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    India Consumer Packaged Goods Market

    ID: MRFR/CR/42684-HCR
    128 Pages
    Sakshi Gupta
    September 2025

    India Consumer Packaged Goods Market Research Report: By Product Type (Food Beverage, Cosmetics Personal Care, Pharmaceuticals, Nutraceuticals, Others), By End User (Residential/Retail, Commercial, 20 Above) and By Distribution Channel (Offline, Online) - Forecast to 2035

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    India Consumer Packaged Goods Market Infographic
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    India Consumer Packaged Goods Market Summary

    The India Consumer Packaged Goods market is projected to grow significantly from 274.2 USD Billion in 2024 to 456.3 USD Billion by 2035.

    Key Market Trends & Highlights

    India Consumer Packaged Goods Key Trends and Highlights

    • The market valuation is expected to reach 456.3 USD Billion by 2035, indicating robust growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 4.74 percent.
    • Starting from a base year valuation of 274.2 USD Billion in 2024, the market shows a promising upward trajectory.
    • Growing adoption of e-commerce due to increasing internet penetration is a major market driver.

    Market Size & Forecast

    2024 Market Size 274.2 (USD Billion)
    2035 Market Size 456.3 (USD Billion)
    CAGR (2025-2035) 4.74%

    Major Players

    Marico, Reckitt Benckiser India, Britannia Industries, Procter and Gamble Hygiene and Health Care, Godrej Consumer Products, Hindustan Unilever, Dabur India, CocaCola India, ITC, Nestle India, PepsiCo India, Asian Paints, Colgate-Palmolive India, Amul

    India Consumer Packaged Goods Market Trends

    The India Consumer Packaged Goods Market has witnessed significant changes driven by several key market drivers. The rapid urbanization in India, combined with the growing middle-class population, has increased demand for packaged goods that are both affordable and accessible. Additionally, a shift in consumer preferences towards health and wellness has led to a surge in demand for organic and natural products. The rise of e-commerce and digital platforms has also transformed the way consumers shop, making it easier to access a variety of packaged goods quickly from the comfort of their homes.

    Opportunities to be explored include local sourcing and sustainable practices, as consumers are increasingly valuing brands that demonstrate environmental responsibility.This matches wider patterns throughout India, where sustainability and socially responsible spending are important to consumers. Companies could take advantage of regional tastes and preferences, as India is a diverse market with distinct regional cuisines and consumer behavior that differs greatly from state to state. Recent trends point to increased attention on premium and specialty items, especially from younger consumers who are more inclined to try new foods and brands.

    The role of social media and influencer marketing is equally important as it significantly affects purchase decisions. Also, the pandemic has intensified the move toward convenience and safety, with consumers turning to packaged items that are clean, simple to use, and, therefore, more appealing.

    Overall, the India Consumer Packaged Goods Market presents a dynamic landscape with evolving consumer preferences, paving the way for innovative approaches to meet the changing demands in this vibrant market.

    Market Segment Insights

    India Consumer Packaged Goods Market Segment Insights

    India Consumer Packaged Goods Market Segment Insights

    Consumer Packaged Goods Market Product Type Insights

    Consumer Packaged Goods Market Product Type Insights

    The India Consumer Packaged Goods Market is characterized by a diverse array of product types that cater to the varying preferences and consumption patterns of the Indian population. The Food Beverage segment holds a significant share of this market, driven by a growing population and a shift toward convenience and ready-to-eat products. This trend reflects the changing lifestyle of consumers seeking efficient options amid urbanization and busy schedules. Additionally, the rising awareness of health and nutrition has propelled interest in organic and health-oriented food products, positively impacting this segment.

    Cosmetics Personal Care products are also major players in the India Consumer Packaged Goods Market. With the increasing influence of social media and beauty standards, consumers, particularly the youth, are drawn to skincare and makeup products. A rising focus on personal grooming and self-care, especially among women, has made this segment thrive. An expanding middle-class population, coupled with the emergence of local brands, contributes to the growth of this category.The Pharmaceutical sector is crucial as well, especially considering the country's vast population and pressing healthcare needs.

    The Indian government has been focused on improving healthcare accessibility, leading to an increase in demand for over-the-counter drugs and personal health products, thus making this segment very important for consumer health.Nutraceuticals are gaining traction in the market, reflecting a growing consumer awareness of preventive healthcare and wellness. This segment benefits from the rising trend of self-medication and health supplements as consumers seek to enhance their overall well-being.

