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Inflight Shopping Market

ID: MRFR/AD/6800-HCR
168 Pages
Sejal Akre
February 2026

Inflight Shopping Market Size, Share, Industry Trend & Analysis Research Report Information By Aircraft Class (First Class, Business Class, Premium Economy Class, and Economy Class), By Carrier Type (Full- Service and Low-Cost), By Shopping Type (Travel Essentials, Accessories, Beauty and Care, Children, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Forecast Till 2035

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Summary Table of Contents Segmentation Methodology Download PDF

Inflight Shopping Market Summary

As per Market Research Future analysis, the Inflight Shopping Market Size was estimated at 7.62 USD Billion in 2024. The Inflight Shopping industry is projected to grow from 8.04 USD Billion in 2025 to 13.67 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.45% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The inflight shopping market is evolving towards enhanced personalization and sustainability, driven by technological advancements and diverse offerings.

  • Personalization of offerings is becoming increasingly prevalent, catering to the unique preferences of passengers.
  • The integration of digital platforms is transforming the shopping experience, particularly in North America, the largest market.
  • Sustainability initiatives are gaining traction, especially among family travelers in the Asia-Pacific region, the fastest-growing market.
  • Enhanced passenger experience and partnerships with luxury brands are key drivers propelling growth in the cosmetics segment.

Market Size & Forecast

2024 Market Size 7.62 (USD Billion)
2035 Market Size 13.67 (USD Billion)
CAGR (2025 - 2035) 5.45%

Major Players

Dufry AG (CH), Duty Free Americas (US), Heinemann Duty Free (DE), Lagardère Travel Retail (FR), DFS Group (HK), Aelia Duty Free (FR), Travel Retail Norway (NO), King Power International (TH), Inflight Retail (US)

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Inflight Shopping Market Trends

The Inflight Shopping Market is currently experiencing a transformation driven by evolving consumer preferences and advancements in technology. Airlines are increasingly recognizing the potential of inflight retail as a means to enhance passenger experience and generate additional revenue. This market appears to be shifting towards a more personalized approach, where tailored offerings and curated selections are becoming the norm. Furthermore, the integration of digital platforms is facilitating a seamless shopping experience, allowing passengers to browse and purchase items conveniently during their flights. In addition to technological advancements, sustainability is emerging as a key consideration within the Inflight Shopping Market. Airlines are exploring eco-friendly products and practices, reflecting a growing awareness of environmental issues among consumers. This trend suggests that the market may continue to evolve in response to changing values, with a focus on responsible consumption. Overall, the Inflight Shopping Market seems poised for growth, driven by innovation and a commitment to enhancing the passenger journey.

Personalization of Offerings

The Inflight Shopping Market is increasingly focusing on personalized experiences for passengers. Airlines are utilizing data analytics to understand customer preferences, enabling them to curate product selections that resonate with individual travelers. This trend suggests a shift from generic offerings to tailored experiences, enhancing customer satisfaction and loyalty.

Integration of Digital Platforms

Digital technology is playing a pivotal role in the evolution of the Inflight Shopping Market. Airlines are adopting mobile applications and online platforms that allow passengers to browse and purchase items before, during, and after flights. This integration not only streamlines the shopping process but also enhances the overall travel experience.

Sustainability Initiatives

Sustainability is becoming a prominent theme within the Inflight Shopping Market. Airlines are increasingly prioritizing eco-friendly products and practices, responding to consumer demand for responsible consumption. This trend indicates a potential shift towards more sustainable offerings, aligning with broader environmental goals.

Inflight Shopping Market Drivers

Strategic Partnerships

Strategic partnerships between airlines and retail brands significantly influence the Global Inflight Shopping Industry. Collaborations with well-known brands allow airlines to offer exclusive products that cannot be found elsewhere, creating a unique selling proposition. These partnerships often lead to co-branded marketing campaigns that enhance visibility and attract more passengers to inflight shopping. As the industry anticipates growth, such alliances are likely to become increasingly important, potentially contributing to the market's projected growth to 13.7 USD Billion by 2035.

Rising Passenger Demand

The Global Inflight Shopping Industry experiences a notable surge in passenger demand, driven by the increasing number of air travelers. In 2024, the market is projected to reach 7.62 USD Billion, reflecting a growing appetite for onboard shopping experiences. Airlines are responding by enhancing their inflight retail offerings, which include luxury goods, electronics, and unique local products. This trend suggests that as more individuals travel, the potential for inflight shopping revenue expands, indicating a robust growth trajectory for the industry.

Diverse Product Offerings

The Global Inflight Shopping Industry benefits from a diverse range of product offerings that cater to various passenger preferences. Airlines are expanding their catalogs to include not only traditional duty-free items but also exclusive collaborations with luxury brands and local artisans. This variety appeals to a broader audience, enhancing the overall inflight shopping experience. As the market evolves, the inclusion of sustainable and ethically sourced products may also attract environmentally conscious consumers, further driving sales and engagement in the industry.

