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    IoT Monetization Market

    ID: MRFR/ICT/1466-HCR
    100 Pages
    Ankit Gupta
    October 2025

    IoT Monetization Market Research Report: Information By Component (Solutions and Services), By Organization Size (Large Enterprises and Small & Medium-Sized Enterprises), By Industry Vertical (Retail, IT & Telecom, Manufacturing, Transportation & Logistics, Healthcare, BFSI, Energy & Utilities, and Others), By Business Function (Marketing & Sales, IT, Finance, Supply Chain, and Operations), and By Region (North America, Europe, Asia-Pacific, and Rest Of The World) – Market Forecast Till 2035.

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    IoT Monetization Market Infographic
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    IoT Monetization Market Summary

    As per MRFR analysis, the IoT Monetization Market Size was estimated at 0.41 USD Billion in 2024. The IoT Monetization industry is projected to grow from 0.5356 in 2025 to 7.757 by 2035, exhibiting a compound annual growth rate (CAGR) of 30.64 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    <p>The IoT Monetization Market is poised for substantial growth driven by technological advancements and evolving consumer demands.</p>

    • North America remains the largest market for IoT monetization, characterized by robust investment in smart technologies.
    • Asia-Pacific is emerging as the fastest-growing region, fueled by rapid urbanization and increasing internet penetration.
    • Solutions segment dominates the market, while Services segment is witnessing the fastest growth due to rising demand for managed services.
    • Key market drivers include the increased adoption of smart devices and the expansion of 5G networks, which enhance connectivity and data processing capabilities.

    Market Size & Forecast

    2024 Market Size 0.41 (USD Billion)
    2035 Market Size 7.757 (USD Billion)
    CAGR (2025 - 2035) 30.64%

    Major Players

    IBM (US), Microsoft (US), Cisco (US), Amazon (US), SAP (DE), Oracle (US), Siemens (DE), GE (US), Honeywell (US), PTC (US)

    IoT Monetization Market Trends

    The IoT Monetization Market is currently experiencing a transformative phase, driven by the increasing integration of Internet of Things (IoT) technologies across various sectors. Organizations are recognizing the potential of IoT to generate new revenue streams and enhance operational efficiencies. This market appears to be characterized by a growing emphasis on data analytics, which enables businesses to derive actionable insights from the vast amounts of data generated by connected devices. As companies invest in IoT solutions, they are likely to explore innovative business models that leverage these insights for monetization purposes. Moreover, the competitive landscape of the IoT Monetization Market is evolving, with numerous players striving to establish their presence. Partnerships and collaborations among technology providers, service operators, and end-users seem to be on the rise, fostering an ecosystem conducive to growth. The focus on security and privacy in IoT applications is also becoming increasingly paramount, as stakeholders seek to build trust with consumers. Overall, the market appears poised for substantial growth, driven by technological advancements and a shift in business strategies that prioritize IoT monetization.

    Data-Driven Decision Making

    The emphasis on data analytics is reshaping the IoT Monetization Market. Organizations are increasingly leveraging data to inform their strategies, enabling them to identify new revenue opportunities and optimize existing operations.

    Collaborative Ecosystems

    Partnerships among various stakeholders are becoming more prevalent. Technology providers, service operators, and end-users are collaborating to create integrated solutions that enhance the value proposition of IoT applications.

    Focus on Security and Privacy

    As the IoT landscape expands, concerns regarding data security and privacy are intensifying. Stakeholders are prioritizing robust security measures to protect sensitive information, thereby fostering consumer trust in IoT solutions.

    The Global IoT Monetization Market is poised for transformative growth as industries increasingly leverage interconnected devices to optimize operations and enhance customer experiences.

    U.S. Department of Commerce

    IoT Monetization Market Drivers

    Expansion of 5G Networks

    The rollout of 5G networks is a crucial factor propelling the IoT Monetization Market. With its high-speed connectivity and low latency, 5G technology facilitates the seamless operation of IoT devices, enabling real-time data transmission. By 2025, it is anticipated that 5G will cover a substantial portion of urban areas, significantly enhancing the capabilities of IoT applications. This technological advancement allows for more complex and data-intensive applications, such as autonomous vehicles and smart cities, which require robust connectivity. As businesses and municipalities invest in 5G infrastructure, the potential for monetization within the IoT Monetization Market expands, creating new avenues for service providers and technology developers.

