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    Influenza Tests Devices Market

    ID: MRFR/HC/14563-HCR
    128 Pages
    Rahul Gotadki
    October 2025

    Influenza Tests Devices Market Research Report Information By Tests (Influenza Multiplex NAATs, Influenza Antigen Tests, and Influenza Lowplex Nucleic Acid Amplification Tests (NAATs)), And By Region (North America, Europe, Asia-Pacific, And Rest of The World) –Market Forecast Till 2035

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    Influenza Tests Devices Market Infographic
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    Influenza Tests Devices Market Summary

    The Global Influenza Tests Devices Market is projected to grow from 0.44 USD Billion in 2024 to 0.92 USD Billion by 2035.

    Key Market Trends & Highlights

    Influenza Tests Devices Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 6.94% from 2025 to 2034.
    • By 2035, the market valuation is anticipated to reach 0.92 USD Billion, indicating robust growth.
    • in 2024, the market is valued at 0.44 USD Billion, laying a strong foundation for future expansion.
    • Growing adoption of influenza testing devices due to increasing awareness of early diagnosis is a major market driver.

    Market Size & Forecast

    2024 Market Size 0.44 (USD Billion)
    2035 Market Size 0.92 (USD Billion)
    CAGR (2025-2035) 7.00%

    Major Players

    Abbott Laboratories, Danaher Corp, Quidelortho Corp, bioMerieux SA, Sekisui Diagnostics LLC, F. Hoffmann-La Roche Ltd, DiaSorin SpA, Becton Dickinson and Co, Qiagen NV, Thermo Fisher Scientific Inc

    Influenza Tests Devices Market Trends

    Rising prevalence of influenza and the growing geriatric population is driving the market growth

    Market CAGR for Influenza Tests Devices is being driven by the rising prevalence of influenza and the growing geriatric population. Epidemic influenza poses a significant public health challenge each season. The World Health Organization (WHO) estimates that influenza has a severe impact on three to five million individuals annually, resulting in 250,000 to 500,000 deaths. Children experience the highest attack rate, while complications such as hospitalization and death are most prevalent in the elderly.

    The increasing geriatric population raises the likelihood of a higher incidence of flu. Consequently, the WHO recommends vaccination for individuals aged 65 and above to prevent influenza cases. According to the Centers for Disease Control and Prevention, the U.S. witnessed 9 million flu cases, 4 million influenza-related medical visits, 100,000 flu-related hospitalizations, and 5,000 flu-related deaths during the 2021–2022 season. Similar to previous seasons preceding the COVID-19 outbreak, 83% of fatalities were among older individuals. The weakened immune system of older adults makes them more susceptible to the flu virus.

    As a result, it is anticipated that throughout the projection period, demand for the Influenza Tests Devices Market will increase due to the rising prevalence of influenza, and the growing geriatric population. Thus, driving the Influenza Tests Devices Market revenue.

    The demand for rapid influenza diagnostic tests is anticipated to rise as healthcare providers increasingly prioritize timely and accurate diagnosis to enhance patient outcomes.

    Centers for Disease Control and Prevention (CDC)

    Influenza Tests Devices Market Drivers

    Rising Incidence of Influenza

    The increasing prevalence of influenza globally is a primary driver for the Global Influenza Tests Devices Market Industry. With millions of cases reported annually, the demand for rapid and accurate testing devices is surging. For instance, the World Health Organization indicates that seasonal influenza epidemics result in approximately 3 to 5 million cases of severe illness each year. This growing incidence necessitates the development and deployment of advanced testing devices, which are crucial for timely diagnosis and treatment. As a result, the market is projected to reach 0.44 USD Billion in 2024, reflecting the urgent need for effective influenza management.

    Increased Awareness and Education

    Rising awareness about the importance of influenza testing among healthcare professionals and the general public is driving the Global Influenza Tests Devices Market Industry. Educational campaigns aimed at informing individuals about the symptoms and risks associated with influenza have led to higher testing rates. This heightened awareness encourages timely diagnosis and treatment, ultimately reducing the burden of the disease. Furthermore, healthcare providers are increasingly recognizing the value of rapid testing devices in managing influenza outbreaks. Consequently, the market is poised for growth as more individuals seek testing services, contributing to the overall expansion of the industry.

