Growing Urbanization and Changes in Lifestyle to Boost the Market Growth
India's lifestyle and eating habits are changing dramatically as a result of growing urbanization, mostly as a result of increasing disposable incomes and shifting work schedules. A favorable environment for market expansion in India is created by the growing population of time-pressed urbanites who are looking for quick, simple, and convenient meals. People's time to prepare traditional, time-consuming dishes is decreasing as life gets faster, which has led to a rise in the demand for frozen food products because of their variety, affordability, and year-round availability.
In addition, the growing number of working women and the emergence of nuclear families in India have driven up demand for these goods. The industry is seeing lucrative growth potential due to the increasing inclination towards products like frozen pasta, pizza, and desserts, as well as the penetration of Western culture and eating habits.
The cold chain logistics and storage facilities in India have benefited greatly from ongoing technology improvements, which have propelled the frozen foods market CAGR. Sturdy cold chain systems are necessary to keep frozen food products fresh and prolong their shelf life, which in turn affects demand and customer satisfaction. In addition, improved cold storage facilities, chilled transportation, and effective logistics networks in India have increased product availability and accessibility in India's rural and urban areas, which has fueled the expansion of the industry.
Furthermore, the market is presented with lucrative growth potential by the adoption of several beneficial government programs aimed at strengthening the cold chain infrastructure. These developments have also made it possible for supermarkets and online grocery stores to grow, which is important because frozen food needs these routes of distribution. Thus, driving the frozen foods market revenue.
