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    Granular Urea Market

    ID: MRFR/AGR/21667-HCR
    128 Pages
    Tejas Chaudhary
    October 2025

    Granular Urea Market Research Report By Form (Prilled Urea, Granular Urea), By Grade (Standard Grade, High Grade), By Application (Fertilizers, Feed Additives, Others), By End-Use Industry (Agriculture, Construction, Chemical, Others), By Distribution Channel (Direct Sales, Retail Sales, Online Sales) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Granular Urea Market Infographic
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    Granular Urea Market Summary

    The global granular urea market is projected to grow from 15.33 USD billion in 2024 to 21.66 USD billion by 2035.

    Key Market Trends & Highlights

    Granular Urea Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 3.19 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 21.7 USD billion, indicating robust growth potential.
    • in 2024, the market is valued at 15.33 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of sustainable agricultural practices due to increasing environmental concerns is a major market driver.

    Market Size & Forecast

    2024 Market Size 15.33 (USD Billion)
    2035 Market Size 21.66 (USD Billion)
    CAGR (2025-2035) 3.19%

    Major Players

    Yara International ASA, Nutrien Ltd., EuroChem Group AG, Indian Farmers Fertiliser Cooperative Limited (IFFCO), Krishak Bharati Cooperative Limited (KRIBHCO), OCI N.V., Chambal Fertilizers and Chemicals Limited, Sinofert Holdings Limited, CF Industries Holdings, Inc., Coromandel International Limited, The Mosaic Company

    Granular Urea Market Trends

    The market for granular urea is expected to expand in the future as a result of such factors as increased use of fertilizer, especially in the agricultural sector, coupled with the growing world population and, more so, urbanization. The two foremost emerging economies are the Asia-Pacific and Latin America, which contain large agricultural populations and are in the process of experiencing an urban revolution. The need for precision farming technology and effective use of fertilizers, which is also leading to the use of granular urea, is also extending the market.

     Strategic Planning & Strategies of Granular Urea serves in the discovery of new technologies such as controlled-release fertilizers and precision agricultural, which will allow the efficient application of urea. Further, a specific crop and a region in a blend of fertilizers can improve the yield and also the inputs used.

     Recent developments within granular urea market include environmental concerns including shift to organic and bio-based fertilizers, and new product designs for efficient packaging to minimize wastage. Many factors such as the emphasizing of environmental standards and realization of the adverse effects of overuse fertilizer are driving the market and promising the environmentally friendly and high efficient granular urea products.

    The Global Granular Urea Market is poised for growth, driven by increasing agricultural demand and the need for enhanced crop yields, as indicated by agricultural production trends.

    United States Department of Agriculture (USDA)

    Granular Urea Market Drivers

    Rising Agricultural Demand

    The Global Granular Urea Market Industry is experiencing a surge in demand driven by the increasing need for food production. As the global population continues to grow, projected to reach approximately 9.7 billion by 2050, the agricultural sector faces pressure to enhance crop yields. Granular urea, known for its high nitrogen content, plays a crucial role in improving soil fertility and crop productivity. In 2024, the market is valued at 15.3 USD Billion, reflecting the essential role of fertilizers in meeting food security challenges. This trend is expected to continue, with the market projected to reach 21.7 USD Billion by 2035, indicating a robust growth trajectory.

    Government Initiatives and Subsidies

    Government policies and subsidies aimed at promoting agricultural productivity are pivotal in shaping the Global Granular Urea Market Industry. Many countries are implementing initiatives to support farmers through financial assistance for fertilizer purchases, thereby enhancing accessibility to granular urea. For instance, various governments are providing subsidies that lower the cost of fertilizers, encouraging their use in crop production. This support is crucial in developing regions where farmers may struggle with input costs. As a result, the market is expected to witness sustained growth, contributing to the overall valuation of 21.7 USD Billion by 2035.

    Market Trends and Growth Projections

    Global Trade Dynamics and Supply Chain Factors

    The Global Granular Urea Market Industry is significantly affected by global trade dynamics and supply chain factors. Fluctuations in raw material availability, transportation costs, and geopolitical tensions can impact the supply of granular urea. For instance, disruptions in major exporting countries may lead to price volatility and affect market stability. Conversely, favorable trade agreements can enhance access to urea, supporting market growth. As the industry navigates these complexities, the anticipated market valuation of 15.3 USD Billion in 2024 highlights the importance of robust supply chains in meeting global fertilizer demand.

