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Japan Legal Marijuana Market

ID: MRFR/MED/51902-HCR
200 Pages
Rahul Gotadki
February 2026

Japan Legal Marijuana Market Research Report: Size, Share, Trend Analysis By Applications (Recreational Use, Medicinal Use, Industrial Use, Cosmetics, Food and Beverages), By Product Type (Dried Flowers, Concentrates, Edibles, Oils, Tinctures), By Distribution Channel (Online Retail, Physical Stores, Dispensaries, Pharmacies, Direct Sales) and By End Use (Personal Use, Commercial Use, Research, Development) - Growth Outlook & Industry Forecast 2025 To 2035

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Japan Legal Marijuana Market Summary

As per Market Research Future analysis, the Japan legal marijuana market size was estimated at 568.8 USD Million in 2024. The Japan legal marijuana market is projected to grow from 621.24 USD Million in 2025 to 1500.66 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 9.2% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Japan legal marijuana market is poised for growth driven by evolving regulations and increasing consumer awareness.

  • The market is witnessing increased research initiatives aimed at understanding cannabis benefits and applications.
  • An evolving regulatory framework is facilitating the gradual acceptance of cannabis products among consumers.
  • Consumer awareness and education are on the rise, contributing to a more informed market landscape.
  • Rising acceptance of cannabis products and potential economic benefits are key drivers propelling market growth.

Market Size & Forecast

2024 Market Size 568.8 (USD Million)
2035 Market Size 1500.66 (USD Million)
CAGR (2025 - 2035) 9.22%

Major Players

Canopy Growth Corporation (CA), Aurora Cannabis Inc. (CA), Curaleaf Holdings Inc. (US), Trulieve Cannabis Corp. (US), Green Thumb Industries Inc. (US), Cresco Labs Inc. (US), Harvest Health & Recreation Inc. (US), MedMen Enterprises Inc. (US)

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Japan Legal Marijuana Market Trends

The legal marijuana market in Japan is experiencing cautious exploration and gradual acceptance. As societal attitudes shift, there is growing interest in the potential benefits of cannabis, particularly in medicinal applications. This evolving landscape is influenced by various factors, including changing regulations and increased awareness of the therapeutic properties of cannabis. The government has begun to consider the implications of legalizing marijuana, which may lead to a more structured framework for its use in the future. Despite the slow pace of change, there is a noticeable trend towards research and development in the legal marijuana market. Various stakeholders, including pharmaceutical companies and academic institutions, are investing in studies to better understand the plant's properties and potential applications. This focus on scientific inquiry suggests a future where cannabis could play a more prominent role in healthcare and wellness. As the market develops, it is likely that consumer preferences will evolve, leading to a more diverse range of products and services related to legal marijuana.

Increased Research Initiatives

There is a notable rise in research initiatives focused on the medicinal properties of cannabis. Academic institutions and pharmaceutical companies are collaborating to explore the therapeutic benefits of cannabinoids, which may lead to innovative treatments and products.

Evolving Regulatory Framework

The regulatory landscape surrounding cannabis is gradually changing. Government discussions regarding potential legalization and regulation indicate a shift towards a more structured approach, which could pave the way for future market growth.

Consumer Awareness and Education

As public interest in cannabis grows, there is an increasing emphasis on consumer education. Efforts to inform the public about the benefits and risks associated with cannabis use are becoming more prevalent, potentially influencing market dynamics.

Japan Legal Marijuana Market Drivers

Potential Economic Benefits

The legal marijuana market in Japan presents substantial economic opportunities that could stimulate growth across various sectors. Estimates suggest that the market could generate revenues exceeding $1 billion annually if fully legalized. This potential economic impact is attracting the attention of policymakers and investors alike. The introduction of a regulated legal marijuana market could lead to job creation in agriculture, retail, and distribution, contributing to local economies. Additionally, tax revenues from cannabis sales could provide funding for public services and infrastructure. As discussions around legalization continue, the prospect of economic benefits may serve as a compelling driver for the legal marijuana market, encouraging stakeholders to advocate for regulatory changes.

