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LATAM Inflight Shopping Market Trends

ID: MRFR/AD/16260-HCR
128 Pages
Sejal Akre
October 2025

LATAM Inflight Shopping Market Research Report Information By Type (Full Service and Low Cost), By Application (Adults and Children)–Market Forecast Till 2035

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LATAM Inflight Shopping Market Infographic
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Market Trends

Key Emerging Trends in the LATAM Inflight Shopping Market

The Latin America (LATAM) inflight shopping market has been witnessing notable trends and transformations in recent years, reflecting changes in consumer preferences, airline industry dynamics, and technological advancements. One significant trend in the LATAM inflight shopping market is the increasing adoption of digital and e-commerce platforms by airlines to enhance the shopping experience for passengers. With the proliferation of smartphones and onboard Wi-Fi connectivity, airlines are leveraging digital channels to offer a wide range of products and services, including duty-free items, luxury goods, and exclusive deals, directly to passengers during their flight. This shift towards digitalization not only provides passengers with greater convenience and accessibility but also enables airlines to generate additional revenue streams and strengthen their brand presence in the competitive aviation market.

Moreover, there is a growing emphasis on personalized and curated shopping experiences in the LATAM inflight shopping market, driven by advancements in data analytics and customer relationship management (CRM) technologies. Airlines are leveraging passenger data and preferences to tailor inflight shopping catalogs, recommend relevant products, and offer targeted promotions based on individual interests and purchasing behavior. By understanding passengers' preferences and purchase history, airlines can optimize their inflight retail offerings, maximize sales conversions, and enhance customer satisfaction, ultimately fostering loyalty and repeat business.

Additionally, the LATAM inflight shopping market is witnessing a rise in partnerships and collaborations between airlines, duty-free retailers, and luxury brands to expand product offerings and enhance the overall shopping experience for passengers. Airlines are forging strategic alliances with renowned brands and retailers to offer exclusive inflight collections, limited-edition products, and special promotions, thereby creating a unique selling proposition and driving passenger engagement. These partnerships not only enable airlines to differentiate themselves in the market but also provide passengers with access to premium and sought-after brands that may not be available through traditional retail channels.

Furthermore, the LATAM inflight shopping market is experiencing a shift towards sustainability and ethical consumerism, with airlines and retailers increasingly focusing on eco-friendly and socially responsible product offerings. There is a growing demand for environmentally friendly and ethically sourced products among passengers, prompting airlines to incorporate sustainable options such as organic skincare, recycled materials, and fair-trade goods into their inflight retail catalogs. By aligning with sustainable values and ethical principles, airlines can appeal to conscious consumers, enhance their corporate social responsibility (CSR) initiatives, and contribute to environmental conservation efforts.

Another notable trend in the LATAM inflight shopping market is the integration of contactless payment solutions and mobile wallet technologies to facilitate seamless and secure transactions onboard aircraft. With the ongoing COVID-19 pandemic prompting heightened hygiene and safety concerns, contactless payments have emerged as a preferred payment method among passengers, enabling them to make purchases without physical contact with cash or credit cards. Airlines are deploying NFC-enabled payment terminals and mobile payment platforms to enable passengers to pay for inflight purchases using their smartphones or wearable devices, providing a convenient and hygienic shopping experience while minimizing the risk of transmission.

Author
Sejal Akre
Senior Research Analyst

She has over 5 years of rich experience, in market research and consulting providing valuable market insights to client. Hands on expertise in management consulting, and extensive knowledge in domain including ICT, Automotive & Transportation and Aerospace & Defense. She is skilled in Go-to market strategy, industry analysis, market sizing, in depth company profiling, competitive intelligence & benchmarking and value chain amongst others.

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FAQs

How much is the inflight shopping market?

The Latin America inflight shopping market size was valued at Significant Value in 2022.

What is the growth rate of the inflight shopping market?

The market is projected to grow at a CAGR of 5.80% during the forecast period, 2023-2032.

Who are the key players in the inflight shopping market?

