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Heart Health Ingredients Market

ID: MRFR/FnB/3278-HCR
110 Pages
Pradeep Nandi
October 2025

Heart Health Ingredients Market Research Report Information by Type (Omega-3, Beta Glucan, Phytosterol, Soy Protein and others), Application (Pharmaceuticals, Supplements, Beverages, Oils and Fats, Bakery and Confectionery, Dairy and Frozen Desserts, Sweet and Savory Snacks and others) and Region - Forecast till 2035

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Heart Health Ingredients Market Summary

As per MRFR analysis, the Heart Health Ingredients Market Size was estimated at 19.09 USD Billion in 2024. The Heart Health Ingredients industry is projected to grow from 20.14 USD Billion in 2025 to 34.37 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.49 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Heart Health Ingredients Market is experiencing a dynamic shift towards plant-based and functional food solutions.

  • The market witnesses a notable rise in the adoption of plant-based ingredients, particularly in North America.
  • Functional foods are gaining traction, driven by increasing consumer demand for health-oriented products in the Asia-Pacific region.
  • Grains and pulses remain the largest segment, while fish ingredients are emerging as the fastest-growing category.
  • Key market drivers include rising consumer awareness of heart health and the aging population, which fuels demand for innovative nutraceuticals.

Market Size & Forecast

2024 Market Size 19.09 (USD Billion)
2035 Market Size 34.37 (USD Billion)
CAGR (2025 - 2035) 5.49%

Major Players

BASF SE (DE), Cargill, Incorporated (US), DuPont de Nemours, Inc. (US), Kerry Group plc (IE), Naturex S.A. (FR), Royal DSM N.V. (NL), Herbalife Nutrition Ltd. (US), Amway Corporation (US), Archer Daniels Midland Company (US)

Heart Health Ingredients Market Trends

The Heart Health Ingredients Market is currently experiencing a notable evolution, driven by increasing consumer awareness regarding cardiovascular health. This heightened consciousness appears to stem from a growing body of research linking diet to heart conditions, prompting individuals to seek out ingredients that support heart wellness. As a result, manufacturers are responding by innovating and diversifying their product offerings, incorporating a range of natural and functional ingredients that are perceived to enhance heart health. This trend indicates a shift towards more health-conscious consumption patterns, where consumers are more discerning about the nutritional profiles of the products they choose. Moreover, the Heart Health Ingredients Market seems to be influenced by the rising prevalence of lifestyle-related diseases, which has led to a surge in demand for preventive health solutions. Consumers are increasingly inclined to invest in dietary supplements and functional foods that promise to bolster cardiovascular health. This inclination is further supported by the growing availability of heart-healthy ingredients, such as omega-3 fatty acids, plant sterols, and antioxidants, which are being integrated into various food and beverage products. Consequently, the market landscape is evolving, with a clear emphasis on transparency, quality, and efficacy in ingredient sourcing and formulation, reflecting a broader trend towards holistic health and wellness.

Rise of Plant-Based Ingredients

The Heart Health Ingredients Market is witnessing a significant shift towards plant-based components. This trend is largely driven by consumer preferences for natural and sustainable options. Ingredients such as flaxseeds, chia seeds, and various legumes are gaining traction due to their heart-healthy properties, including high fiber content and beneficial fatty acids. As consumers become more environmentally conscious, the demand for plant-derived ingredients is likely to continue growing.

Focus on Functional Foods

There is an increasing emphasis on functional foods within the Heart Health Ingredients Market. These products are designed not only to provide basic nutrition but also to deliver specific health benefits, particularly for cardiovascular health. Ingredients that enhance heart function, such as coenzyme Q10 and certain vitamins, are being incorporated into everyday foods, making it easier for consumers to integrate heart health into their diets.

Technological Advancements in Ingredient Sourcing

Technological innovations are playing a crucial role in the Heart Health Ingredients Market. Advances in extraction and processing techniques are enabling manufacturers to enhance the bioavailability and efficacy of heart-healthy ingredients. This progress not only improves product quality but also supports the development of new formulations that cater to the evolving needs of health-conscious consumers.

Heart Health Ingredients Market Drivers

Innovations in Food Technology

The Heart Health Ingredients Market is being transformed by innovations in food technology, which are enabling the development of new heart-healthy products. Advances in processing techniques and ingredient formulation are allowing manufacturers to create functional foods that retain their nutritional value while enhancing taste. For example, the incorporation of plant-based proteins and fiber into traditional food products is becoming increasingly common. This trend is supported by Market Research Future indicating that functional foods are projected to account for a significant share of the heart health segment, with an expected growth rate of 7% over the next five years. Such innovations are likely to attract a broader consumer base, further driving market expansion.