    Government Initiatives and Funding

    Government initiatives aimed at combating influenza outbreaks play a crucial role in driving the Global Influenza Tests Devices Market Industry. Various health authorities are investing in research and development to improve testing capabilities and enhance public health responses. For instance, funding programs are being established to support the development of novel testing technologies and to ensure their accessibility in healthcare settings. These initiatives not only foster innovation but also promote the widespread adoption of testing devices. As a result, the market is anticipated to reach 0.92 USD Billion by 2035, reflecting the positive impact of government support on industry growth.

    Market Trends and Growth Projections

    Global Health Crises and Preparedness

    The ongoing focus on global health crises and preparedness strategies significantly influences the Global Influenza Tests Devices Market Industry. Health organizations are prioritizing the development of robust testing infrastructures to mitigate the impact of influenza outbreaks. This proactive approach includes stockpiling testing devices and enhancing laboratory capacities to ensure rapid response capabilities. The emphasis on preparedness not only addresses current health challenges but also anticipates future outbreaks, thereby sustaining demand for testing devices. As the industry evolves, it is likely to see continued investment in testing technologies, ensuring that healthcare systems are equipped to handle influenza effectively.

    Technological Advancements in Testing Devices

    Technological innovations in influenza testing devices significantly enhance their accuracy and speed, thereby propelling the Global Influenza Tests Devices Market Industry. Recent advancements include the integration of molecular diagnostics and point-of-care testing, which allow for rapid results within minutes. For example, the development of rapid antigen tests has revolutionized the testing landscape, making it easier for healthcare providers to diagnose influenza promptly. These innovations not only improve patient outcomes but also increase the efficiency of healthcare systems. The market is expected to grow at a CAGR of 6.94% from 2025 to 2035, driven by these technological enhancements.

    Market Segment Insights

    Influenza Tests Devices Market Tests Insights

     The Influenza Tests Devices Market segmentation, based on Tests includes Influenza Multiplex NAATs, Influenza Antigen Tests, and Influenza Lowplex Nucleic Acid Amplification Tests (NAATs). The influenza multiplex NAATs segment dominated the market, accounting for 58% of market revenue (0.06 Billion). Second-generation Nucleic Acid Amplification Tests (NAATs) typically exhibit enhanced sensitivity, often surpassing 95%, and offer rapid test times ranging from 5 to 90 minutes.

    The potential advantages of rapid NAAT Point-of-Care Tests (POCTs) for individuals include early initiation of antiviral treatment, with optimal benefits observed when administered within 48 hours, as well as a reduction in the unnecessary use of antibiotics, minimizing exposure to unwanted side effects for patients.

    Figure 1: Influenza Tests Devices Market, by Tests, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Influenza Tests Devices Market Research Report - Forecast Till 2034

    Regional Insights

    By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Influenza test devices market in North America can be attributed to several key factors. The rising disease prevalence in the U.S. is anticipated to propel market expansion. According to the Centers for Disease Control and Prevention (CDC), the 2021-2022 influenza season resulted in 9 million illnesses, 4 million medical visits, 10,000 hospitalizations, and 5,000 fatalities. The flu season occurred in two waves, with the second wave experiencing a higher number of hospitalizations.

    The expected rise in awareness regarding the significance of flu vaccinations and early detection is also poised to foster market expansion.

    Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2: INFLUENZA TESTS DEVICES MARKET SHARE BY REGION 2022 (USD Billion)

    INFLUENZA TESTS DEVICES MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe's Influenza Tests Devices Market accounts for the second-largest market share as the anticipated high prevalence of influenza is set to be a driving factor for the regional market throughout the forecast period. In the 2022−2023 season, sentinel primary care providers in the EU/EEA tested 81,800 specimens for the influenza virus, with 19,538 (24%) testing positive. This marked a more than four-fold increase in influenza virus detections from sentinel sources compared to the 2021−2022 season and represented the highest number of detections over the past four seasons.

    For instance, during the pre-pandemic season of 2019−2020, a total of 11,978 specimens tested positive. Further, the German Influenza Tests Devices Market held the largest market share, and the UK Influenza Tests Devices Market was the fastest-growing market in the European region

    The Asia-Pacific Influenza Tests Devices Market is expected to grow at the fastest CAGR from 2023 to 2032. The regional market is poised for rapid growth, driven by increasing awareness and acceptance of influenza diagnostic kits. In 2021, the incidence of influenza virus infections in China declined significantly to approximately 47.4 per 100,000 people from the peak observed in 2019. Notably, the Ministry of Health, Labor, and Welfare released figures for September 11–17, based on reports from 5,000 designated medical institutions, revealing 34,665 influenza cases—an increase of 1.57 times compared to the previous week, averaging 7.03 cases per institution.