Emerging Consumer Demographics

The legal marijuana market in Japan is witnessing the emergence of new consumer demographics that could reshape the industry landscape. Younger generations, particularly millennials and Gen Z, are showing increased interest in cannabis products, driven by changing cultural attitudes and a desire for alternative wellness solutions. Reports indicate that around 40% of younger consumers are open to trying cannabis, suggesting a shift in market dynamics. This demographic shift may lead to the development of innovative products tailored to the preferences of younger consumers, such as edibles and wellness-focused cannabis items. As these emerging demographics become more influential, they could significantly impact the growth trajectory of the legal marijuana market in Japan.

Advancements in Cannabis Research

The legal marijuana market in Japan is poised for growth due to advancements in cannabis research. Scientific studies are increasingly exploring the therapeutic benefits of cannabinoids, leading to a better understanding of their potential applications in medicine. Research indicates that cannabinoids may offer relief for various conditions, including chronic pain and anxiety disorders. As more evidence emerges, healthcare professionals may become more inclined to recommend cannabis-based treatments, thereby expanding the market. Furthermore, collaborations between universities and private companies are likely to enhance research efforts, fostering innovation within the legal marijuana market. This focus on research could not only improve product quality but also increase consumer confidence in cannabis products.

Influence of International Trends

The legal marijuana market in Japan is influenced by international trends and developments in cannabis legislation. As countries around the world move towards legalization, Japan may feel pressure to reconsider its own policies. Observations from markets in North America and Europe suggest that legalization can lead to economic growth and reduced criminal activity. This international momentum may encourage Japanese policymakers to explore regulatory frameworks that support a legal marijuana market. Additionally, the success of cannabis markets abroad could serve as a model for Japan, providing insights into best practices for regulation and consumer safety. The influence of these international trends may play a crucial role in shaping the future of the legal marijuana market in Japan.

Rising Acceptance of Cannabis Products

The legal marijuana market in Japan is experiencing a notable shift in societal attitudes towards cannabis products. As public perception evolves, there is a growing acceptance of marijuana for both medicinal and recreational use. Surveys indicate that approximately 30% of the population now supports legalization efforts, reflecting a significant change from previous years. This rising acceptance is likely to drive demand within the legal marijuana market, as consumers become more open to exploring cannabis-based products. Furthermore, the potential for economic benefits, such as job creation and tax revenue, may further bolster public support. As acceptance increases, businesses in the legal marijuana market may find new opportunities for growth and innovation, potentially leading to a more robust industry landscape in Japan.

Market Segment Insights

By Application: Recreational Use (Largest) vs. Medicinal Use (Fastest-Growing)

In the Japan legal marijuana market, the market share distribution among various applications highlights recreational use as the predominant segment due to its wide acceptance and legal status among the population. This segment accounts for a substantial portion of the overall market, capitalizing on the growing interest and legalization trends among consumers. Conversely, medicinal use is rapidly catching up, reflecting increasing awareness and acceptance of cannabis for therapeutic purposes, appealing particularly to an aging population seeking alternative treatments. Growth trends in the market are significantly influenced by changing consumer attitudes and regulatory reforms. The expansion of recreational use is fueled by a younger consumer base seeking leisure and social experiences, while medicinal use witnesses a surge driven by advancements in research and burgeoning interest in natural remedies. Moreover, the rise of wellness trends has led to an increased interest in cannabis-infused products across several applications, including food, beverages, and cosmetics.

Recreational Use: Dominant vs. Medicinal Use: Emerging

Recreational use stands as the dominant application in the Japan legal marijuana market, drawing in a large demographic that values both the social and entertainment aspects of cannabis consumption. Its accessibility and growing cultural acceptance contribute to its leading position, with various product offerings ranging from dried flowers to infused edibles. In contrast, medicinal use is emerging as a significant application driven by the increasing prevalence of chronic illnesses and the search for effective, alternative treatments. With healthcare professionals becoming more informed about cannabis benefits, this segment is gaining traction, characterized by a more niche market focused on therapeutic products designed to cater to specific health conditions, thus paving the way for future opportunities.