Rising Popularity of Nutraceuticals

The Heart Health Ingredients Market is witnessing a significant rise in the popularity of nutraceuticals, which are products derived from food sources that offer health benefits. This trend is largely driven by consumers seeking natural alternatives to pharmaceuticals for managing heart health. Ingredients such as garlic extract, resveratrol, and omega-3 fatty acids are gaining traction as consumers become more inclined to adopt preventive health measures. Market data indicates that the nutraceutical segment is expected to grow at a rate of 8% annually, reflecting a shift in consumer preferences towards holistic health solutions. This growing acceptance of nutraceuticals is likely to further propel the heart health market.

Aging Population and Rising Health Concerns

The demographic shift towards an aging population is significantly influencing the Heart Health Ingredients Market. As the global population ages, the prevalence of heart-related ailments is expected to rise, prompting a greater focus on preventive health measures. Market analysis suggests that individuals aged 50 and above are more likely to invest in heart health products, leading to an increased demand for ingredients such as coenzyme Q10 and flavonoids. This demographic trend is anticipated to contribute to a robust growth trajectory for the heart health segment, with projections indicating a market expansion of around 6% annually over the next decade.

Regulatory Support for Heart Health Products

The Heart Health Ingredients Market is benefiting from enhanced regulatory support aimed at promoting heart health. Various health authorities are endorsing the inclusion of specific ingredients in food products that can help reduce the risk of cardiovascular diseases. For instance, the approval of health claims related to omega-3 fatty acids and fiber has encouraged manufacturers to incorporate these ingredients into their offerings. This regulatory backing not only boosts consumer confidence but also stimulates innovation within the industry. As a result, the market is expected to witness a steady increase in the availability of heart health products, with a projected growth rate of 5% over the next few years.

Increasing Consumer Awareness of Heart Health

The Heart Health Ingredients Market is experiencing a notable surge in consumer awareness regarding cardiovascular health. As individuals become more informed about the risks associated with heart disease, there is a growing demand for ingredients that promote heart health. This trend is reflected in market data, which indicates that the heart health segment is projected to grow at a compound annual growth rate of approximately 7% over the next five years. Consumers are increasingly seeking products fortified with omega-3 fatty acids, plant sterols, and other beneficial compounds. This heightened awareness is driving manufacturers to innovate and reformulate their products to meet the evolving preferences of health-conscious consumers.

Market Segment Insights

Heart Health Ingredients Market Source Insights

Based on the source, the Heart Health Ingredients Market segmentation includes grains and pulses, fruits, vegetables, tea leaf extract, and fish. The tea leaf extract segment dominated the market, accounting for 43% of market revenue and increasing in popularity due to several causes, such as vegan culture, more awareness of one's health, and considerations for the welfare of animals. These elements have helped the market for plant-based food ingredients to grow. In terms of dollar and unit sales growth over the last three years, plant-based foods have outpaced all other foods, according to the Good Food Institute's 2021 report.

Sales of all plant-based foods have climbed overall by 54 percent over the past three years, compared to a 2 percent growth in sales of other foods. Plant-based foods are a major factor in retail growth, as seen by the 6% rise in plant-based food unit sales over the past three years, despite no change in overall food unit sales.

Heart Health Ingredients Market Delivery Format Insights

Based on the delivery format, the Heart Health Ingredients Market segmentation includes capsules, tablets, powder, soft gels & gels, capsules, and drops. The tablets category generated the most income. They are adopting a more comprehensive approach to nutrition, wellness, and health, driving demand for nutritional components. Due to their increased health advantages, ingredients, including vitamins, omega-3 and omega-6 fatty acids, and probiotics, are among the ingredients that customers prioritize.

Figure 1: Heart Health Ingredients Market, by Delivery Format, 2023 & 2032 (USD billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Heart Health Ingredients Market Nutrition and Function Insights

Based on nutrition and function, the Heart Health Ingredients Market segmentation includes Omega-3 fatty acids, vitamins, low-cholesterol/low-fat, antioxidants, gluten-free, sodium-free, lactose-free, and others. The vitamins segment dominated the market due to its advantages, such as immune boosting. Vitamins and minerals are substances that our systems need to develop and function normally, according to NIH 2019. All the B vitamins—thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxal (B6), cobalamin (B12), biotin, and folate/folic acid—as well as vitamins A, C, D, E, and K, are known nutrients.

