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LATAM Inflight Shopping Market Share

ID: MRFR//16260-HCR | 128 Pages | Author: Sejal Akre| November 2024

The LATAM inflight shopping market presents a unique opportunity for airlines and retailers to tap into the purchasing power of travelers while they are in transit. With an increasing number of passengers flying across Latin America, companies operating in this market employ various strategies to position themselves effectively and capture market share. One key approach is product differentiation, where retailers offer a diverse range of products that cater to the preferences and needs of different traveler segments. From luxury goods and electronics to local crafts and souvenirs, providing a wide selection ensures that inflight shoppers have plenty of options to choose from, enhancing their shopping experience and driving sales.

Branding and reputation management are also critical in the LATAM inflight shopping market. Establishing a strong brand presence instills confidence in passengers and encourages them to make purchases onboard. Retailers often collaborate with well-known brands and designers to offer exclusive products or limited edition items, leveraging the allure of prestige and exclusivity to attract customers. Additionally, maintaining a reputation for quality, reliability, and excellent customer service is essential for building trust and loyalty among travelers, ultimately leading to repeat business and increased market share.

Price positioning is another key consideration for companies in the LATAM inflight shopping market. While travelers may be willing to indulge in luxury purchases during their journey, price sensitivity still plays a role in their buying decisions. Retailers must strike a balance between offering competitive prices and maintaining profitability, taking into account factors such as currency fluctuations, duty-free regulations, and local market conditions. Special promotions, discounts, and bundled deals can help retailers attract budget-conscious travelers while maximizing sales and market share.

Effective distribution and channel management are essential components of market share positioning in the LATAM inflight shopping market. Airlines typically partner with onboard duty-free operators or retail management companies to manage inflight sales and logistics. Ensuring seamless integration with airline operations, optimizing inventory management, and leveraging data analytics to understand passenger preferences are critical for maximizing sales opportunities and capturing market share. Furthermore, retailers may explore omni-channel strategies to extend their reach beyond the confines of the aircraft, allowing passengers to pre-order products online or redeem vouchers for in-flight purchases, thereby enhancing convenience and driving incremental sales.

Strategic partnerships and collaborations can also play a significant role in gaining market share in the LATAM inflight shopping market. Retailers may team up with airlines, tourism boards, or destination marketing organizations to promote destination-specific products or experiences, capitalizing on the appeal of travel and exploration. Cross-promotions, co-branded initiatives, and joint marketing campaigns can create synergies that attract passengers' attention and drive sales onboard. Additionally, partnerships with payment providers, loyalty programs, and travel agencies can help retailers reach a broader audience and incentivize purchases, further strengthening their competitive position in the market.

Finally, continuous innovation and adaptation are essential for maintaining market share in the dynamic LATAM inflight shopping market. Retailers must stay attuned to evolving consumer trends, technological advancements, and regulatory changes to anticipate shifting preferences and seize new opportunities. Whether it's introducing innovative product offerings, enhancing the inflight shopping experience with interactive digital platforms, or incorporating sustainable and eco-friendly practices, companies that demonstrate agility and foresight can stay ahead of the competition and secure a significant share of the market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Forecast Period 2023-2032
Growth Rate 5.80%(2023-2032)

LATAM Inflight Shopping Market Overview


The Inflight Shopping market industry is projected to grow from Significant Value by 2032, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2023 - 2032). The rising tide of internet shopping and the number of passengers are the main market drivers anticipated to propel the in-flight shopping market in LATAM.


LATAM Inflight Shopping Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Inflight Shopping Market Trends
Growing number of passengers flying through the airdriving the market growth
The market's significant increase in the number of individuals opting to travel by plane both domestically and abroad is growing the in-flight shopping market. As automation and online in-flight purchasing grow in popularity in LATAM, more and more service providers and airlines are collaborating to offer passengers a top-notch, budget-friendly experience. Since this is adults, the market CAGR is likely to profit from the airline industry. As a result, it is anticipated that demand for in-flight shopping will increase throughout the projection period due to the rising facilities.

