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    Gift Wrapping Paper Market

    ID: MRFR/PNT/24238-HCR
    111 Pages
    Snehal Singh
    October 2025

    Gift Wrapping Paper Market Research Report: By Material (Kraft Paper, Tissue Paper, Recycled Paper, Plastic, Foil), By Design (Solid Colors, Prints, Embossed, Foiled, Glitter), By Size and Shape (Sheets, Rolls, Boxes, Bags, Custom Sizes), By Purpose (Birthdays, Holidays, Weddings, Anniversaries, Special Occasions), By Usage (Wrapping Gifts, Decorating, Crafting, Packaging) and  By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)  - Forecast to 2035.

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    Gift Wrapping Paper Market Infographic
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    Gift Wrapping Paper Market Summary

    The global gift wrapping paper market is projected to grow from 11.25 USD billion in 2024 to 16.29 USD billion by 2035.

    Key Market Trends & Highlights

    Gift Wrapping Paper Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 3.42 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 16.3 USD billion, indicating robust growth.
    • in 2024, the market is valued at 11.25 USD billion, reflecting a strong demand for gift wrapping solutions.
    • Growing adoption of eco-friendly materials due to increasing environmental awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 11.25 (USD Billion)
    2035 Market Size 16.29 (USD Billion)
    CAGR (2025-2035) 3.42%

    Major Players

    Hallmark Cards, Inc., American Greetings Corporation, Mitsubishi Paper Mills, Target, WestRock, DS Smith, Stora Enso, Dollar Tree, Mondi, UPM Kymmene, International Paper, Walmart, Dollar General, Georgia-Pacific, Smurfit Kappa, Nippon Paper Industries, Big Lots, Amazon, APP Sinar Mas, Oji Holdings

    Gift Wrapping Paper Market Trends

    Key market drivers for gift wrapping paper include rising consumer disposable income, increasing demand for personalized and eco-friendly packaging, and growing e-commerce sales. Opportunities for exploration lie in the development of sustainable and innovative wrapping products, targeted marketing to specific consumer segments, and expansion into emerging markets. Recent trends in the gift wrapping paper market revolve around sustainability, with consumers seeking environmentally friendly options such as recyclable and biodegradable papers. Digital printing technologies are also making it possible to create customized and personalized wrapping paper designs.

    Furthermore, the rise of online gifting services has led to increased demand for premium and decorative wrapping papers that enhance the unboxing experience.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    The global gift wrapping paper market appears to be evolving towards sustainable and eco-friendly materials, reflecting a growing consumer preference for environmentally responsible choices in packaging.

    U.S. Environmental Protection Agency

    Gift Wrapping Paper Market Drivers

    Market Growth Projections

    Growth of E-Commerce and Online Retail

    The rapid expansion of e-commerce and online retail platforms significantly influences the Global Gift Wrapping Paper Market Industry. As more consumers opt for online shopping, the need for attractive and high-quality gift wrapping solutions increases. This trend is particularly pronounced during peak shopping seasons, such as holidays and special occasions, where the demand for gift wrapping materials surges. The convenience of online shopping, coupled with the desire for aesthetically pleasing packaging, is expected to drive the market's growth, contributing to an anticipated market value of 16.3 USD Billion by 2035.

    Innovation in Design and Customization

    Innovation in design and customization is a driving force within the Global Gift Wrapping Paper Market Industry. Companies are increasingly offering personalized and unique wrapping solutions that cater to individual consumer preferences. This trend includes the introduction of customizable prints, textures, and sizes, allowing consumers to express their creativity and personal touch in gift presentation. As the market evolves, the ability to provide tailored wrapping options may enhance customer satisfaction and loyalty, thereby contributing to the overall market growth and the projected increase in market value over the coming years.

    Technological Advancements in Production

    Technological advancements in production processes are reshaping the Global Gift Wrapping Paper Market Industry. Innovations in printing technology, material science, and production efficiency enable manufacturers to produce high-quality wrapping paper at lower costs. These advancements not only enhance the aesthetic appeal of the products but also improve their environmental sustainability. As production becomes more efficient, companies can respond to market demands more swiftly, potentially leading to increased sales and market share. This dynamic is likely to support the industry's growth trajectory, aligning with the projected market value of 11.2 USD Billion in 2024.