The key players in the market are Inmarsat plc, Lufthansa, AirAsia Group, The Emirates Group, Swiss International Air Lines AG, Thomas Cook Airlines Ltd., Singapore Airlines Limited, and EasyJet Airline Company Limited.

Which type of inflight shopping market?

The full-service category dominated the market in 2022.

Which application had the largest market share in the inflight shopping market?

The Adults category had the largest share of the market.

Market Summary

The Global LATAM Inflight Shopping Market is projected to grow from 3.5 USD Billion in 2024 to 7.2 USD Billion by 2035.

Key Market Trends & Highlights

LATAM Inflight Shopping Market Key Trends and Highlights

  • The market is expected to experience a compound annual growth rate (CAGR) of 6.78% from 2025 to 2035.
  • By 2035, the market valuation is anticipated to reach 7.2 USD Billion, indicating robust growth opportunities.
  • In 2024, the market is valued at 3.5 USD Billion, reflecting a strong foundation for future expansion.
  • Growing adoption of digital payment solutions due to increasing consumer preference for convenience is a major market driver.

Market Size & Forecast

2024 Market Size 3.5 (USD Billion)
2035 Market Size 7.2 (USD Billion)
CAGR (2025 - 2035) 6.78%
Largest Regional Market Share in 2024 -)

Major Players

Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Samsung Electronics Co Ltd (KR)

Market Trends

Growing number of passengers flying through the airdriving the market growth The market's significant increase in the number of individuals opting to travel by plane both domestically and abroad is growing the in-flight shopping market. As automation and online in-flight purchasing grow in popularity in LATAM, more and more service providers and airlines are collaborating to offer passengers a top-notch, budget-friendly experience. Since this is adults, the market CAGR is likely to profit from the airline industry. As a result, it is anticipated that demand for in-flight shopping will increase throughout the projection period due to the rising facilities.

Furthermore, airline providers and customers can now collaborate because of automation and the broad availability of online in-flight shopping management, allowing for delivering high-quality goods at affordable prices. With more money going into the airline industry, LATAM online in-flight shopping companies should see a significant increase in investment and a growth in their market share. The growth of internet distribution channels and the increasing popularity of high-tech planes drive the in-flight retail industry to new heights.

Books and magazines, presents and crafts, clothing and accessories, food and drink, perfumes, and a host of other things are all available for purchase during flights, making it even more convenient to buy in the air. Moreover, rare items are simple to spot in the sky because many buyers are after them. Customers who like foreign brands can also buy the finest cosmetics, cigars, cigarettes, perfumes, and watches on this platform.

For example, Inmarsat, a leading provider of global mobile satellite communications services, and Viasat, a global communications company, are relieved that the Latin America Competition & Markets Authority has announced the conclusion of its Phase II review, confirming its provisional findings that the transaction does not raise competition concerns and allowing Viasat's proposed acquisition of Inmarsat to proceed without remedies. Therefore, the market is expanding due to a surge in the number of planes delivered and the increasing volume of people flying there.Thus,the driving the In-flight shopping market revenue.

LATAM Inflight Shopping Market Market Drivers

Sustainability Trends

Sustainability trends are increasingly influencing the Global LATAM Inflight Shopping Market Industry, as consumers become more environmentally conscious. Airlines are responding by offering eco-friendly products and sustainable packaging options, which resonate with the values of modern travelers. This shift towards sustainability not only attracts a growing segment of eco-conscious consumers but also enhances the overall brand reputation of airlines. As sustainability becomes a key consideration in purchasing decisions, the inflight shopping market is likely to evolve, with airlines integrating more sustainable practices into their offerings. This trend may further drive market growth as it aligns with broader global initiatives aimed at reducing environmental impact.

Diverse Product Offerings

The Global LATAM Inflight Shopping Market Industry benefits from a wide array of product offerings that appeal to various consumer segments. Airlines are increasingly curating their inflight catalogs to include luxury goods, local artisanal products, and exclusive items that cannot be found elsewhere. This strategy not only enhances the passenger experience but also drives sales, as travelers are often willing to spend on unique products during their flights. The diversification of product lines is expected to contribute to the market's growth, with projections indicating a potential increase to 7.2 USD Billion by 2035. This trend reflects a broader shift towards personalized and unique shopping experiences in the inflight environment.