    Environmental Regulations and Sustainable Practices

    The Global Granular Urea Market Industry is increasingly influenced by environmental regulations that promote sustainable agricultural practices. As concerns over soil health and water quality rise, there is a growing emphasis on using fertilizers that minimize environmental impact. Granular urea, when applied correctly, can reduce nitrogen leaching and enhance nutrient uptake by plants. This shift towards sustainable practices is likely to drive demand for granular urea, as farmers seek to comply with regulations while maintaining productivity. The market's growth potential is underscored by the projected CAGR of 3.19% for 2025-2035, reflecting a broader trend towards environmentally responsible farming.

    Technological Advancements in Fertilizer Production

    Innovations in fertilizer production technology are significantly influencing the Global Granular Urea Market Industry. Enhanced production methods, such as the adoption of controlled-release fertilizers and precision agriculture techniques, are improving the efficiency of urea application. These advancements not only optimize nitrogen utilization but also minimize environmental impacts, aligning with sustainable agricultural practices. As farmers increasingly adopt these technologies, the demand for granular urea is likely to rise. The market's growth is further supported by a projected CAGR of 3.19% from 2025 to 2035, indicating a steady increase in the adoption of advanced fertilizer solutions.

    Market Segment Insights

    Granular Urea Market Form Insights

    Granular Urea Market Form Insights

    The Granular Urea Market segmentation by form primarily comprises Prilled Urea and Granular Urea. Granular Urea holds a dominant share in the market owing to its superior physical properties. Granular Urea is characterized by its larger particle size and enhanced durability, making it less susceptible to caking and dust formation during transportation and storage. This form of Urea is preferred in large-scale agricultural operations due to its ease of handling and application.

    Additionally, Granular Urea exhibits higher nutrient content, leading to improved crop yields and reduced application rates.As a result, the demand for Granular Urea is anticipated to remain robust in the foreseeable future. According to market data, the Prilled Urea segment is projected to experience steady growth over the forecast period. Prilled Urea is typically smaller in size and has a higher surface area compared to Granular Urea. This form of Urea is commonly used in foliar applications and fertigation systems.

    The increasing adoption of fertigation techniques in precision farming is expected to drive the demand for Prilled Urea in the coming years. The Granular Urea Market is expected to witness significant growth in the coming years, driven by the rising demand for fertilizers in the agricultural sector.This growth is primarily attributed to the increasing need for food production to meet the demands of a growing population. Furthermore, government initiatives and subsidies aimed at promoting sustainable agriculture practices are expected to further augment the market growth.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Granular Urea Market Grade Insights

    Granular Urea Market Grade Insights

    The Granular Urea Market is segmented by grade into Standard Grade and High Grade. The High Grade segment held the largest share of the market in 2023, and is expected to continue to do so through 2032. The growth of this segment is attributed to the increasing demand for high-quality urea for use in fertilizers and other industrial applications. The Standard Grade segment is also expected to grow over the forecast period due to the increasing use of urea in agriculture and other industries.

    Granular Urea Market Application Insights

    Granular Urea Market Application Insights

    Application Segment Insights and Overview The granular urea market segmentation by application comprises fertilizers, feed additives, and others. The fertilizers segment held the largest share of the market in 2023 and is projected to continue its dominance throughout the forecast period. This dominance can be attributed to the widespread use of granular urea as a nitrogen fertilizer in agricultural practices. Urea's high nitrogen content makes it an effective nutrient source for crops, promoting plant growth and yield.

    The feed additives segment is expected to witness significant growth during the forecast period.Granular urea is used as a source of non-protein nitrogen (NPN) in animal feed, particularly for ruminants like cattle and sheep. NPN supplements help improve feed efficiency and reduce the cost of animal production. The "others" segment includes applications such as water treatment, industrial chemicals, and pharmaceuticals. In water treatment, granular urea is used as a dechlorinating agent and a source of nitrogen for biological processes. In the chemical industry, it is used in the production of plastics, resins, and adhesives.

    In pharmaceuticals, granular urea is used as an excipient in tablet formulations.

    Granular Urea Market End-Use Industry Insights

    Granular Urea Market End-Use Industry Insights

    The Granular Urea Market is segmented into Agriculture, Construction, Chemical, and Others based on End-Use Industry. The Agriculture segment is the largest in the Granular Urea Market, accounting for over 70% of the market share in 2023. This is due to the high demand for granular urea as a fertilizer in the agriculture industry. The Construction segment is the second largest, accounting for around 15% of the market share. Granular urea is used as a raw material in the manufacturing of cement and other construction materials.

