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The growing emphasis on adopting a healthy lifestyle is increasingly evident among consumers, driven by concerns about the proliferation of obesity, diabetes, and cardiovascular diseases associated with unhealthy living. Encouragingly, a shift towards healthy eating practices, often characterized by plant-based diets, is gaining traction. A plant-based diet typically advocates the consumption of whole, plant-based foods while discouraging the intake of meats, dairy products, eggs, and refined/processed foods. This dietary approach is propelled by various motivations, including animal welfare, environmental preservation, overall health considerations, and evolving taste preferences.
Consumers are becoming more attuned to the environmental impact and ethical implications of their lifestyle choices, prompting a significant uptick in the adoption of plant-based diets. Factors such as animal welfare, human health, and environmental consciousness have converged to propel the mainstream acceptance of veganism. Beyond personal health benefits, embracing a vegan lifestyle is associated with positive outcomes, including enhanced heart health, improved diabetes management, and lower obesity rates. Notably, countries like Israel, Sweden, Japan, Poland, the U.S., Germany, and the U.K. exhibit the highest concentrations of vegans.
The surge in veganism is further amplified by the prevalence of social media and the increased visibility of vegan celebrities. This has played a pivotal role in influencing people's dietary choices, emerging as a key driver behind the burgeoning vegan movement. Consequently, the escalating adoption of vegetarian and vegan diets is serving as a catalyst for the growth of the soy protein ingredients market.
The global soy protein ingredients market has witnessed significant expansions in product lines, driven by heightened research and development (R&D) activities and technological advancements. The landscape is marked by innovative product introductions, reflecting the evolving dynamics of the market. As the vegetarian population stabilizes globally, particularly in developed nations like the U.K., U.S., Germany, and France, food and beverage manufacturers are redirecting their focus towards diverse plant-based product options. Companies are actively avoiding animal ingredients wherever possible to broaden their appeal to consumers. Notably, even meat companies are diversifying their portfolios by introducing meat alternatives to cater to the growing vegetarian market segment.
Plant protein ingredients, including soy protein, are gaining widespread acceptance in the food application industry. These ingredients find applications in various segments such as bakery and confectionery, breakfast cereals, snacks, ready-to-drink (RTD) beverages, and ready-to-eat (RTE) and ready-to-cook (RTC) meals. Athletes and bodybuilders are increasingly turning to protein supplements, expanding the utilization of plant-based protein ingredients in the dietary supplements market.
The year 2020 witnessed a remarkable surge in new vegan product launches globally, underscoring the industry's commitment to continuous innovation. Esteemed brands such as Heinz, Hellman’s, Ben & Jerry’s, Quorn, and Dr. Oetker, along with popular eateries like KFC, Subway, Burger King, McDonald’s, TGI Fridays, Wagamama, and Pizza Hut, introduced a staggering 1,200 new vegan products. This influx of plant-based innovations is expected to contribute significantly to the robust growth of the global soy protein ingredients market in the foreseeable future.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Emergence of cardiovascular diseases |
| Market Dynamics | Rise in personalized nutrition and improving their heart health |
Heart Health Ingredients Market Highlights:
Heart Health Ingredients Market Overview
Heart Health Ingredients Market Size was valued at USD 17.96 billion in 2023. The Heart Health Ingredients market industry is projected to grow from USD 19.09 Billion in 2024 to USD 29.28 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.49% during the forecast period (2024 - 2032). Customers are becoming more interested in organic products and healthy eating. Their demand for food ingredients free of artificial additives and preservatives is rising and is the key market driver enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Heart Health Ingredients Market Trends
- Growing immunity ingredient demand is driving the market growth
Market CAGR for Heart Health Ingredients supplements is being driven by the rising number of immunity ingredients. Numerous new and functional substances to meet particular medical demands are entering the immune health market. The industry is moving away from standard components like vitamins and botanicals and towards using ocean seaweed and yeast beta-glucans to diversify and extend the market.​
Accordingly, beta-glucan, regarded as the most well-liked new component in the immune health market, is seeing a large increase in demand from customers worldwide. The immune system's efficacy has been discovered to be maintained or increased by yeast beta-glucan, which is generated from baker's yeast. Additionally, yeast beta-glucan healthily raises cholesterol levels. Its beneficial effects on blood sugar levels are also being studied in depth. Yeast beta-glucan is a versatile substance that can strengthen and maintain the immune system. For instance, beta-glucan generated from yeast can be utilized in granola bars, cookies, drinks, and desserts, as well as in dry-mix goods, nutritional and dietary products, and various other items. The market for health components is expanding due to the rise in immune system deficiencies and the increase in health-conscious consumers worldwide. The market for health ingredients is expanding due to rising heart disease rates, obesity-related issues, and changing customer preferences toward wholesome meals. Additionally, grain and animal feed producers employ nutritional components, which promotes market expansion. Consumers are seeking food and beverage items with established health advantages. Omega-3 fatty acids (EPA and DHA) are utilized as supplements for bone, brain, and cognitive health in addition to treating heart disease Thus, driving the Heart Health Ingredients market revenue.