    Cultural Celebrations and Gifting Traditions

    Cultural celebrations and gifting traditions play a pivotal role in shaping the Global Gift Wrapping Paper Market Industry. Various festivals and holidays across the globe, such as Christmas, Diwali, and birthdays, create a consistent demand for gift wrapping materials. The significance of gift-giving in these cultural contexts fosters a steady market for diverse wrapping paper designs and styles. As societies continue to embrace these traditions, the market is likely to see sustained growth, with an expected CAGR of 3.42% from 2025 to 2035, reflecting the enduring importance of gifting in human interactions.

    Rising Consumer Demand for Eco-Friendly Options

    The Global Gift Wrapping Paper Market Industry experiences a notable shift towards eco-friendly products, driven by increasing consumer awareness regarding environmental sustainability. As consumers become more conscious of their ecological footprint, the demand for biodegradable and recyclable wrapping paper options rises. This trend is evidenced by the growing market share of sustainable materials, which is projected to contribute significantly to the overall market value of 11.2 USD Billion in 2024. Companies that adapt to this demand by offering innovative, sustainable products may find themselves well-positioned to capture a larger segment of environmentally conscious consumers.

    Market Segment Insights

    Gift Wrapping Paper Market Material Insights  

    The  gift wrapping paper market is classified into Material, Application, Distribution Channel, and Region. Depending on Material, the market is distinguished into Kraft Paper, Tissue Paper, Recycled Paper, Plastic, and Foil. Kraft Paper is the leading material used in the production of gift wrapping paper due to the material being sturdy, cheap, and eco-friendly. Tissue Paper is chosen for its softness and weight, as well as its plethora of colors and shapes.

    The  Tissue Paper revenue will amount to USD 10.5 billion by 2024, experiencing a CAGR of 4.2% between 2023 and 2024.People increasingly adopt Recycled Paper for gift wrapping as they become more aware of environmental issues. The Recycled Paper market will reach a total of USD 8.2 billion in 2024, with a CAGR of 5.1% in 2023-2024. Plastic gift wrapping paper is highly durable and watertight, which makes it suitable for wrapping gifts that can be affected by moisture.

    The corresponding market revenue of the  Plastic gift wrapping paper market is expected to be USD 6.8 billion in 2024, with a CAGR of 2.9%. Foil is potentially the most elegant variant of wrapping paper and makes gifts seem more exquisite.The total revenue of the  Foil gift wrapping paper market will be USD 4.6 billion in 2024, with a CAGR of 3.6%. The choice of the wrapping paper material depends on various factors, such as the occasion, the nature of the gift, the personal preferences of the givers.

    Kraft Paper can be used for any occasion, Tissue Paper is better for small gifts, and Plastic wrapping paper is a great choice for humid climates.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Gift Wrapping Paper Market Design Insights  

    The  Gift Wrapping Paper Market segmentation by Design primarily comprises Solid Colors, Prints, Embossed, Foiled, and Glitter. Among these segments, Solid Colors hold a significant market share due to their versatility and timeless appeal. They are widely used for both personal and commercial gifting purposes. Prints, on the other hand, cater to specific themes and occasions, such as birthdays, holidays, and weddings, driving their demand in the market.

    Embossed designs add a touch of elegance and sophistication to gift wrapping, making them popular for luxury and premium gifting.Foiled designs, with their metallic accents, enhance the visual appeal of gifts, leading to their growing popularity in the market. Glitter designs, known for their sparkle and glamour, are often used for festive and celebratory occasions, contributing to their market growth.

    Gift Wrapping Paper Market Size and Shape Insights  

    The  Gift Wrapping Paper Market is segmented by Size and Shape into Sheets, Rolls, Boxes, Bags, and Custom Sizes. Among these, Sheets held the largest market share in 2023, accounting for approximately 42.5% of the  revenue. The Sheets segment is expected to continue its dominance throughout the forecast period, owing to its versatility and wide range of applications.

