Michael Porter's Five Forces model supplies a framework to study the global intruder alarm system market. Strategic business managers trying to gain an edge over competing firms in the global intruder alarm system market can utilize this model to better understand the industry in which the firm operates. The components of each of the forces and the degree of impact of each component in the context of the global intruder alarm system market have been broken down and analyzed.
FIGURE 1 PORTER'S FIVE FORCES ANALYSIS OF THE India and Global Intruder Alarm System market
THREAT OF NEW ENTRANTS
New entrants in the diversified intruder alarm system market bring innovation and new ways of doing things, putting pressure on the existing market players through their pricing strategies by reducing costs and supplying new value propositions to customers. Companies providing intruder alarm system manage all these challenges and build effective barriers to safeguard their competitive edge.
The economies of scale are difficult to achieve in the intruder alarm system industry, making it easier for those producing in bulk to have a cost advantage. It also makes the production process costlier for new entrants. The industry's capital requirement is moderate, making it difficult for new entrants to set up their businesses. Capital expenditure is also moderate because of the price and development costs. Thus, the threat of new entrants in the global intruder alarm system market is expected to be moderate during the forecast period.
BARGAINING POWER OF SUPPLIERS
The suppliers are the providers of components such as alarm control panel, alarm keypad, door and window contacts, glass break detectors, motion detectors, system interruption sensors, and software. The concentration of suppliers in the global intruder alarm system market is moderate, leading to suppliers' moderate bargaining power. However, the high cost of switching between suppliers due to the long-term contracts between them and the intruder alarm system manufacturers leads to an increase in the bargaining power of suppliers. Hence, the bargaining power of suppliers in the global intruder alarm system market is expected to be high during the forecast period.
THREAT OF SUBSTITUTES
There are some substitutes for intruder alarm system. However, none of the alternatives have the sophistication of an intruder alarm. Additionally, the price differentiation of similar products is low due to the limited number of suppliers in the global intruder alarm system market. This means that buyers are less likely to switch to substitutes. Hence, the threat of substitutes in the global intruder alarm system market is expected to be low during the forecast period.
BARGAINING POWER OF BUYERS
The number of suppliers in the industry exceeds the number of firms producing the products. This means that the buyers have a few firms to choose from and hence, do not have much control over prices, thereby making the bargaining power of buyers a weaker force in the industry. Hence the buyer's concentration is moderate. The buyers of intruder alarm system include OEMs and aftermarket buyers. The concentration of buyers in the global market is high, which reduces their bargaining power. Furthermore, the impact of brand identity is moderate. Also, due to lower technology expansion the technical expertise in this market is moderate. The manufacturers tend to have long-term contracts with the OEMs for the uninterrupted supply of intruder alarm system, which leads to the high cost of switching between these system providers. Thus, the bargaining power of buyers is expected to be low in the global intruder alarm system market during the forecast period.
INTENSITY OF RIVALRY
The number of competitors operating in the intruder alarm system market is high. Most of these are large enterprises. Very few competitors have a large market share. This means that these players will engage in competitive actions to gain a better market position and become market leaders, strengthening the rivalry among existing firms in the industry. The industry is growing every year and is expected to continue to do this for a few years. Positive industry growth means competitors are more likely to engage in competitive actions to gain a larger market share. This makes the competition among existing firms high within the industry.
The existing players in the intruder alarm system market compete based on industry expertise, geographical presence, and product offerings. It has become challenging for new players to compete with established key players and provide users with better and more advanced technology. Such factors are expected to create a high intensity of rivalry among the global intruder alarm system market players during the forecast period.