Furthermore, airline providers and customers can now collaborate because of automation and the broad availability of online in-flight shopping management, allowing for delivering high-quality goods at affordable prices. With more money going into the airline industry, LATAM online in-flight shopping companies should see a significant increase in investment and a growth in their market share. The growth of internet distribution channels and the increasing popularity of high-tech planes drive the in-flight retail industry to new heights. Books and magazines, presents and crafts, clothing and accessories, food and drink, perfumes, and a host of other things are all available for purchase during flights, making it even more convenient to buy in the air. Moreover, rare items are simple to spot in the sky because many buyers are after them. Customers who like foreign brands can also buy the finest cosmetics, cigars, cigarettes, perfumes, and watches on this platform. For example, Inmarsat, a leading provider of global mobile satellite communications services, and Viasat, a global communications company, are relieved that the Latin America Competition & Markets Authority has announced the conclusion of its Phase II review, confirming its provisional findings that the transaction does not raise competition concerns and allowing Viasat's proposed acquisition of Inmarsat to proceed without remedies. Therefore, the market is expanding due to a surge in the number of planes delivered and the increasing volume of people flying there.Thus,the driving the In-flight shopping market revenue.


Inflight Shopping MarketSegment Insights:


Inflight ShoppingType Insights


The LATAM in-flight shopping market segmentation,based on type, includes full service and low cost. The full-service segment dominated the market mostly. In-flight meals, drinks, entertainment options, and on full-service airlines, you can usually find a wider selection of comfort products like blankets, pillows, and headphones. It is expected this variable will have an effect on the growth of the market. In addition to benefiting from those quickening trends, inflight shopping is also developing and inventing to drive the segment's growth.


Inflight ShoppingApplication Insights


The LATAM inflight shopping market segmentation,based on application, includes adults and children. The adults category generated the most income because buying something on a flight can be a fun way to pass the time and keep yourself occupied. Adults may enjoy perusing various goods, discovering new things, and making purchases as a pastime.


Figure1:LATAM Inflight Shopping Market, by Application,2022&2032 (USD Billion)


LATAM Inflight Shopping Market, by Application,2022&2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Inflight Shopping Country Insights


There are a lot of people using airplanes. The potential customer base for in-flight internet shopping is growing with the number of planes supplied to commercial airlines. The growing dependence of airlines in this region on in-flight entertainment systems is also a major factor. The inflight shopping market share in the LATAM has grown quickly. The market for shopping has been boosted by Latin American's desire for an ethical, environmentally friendly, and low-sugar lifestyle. This nation has seen increased demand for low-cost carriers in Latin America using narrow-body aircraft to boost traffic and efficiency, increasing their appeal in the aviation business. Additionally, digitalization is improving the aircraft industry's technical outlook, population growth, the rise of low-cost flights, and the development of airports. Therefore, increased rates of expansion are anticipated for the foreseeable future. Furthermore, the popularity of inflight shopping is growing at a passenger rate in the years to come.


Figure 2: Latin America Inflight Shopping MARKET SHARE BY REGION 2022 (USD Billion)


Latin America Inflight Shopping MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Inflight Shopping Key Market Players& Competitive Insights


Leading market playersare investing heavily in research and development to expand their product lines, which will help the in-flight shopping market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, inflight shoppingindustry must offer cost-effective items.


Major players in theinflight shoppingmarketare attempting to increase market demand by investing in research and development operations, including Inmarsat plc, Lufthansa, AirAsia Group, The Emirates Group, Swiss International Air Lines AG, Thomas Cook Airlines Ltd., Singapore Airlines Limited, EasyJet Airline Company Limited.


Key Companies in the Inflight Shoppingmarket include



Inflight Shopping Industry Developments


March 2023: Dubai Future Foundation and the Emirates Group have signed a landmark cooperation to establish the Emirates Centre of Excellence for Aviation Robotics (ECEAR). ForsaTEK, the Group's innovation forum, was the setting for signing the agreement.


February 2023: The business partnership between Vietnam Airlines and Singapore Airlines (SIA) has been formalized by signing a Memorandum of Understanding (MoU). The carriers will initially explore opportunities for codeshare arrangements to facilitate better connectivity between Vietnam and Singapore.


Inflight Shopping Market Segmentation:


Inflight Shopping TypeOutlook



  • Full Service

  • Low Cost


Inflight Shopping Application Outlook



  • Adults

  • Children


Inflight Shopping Regional Outlook



  • Brazil

  • Colombia

  • Argentina

  • Rest of Latin America

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