India Event Management Software Market

India Event Management Software Market Overview:

As per MRFR analysis, the India Event Management Software Market Size was estimated at 540.9 (USD Million) in 2023.The India Event Management Software Market Industry is expected to grow from 615(USD Million) in 2024 to 2,415 (USD Million) by 2035. The India Event Management Software Market CAGR (growth rate) is expected to be around 13.241% during the forecast period (2025 - 2035).

Key India Event Management Software Market Trends Highlighted

The India Event Management Software Market is observing significant changes because of the ongoing digital transformation in the country. The growth in the use of internet and smartphones has increased the number of online events and event promotions. Event management software which includes ticketing, registration and marketing has seen a huge increase in demand. The government's Digital India initiative has also contributed to this change by allowing ease of managing events through the cloud. The market also offers a lot of opportunities for AI and data analytics innovations.

Businesses are now looking into systems that provide personalized functionalities for users, such as customized recommendations for event attendance and instant feedback mechanisms. This is even more significant for a country like India because knowing the regional importance helps increase participation. Of late, there has been a shift towards hybrid events which incorporate both in-person and digital elements for greater audience reach. This combination has been crucial for many companies trying to appeal to wider populations while still taking precautions regarding public health. Moreover, experiential advertising is pushing other marketers to adopt event management systems to enhance participants’ involvement, and to improve interaction so that the experience is unforgettable.

With the growth of the Indian market, the need for flexible and comprehensive systems for managing events is likely to rise. This is a great opportunity for many developers and service providers to target the Indian market and sharpen their designs and solutions offered.

India Event Management Software Market Drivers

Growing Adoption of Digitalization Among Event Planners

The rapid digital transformation occurring across industries in India is significantly influencing the India Event Management Software Market Industry. As businesses increasingly shift towards digital platforms for operational efficiency, stakeholders in event planning are leveraging technology to streamline processes, enhance attendee engagement, and optimize event management. According to the Ministry of Electronics and Information Technology, India aims to achieve a $1 trillion digital economy by 2025.This growth is echoed by major companies in the sector such as Eventbrite and Cvent, which are investing heavily in digital management solutions tailored for Indian customers. With event planners recognizing the necessity of modern software solutions, this driver is expected to propel growth in the event management software market, ultimately increasing market valuation and expanding the industry landscape significantly.

Rising Investment in Corporate Events and Social Gatherings

There has been a marked increase in corporate events, trade shows, and social gatherings in India, driven by the need for businesses to showcase their products and services. This trend is backed by data from the Federation of Indian Chambers of Commerce and Industry, which reported a 23% increase in corporate events in the past two years. The growing recognition among companies regarding the importance of face-to-face interactions for establishing connections and expanding networks is a fundamental driver for the India Event Management Software Market Industry.Prominent organizations such as Zomato and Tata Group are increasingly investing in such events, thereby fueling the demand for innovative event management software solutions.

Increase in Consumer Expectations for Interactive Experiences

With the evolution of consumer preferences, there is an increasing demand for interactive and immersive experiences during events, influencing the India Event Management Software Market Industry. A report from the Indian Brand Equity Foundation notes that 70% of consumers prefer personalized experiences at events, highlighting the need for software that can deliver custom solutions. Companies like BookMyShow are at the forefront, utilizing event management software to enhance user engagement and satisfaction through personalized interactions.This demand for dynamic event management platforms is projected to drive substantial growth in the evolving software market as organizations work to meet consumer expectations for engagement.

India Event Management Software Market Segment Insights:

Event Management Software Market Solution Insights

The India Event Management Software Market has been seeing significant growth, especially in the Solution segment, which encompasses both Software and Services. The increasing demand for sophisticated event planning and management tools, driven by the rapid digital transformation across industries, has fuelled investment in this market segment. As organizations continue to adopt technology for improved efficiency and enhanced user experience, Software solutions have become critical, offering features such as real-time collaboration, analytics, and automation tools. These technological advancements are reshaping traditional event management processes, enabling planners to streamline operations and engage audiences more effectively. Moreover, the Services component within the Solution segment plays a pivotal role in ensuring the success of events. These include consulting services, support and maintenance, and event staffing services, which provide essential support to organizations striving to execute flawless events. The growing trend of hybrid events, blending in-person and virtual experiences, has further underscored the importance of comprehensive Services that can adapt to evolving consumer needs. As businesses increasingly recognize the value of robust event management strategies, significant investments continue to pour into developing software solutions and enhancing service offerings. This phenomenon underscores the crucial role that the Software and Services segments play in the overall India Event Management Software Market landscape. The integration of advanced analytics and mobile solutions into event management software is leading to improved decision-making and personalized customer engagement strategies. In addition, the rising focus on sustainability in events represents an opportunity for Service providers to offer innovative solutions that minimize environmental impact while maximizing participant satisfaction. Overall, the India Event Management Software Market is poised for substantial advancement, driven by the escalating demand for efficient and effective event management Solutions.