Growing Passenger Traffic

The Global LATAM Inflight Shopping Market Industry is experiencing a notable increase in passenger traffic, which is a primary driver of market growth. In 2024, the industry anticipates reaching a valuation of 3.5 USD Billion, largely due to the rising number of travelers in Latin America. Airlines are capitalizing on this trend by enhancing their inflight shopping offerings, aiming to cater to the diverse preferences of passengers. This surge in passenger numbers not only boosts sales but also encourages airlines to innovate their product ranges, thereby expanding the overall market. As travel becomes more accessible, the inflight shopping segment is poised for significant expansion.

Market Growth Projections

The Global LATAM Inflight Shopping Market Industry is projected to experience substantial growth in the coming years, with a forecasted valuation of 7.2 USD Billion by 2035. This growth is underpinned by various factors, including increasing passenger traffic, technological advancements, and evolving consumer preferences. The market is expected to maintain a compound annual growth rate of 6.78% from 2025 to 2035, indicating a robust expansion trajectory. As airlines continue to innovate and adapt to changing market dynamics, the inflight shopping segment is likely to become an increasingly vital revenue stream for carriers operating in Latin America.

Technological Advancements

Technological advancements are playing a crucial role in shaping the Global LATAM Inflight Shopping Market Industry. Innovations such as mobile apps and digital payment systems are enhancing the shopping experience for passengers. These technologies facilitate seamless transactions and provide real-time updates on product availability, which can significantly increase impulse purchases. Furthermore, the integration of augmented reality features allows passengers to visualize products in a more engaging manner. As airlines adopt these technologies, the market is likely to see a compound annual growth rate of 6.78% from 2025 to 2035, indicating a robust future driven by enhanced consumer engagement and convenience.

Increased Focus on Customer Experience

The Global LATAM Inflight Shopping Market Industry is witnessing a heightened emphasis on customer experience, which is becoming a pivotal driver of market dynamics. Airlines are recognizing that enhancing the inflight shopping experience can lead to increased passenger satisfaction and loyalty. This focus manifests in personalized service, improved product selection, and user-friendly interfaces for shopping. By prioritizing customer experience, airlines not only boost their inflight sales but also foster a positive brand image. This strategic shift is likely to support the market's growth trajectory, as satisfied customers are more inclined to make purchases and recommend their experiences to others.

Market Segment Insights

Inflight Shopping MarketSegment Insights

Inflight ShoppingType Insights

Inflight ShoppingType Insights

The LATAM in-flight shopping market segmentation,based on type, includes full service and low cost. The full-service segment dominated the market mostly. In-flight meals, drinks, entertainment options, and on full-service airlines, you can usually find a wider selection of comfort products like blankets, pillows, and headphones. It is expected this variable will have an effect on the growth of the market. In addition to benefiting from those quickening trends, inflight shopping is also developing and inventing to drive the segment's growth.

Inflight ShoppingApplication Insights

Inflight ShoppingApplication Insights

The LATAM inflight shopping market segmentation,based on application, includes adults and children. The adults category generated the most income because buying something on a flight can be a fun way to pass the time and keep yourself occupied. Adults may enjoy perusing various goods, discovering new things, and making purchases as a pastime.

Figure1:LATAM Inflight Shopping Market, by Application,2022&2032 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Inflight Shopping Country Insights

Inflight Shopping Country Insights

There are a lot of people using airplanes. The potential customer base for in-flight internet shopping is growing with the number of planes supplied to commercial airlines. The growing dependence of airlines in this region on in-flight entertainment systems is also a major factor. The inflight shopping market share in the LATAM has grown quickly. The market for shopping has been boosted by Latin American's desire for an ethical, environmentally friendly, and low-sugar lifestyle.