    Rolls, on the other hand, are projected to witness the fastest growth during the forecast period, with a CAGR of 4.2%, driven by the increasing popularity of pre-cut rolls for gift wrapping.Boxes and Bags are also expected to experience steady growth, supported by the rising demand for premium packaging solutions. Custom Sizes, which cater to specific gift sizes and shapes, are expected to gain traction in the coming years.

    Gift Wrapping Paper Market Purpose Insights  

    The Purpose segment of the  Gift Wrapping Paper Market is categorized into Birthdays, Holidays, Weddings, Anniversaries, and Special Occasions. Among these, the Holidays segment holds the largest market share due to the increased demand for gift wrapping paper during festive seasons such as Christmas, Thanksgiving, and New Year. The Birthdays segment is another significant contributor to the market, with a considerable share attributed to the growing trend of birthday celebrations and gifting.

    Weddings and Anniversaries segments also contribute to the market growth, driven by the increasing number of weddings and anniversary celebrations worldwide.The Special Occasions segment encompasses various events such as graduations, promotions, and baby showers, which further contribute to the market demand for gift wrapping paper. The  Gift Wrapping Paper Market is driven by factors such as rising disposable income, increasing urbanization, and growing e-commerce industry, which has led to a surge in online gifting and the need for attractive and presentable gift wrapping.

    Gift Wrapping Paper Market Usage Insights  

    The  Gift Wrapping Paper Market is segmented based on usage, which includes wrapping gifts, decorating, crafting, and packaging. The wrapping gifts segment accounted for the largest share of the market in 2023, and is projected to continue to dominate the market during the forecast period. The decorating segment is expected to witness the highest growth rate during the forecast period. The growth in the usage of gift wrapping paper for decoration purposes is attributed to the increasing popularity of DIY projects and home décor trends.

    The crafting segment is also expected to witness significant growth, owing to the increasing popularity of paper crafts.The packaging segment is expected to witness a steady growth rate during the forecast period.

    Get more detailed insights about Gift Wrapping Paper Market Research Report - Global Forecast till 2034

    Regional Insights

    The  Gift Wrapping Paper Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America holds the largest market share, followed by Europe and APAC. The growth of the North American market is attributed to the increasing demand for gift wrapping paper from various end-use industries such as retail, e-commerce, and personal use.

    The European market is also expected to witness significant growth due to the rising popularity of gift wrapping as a way to express creativity and add a personal touch to gifts.The APAC region is projected to be the fastest-growing market due to the increasing disposable income and the growing adoption of gift-giving practices in countries such as China and India. The South American and MEA markets are also expected to experience steady growth over the forecast period.

    Gift Wrapping Paper Market Regional

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Gift Wrapping Paper Market industry are focusing on expanding their product portfolio by introducing new and innovative products. Leading Gift Wrapping Paper Market players are also investing in research and development to improve the quality of their products. The Gift Wrapping Paper Market development is driven by the increasing demand for sustainable and eco-friendly wrapping paper. Gift Wrapping Paper Market Competitive Landscape is expected to remain competitive in the coming years, with new entrants and established players vying for market share.Hallmark Cards, Inc. is a leading player in the Gift Wrapping Paper Market.

    The company offers a wide range of gift wrapping paper products, including traditional, contemporary, and licensed designs. Hallmark Cards, Inc. also has a strong presence in the online market, which has helped it to reach a wider customer base. The company's commitment to innovation and customer service has made it a trusted brand in the Gift Wrapping Paper Market.American Greetings Corporation is another major player in the Gift Wrapping Paper Market. The company offers a variety of gift wrapping paper products, including solid colors, patterns, and designs.

    American Greetings Corporation also has a strong presence in the retail market, with its products being sold in a variety of stores across the country. The company's focus on quality and value has made it a popular choice among consumers.