Event Management Software Market Deployment Insights

The Deployment segment of the India Event Management Software Market is pivotal in shaping the industry's landscape, comprising primarily On-Premise and Cloud solutions. As organizations increasingly prioritize flexibility and scalability, Cloud-based solutions are gaining traction, facilitating easier collaboration and real-time access for users. This adaptability is crucial for events that require rapid adjustments and remote management. Conversely, On-Premise solutions continue to hold significance for businesses concerned with data security and control, particularly in sectors where sensitive information is handled.They provide organizations with a sense of ownership over their technology infrastructure. In India, where the event management industry is also growing with the influence of digital transformation, the choice between these deployment methods often hinges on specific business needs and regulatory considerations. This dynamic between On-Premise and Cloud offerings contributes significantly to the overall growth and diversification of the India Event Management Software Market, as both segments evolve to meet emerging demands and technological advancements.The ongoing digital initiatives by the Indian government further support the growth opportunities within this sector, demonstrating a commitment to modernizing practices in event management.

Event Management Software Market Application Insights

The India Event Management Software Market, particularly in the Application segment, plays a critical role in streamlining and enhancing the management of diverse events across various sectors. This market encompasses a range of applications catering to Corporate, Government, Education, Event Organizers and Planners, among others. The Corporate sector is vital as it facilitates seamless execution of conferences, meetings, and training sessions, thereby enhancing productivity and engagement. The Government segment utilizes event management software for public events, ensuring compliance and efficient coordination.Education institutions leverage such tools for managing seminars, workshops, and campus events, thus fostering better academic interaction. Event Organizers and Planners benefit significantly from advanced features that help in logistics, attendee management, and marketing efforts, making their operations more efficient and organized. Other sectors exploring event management solutions are also expanding, facilitating a collaborative environment across industries. As India continues to witness rapid urbanization and digital adoption, the demand for streamlined event management solutions is expected to grow, driving significant advancements and innovations in the technology used within this market.The integration of mobile applications and analytics within these software solutions further enhances user experience and operational efficiency, indicating a strong growth trajectory within this segment.

India Event Management Software Market Key Players and Competitive Insights:

The India Event Management Software Market has been experiencing significant growth as a result of the increasing number of events, weddings, corporate functions, and conferences being organized across the country. This rise in event planning activity continues to spur innovation among software providers, enhancing their service offerings and fostering competition within the sector. Numerous players are emerging, each vying to capture market share through unique features, user-friendly interfaces, increased automation, and tailored solutions that cater to the diverse needs of event organizers. A combination of technology advancements and the growing importance of digital solutions in the event planning process has prompted many companies to enhance their platforms, resulting in a competitive landscape characterized by a focus on offering comprehensive solutions that streamline event management processes from planning to execution.OneWechat has emerged as a prominent player in the India Event Management Software Market, gaining attention for its intuitive interface and comprehensive functionality designed to meet the needs of event organizers. The company's strength lies in its innovative features, such as seamless registration processes, real-time attendee engagement tools, and efficient resource management capabilities. With a strong emphasis on customer satisfaction, OneWechat has cultivated a loyal user base, positioning itself as a reliable option for event professionals in India. Furthermore, its competitive pricing strategy and strong customer support enhance its appeal, enabling it to maintain a steady presence in the fast-evolving market.Explara is another significant contributor to the India Event Management Software Market, offering a diverse range of products and services focused on elevating the event management experience. The company's key offerings include ticketing solutions, event promotion tools, and analytics features to track event success. Explara has secured its position in the market by continually evolving its services to cater to changing customer demands. Its strengths lie in its seamless integration capabilities with other platforms, facilitating a smooth user experience. The company has also strategically pursued mergers and acquisitions to enhance its technological expertise and expand its market reach in India. With a solid reputation and a continuous commitment to innovation, Explara has positioned itself as a formidable contender in the competitive landscape of event management software within the country.

Key Companies in the India Event Management Software Market Include:

OneWechat

Explara

Keventa

SocialPanga

Grand Event

Tripleseat

Townscript

EventsNow

Eventila

Qevents

Airmeet

Infinikit

Zoho

Cvent

Eventbrite

India Event Management Software Market Industry Developments

Recent developments in the India Event Management Software Market have highlighted significant growth opportunities, largely driven by the increasing digitization of event planning services. Companies like OneWechat, Explara, and Keventa are innovating their platforms to provide enhanced user experiences, catering to both virtual and hybrid events. Major happenings over the last couple of years include the rising adoption of technology in event management, with significant investments being made to upgrade software capabilities. For instance, in July 2022, Airmeet raised significant funding to advance its virtual event platform, reflecting growing investor interest in this space. In terms of mergers and acquisitions, notable activity includes the acquisition of EventsNow by Cvent in October 2023, marking a strategic expansion for Cvent within India’s vibrant event landscape. The market has proven resilient, with major companies like Zoho and Eventbrite actively expanding their offerings amid the post-pandemic recovery. Overall, the evolution of this market is underscored by technological advancements and a shift towards more integrated, digital solutions in event management, significantly impacting how events are planned and executed in India.

India Event Management Software Market Segmentation Insights

Event Management Software Market Solution Outlook

Software

Services

Event Management Software Market Deployment Outlook

On-Premise

Cloud

Event Management Software Market Application Outlook

Corporate

Government

Education

Event Organizers & Planners

Others