    Additionally, the growing governmental support for the approval of new diagnostic tests for influenza contributes to the expansion of the influenza diagnostics market in the Asia-Pacific region. Moreover, China’s Influenza Tests Devices Market held the largest market share, and the Indian Influenza Tests Devices Market was the fastest-growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development to expand their product lines, which will help the Influenza Tests Devices market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Influenza test devices industry must offer cost-effective items.

    Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Influenza test devices industry to benefit clients and increase the market sector. In recent years, the Influenza test devices industry has offered some of the most significant advantages to the healthcare sector, enabling rapid and accurate diagnosis of influenza infections, leading to timely treatment and effective management of the disease. Major players in the Influenza Tests Devices Market, including Abbott Laboratories, Danaher Corp, Quidelortho Corp, bioMerieux SA, Sekisui Diagnostics LLC, F.

    Hoffmann-La Roche Ltd, DiaSorin SpA, Becton Dickinson and Co, Qiagen NV, and Thermo Fisher Scientific Inc are attempting to increase market demand by investing in research and development operations.

    Thermo Fisher Scientific Inc (Thermo Fisher) is a provider of medical equipment, analytical instruments, reagents, and consumables, as well as software and services addressing complex analytical challenges in research, diagnostics, and clinical laboratories. The company offers solutions in cellular analysis, biology, flow cytometry, and synthetic biology, with a product range covering mass spectrometry, genetic sequencing, electron microscopy, protein, and molecular biology research. Thermo Fisher serves diverse sectors including pharmaceutical and biotech companies, academic and research institutions, clinical diagnostic labs, and government agencies, along with the environmental, industrial quality, and process control sectors.

    Its distribution channels include direct sales, e-commerce, and third-party distributors across the Americas, Asia-Pacific, and Europe. Headquartered in Waltham, Massachusetts, USA, Thermo Fisher Scientific acquired Mesa Biotech, a leading developer and manufacturer of next-generation molecular diagnostic tests, in January 2021 for USD 450 million. This strategic acquisition enhances Thermo Fisher Scientific's test portfolio by incorporating Mesa's PCR-based Accula rapid point-of-care test platform for SARS-CoV-2, RSV, Influenza A and B, and Strep A

    Becton Dickinson and Co. (BD) is a medical technology company specializing in the manufacturing and sale of medical devices, reagents, and instruments. Its diverse product portfolio includes syringes, pen needles, intravenous catheters, infusion pumps, automated medication dispensing systems, respiratory ventilation equipment, diagnostic tools, and more. BD caters to various sectors, including life science researchers, healthcare institutions, clinical laboratories, the pharmaceutical industry, and the general public. The company operates globally, with a presence in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Headquartered in New Jersey, USA, BD recently received emergency use authorization from the U.S.

    Food and Drug Administration in February 2023 for a novel molecular diagnostic combo test targeting influenza A + B, aiming to address diseases during the current and upcoming respiratory virus seasons.