    The Chemical segment is the third largest, accounting for around 10% of the market share.Granular urea is used in the production of various chemicals, such as plastics and fertilizers. The Others segment includes other end-use industries, such as textiles, pharmaceuticals, and food processing, which account for around 5% of the market share.

    Granular Urea Market Distribution Channel Insights

    Granular Urea Market Distribution Channel Insights

    The distribution channel segment plays a crucial role in the Granular Urea Market, influencing market growth and revenue generation. Direct sales involve selling granular urea directly to end-users, bypassing intermediaries. This channel offers better control over pricing, product quality, and customer relationships. Retail sales encompass the distribution of granular urea through retail stores, reaching consumers directly. Online sales, driven by the growth of e-commerce, provide convenience and a wider product selection to customers.

    In 2024, the Granular Urea Market is projected to reach a valuation of USD 14.8 billion, with direct sales accounting for a significant share.Retail sales are anticipated to witness substantial growth, driven by increasing demand from agricultural and industrial sectors. Online sales are gaining traction, offering competitive pricing and ease of purchase. These distribution channels collectively contribute to the overall market segmentation and data, providing insights into industry dynamics and market statistics.

    Get more detailed insights about Granular Urea Market Research Report — Global Forecast till 2034

    Regional Insights

    Regionally, the market is segmented into North America, Europe, APAC, South America, and MEA. North America is the dominant regional market for granular urea, accounting for a significant share of the market revenue. The region's agricultural sector is a major consumer of granular urea, which is used as a nitrogen fertilizer to enhance crop yields. The United States is the largest market for granular urea in North America, followed by Canada and Mexico. Europe is another key regional market for granular urea.

    The region has a well-established agricultural sector, and granular urea is widely used as a fertilizer in countries such as France, Germany, and the United Kingdom.The growing demand for organic farming in Europe is driving the market for granular urea, as it is considered a natural and environmentally friendly fertilizer. APAC is the fastest-growing regional market for granular urea. The region's rapidly growing population and increasing agricultural production are driving the demand for fertilizers, including granular urea. China is the largest market for granular urea in APAC, followed by India and Southeast Asia.

    The increasing adoption of precision farming techniques in APAC is also expected to contribute to the growth of the granular urea market in the region.South America is a significant regional market for granular urea. The region's agricultural sector is heavily dependent on fertilizers, and granular urea is widely used in countries such as Brazil, Argentina, and Colombia. The growing demand for soybeans and other crops in South America is driving the market for granular urea in the region. MEA is a relatively small regional market for granular urea.

    However, the region's growing population and increasing agricultural production are expected to drive the demand for fertilizers, including granular urea.Saudi Arabia is the largest market for granular urea in MEA, followed by Egypt and Morocco. The increasing investment in agricultural infrastructure in MEA is also expected to contribute to the growth of the granular urea market in the region.

    Granular Urea Market By Regional

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Granular Urea Market industry are focusing on developing innovative products and expanding their presence. Leading Granular Urea Market players are investing heavily in research and development to improve their product quality and meet the evolving demands of the market. Companies are also engaging in strategic partnerships and acquisitions to enhance their market share and expand their product portfolio. The Granular Urea Market is expected to witness significant development in the coming years, driven by increasing demand from various end-use industries and government initiatives to promote sustainable agriculture practices.

    The competitive landscape of the Granular Urea Market is characterized by a mix of established players and emerging companies, with each player striving to gain a competitive edge through product differentiation, innovation, and strategic partnerships.Yara is a leading producer of nitrogen fertilizers, including granular urea. The company has a strong presence in markets, with operations in over 60 countries. Yara focuses on providing innovative and sustainable solutions to its customers, and it has a strong commitment to environmental stewardship. The company's product portfolio includes a wide range of nitrogen fertilizers, including urea, ammonium nitrate, and UAN.

    Yara also offers a range of crop nutrition services, including soil testing, nutrient management planning, and crop monitoring.Nutrien is another leading producer of nitrogen fertilizers, including granular urea. The company has a strong presence in the North American market, and it also has operations in South America, Europe, and Asia. Nutrien focuses on providing high-quality fertilizers and crop protection products to its customers, and it has a strong commitment to sustainable agriculture practices. The company's product portfolio includes a wide range of nitrogen fertilizers, including urea, ammonium nitrate, and UAN.