Heart Health Ingredients Market Segment Insights
Heart Health Ingredients Source Insights
Based on the source, the Heart Health Ingredients market segmentation includes grains and pulses, fruits, vegetables, tea leaf extract, and fish. The tea leaf extract segment dominated the market, accounting for 43% of market revenue and increasing in popularity due to several causes, such as vegan culture, more awareness of one's health, and considerations for the welfare of animals. These elements have helped the market for plant-based food ingredients to grow. In terms of dollar and unit sales growth over the last three years, plant-based foods have outpaced all other foods, according to the Good Food Institute's 2021 report. Sales of all plant-based foods have climbed overall by 54 percent over the past three years, compared to a 2 percent growth in sales of other foods. Plant-based foods are a major factor in retail growth, as seen by the 6% rise in plant-based food unit sales over the past three years, despite no change in overall food unit sales.
Heart Health Ingredients Delivery Format Insights
Based on the delivery format, the Heart Health Ingredients market segmentation includes capsules, tablets, powder, soft gels & gels, capsules, and drops. The tablets category generated the most income. They are adopting a more comprehensive approach to nutrition, wellness, and health, driving demand for nutritional components. Due to their increased health advantages, ingredients, including vitamins, omega-3 and omega-6 fatty acids, and probiotics, are among the ingredients that customers prioritize.
Figure 1: Heart Health Ingredients Market, by Delivery Format, 2023 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Heart Health Ingredients Nutrition and Function Insights
Based on nutrition and function, the Heart Health Ingredients market segmentation includes Omega-3 fatty acids, vitamins, low-cholesterol/low-fat, antioxidants, gluten-free, sodium-free, lactose-free, and others. The vitamins segment dominated the market due to its advantages, such as immune boosting. Vitamins and minerals are substances that our systems need to develop and function normally, according to NIH 2019. All the B vitamins—thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxal (B6), cobalamin (B12), biotin, and folate/folic acid—as well as vitamins A, C, D, E, and K, are known nutrients.
Heart Health Ingredients Category Insights
The Heart Health Ingredients market segmentation, based on category, includes heart health nutrition, heart disease prone, and heart health. The heart health segment dominated the market—the increasing incidence of chronic cardiovascular illnesses. The main cause of mortality worldwide, according to the World Health Organisation, is cardiovascular disease. ly, 17.9 million people die from cardiovascular disorders each year. High salt intake in the diet, increased cigarette use, increased smoking prevalence, and increased alcohol use are the main contributors to cardiovascular illnesses. By catching cardiovascular disorders early, they can be efficiently treated.
Heart Health Ingredients Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Heart Health Ingredients market will dominate this market; key competitors from other areas are investing in the US market due to the growing demand for beta-glucan from various applications. Because Millennials tend to favor natural ingredients and clean-label food items, the beta and algae glucan category is anticipated to have high demand from customers aged 19 to 55. Algae and yeast beta-glucan are versatile components that strengthen and maintain the immune system.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: HEART HEALTH INGREDIENTS MARKET SHARE BY REGION 2023 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Heart Health Ingredients market accounts for the second-largest market share benefits from a rich food & beverage sector, which offers a sizable client base and expansion potential. Further, the German Heart Health Ingredients market held the largest market share, and the UK Heart Health Ingredients market was the fastest-growing market in the European region.