By Product Type: Dried Flowers (Largest) vs. Concentrates (Fastest-Growing)

In the Japan legal marijuana market, Dried Flowers hold the largest share, capturing the preference of consumers for their traditional and straightforward use. This segment remains favored due to its familiar consumption method and wide availability, reflecting established consumer habits. Concentrates, while smaller in market share, demonstrate a rapidly growing interest as consumers seek more potent options, indicating a shift in preferences towards more advanced consumption methods. Growth in the segment is driven by evolving consumer preferences, with younger demographics increasingly exploring Concentrates and Edibles as appealing alternatives to Dried Flowers. Additionally, advancements in production technology and greater product accessibility contribute to market expansion. As the legal framework continues to adapt, these trends suggest that the market will see a dynamic shift, with emerging segments gaining significant traction alongside dominant products.

Dried Flowers (Dominant) vs. Edibles (Emerging)

Dried Flowers remain the dominant product type in the Japan legal marijuana market, characterized by their traditional appeal and simple preparation methods. They cater to a wide audience, ranging from novice users to seasoned connoisseurs, making them a staple in cannabis consumption. Conversely, Edibles are emerging as an inventive alternative, attracting consumers interested in discreet use and diverse flavor options. The appeal of Edibles lies in their ability to combine cannabis with culinary experiences, leading to a growing demand. As consumers become more educated on consumption methods, Edibles are expected to capture a larger share, reflecting broader trends towards innovative and palatable consumption forms.

By Distribution Channel: Dispensaries (Largest) vs. Online Retail (Fastest-Growing)

In the Japan legal marijuana market, the distribution channel landscape is characterized by a diverse set of options including Online Retail, Physical Stores, Dispensaries, Pharmacies, and Direct Sales. Among these, Dispensaries hold the largest share, primarily due to their established presence and customer trust. Online Retail has seen a significant uptick in consumer preference, driven by ease of access and the growing trend of digital shopping. Growth trends indicate a shift towards increased digitalization in retail, with Online Retail emerging as the fastest-growing segment. This trend is catalyzed by the rise of e-commerce platforms that facilitate direct consumer access to legal marijuana products. Furthermore, Dispensaries are adapting to the changing landscape by enhancing their service quality and product offerings, thus maintaining their dominance while capitalizing on growing consumer interest in convenience and accessibility.

Dispensaries (Dominant) vs. Online Retail (Emerging)

Dispensaries are currently the dominant force in the distribution channel of the Japan legal marijuana market, providing a physical space where consumers can engage with products and receive knowledgeable guidance. Their market presence is bolstered by a loyal customer base that appreciates the in-person purchasing experience. On the other hand, Online Retail, while still emerging, is rapidly gaining traction as consumers increasingly seek the convenience of shopping from home. Factors such as a wider selection of products, discreet delivery options, and the ability to compare products easily are contributing to its growth. As technology continues to evolve, both segments are likely to adapt and thrive, although the in-store experience offered by Dispensaries remains unmatched in terms of personalized service.

By End Use: Personal Use (Largest) vs. Commercial Use (Fastest-Growing)

In the Japan legal marijuana market, the distribution among end uses reveals a strong dominance of personal use, accounting for the largest share in overall consumption. Commercial use, while currently smaller in share, is rapidly increasing as businesses and dispensaries begin to recognize the potential profitability of legal marijuana. Research and development, although essential for innovation, represents a more modest proportion of the market. The growth trends within this segment are influenced by changing societal attitudes and the increasing acceptance of marijuana for recreational and personal use. The fastest growth in commercial use can be attributed to the entry of new businesses and the expansion of existing ones into cannabis-based products, driving innovation and market competition. Research and development is fueled by demand for more advanced options to meet consumer preferences and regulatory requirements.