    Key Companies in the Influenza Tests Devices Market market include

    Industry Developments

    • Q2 2024: QuidelOrtho receives FDA clearance for Sofia 2 SARS Antigen FIA for use with nasal swab specimens QuidelOrtho announced FDA clearance for its Sofia 2 SARS Antigen FIA, which can be used for rapid detection of influenza and SARS-CoV-2 from nasal swab specimens, expanding its diagnostic portfolio.
    • Q2 2024: Roche launches cobas® Influenza A/B & RSV test on the cobas® Liat® System in the US Roche introduced its new cobas® Influenza A/B & RSV test for the cobas® Liat® System, providing rapid molecular results for influenza and RSV, aimed at improving point-of-care diagnostics in the US.
    • Q2 2024: BD Receives CE Mark for BD MAX™ Influenza A/B Test BD (Becton, Dickinson and Company) received CE Mark approval for its BD MAX™ Influenza A/B test, enabling broader European market access for its molecular diagnostic platform.
    • Q3 2024: Abbott launches Alinity m Resp-4-Plex assay for detection of SARS-CoV-2, influenza A/B, and RSV Abbott announced the launch of its Alinity m Resp-4-Plex assay, a multiplex molecular test that simultaneously detects SARS-CoV-2, influenza A/B, and RSV, expanding its respiratory diagnostics portfolio.
    • Q3 2024: QuidelOrtho announces partnership with CDC for influenza surveillance using rapid diagnostic tests QuidelOrtho entered a partnership with the CDC to provide rapid influenza diagnostic tests for national surveillance programs, aiming to improve real-time tracking of flu outbreaks.
    • Q4 2024: Roche opens new diagnostics manufacturing facility in Indianapolis Roche Diagnostics inaugurated a new manufacturing facility in Indianapolis to increase production capacity for its influenza and respiratory diagnostic test kits.
    • Q4 2024: DiaSorin completes acquisition of Luminex Corporation DiaSorin finalized its acquisition of Luminex Corporation, strengthening its molecular diagnostic capabilities, including influenza testing technologies.
    • Q1 2025: QuidelOrtho launches Sofia Q, a next-generation rapid influenza and respiratory virus analyzer QuidelOrtho launched Sofia Q, a new rapid analyzer for influenza and other respiratory viruses, featuring improved sensitivity and connectivity for point-of-care settings.
    • Q1 2025: BD announces expansion of BD Veritor™ Plus System for influenza testing in Asia-Pacific BD expanded the availability of its BD Veritor™ Plus System for rapid influenza testing to several Asia-Pacific markets, aiming to improve access to point-of-care diagnostics.
    • Q2 2025: Abbott receives FDA clearance for ID NOW™ Influenza A & B 2 rapid test Abbott received FDA clearance for its ID NOW™ Influenza A & B 2 rapid test, designed to deliver molecular results in under 15 minutes for point-of-care settings.
    • Q2 2025: Roche launches new multiplex respiratory panel including influenza A/B in Europe Roche launched a new multiplex respiratory panel in Europe, which includes influenza A/B detection, expanding its molecular diagnostics offering for respiratory illnesses.
    • Q3 2025: QuidelOrtho secures contract with US Department of Defense for influenza diagnostic devices QuidelOrtho was awarded a contract by the US Department of Defense to supply rapid influenza diagnostic devices for military healthcare facilities.

    Future Outlook

    Influenza Tests Devices Market Future Outlook

    The Global Influenza Tests Devices Market is projected to grow at a 7.00% CAGR from 2024 to 2034, driven by technological advancements, increasing healthcare expenditure, and rising awareness of influenza diagnostics.

    New opportunities lie in:

    • Develop rapid testing solutions for remote areas to enhance accessibility.
    • Invest in AI-driven analytics for improved diagnostic accuracy and efficiency.
    • Expand product lines to include combination tests for influenza and other respiratory viruses.

    By 2035, the market is expected to achieve substantial growth, reflecting advancements in testing technologies and increased global health initiatives.

    Market Segmentation

    Influenza Tests Devices Market Tests Outlook

    • Influenza Multiplex NAATs
    • Influenza Antigen Tests
    • Influenza Lowplex Nucleic Acid Amplification Tests (NAATs)

    Influenza Tests Devices Market Regional Outlook

    • US
    • Canada
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    • Rest of the World
    • Africa
    • Latin America

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024    0.44 (USD Billion)
    Market Size 2025    0.47 (USD Billion)
    Market Size 2035 0.92 (USD Billion)
    Compound Annual Growth Rate (CAGR) 7.00% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020 - 2024
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Tests, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled Abbott Laboratories, Danaher Corp, Quidelortho Corp, bioMerieux SA, Sekisui Diagnostics LLC, F. Hoffmann-La Roche Ltd, DiaSorin SpA, Becton Dickinson and Co, Qiagen NV, and Thermo Fisher Scientific Inc
    Key Market Opportunities Advancements in genomics technologies
    Key Market Dynamics Rising prevalence of chronic diseases

    FAQs

    How much is the Influenza Tests Devices Market?

    The Influenza Tests Devices Market size was valued at USD 0.44 Billion in 2024.

    What is the growth rate of the Influenza Tests Devices Market?

    The Influenza Tests Devices Market is projected to grow at a CAGR of 7.00% during the forecast period, 2025-2034.

    Which region held the largest market share in the Influenza Tests Devices Market?

    North America had the largest share of the market

    Who are the key players in the Influenza Tests Devices Market?

    The key players in the market are Abbott Laboratories, Danaher Corp, Quidelortho Corp, bioMerieux SA, Sekisui Diagnostics LLC, F. Hoffmann-La Roche Ltd, DiaSorin SpA, Becton Dickinson and Co, Qiagen NV, Thermo Fisher Scientific Inc

    Which Tests Led the Influenza Tests Devices Market?

    The Influenza Multiplex NAATs segment dominated the market in 2022.

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