Heart Health Ingredients Market Category Insights

The Heart Health Ingredients Market segmentation, based on category, includes heart health nutrition, heart disease prone, and heart health. The heart health segment dominated the market—the increasing incidence of chronic cardiovascular illnesses. The main cause of mortality worldwide, according to the World Health Organisation, is cardiovascular disease. ly, 17.9 million people die from cardiovascular disorders each year. High salt intake in the diet, increased cigarette use, increased smoking prevalence, and increased alcohol use are the main contributors to cardiovascular illnesses. By catching cardiovascular disorders early, they can be efficiently treated.

Get more detailed insights about Heart Health Ingredients Market

Regional Insights

North America : Health-Conscious Consumer Base

North America is the largest market for heart health ingredients, accounting for approximately 40% of the global market share. The region's growth is driven by increasing awareness of heart health, rising prevalence of cardiovascular diseases, and a growing demand for functional foods. Regulatory support from agencies like the FDA encourages innovation in heart health products, further boosting market growth. The United States and Canada are the leading countries in this region, with the U.S. holding a significant share due to its advanced healthcare infrastructure and high consumer spending on health products. Key players such as BASF SE, Cargill, and DuPont are actively investing in research and development to introduce innovative heart health solutions, enhancing their competitive edge in the market.

Europe : Regulatory-Driven Market Growth

Europe is the second-largest market for heart health ingredients, holding around 30% of the global market share. The region's growth is propelled by stringent regulations promoting health claims and the increasing adoption of preventive healthcare measures. The European Food Safety Authority (EFSA) plays a crucial role in ensuring product safety and efficacy, which fosters consumer trust and drives demand for heart health ingredients. Leading countries in Europe include Germany, France, and the United Kingdom, where there is a strong focus on natural and organic ingredients. The competitive landscape features key players like Kerry Group and Naturex, who are leveraging innovative formulations to meet the rising consumer demand for heart health products. The presence of established distribution networks further enhances market accessibility across the region.

Asia-Pacific : Rapidly Growing Health Market

Asia-Pacific is witnessing rapid growth in the heart health ingredients market, accounting for approximately 20% of the global share. The region's expansion is driven by increasing urbanization, changing dietary patterns, and a rising awareness of heart health issues among consumers. Governments are also implementing health initiatives aimed at reducing cardiovascular diseases, which further stimulates market demand. Countries like China, India, and Japan are leading the market, with a growing number of health-conscious consumers seeking functional food options. The competitive landscape is becoming increasingly dynamic, with both local and international players, including Herbalife and Amway, actively participating in the market. The focus on research and development is crucial for these companies to innovate and cater to the diverse needs of consumers in this region.

Middle East and Africa : Untapped Market Potential

The Middle East and Africa region is gradually emerging in the heart health ingredients market, holding about 10% of the global share. The growth is primarily driven by increasing health awareness, rising disposable incomes, and a shift towards healthier lifestyles. Regulatory bodies are beginning to implement guidelines that promote heart health, which is expected to catalyze market growth in the coming years. Leading countries in this region include South Africa, UAE, and Nigeria, where there is a growing demand for heart health products. The competitive landscape is still developing, with opportunities for both local and international players to establish a foothold. Companies are focusing on educating consumers about heart health benefits, which is essential for driving market penetration and acceptance of heart health ingredients.

Heart Health Ingredients Market Regional Image

Key Players and Competitive Insights

The market for heart health ingredients is expected to grow even more due to major industry participants making significant R&D investments to diversify their product offerings. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to broaden their worldwide reach. The Heart Health Ingredients industry must supply affordable products to grow and thrive in a more competitive and challenging market environment.

One of the primary business strategies suppliers employ in the Heart Health Ingredients industry to assist customers and expand the market sector is local manufacturing to reduce operating costs. In recent years, the Heart Health Ingredients industry has offered some of the most significant advantages. Major players in the Heart Health Ingredients Market, including Royal DSM., and others, are attempting to increase market demand by investing in research and development operations.

A Dutch firm engaged in the food, health, and materials industries is Koninklijke DSM N.V. The Managing Board receives direct reports from the directors of DSM's five business units, which are organized into groups based on the product and market combinations they serve. The three clusters of nutrition, materials, and innovation center activities have been the division of DSM's operations since 2015. In November 2019, Ava, a Boston-based personalized nutrition platform offering nutrition and coaching recommendations across various health and wellness categories, has been bought by Royal DSM, a science-based firm in nutrition, health, and sustainable living.