Personal Use (Dominant) vs. Commercial Use (Emerging)

Personal use in the Japan legal marijuana market remains the dominant segment, appealing to individual consumers seeking recreational and therapeutic benefits. This segment features a wide array of products, from flower to edibles, catering to diverse preferences. On the other hand, commercial use is emerging as a significant player, driven by an influx of new businesses aiming to capitalize on the growing demand for various marijuana-derived products. The evolution in regulations and increased public interest in cannabis have led to a competitive market landscape where personal use continues to lead while commercial use shows the potential for rapid expansion as the sector matures.

Get more detailed insights about Japan Legal Marijuana Market

Key Players and Competitive Insights

The legal marijuana market in Japan is currently characterized by a dynamic competitive landscape, driven by evolving consumer preferences and regulatory frameworks. Key players such as Canopy Growth Corporation (CA), Aurora Cannabis Inc. (CA), and Curaleaf Holdings Inc. (US) are actively shaping the market through strategic initiatives. Canopy Growth Corporation (CA) has focused on innovation, particularly in product development, aiming to cater to the growing demand for premium cannabis products. Meanwhile, Aurora Cannabis Inc. (CA) has pursued regional expansion, establishing partnerships with local distributors to enhance its market presence. Curaleaf Holdings Inc. (US) appears to be leveraging digital transformation, investing in e-commerce platforms to streamline consumer access to its products. Collectively, these strategies contribute to a competitive environment that is increasingly characterized by innovation and strategic partnerships.In terms of business tactics, companies are localizing manufacturing to reduce costs and optimize supply chains. This approach not only enhances operational efficiency but also aligns with consumer expectations for locally sourced products. The market structure is moderately fragmented, with several key players exerting influence over various segments. The collective actions of these companies indicate a trend towards consolidation, as they seek to enhance their competitive positioning through mergers and acquisitions.

In October Canopy Growth Corporation (CA) announced a strategic partnership with a leading Japanese beverage company to develop cannabis-infused beverages. This collaboration is significant as it not only diversifies Canopy's product offerings but also taps into the established distribution networks of the beverage company, potentially accelerating market penetration in Japan. The partnership reflects a broader trend of cross-industry collaborations aimed at expanding product lines and reaching new consumer demographics.

In September Aurora Cannabis Inc. (CA) launched a new line of medical cannabis products specifically designed for the Japanese market. This move is crucial as it aligns with Japan's increasing acceptance of medical marijuana, positioning Aurora as a key player in this emerging segment. By tailoring products to local needs, Aurora enhances its competitive edge and demonstrates a commitment to understanding and meeting consumer demands.

In August Curaleaf Holdings Inc. (US) expanded its e-commerce capabilities by launching a mobile app that facilitates direct-to-consumer sales. This strategic initiative is particularly relevant in the context of Japan's growing digital landscape, as it allows Curaleaf to engage with consumers more effectively and streamline the purchasing process. The app's introduction signifies a shift towards digitalization in the market, reflecting broader consumer trends towards convenience and accessibility.

As of November current competitive trends in the legal marijuana market include a strong emphasis on digitalization, sustainability, and the integration of AI technologies. Strategic alliances are increasingly shaping the landscape, enabling companies to leverage shared resources and expertise. Looking ahead, competitive differentiation is likely to evolve, with a shift from price-based competition to a focus on innovation, technology, and supply chain reliability. This transition suggests that companies will need to prioritize not only product quality but also the overall consumer experience to maintain a competitive edge.

Key Companies in the Japan Legal Marijuana Market include

Industry Developments

In recent months, the Japan Legal Marijuana Market has witnessed notable developments, characterized by increased legislative interest and consumer engagement. For example, in April 2023, Japanese lawmakers began discussing the potential legalization of cannabis for medical use, which could significantly impact companies like Canopy Growth and Aurora Cannabis that are strategically positioning themselves for future market entry. Current affairs show a rising demand for health-related cannabis products, coinciding with growing public awareness and shifting perceptions towards marijuana use in Japan. 

Recent valuations reveal that firms such as Trulieve and Cresco Labs could see opportunities to establish a presence in the market as regulations evolve. Additionally, in September 2023, it was announced that Maruwa, a prominent Japanese company, entered a strategic partnership with an undisclosed foreign cannabis producer to explore import possibilities for medicinal products. No major mergers or acquisitions involving the companies of interest, such as Tilray and Cronos Group, have been reported in this market as of late.