    Key Companies in the Gift Wrapping Paper Market market include

    Industry Developments

    • Q2 2024: IG Design Group plc Announces Appointment of New CEO IG Design Group plc, a major global manufacturer of gift wrap and related products, announced the appointment of Paul Bal as Chief Executive Officer, effective May 2024. The company stated the move is part of its strategy to drive growth and operational efficiency.
    • Q2 2024: American Greetings Launches New Sustainable Gift Wrap Collection American Greetings introduced a new line of eco-friendly gift wrapping paper made from 100% recycled materials in April 2024. The collection is available nationwide and targets environmentally conscious consumers.
    • Q2 2024: Hallmark Opens New Gift Wrap Manufacturing Facility in Kansas Hallmark announced the opening of a new manufacturing facility in Leavenworth, Kansas, in June 2024. The facility will focus on producing gift wrapping paper and related products to meet growing demand in North America.
    • Q3 2024: IG Design Group plc Completes Acquisition of Zynson Ltd IG Design Group plc completed the acquisition of Zynson Ltd, a UK-based specialty gift wrap producer, in July 2024. The acquisition is expected to expand IG Design Group's product portfolio and strengthen its position in the European market.
    • Q3 2024: Target Partners with Wrappily for Exclusive Holiday Gift Wrap Line Target announced a partnership with Wrappily, a sustainable gift wrap company, to launch an exclusive holiday gift wrap collection in August 2024. The line features recyclable and compostable wrapping paper designs.
    • Q3 2024: Mondi Group Launches Premium Customizable Gift Wrap Platform Mondi Group launched a new online platform in September 2024 that allows customers to design and order customizable gift wrapping paper. The service targets both individual consumers and corporate clients.
    • Q4 2024: Papyrus Announces Limited Edition Artist Collaboration Gift Wrap Series Papyrus unveiled a limited edition gift wrap series in October 2024, created in collaboration with contemporary artists. The collection is available in select retail stores and online.
    • Q4 2024: Smurfit Kappa Invests in New Gift Wrap Production Line in Spain Smurfit Kappa announced a €15 million investment in a new gift wrap production line at its facility in Valencia, Spain, in November 2024. The expansion aims to increase capacity and introduce new sustainable product options.
    • Q1 2025: IG Design Group plc Secures Major Gift Wrap Supply Contract with Walmart IG Design Group plc announced in January 2025 that it has secured a multi-year contract to supply gift wrapping paper to Walmart stores across the United States.
    • Q1 2025: American Greetings Expands Gift Wrap Distribution to Latin America American Greetings announced in February 2025 the expansion of its gift wrap distribution network into several Latin American countries, aiming to capture new markets and increase international sales.
    • Q2 2025: Hallmark Debuts Biodegradable Gift Wrap Line for Earth Day 2025 Hallmark launched a new line of biodegradable gift wrapping paper in April 2025 to coincide with Earth Day, reinforcing its commitment to sustainability.
    • Q2 2025: Mondi Group Announces Partnership with Amazon for Eco-Friendly Gift Wrap Mondi Group announced in May 2025 a partnership with Amazon to supply eco-friendly gift wrapping paper for the e-commerce giant's gift services in Europe.

    Future Outlook

    Gift Wrapping Paper Market Future Outlook

    The Global Gift Wrapping Paper Market is projected to grow at a 3.42% CAGR from 2025 to 2035, driven by increasing consumer spending and sustainable packaging trends.

    New opportunities lie in:

    • Develop eco-friendly wrapping paper options to meet rising sustainability demands.
    • Leverage e-commerce platforms for targeted marketing and distribution strategies.
    • Innovate with customizable wrapping solutions to enhance consumer engagement and brand loyalty.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving consumer preferences and innovative product offerings.