Financial information will be made public later. The new step by DSM integrates previously announced collaborations and investments across the essential core competencies, including personalized nutrition delivery platforms like Panaceutics, Mixfit, and Tesp. DSM has made Personalised Nutrition a major pillar in its nutrition strategy.

    • K. Burman created the Indian consumer products corporation Dabur Ltd, which has its headquarters in Ghaziabad.It is one of India's biggest fast-moving consumer goods (FMCG) firms producing natural goods and Ayurvedic medicines. In February 2019 the world's leading science-based Ayurveda company, Dabur India Limited, has introduced a unique medication called "Hridayasava" for enhancing heart health. It is loaded with herbs like Arjuna, Ashwagandha, Giloy, Pushkarmool, and Shankhpushpi, all of which have been shown to affect the heart positively.
  • K. Burman created the Indian consumer products corporation Dabur Ltd, which has its headquarters in Ghaziabad.It is one of India's biggest fast-moving consumer goods (FMCG) firms producing natural goods and Ayurvedic medicines. In February 2019 the world's leading science-based Ayurveda company, Dabur India Limited, has introduced a unique medication called "Hridayasava" for enhancing heart health. It is loaded with herbs like Arjuna, Ashwagandha, Giloy, Pushkarmool, and Shankhpushpi, all of which have been shown to affect the heart positively.

Key Companies in the Heart Health Ingredients Market market include

Industry Developments

February 2022: Kerry stated the company would acquire Pharma Foods International Co., expanding its production capacity.

April 2022: Kerry Taste & Nutrition strives to expand its ingredients into new forms as part of its constantly growing portfolio. Its new liquid BC30 probiotic offers prospects in plant-based milk and liquid milk.

June 2020: Omega 3, 6, and 9-rich DHA/EPA mixes have been introduced by Archer Daniels Midland Company (ADM), providing advantages that may improve eye, heart, and immune system health and cognitive function.

Future Outlook

Heart Health Ingredients Market Future Outlook

The Heart Health Ingredients Market is projected to grow at a 5.49% CAGR from 2024 to 2035, driven by increasing health awareness, aging populations, and innovative ingredient formulations.

New opportunities lie in:

  • Development of personalized heart health supplements based on genetic profiling.
  • Expansion into emerging markets with tailored marketing strategies.
  • Partnerships with healthcare providers for integrated heart health solutions.

By 2035, the market is expected to be robust, reflecting significant growth and innovation.

Market Segmentation

Heart Health Ingredients Market Source Outlook

  • Grains and Pulses
  • Fruits
  • Vegetables
  • Tea Leaf Extract
  • Fish

Heart Health Ingredients Market Category Outlook

  • Heart Health Nutrition
  • Heart Disease Prone
  • Heart Health

Heart Health Ingredients Market Delivery Format Outlook

  • Capsules
  • Tablets
  • Powder
  • Soft Gels & Gels
  • Drops

Heart Health Ingredients Market Nutrition and Function Outlook

  • Omega-3 Fatty Acids
  • Vitamins
  • Low-Cholesterol/low-fat
  • Antioxidants
  • Gluten-Free
  • Sodium-free
  • Lactose-Free
  • Others

Report Scope

MARKET SIZE 202419.09(USD Billion)
MARKET SIZE 202520.14(USD Billion)
MARKET SIZE 203534.37(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.49% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer demand for natural ingredients enhances opportunities in the Heart Health Ingredients Market.
Key Market DynamicsRising consumer awareness drives demand for heart health ingredients, influencing market dynamics and competitive strategies.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Pradeep Nandi
Senior Research Analyst

I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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FAQs

What is the projected market valuation for the Heart Health Ingredients Market in 2035?

The projected market valuation for the Heart Health Ingredients Market in 2035 is 34.37 USD Billion.

What was the market valuation for the Heart Health Ingredients Market in 2024?

The market valuation for the Heart Health Ingredients Market in 2024 was 19.09 USD Billion.

What is the expected CAGR for the Heart Health Ingredients Market during the forecast period 2025 - 2035?

The expected CAGR for the Heart Health Ingredients Market during the forecast period 2025 - 2035 is 5.49%.

Which segment is projected to have the highest valuation in the Source category by 2035?

In the Source category, Fruits is projected to have the highest valuation, reaching 8.25 USD Billion by 2035.

What are the leading companies in the Heart Health Ingredients Market?

Key players in the Heart Health Ingredients Market include BASF SE, Cargill, Incorporated, and DuPont de Nemours, Inc.

Which delivery format is expected to grow significantly by 2035?

The Tablets delivery format is expected to grow significantly, with a projected valuation of 8.25 USD Billion by 2035.

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