This nation has seen increased demand for low-cost carriers in Latin America using narrow-body aircraft to boost traffic and efficiency, increasing their appeal in the aviation business. Additionally, digitalization is improving the aircraft industry's technical outlook, population growth, the rise of low-cost flights, and the development of airports. Therefore, increased rates of expansion are anticipated for the foreseeable future. Furthermore, the popularity of inflight shopping is growing at a passenger rate in the years to come.

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Get more detailed insights about LATAM Inflight Shopping Market Research Report—Forecast till 2035

Regional Insights

Key Players and Competitive Insights

Leading market playersare investing heavily in research and development to expand their product lines, which will help the in-flight shopping market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, inflight shoppingindustry must offer cost-effective items.

Major players in theinflight shoppingmarketare attempting to increase market demand by investing in research and development operations, including Inmarsat plc, Lufthansa, AirAsia Group, The Emirates Group, Swiss International Air Lines AG, Thomas Cook Airlines Ltd., Singapore Airlines Limited, EasyJet Airline Company Limited.

Key Companies in the LATAM Inflight Shopping Market market include

Industry Developments

March 2023: Dubai Future Foundation and the Emirates Group have signed a landmark cooperation to establish the Emirates Centre of Excellence for Aviation Robotics (ECEAR). ForsaTEK, the Group's innovation forum, was the setting for signing the agreement.

February 2023: The business partnership between Vietnam Airlines and Singapore Airlines (SIA) has been formalized by signing a Memorandum of Understanding (MoU). The carriers will initially explore opportunities for codeshare arrangements to facilitate better connectivity between Vietnam and Singapore.

Future Outlook

LATAM Inflight Shopping Market Future Outlook

The LATAM Inflight Shopping Market is poised for growth at 6.78% CAGR from 2024 to 2035, driven by enhanced digital platforms, evolving consumer preferences, and strategic partnerships.

New opportunities lie in:

  • Leverage AI-driven personalization to enhance customer experience and increase sales conversion rates.
  • Expand product offerings to include local artisan goods, catering to regional consumer preferences.
  • Develop exclusive inflight promotions in collaboration with luxury brands to attract high-spending travelers.

By 2035, the LATAM Inflight Shopping Market is expected to achieve robust growth, reflecting evolving consumer dynamics and innovative retail strategies.

Market Segmentation

Inflight Shopping TypeOutlook

  • Full Service
  • Low Cost

Inflight Shopping Application Outlook

  • Adults
  • Children

Report Scope

Report Attribute/Metric Details
Market Size2022 Significant Value
Market Size 2023 Significant Value
Market Size2032 Significant Value
Compound Annual Growth Rate (CAGR) 5.80%(2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Application,and Region
Region Covered Latin America
Countries Covered Brazil, Colombia, Argentina, and Rest of Latin America
Key Companies Profiled Inmarsat plc, Lufthansa, AirAsia Group, The Emirates Group, Swiss International Air Lines AG, Thomas Cook Airlines Ltd., Singapore Airlines Limited, and EasyJet Airline Company Limited
Key Market Opportunities Increasing In-Flight Ad revenue with programmatic marketing Rise in the number of new passengers
Key Market Dynamics Increasing passenger demand for in-flight media and internet access Increase in the use of reservation

FAQs

How much is the inflight shopping market?

The Latin America inflight shopping market size was valued at Significant Value in 2022.

What is the growth rate of the inflight shopping market?

The market is projected to grow at a CAGR of 5.80% during the forecast period, 2023-2032.

Who are the key players in the inflight shopping market?

The key players in the market are Inmarsat plc, Lufthansa, AirAsia Group, The Emirates Group, Swiss International Air Lines AG, Thomas Cook Airlines Ltd., Singapore Airlines Limited, and EasyJet Airline Company Limited.

Which type of inflight shopping market?

The full-service category dominated the market in 2022.

Which application had the largest market share in the inflight shopping market?

The Adults category had the largest share of the market.

No Data Available

LATAM Inflight Shopping Market Segmentation

Market Segmentation Overview

  • Detailed segmentation data will be available in the full report
  • Comprehensive analysis by multiple parameters
  • Regional and country-level breakdowns
  • Market size forecasts by segment
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Customer Strories

“I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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