization Market by 2035?

    The projected market size for the GCC Artificial Intelligence-Based Personalization Market by 2035 is 20.58 billion USD.

    What is the expected CAGR for the GCC Artificial Intelligence-Based Personalization Market from 2025 to 2035?

    The expected CAGR for the GCC Artificial Intelligence-Based Personalization Market from 2025 to 2035 is 7.545%.

    Which segment is forecasted to have the largest market share in the GCC Artificial Intelligence-Based Personalization Market by 2035?

    By 2035, the Website Personalization segment is forecasted to have the largest market share, valued at 5.1 billion USD.

    What are the expected market values for Display Ads Personalization in 2024 and 2035?

    The expected market value for Display Ads Personalization is 2.0 billion USD in 2024 and 4.5 billion USD in 2035.

    Who are the key players in the GCC Artificial Intelligence-Based Personalization Market?

    Key players in the market include SAP, NVIDIA, Adobe, Amazon, Google, and IBM among others.

    How much is the Social Media Personalization segment expected to be valued in 2035?

    The Social Media Personalization segment is expected to be valued at 3.9 billion USD in 2035.

    What is the market size estimate for E-Mail Personalization in 2024?

    The market size estimate for E-Mail Personalization in 2024 is 1.5 billion USD.

    What are some key growth drivers for the GCC Artificial Intelligence-Based Personalization Market?

    Key growth drivers include increasing demand for personalized customer experiences and advancements in AI technology.

    How is the competitive landscape structured in the GCC Artificial Intelligence-Based Personalization Market?

    The competitive landscape is structured with major players like Microsoft and Salesforce actively engaged, ensuring a dynamic market environment.

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