    Emergence of Advanced Analytics

    The rise of advanced analytics tools is reshaping the IoT Monetization Market. Organizations are increasingly leveraging data analytics to extract actionable insights from the vast amounts of data generated by IoT devices. By 2025, the analytics segment within the IoT ecosystem is projected to grow significantly, with a market value exceeding 20 billion. This growth is attributed to the need for real-time decision-making and improved operational efficiency. Advanced analytics enables businesses to optimize their processes, reduce costs, and enhance customer satisfaction. As companies recognize the value of data-driven strategies, the demand for analytics solutions within the IoT Monetization Market is likely to escalate, fostering a competitive landscape that prioritizes data utilization.

    Growing Focus on Sustainability

    The increasing emphasis on sustainability is influencing the IoT Monetization Market. Organizations are recognizing the importance of sustainable practices and are turning to IoT solutions to enhance their environmental performance. By 2025, it is expected that the market for IoT applications aimed at sustainability will witness substantial growth, driven by regulatory pressures and consumer demand for eco-friendly solutions. IoT technologies enable businesses to monitor resource usage, optimize energy consumption, and reduce waste, thereby contributing to sustainability goals. This shift not only aligns with corporate social responsibility but also presents monetization opportunities for companies offering innovative IoT solutions that support sustainable practices within the IoT Monetization Market.

    Increased Adoption of Smart Devices

    The proliferation of smart devices is a primary driver of the IoT Monetization Market. As more consumers and businesses adopt smart technologies, the demand for IoT solutions intensifies. In 2025, it is estimated that the number of connected devices will reach approximately 30 billion, creating vast opportunities for monetization. This surge in device adoption leads to an increase in data generation, which can be harnessed for various applications, including predictive maintenance and enhanced customer experiences. Consequently, companies are exploring innovative business models to capitalize on this data, thereby driving growth in the IoT Monetization Market. The integration of smart devices into everyday life not only enhances operational efficiency but also opens new revenue streams for service providers.

    Integration of Artificial Intelligence

    The integration of artificial intelligence (AI) into IoT systems is a transformative driver for the IoT Monetization Market. AI enhances the capabilities of IoT devices by enabling them to learn from data and make autonomous decisions. By 2025, the AI segment within the IoT ecosystem is projected to grow significantly, with investments in AI-driven IoT solutions expected to exceed 15 billion. This integration allows for improved predictive analytics, automation, and enhanced user experiences. As businesses seek to leverage AI to gain a competitive edge, the demand for AI-enabled IoT solutions within the IoT Monetization Market is likely to surge, fostering innovation and new business models.

    Market Segment Insights

    By Component: Solutions (Largest) vs. Services (Fastest-Growing)

    In the IoT Monetization Market, the distribution of market share between solutions and services showcases a significant divergence. Solutions take the lead as the largest segment, contributing extensively to the overall value of the market through various deployment models and integration features. In contrast, while services currently hold a smaller share, their role is increasingly vital, providing essential support and enhancement to IoT solutions and creating a robust ecosystem for users.

    Solutions (Dominant) vs. Services (Emerging)

    In the realm of IoT monetization, solutions represent the dominant force, characterized by comprehensive platforms that integrate hardware and software, enabling seamless connectivity and data management. These solutions are foundational for businesses looking to leverage IoT for operational efficiency and revenue generation. On the other hand, services, though emerging, are quickly gaining traction as they encompass a range of offerings including consultancy, system integration, and ongoing support that facilitate the successful implementation of IoT solutions. These services address the complexities of deployment and scalability, catering especially to organizations keen on optimizing their IoT strategies.

    By Organization Size: Large Enterprises (Largest) vs. Small & Medium-Sized Enterprises (Fastest-Growing)

    In the IoT Monetization Market, the distribution of market share strongly favors large enterprises, which serve as the backbone of innovative IoT solutions. These organizations have substantial resources, access to advanced technologies, and the ability to invest in scalability and connectivity, thereby maintaining a significant share in the market. Conversely, small and medium-sized enterprises are capturing the attention of investors and stakeholders as they integrate IoT technologies to streamline operations, enhancing their competitiveness and operational efficiency.

    Large Enterprises (Dominant) vs. Small & Medium-Sized Enterprises (Emerging)

    Large enterprises dominate the IoT monetization landscape due to their ability to forge strategic partnerships, tap into extensive networks, and leverage already established infrastructures. These organizations typically invest in sophisticated IoT platforms that can handle vast amounts of data and analytics, allowing them to create comprehensive business models. Meanwhile, small and medium-sized enterprises (SMEs) represent the emerging segment in the IoT space, with their agility and focus on niche markets allowing them to quickly adopt innovative IoT solutions. As digital transformation accelerates, SMEs are increasingly recognized for their potential to leverage IoT technologies to enhance service delivery and customer engagement, thereby fostering growth in this rapidly evolving market.