    Market Segmentation

    Gift Wrapping Paper Market Usage Outlook

    • Wrapping Gifts
    • Decorating
    • Crafting
    • Packaging

    Gift Wrapping Paper Market Design Outlook

    • Solid Colors
    • Prints
    • Embossed
    • Foiled
    • Glitter

    Gift Wrapping Paper Market Purpose Outlook

    • Birthdays
    • Holidays
    • Weddings
    • Anniversaries
    • Special Occasions

    Gift Wrapping Paper Market Material Outlook

    • Kraft Paper
    • Tissue Paper
    • Recycled Paper
    • Plastic
    • Foil

    Gift Wrapping Paper Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Gift Wrapping Paper Market Size and Shape Outlook

    • Sheets
    • Rolls
    • Boxes
    • Bags
    • Custom Sizes

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 11.25(USD Billion)
    Market Size 2025 11.63(USD Billion)
    Market Size 2035 16.29 (USD Billion)
    Compound Annual Growth Rate (CAGR) 3.42% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Mitsubishi Paper Mills ,Target ,WestRock ,DS Smith ,Stora Enso ,Dollar Tree ,Mondi ,UPMKymmene ,International Paper ,Walmart ,Dollar General ,GeorgiaPacific ,Smurfit Kappa ,Nippon Paper Industries ,Big Lots ,Amazon ,APP Sinar Mas ,Oji Holdings
    Segments Covered Material ,Design ,Size and Shape ,Purpose ,Usage ,Regional
    Key Market Opportunities Ecofriendly materials Personalized designs Luxury options
    Key Market Dynamics Increased environmental consciousness Growing ecommerce sector Expansion of organized retail sector Rising disposable income Innovations in design and materials
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the current size of the gift wrapping paper market?

    The gift wrapping paper market was valued at 11.63 billion U.S. dollars in 2025 and is projected to reach 15.75 billion U.S. dollars by 2034, exhibiting a CAGR of 3.40% during the forecast period 2025-2034.

    Which region is expected to hold the largest market share in the gift wrapping paper market?

    North America is expected to hold the largest market share in the gift wrapping paper market throughout the forecast period. The region's large consumer base and high disposable income levels are key factors driving market growth in North America.

    What are the key growth drivers of the gift wrapping paper market?

    The key growth drivers of the gift wrapping paper market include rising consumer spending on gifts, increasing demand for eco-friendly packaging solutions, and growing popularity of online gifting platforms.

    What are the major applications of gift wrapping paper?

    The major applications of gift wrapping paper include wrapping gifts for birthdays, holidays, weddings, and other special occasions. It is also used for decorative purposes and as a protective layer for fragile items.

    Who are the key competitors in the gift wrapping paper market?

    Some of the key competitors in the gift wrapping paper market include Smurfit Kappa, Mondi Group, International Paper, and Nippon Paper Group. These companies offer a wide range of gift wrapping paper products, including traditional and specialty papers, to meet the diverse needs of consumers.

    What are the key challenges facing the gift wrapping paper market?

    The key challenges facing the gift wrapping paper market include rising raw material costs, intense competition from alternative packaging materials, and growing environmental concerns. Manufacturers are focusing on sustainable practices and eco-friendly products to address these challenges.

    What are the emerging trends in the gift wrapping paper market?

    Emerging trends in the gift wrapping paper market include the growing popularity of digital printing, customization, and personalized gift wrapping solutions. Consumers are increasingly seeking unique and memorable gift wrapping experiences.

    What is the outlook for the gift wrapping paper market?

    The outlook for the gift wrapping paper market is positive. The market is expected to continue growing in the coming years due to increasing consumer spending on gifts, rising demand for eco-friendly packaging solutions, and growing popularity of online gifting platforms.

    What are the key opportunities for growth in the gift wrapping paper market?

    Key opportunities for growth in the gift wrapping paper market include expanding into emerging markets, developing innovative products and designs, and focusing on sustainable and eco-friendly practices. Manufacturers can also explore collaborations and partnerships to strengthen their market position.

    What are the key challenges that the gift wrapping paper market is likely to face in the future?

    Key challenges that the gift wrapping paper market is likely to face in the future include rising raw material costs, increasing competition from alternative packaging materials, and growing environmental concerns. Manufacturers need to focus on cost optimization, product differentiation, and sustainable practices to address these challenges.

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