    As more individuals become health-conscious, nutraceuticals are increasingly regarded as essential in daily diets.Other categories of products, including household essentials and personal items, continue to demonstrate substantial growth prospects within the India Consumer Packaged Goods Market. They serve as significant contributors due to their universal necessity, aligning with the increasing consumer focus on quality and sustainability. Overall, each product type plays a distinct role in catering to consumer demands, fostering robust competition and innovation across the market. Hence, the India Consumer Packaged Goods Market reflects a dynamic landscape fueled by changing consumer behavior, lifestyle choices, and economic growth.

    Consumer Packaged Goods Market End User Insights

    Consumer Packaged Goods Market End User Insights

    The India Consumer Packaged Goods Market has shown robust growth, particularly within the End User segmentation, which plays a crucial role in shaping industry dynamics. The Residential/Retail sector is characterized by changing consumer preferences and an increasing demand for convenience and quality, driven by urbanization and rising disposable incomes. This segment reflects a significant portion of the market, catering to a variety of consumer needs ranging from daily essentials to premium products.

    The Commercial segment illustrates a different facet, as businesses and institutions increasingly prioritize packaged goods for operational efficiency and product consistency.This trend is particularly prominent in sectors such as hospitality and food services, where quality and reliability are paramount. Moreover, the 20 Above segment captures the attention of millennials and Gen Z consumers who are inclined towards innovative and sustainable products. Their purchasing power and willingness to explore novel offerings significantly influence the market landscape.

    Overall, these varied End User categories contribute to the extensive and dynamic landscape of the India Consumer Packaged Goods Market, underscoring the importance of understanding consumer behavior and preferences to drive market growth.

    Consumer Packaged Goods Market Distribution Channel Insights

    Consumer Packaged Goods Market Distribution Channel Insights

    The Distribution Channel segment within the India Consumer Packaged Goods Market plays a crucial role in shaping consumer accessibility and preferences. With the market expected to be valued at 274.16 USD Billion in 2024, the distribution of packaged goods through various channels is integral to driving sales and market penetration.

    The segmentation includes Offline and Online channels, where Offline channels comprise traditional retail formats like supermarkets, grocery stores, and local kiranas, which continue to hold a substantial share due to consumer trust and familiarity.On the other hand, Online channels are gaining rapid traction, particularly among urban consumers, fueled by the rise of e-commerce platforms and mobile shopping, which offer convenience and wider product selection. The increasing internet penetration and smartphone usage in India are significantly contributing to the growth of Online distribution, appealing to younger demographics seeking efficiency in shopping.

    Both channels have unique advantages and present distinct challenges, but together, they reflect the dynamic landscape of consumer behavior and purchasing patterns in the India Consumer Packaged Goods Market.Market trends indicate that companies are increasingly adopting an omnichannel approach, integrating both Offline and Online strategies to optimize reach and enhance customer experience, thereby ensuring robust growth opportunities in this vibrant market environment.

    Get more detailed insights about India Consumer Packaged Goods Market Research Report - Forecast Till 2035

    Key Players and Competitive Insights

    The India Consumer Packaged Goods Market is characterized by a diverse range of products, catering to various consumer needs across segments such as food and beverages, personal care, home care, and health and wellness. This market is highly competitive, with numerous players vying for market share, driving innovation, and responding to changing consumer preferences. The dynamics of the market are shaped by factors including urbanization, rising disposable incomes, and the growing importance of e-commerce. As consumer demands evolve, companies must continuously adapt their strategies to maintain relevance and competitiveness.

    Insights into this market reveal significant opportunities for growth, particularly in rural areas and among emerging consumer segments.Marico has established a strong foothold in the India Consumer Packaged Goods Market, primarily through its diverse portfolio of products in the personal care and food sectors. The company's strengths lie in its strong brand equity, deep understanding of local consumer preferences, and a wide distribution network that ensures product availability across urban and rural markets. Marico's innovative approach to product development and marketing has allowed it to build loyalty among consumers, particularly in segments such as hair care, skincare, and healthy foods.

    The company's emphasis on sustainability and responsible sourcing has further enhanced its reputation, allowing it to connect with environmentally conscious consumers while simultaneously successfully navigating the competitive landscape.Reckitt Benckiser India has made significant strides in the India Consumer Packaged Goods Market with a range of key products spanning categories such as health, hygiene, and home care. The company’s strengths include a robust portfolio of well-known brands that resonate with Indian consumers, as well as a strong emphasis on research and development to address local needs.