    By Industry Vertical: Retail (Largest) vs. Healthcare (Fastest-Growing)

    In the IoT Monetization Market, the distribution of market share among industry verticals reveals that Retail stands as the dominant player, leveraging IoT technologies for enhanced customer experiences and operational efficiencies. Following closely are sectors such as IT & Telecom, Manufacturing, and Transportation & Logistics, with substantial stakes as well. Meanwhile, healthcare is rapidly catching up, driven by the need for improved patient monitoring and data management, indicating a significant transformation in the market landscape.

    Healthcare: IoT in Patient Monitoring (Dominant) vs. Energy & Utilities (Emerging)

    The Retail sector dominates the IoT Monetization Market by employing IoT solutions to drive personalized shopping experiences and streamlined supply chains. The adoption of smart sensors, RFID, and AI technologies helps retailers understand consumer behavior and manage inventory more efficiently. In contrast, the Healthcare sector is emerging as the fastest-growing segment, focusing on remote patient monitoring, telehealth solutions, and smart healthcare devices. This transformation is propelled by the rising demand for efficient healthcare delivery and data-driven decision-making. Similarly, Energy & Utilities are securing their position as an emerging player, utilizing IoT for tracking energy consumption and enhancing utility management.

    By Business Function: Marketing & Sales (Largest) vs. Supply Chain (Fastest-Growing)

    In the IoT Monetization Market, the distribution among business functions reveals a significant lead for Marketing & Sales, which commands the largest share of market activities. This segment thrives due to its inherent need for real-time data analytics and consumer engagement enhancements, making it a pivotal area for IoT monetization. Following closely is the Supply Chain segment that showcases substantial potential, indicative of the growing emphasis on operational efficiency and demand forecasting through IoT solutions. Growth trends within these segments are driven by rapid digital transformation across industries. The increasing reliance on connected devices in Marketing & Sales is fostering enhanced customer targeting and personalized marketing strategies. Conversely, the Supply Chain sector's growth is propelled by a need for automation and data-driven decision-making, elevating its impact in the IoT landscape. This dynamic showcases not only the current landscape but also sets a stage for future innovations and investments.

    Marketing & Sales: Dominant vs. Supply Chain: Emerging

    The Marketing & Sales segment is recognized as a dominant force within the IoT Monetization Market, characterized by its integration of advanced analytics and customer relationship management tools enhanced through IoT technology. This segment leverages connectivity to improve customer insights, leading to more effective marketing campaigns and sales strategies. On the other hand, the Supply Chain segment is emerging rapidly, showcasing innovations such as real-time inventory tracking and predictive analytics. Companies in this segment are increasingly adopting IoT solutions to enhance operational efficiencies and reduce costs. As organizations continue to embrace these technologies, the Supply Chain segment is expected to witness accelerated growth, thus driving significant changes in how goods and services are managed.

    Get more detailed insights about IoT Monetization Market

    Regional Insights

    North America : Innovation and Leadership Hub

    North America is the largest market for IoT monetization, holding approximately 45% of the global share. The region benefits from advanced technological infrastructure, high investment in R&D, and a strong presence of key players like IBM, Microsoft, and Cisco. Regulatory support for digital transformation and smart city initiatives further drives demand, making it a fertile ground for IoT solutions. The United States leads the market, followed by Canada, both showcasing robust growth in sectors like manufacturing, healthcare, and smart homes. The competitive landscape is characterized by major tech giants and startups innovating in IoT applications. The presence of established companies ensures a dynamic environment, fostering collaboration and investment in IoT monetization strategies.

    Europe : Emerging Market with Regulations

    Europe is the second-largest market for IoT monetization, accounting for around 30% of the global share. The region's growth is driven by stringent regulations promoting data privacy and security, alongside initiatives like the European Green Deal, which encourages sustainable IoT solutions. Countries like Germany and the UK are at the forefront, pushing for digital transformation across industries. Germany leads the market, with significant contributions from the UK and France. The competitive landscape features key players such as SAP and Siemens, who are actively developing IoT platforms. The presence of various startups also enhances innovation, creating a vibrant ecosystem for IoT monetization. The European market is characterized by a strong focus on compliance and sustainability, shaping the future of IoT solutions.