The Asia-Pacific Heart Health Ingredients Market is expected to grow at the fastest CAGR from 2023 to 2032. Leading producers of nutritional supplements, functional foods, and drinks can increase their footprints and solidify their position as a regional market leader because the majority of the population in this region is vitamin and mineral deficient. Moreover, China's Heart Health Ingredients market held the largest market share, and the Indian Heart Health Ingredients market was the fastest-growing market in the Asia-Pacific region.
Heart Health Ingredients Key Market Players & Competitive Insights
The market for heart health ingredients is expected to grow even more due to major industry participants making significant R&D investments to diversify their product offerings. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to broaden their worldwide reach. The Heart Health Ingredients industry must supply affordable products to grow and thrive in a more competitive and challenging market environment.
One of the primary business strategies suppliers employ in the Heart Health Ingredients industry to assist customers and expand the market sector is local manufacturing to reduce operating costs. In recent years, the Heart Health Ingredients industry has offered some of the most significant advantages. Major players in the Heart Health Ingredients market, including Royal DSM., and others, are attempting to increase market demand by investing in research and development operations.
A Dutch firm engaged in the food, health, and materials industries is Koninklijke DSM N.V. The Managing Board receives direct reports from the directors of DSM's five business units, which are organized into groups based on the product and market combinations they serve. The three clusters of nutrition, materials, and innovation center activities have been the division of DSM's operations since 2015. In November 2019, Ava, a Boston-based personalized nutrition platform offering nutrition and coaching recommendations across various health and wellness categories, has been bought by Royal DSM, a science-based firm in nutrition, health, and sustainable living. Financial information will be made public later. The new step by DSM integrates previously announced collaborations and investments across the essential core competencies, including personalized nutrition delivery platforms like Panaceutics, Mixfit, and Tesp. DSM has made Personalised Nutrition a major pillar in its nutrition strategy.
- K. Burman created the Indian consumer products corporation Dabur Ltd, which has its headquarters in Ghaziabad.It is one of India's biggest fast-moving consumer goods (FMCG) firms producing natural goods and Ayurvedic medicines. In February 2019 the world's leading science-based Ayurveda company, Dabur India Limited, has introduced a unique medication called "Hridayasava" for enhancing heart health. It is loaded with herbs like Arjuna, Ashwagandha, Giloy, Pushkarmool, and Shankhpushpi, all of which have been shown to affect the heart positively.
Key Companies in the Heart Health Ingredients market include
- General Mills Inc.
- Amway
- Conagra Brands Inc.
- Cargill Incorporated
- Abbott Laboratories
- Kraft Foods Group Inc.
- The Coca-Cola Company
- PepsiCo Inc.
- Atkins Nutritionals Inc.
- Brunswick Corporation
Heart Health Ingredients Industry Developments
February 2022: Kerry stated the company would acquire Pharma Foods International Co., expanding its production capacity.
April 2022: Kerry Taste & Nutrition strives to expand its ingredients into new forms as part of its constantly growing portfolio. Its new liquid BC30 probiotic offers prospects in plant-based milk and liquid milk.
June 2020: Omega 3, 6, and 9-rich DHA/EPA mixes have been introduced by Archer Daniels Midland Company (ADM), providing advantages that may improve eye, heart, and immune system health and cognitive function.
Heart Health Ingredients Market Segmentation
Heart Health Ingredients Source Outlook
- Grains and Pulses
- Fruits
- Vegetables
- Tea Leaf Extract
- Fish
Heart Health Ingredients Delivery Format Outlook
- Capsules
- Tablets
- Powder
- Soft Gels & Gels
- Drops
Heart Health Ingredients Nutrition and Function Outlook
- Omega-3 Fatty Acids
- Vitamins
- Low-Cholesterol/low-fat
- Antioxidants
- Gluten-Free
- Sodium-free
- Lactose-Free
- Others
Heart Health Ingredients Category Outlook
- Heart Health Nutrition
- Heart Disease Prone
- Heart Health
Heart Health Ingredients Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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