    Nutrien also offers a range of crop protection products, including herbicides, insecticides, and fungicides.

    Key Companies in the Granular Urea Market market include

    Industry Developments

    • Q2 2025: India’s 2025 fertilizer subsidy reforms have accelerated granular urea distribution, enhancing affordability. In 2025, the Indian government implemented fertilizer subsidy reforms that specifically accelerated the distribution of granular urea, making it more affordable for farmers and boosting market activity.

    Future Outlook

    Granular Urea Market Future Outlook

    The Granular Urea Market is projected to grow at a 3.19% CAGR from 2025 to 2035, driven by increasing agricultural demand and sustainable farming practices.

    New opportunities lie in:

    • Develop precision agriculture technologies to optimize urea application efficiency.
    • Invest in eco-friendly production methods to meet regulatory standards.
    • Expand distribution networks in emerging markets to capture new customer segments.

    By 2035, the Granular Urea Market is expected to demonstrate robust growth, reflecting evolving agricultural needs.

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024  15.33(USD Billion)
    Market Size 2025  15.82 (USD Billion)
    Market Size 2035 21.66 (USD Billion)
    Compound Annual Growth Rate (CAGR) 3.19% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled EuroChem Group AG., Indian Farmers Fertiliser Cooperative Limited (IFFCO)., Krishak Bharati Cooperative Limited (KRIBHCO). Nutrien Ltd., OCI N.V., Chambal Fertilizers and Chemicals Limited., Sinofert Holdings Limited., SABIC., Yara International ASA., CF Industries Holdings, Inc., Coromandel International Limited., The Mosaic Company.
    Segments Covered Form, Grade, Application, End-Use Industry, Distribution Channel, Regional
    Key Market Opportunities Increasing demand from the agriculture sector Expanding use in the fertilizer industry Growing demand in developing economies Government initiatives for sustainable agriculture
    Key Market Dynamics Key Market DynamicsRising population and urbanization Increased demand for high-yield fertilizers Fluctuating prices of raw materials Government subsidies and policies Emerging markets opportunities
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the Granular Urea Market?

    The Granular Urea Market was valued at approximately USD 15.33 billion in 2024, and it is expected to reach a value of USD 20.99 billion by 2034, growing at a CAGR of 3.2% over the forecast period.

    What are the major regions that contribute to the Granular Urea Market?

    The major regions contributing to the Granular Urea Market are Asia-Pacific, North America, Europe, South America, and the Middle East and Africa. Asia-Pacific is the largest market for granular urea, accounting for over 50% of the demand.

    What are the key growth drivers of the Granular Urea Market?

    The key growth drivers of the Granular Urea Market include the increasing demand for fertilizers in agriculture, the rising population and urbanization, and the growing awareness of the importance of nitrogen in plant growth.

    What are the major applications of granular urea in the Granular Urea Market?

    The major applications of granular urea in the Granular Urea Market are in agriculture, as a fertilizer for crops, and in the production of plastics, resins, and other chemicals.

    Who are the key competitors in the Granular Urea Market?

    The key competitors in the Granular Urea Market include Yara International ASA, CF Industries Holdings, Inc., Nutrien Ltd., and EuroChem Group AG.

    What are the challenges faced by the Granular Urea Market?

    The challenges faced by the Granular Urea Market include the volatility of raw material prices, the environmental impact of urea production, and the competition from other nitrogen fertilizers.

    What are the opportunities for growth in the Granular Urea Market?

    The opportunities for growth in the Granular Urea Market include the increasing demand for fertilizers in developing countries, the development of new and more efficient urea production technologies, and the growing awareness of the importance of nitrogen in plant growth.

    What are the key trends in the Granular Urea Market?

    The key trends in the Granular Urea Market include the increasing adoption of precision farming techniques, the development of new and more efficient urea formulations, and the growing use of urea in non-agricultural applications.

    What is the forecast for the Granular Urea Market?

    The Granular Urea Market is expected to grow at a CAGR of 3.2% over the forecast period, reaching a value of USD 20.99 billion by 2034.

    What are the factors that will drive the growth of the Granular Urea Market?

    The factors that will drive the growth of the Granular Urea Market include the increasing demand for fertilizers in agriculture, the rising population and urbanization, and the growing awareness of the importance of nitrogen in plant growth.

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