    Asia-Pacific : Rapid Growth and Adoption

    Asia-Pacific is witnessing rapid growth in the IoT monetization market, holding approximately 20% of the global share. The region's expansion is fueled by increasing smartphone penetration, urbanization, and government initiatives aimed at digital transformation. Countries like China and India are leading the charge, with significant investments in smart city projects and industrial IoT applications. China is the largest market in the region, followed by India and Japan. The competitive landscape is diverse, with both established companies and emerging startups innovating in IoT solutions. Key players like GE and Honeywell are actively involved in the region, driving advancements in IoT technologies. The Asia-Pacific market is characterized by a strong demand for cost-effective solutions, making it a hotspot for IoT monetization opportunities.

    Middle East and Africa : Resource-Rich Frontier

    The Middle East and Africa represent a growing market for IoT monetization, accounting for about 5% of the global share. The region's growth is driven by increasing investments in smart infrastructure and a rising demand for automation across various sectors. Countries like the UAE and South Africa are leading the way, with government initiatives promoting digital transformation and smart city developments. The UAE is at the forefront, with significant contributions from South Africa and Nigeria. The competitive landscape is evolving, with both local and international players entering the market. Companies are focusing on developing IoT solutions tailored to regional needs, creating a unique environment for innovation. The Middle East and Africa are poised for growth, with untapped potential in various industries, including healthcare and agriculture.

    Key Players and Competitive Insights

    The IoT Monetization Market is currently characterized by a dynamic competitive landscape, driven by rapid technological advancements and increasing demand for connected devices. Major players such as IBM (US), Microsoft (US), and Cisco (US) are strategically positioning themselves through innovation and partnerships, which appear to be pivotal in shaping the market's trajectory. IBM (US) focuses on leveraging its cloud and AI capabilities to enhance IoT solutions, while Microsoft (US) emphasizes its Azure platform to facilitate seamless integration of IoT applications. Cisco (US), on the other hand, is concentrating on enhancing network security and infrastructure to support IoT deployments, indicating a collective shift towards robust, secure, and scalable solutions in the market.

    The business tactics employed by these companies reflect a concerted effort to optimize supply chains and localize manufacturing, which may enhance operational efficiency and responsiveness to market demands. The competitive structure of the IoT Monetization Market appears moderately fragmented, with a blend of established players and emerging startups. This fragmentation allows for diverse offerings and innovation, although the influence of key players remains substantial in setting industry standards and driving technological advancements.

    In August 2025, IBM (US) announced a strategic partnership with a leading telecommunications provider to enhance its IoT offerings, aiming to deliver more integrated solutions for smart cities. This collaboration is likely to bolster IBM's position in the market by expanding its reach and capabilities in urban IoT applications, which are increasingly sought after by municipalities worldwide. Such partnerships may also facilitate the development of new revenue streams through innovative service models.

    In September 2025, Microsoft (US) unveiled a new suite of IoT tools designed to streamline data management and analytics for businesses. This launch is significant as it underscores Microsoft's commitment to empowering organizations with actionable insights derived from IoT data, potentially enhancing customer engagement and operational efficiency. By focusing on data-driven solutions, Microsoft is likely to strengthen its competitive edge in the IoT space.

    In July 2025, Cisco (US) introduced an advanced security framework specifically tailored for IoT devices, addressing growing concerns over cybersecurity threats. This initiative is crucial, as it not only enhances the security posture of IoT deployments but also positions Cisco as a leader in safeguarding connected ecosystems. The emphasis on security is becoming increasingly vital as the proliferation of IoT devices continues to expand, making this strategic move particularly timely.

    As of October 2025, the competitive trends in the IoT Monetization Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances among key players are shaping the landscape, fostering innovation and collaborative solutions. Looking ahead, it is anticipated that competitive differentiation will evolve, with a pronounced shift from price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This evolution suggests that companies will need to prioritize not only their product offerings but also the value they deliver through enhanced customer experiences and sustainable practices.

    Key Companies in the IoT Monetization Market market include

    Industry Developments

    In February 2024, Gulp Data announced its collaboration with Snowflake, which allows firms to interface and extract value from their data in a variety of ways, including finance based on specific data, such as loaning, monetization, or even providing data estimation services.

    In December 2023, Thales achieved its goal of taking over Imperva. Offering the abovementioned services as well as the most extensive sets of resources, Thales and Imperva are set to resolve genuine aggravating challenges revolving around the field of cybersecurity.

    In September 2022, SAS announced SAS Viya on Azure as one of the ideal business intelligence tools that is now available in Microsoft Azure’s marketplace. This unprecedented release ensures that SAS Viya’s capabilities can now be seamlessly accentuated with the Azure platform to enable companies to derive more value from their database.

    12 September 2022: Amdocs made a release of Amdocs Charging that integrates the best features and abilities from Amdocs, Openet and the industry to make it simpler to revenue-generating across standalone 5G and other services that will come post.