Moreover, studies indicate that a significant segment of the Japanese population remains supportive of legalizing cannabis for therapeutic purposes, thereby potentially fostering growth and expansion in the industry.

 

Future Outlook

Japan Legal Marijuana Market Future Outlook

The Legal Marijuana Market in Japan is projected to grow at a 9.22% CAGR from 2025 to 2035, driven by regulatory changes, consumer demand, and innovation in product offerings.

New opportunities lie in:

  • Development of premium cannabis-infused beverages
  • Expansion of e-commerce platforms for cannabis sales
  • Investment in advanced cultivation technologies for higher yields

By 2035, the market is expected to achieve substantial growth and diversification.

Market Segmentation

Japan Legal Marijuana Market End Use Outlook

  • Personal Use
  • Commercial Use
  • Research and Development

Japan Legal Marijuana Market Application Outlook

  • Recreational Use
  • Medicinal Use
  • Industrial Use
  • Cosmetics
  • Food and Beverages

Japan Legal Marijuana Market Product Type Outlook

  • Dried Flowers
  • Concentrates
  • Edibles
  • Oils
  • Tinctures

Japan Legal Marijuana Market Distribution Channel Outlook

  • Online Retail
  • Physical Stores
  • Dispensaries
  • Pharmacies
  • Direct Sales

Report Scope

MARKET SIZE 2024568.8(USD Million)
MARKET SIZE 2025621.24(USD Million)
MARKET SIZE 20351500.66(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)9.22% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledCanopy Growth Corporation (CA), Aurora Cannabis Inc. (CA), Curaleaf Holdings Inc. (US), Trulieve Cannabis Corp. (US), Green Thumb Industries Inc. (US), Cresco Labs Inc. (US), Harvest Health & Recreation Inc. (US), MedMen Enterprises Inc. (US)
Segments CoveredApplication, Product Type, Distribution Channel, End Use
Key Market OpportunitiesEmerging consumer preferences for wellness products drive innovation in the legal marijuana market.
Key Market DynamicsEvolving regulatory frameworks and shifting consumer preferences drive growth in Japan's legal marijuana market.
Countries CoveredJapan
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FAQs

What is the expected market size of the Japan Legal Marijuana Market in 2024?

The Japan Legal Marijuana Market is expected to be valued at 1.15 billion USD in 2024.

What is the projected market size of the Japan Legal Marijuana Market by 2035?

By 2035, the Japan Legal Marijuana Market is projected to reach a value of 3.25 billion USD.

What is the expected CAGR for the Japan Legal Marijuana Market from 2025 to 2035?

The expected CAGR for the Japan Legal Marijuana Market during this period is 9.905 percent.

Which application segment is expected to dominate the Japan Legal Marijuana Market by 2035?

The Recreational Use segment is anticipated to dominate, valued at 1.4 billion USD by 2035.

What is the market size for Medicinal Use in the Japan Legal Marijuana Market in 2024?

The market size for Medicinal Use in 2024 is projected to be 0.35 billion USD.

Who are some of the key players in the Japan Legal Marijuana Market?

Key players in the market include Canopy Growth, Trulieve, and Aurora Cannabis, among others.

What size is the Industrial Use segment for the Japan Legal Marijuana Market by 2035?

The Industrial Use segment is expected to be valued at 0.3 billion USD by 2035.

What growth opportunities exist within the Cosmetics application segment in the Japan Legal Marijuana Market?

The Cosmetics application segment is expected to grow from 0.05 billion USD in 2024 to 0.2 billion USD by 2035.

What challenges might the Japan Legal Marijuana Market face by 2035?

Challenges could arise from regulatory hurdles and competition among emerging market players.

How significant is the Food and Beverages segment in the Japan Legal Marijuana Market by 2035?

The Food and Beverages segment is expected to reach a value of 0.45 billion USD by 2035.

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