    Reckitt Benckiser India's market presence is bolstered by its strategic partnerships and initiatives that focus on expanding its distribution channels. With key products that cater to daily health and hygiene needs, the company continually innovates to meet evolving consumer preferences. In recent years, Reckitt Benckiser India has engaged in mergers and acquisitions to bolster its product offerings and capture a larger market share, allowing the company to strengthen its leadership position within the competitive landscape of the Consumer Packaged Goods Market in India.

    Key Companies in the India Consumer Packaged Goods Market market include

    Industry Developments

    The India Consumer Packaged Goods (CPG) market has seen notable developments recently, with companies like Hindustan Unilever and Dabur India reporting significant revenue growth driven by increased demand for health and hygiene products. In September 2023, Marico launched its new vegan hair oil line, targeting the growing segment of environmentally conscious consumers. Additionally, Britannia Industries recorded an uptick in demand for its packaged foods amid changing consumer preferences towards convenient and ready-to-eat options.

    In terms of mergers and acquisitions, ITC announced its acquisition of a majority stake in a regional snack company in August 2023, aimed at diversifying its product offerings. Meanwhile, Coca-Cola India has expanded its portfolio in the beverage segment through the introduction of new health-focused drinks, reflecting a trend towards better-for-you products. The financial performance of key industry players, such as Procter Gamble and Nestle India, indicates robust growth in market valuation, impacting overall market dynamics by intensifying competition and encouraging innovation in product development.

    The India CPG market continues to evolve, influenced by consumer trends and strategic partnership activities among leading companies.

    Market Segmentation

    Outlook

    • Offline
    • Online

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 264.89(USD Billion)
    MARKET SIZE 2024 274.16(USD Billion)
    MARKET SIZE 2035 456.33(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.741% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Marico, Reckitt Benckiser India, Britannia Industries, Procter and Gamble Hygiene and Health Care, Extracts, Godrej Consumer Products, Hindustan Unilever, Dabur India, CocaCola India, ITC, Nestle India, PepsiCo India, Asian Paints, ColgatePalmolive India, Amul
    SEGMENTS COVERED Product Type, End User, Distribution Channel
    KEY MARKET OPPORTUNITIES Rising e-commerce adoption, Health-conscious product demand, Sustainable packaging initiatives, Urbanization driving consumption, Increasing rural market reach
    KEY MARKET DYNAMICS urbanization and lifestyle changes, increasing disposable income, rise of e-commerce platforms, demand for health-conscious products, focus on sustainability and eco-friendliness
    COUNTRIES COVERED India

    FAQs

    What is the projected market size for the India Consumer Packaged Goods Market in 2024?

    The India Consumer Packaged Goods Market is expected to be valued at 274.16 USD Billion in 2024.

    What will be the market value of the India Consumer Packaged Goods Market by 2035?

    By 2035, the market is projected to reach a value of 456.33 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the India Consumer Packaged Goods Market from 2025 to 2035?

    The market is expected to have a CAGR of 4.741% during the forecast period from 2025 to 2035.

    What is the market size of Food & Beverage in the India Consumer Packaged Goods Market for 2024?

    In 2024, the Food & Beverage segment is valued at 120.0 USD Billion.

    How much is the Cosmetics & Personal Care segment expected to be worth in 2035?

    The Cosmetics & Personal Care segment is projected to reach 75.0 USD Billion by 2035.

    Which companies are the major players in the India Consumer Packaged Goods Market?

    Major players include Marico, Hindustan Unilever, and Dabur India among others.

    What will be the market value of the Pharmaceuticals segment in 2024?

    The Pharmaceuticals segment is expected to be valued at 55.0 USD Billion in 2024.

    What is the anticipated market size of Nutraceuticals in 2035?

    The Nutraceuticals segment is projected to reach a market size of 50.0 USD Billion by 2035.

    What challenges does the India Consumer Packaged Goods Market currently face?

    The market faces challenges including rising competition and changing consumer preferences.

    How is the market growth rate expected to vary across different segments?

    Each segment will have different growth rates, with Food & Beverage expected to contribute significantly to overall growth.

    India Consumer Packaged Goods Market Research Report - Forecast Till 2035 Infographic
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