    13 September 2021. Telstra, alongside Adobe, has entered into a five-year agreement revolving around Cloud-based software, enabling businesses to access fundamental details and data.

    On February 1, 2022, IBM successfully completed the Sentaca acquisition that will boost IBM’s hybrid consulting business by integrating invaluable capabilities that facilitate Communication Service Providers (CSPs) and Media conglomerates in multitier cloud modernization, innovation, and business transformation. Sentaca will help IBM’s Consulting practice, which is focused on hybrid cloud services, tackle clients with a number of strategic and more technological business issues like being cost-effective and having monetization, space-age security, and scalability as well as approaching business possibilities like 5G, IoT and streaming which solve new services development and deployment issues.

    On October 26, 2021, Amdocs Digital’s Amdocs Cloud launched the unified service of business systems, Amdocs Digital Brand Suite, at once on all major platforms. Amdocs’ Digital Brand Suite as a service enables competitive brands and service professionals to switch to digitally dominated platforms by capturing and monetizing cost-effective mixtures for their users.

    The acquisition enables CSG, headquartered in the U.S, to offer Tango Telecom, a provider of convergent policy control and messaging solutions, on 26 May 2021. This takeover that took place, comes after a longstanding partnership that targets to maximize monetization opportunities for large communication service providers across the globe. Furthermore, the acquisition enables a more comprehensive set of tools to be provided, such as dynamic policy, call control management and Tango Telecom.

    Future Outlook

    IoT Monetization Market Future Outlook

    The IoT Monetization Market is projected to grow at a 30.64% CAGR from 2024 to 2035, driven by increased connectivity, data analytics advancements, and demand for smart solutions.

    New opportunities lie in:

    • Subscription-based IoT service models for smart home devices.
    • Data monetization strategies leveraging real-time analytics.
    • Partnerships with telecom providers for enhanced IoT connectivity solutions.

    By 2035, the IoT Monetization Market is expected to be robust, driven by innovative business models and strategic partnerships.

    Market Segmentation

    IoT Monetization Market Component Outlook

    • Solutions
    • Services

    IoT Monetization Market Business Function Outlook

    • Marketing & Sales
    • IT
    • Finance
    • Supply Chain
    • Operations

    IoT Monetization Market Industry Vertical Outlook

    • Retail
    • IT & Telecom
    • Manufacturing
    • Transportation & Logistics
    • Healthcare
    • BFSI
    • Energy & Utilities
    • Others

    IoT Monetization Market Organization Size Outlook

    • Large Enterprises
    • Small & Medium-Sized Enterprises

    Report Scope

    Attribute/Metric Details
    Market Size 2024 USD 0.41 Billion
    Market Size 2035 7.76 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 30.64% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2018- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Component, Organization Size, Industry Vertical, Business Function, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled Google Inc., PTC, Inc., Amdocs, Inc., Apple Inc., Intel Corporation, Cisco Systems, Inc., General Electric Corporation, Microsoft Corporation, SAP SE, and Facebook Inc.
    Key Market Opportunities Increase in internet connectivity
    Key Market Dynamics The growth in dependence of the users on the IoT-based products and solutions and rise in adoption of cloud platforms
    Market Size 2025 0.54 (Value (USD Billion))

    Market Highlights

    Author
    Ankit Gupta
    Senior Research Analyst

    Ankit Gupta is an analyst in market research industry in ICT and SEMI industry. With post-graduation in "Telecom and Marketing Management" and graduation in "Electronics and Telecommunication" vertical he is well versed with recent development in ICT industry as a whole. Having worked on more than 150+ reports including consultation for fortune 500 companies such as Microsoft and Rio Tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.

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    FAQs

    How much is the IoT Monetization market?

    The global IoT Monetization market size was valued at USD 0.3 Billion in 2023.

    What is the growth rate of the IoT Monetization market?

    The global market is projected to grow at a CAGR of 30.63% during the forecast period, 2024-2032.

    Which region held the largest market share in the IoT Monetization market?

    North America had the largest share in the global market

    Who are the key players in the IoT Monetization market?

    The key players in the market are Google Inc., PTC, Inc., Amdocs, Inc., Apple Inc., Intel Corporation, Cisco Systems, Inc., General Electric Corporation, Microsoft Corporation, SAP SE, and Facebook Inc.

    Which Component led the IoT Monetization market?

    The Solutions Component dominated the market in 2023.

    Which Organization Size had the largest market share in the IoT Monetization market?

    The Large Enterprises Organization Size had the largest share in the global market.

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