Market Growth Projections

The Global Inflight Shopping Industry is poised for substantial growth, with projections indicating a market size of 7.62 USD Billion in 2024 and an expected increase to 13.7 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 5.46% from 2025 to 2035. Such figures reflect the increasing integration of inflight shopping into the overall travel experience, as airlines recognize the potential for additional revenue streams. The upward trend in market size underscores the importance of strategic planning and innovation within the industry.

Technological Advancements

Technological innovations play a pivotal role in shaping the Global Inflight Shopping Industry. The integration of mobile applications and digital payment systems enhances the shopping experience for passengers. Airlines are increasingly adopting contactless payment methods, which streamline transactions and improve customer satisfaction. Furthermore, augmented reality and virtual shopping experiences are emerging trends that could redefine inflight retail. These advancements not only facilitate a seamless shopping experience but also potentially increase sales, as they cater to tech-savvy travelers who seek convenience and efficiency.

Evolving Consumer Preferences

Evolving consumer preferences are reshaping the Global Inflight Shopping Industry. Passengers are increasingly seeking personalized and unique shopping experiences that reflect their individual tastes. This shift prompts airlines to tailor their inflight retail strategies to meet these demands, potentially incorporating local products and limited-edition items. As consumer behavior continues to evolve, airlines that adapt their offerings to align with these preferences may see enhanced customer loyalty and increased sales. The anticipated CAGR of 5.46% from 2025 to 2035 indicates a promising future for the industry.

Market Segment Insights

By Product Type: Cosmetics (Largest) vs. Electronics (Fastest-Growing)

In the inflight shopping market, the segment distribution reveals that cosmetics hold the largest market share, making them the preferred choice among passengers. Features like luxury packaging and brand prestige contribute to their appeal, allowing these products to thrive even in a highly competitive environment. On the other hand, electronics are gaining momentum, capturing an increasing portion of sales as travelers look for functional and trendy gadgets during flights.

Cosmetics: Dominant vs. Electronics: Emerging

Cosmetics are the dominant category in inflight shopping, primarily due to their broad demographic appeal and the perceived value they offer in enhancing personal care during travel. Passengers are willing to splurge on reputable brands, seeing these products as an essential indulgence. In contrast, electronics have emerged as a fast-growing segment, driven by advancements in technology and an increasing number of travel gadgets. Travelers are increasingly seeking portable chargers, headphones, and other gadgets that enhance the travel experience, indicating a shift in consumer preferences towards personal convenience and entertainment.

By Customer Demographics: Business Travelers (Largest) vs. Family Travelers (Fastest-Growing)

In the Inflight Shopping Market, the distribution among customer demographics is notably diverse. Business Travelers hold the largest share, characterized by their higher disposable incomes and willingness to spend on premium products. This segment significantly influences product offerings, as airlines tailor their inflight shopping experiences to cater to this group's preferences. Meanwhile, Family Travelers are emerging as a key demographic, accounting for a growing segment of inflight shoppers as airlines recognize the potential of family-oriented products and experiences.

Business Travelers: Dominant vs. Family Travelers: Emerging

Business Travelers are a dominant segment in the Inflight Shopping Market due to their propensity to purchase high-end products and services, driven by their travel habits and professional lifestyle. They favor convenience, quality, and luxury, gravitating towards premium offerings that enhance their travel experience. In contrast, Family Travelers represent an emerging segment, showing a rapid increase in participation in inflight shopping. Their purchases often include family-centric products such as toys, gadgets, and snacks, indicating a shift towards more targeted marketing strategies. Airlines are increasingly focusing on this demographic by offering bundles and discounts aimed at families, recognizing their growing significance in driving sales.

By Purchase Motivation: Convenience (Largest) vs. Impulse Buying (Fastest-Growing)

In the inflight shopping market, 'Convenience' emerges as the largest purchase motivation segment. Most passengers prioritize convenience due to the limited shopping time experienced during flights, leading to the substantial market share of this segment. Following closely is 'Gifting', as travelers often look for unique presents to bring back. The 'Luxury' segment also holds significant appeal among passengers, particularly those flying on premium airlines, who seek high-end products during their journey. On the other hand, 'Impulse Buying' has gained momentum, with travelers making spontaneous purchases fueled by mood and in-flight marketing strategies, capturing a growing part of the market.

Convenience: Dominant vs. Impulse Buying: Emerging

Convenience in inflight shopping is characterized by quick access to a curated selection of products that cater to essential needs, as well as easy payment procedures that facilitate smooth transactions. Passengers are drawn to items that enhance their travel experience without complicating their journey. In contrast, 'Impulse Buying' represents an emerging trend where passengers make unplanned purchases influenced by onboard advertising and the immediate availability of products. This segment thrives on the emotional triggers that arise during flight, where passengers may feel more relaxed and inclined to treat themselves. The intersection of these two motivations reveals a dynamic market landscape, where convenience meets the spontaneous desire for unexpected treats.

By Sales Channel: In-Flight Catalogs (Largest) vs. Mobile Applications (Fastest-Growing)

The inflight shopping market exhibits a diverse sales channel landscape, with in-flight catalogs commanding the most significant market share. This traditional method remains a favorite among passengers, providing a tactile and convenient way to browse products, thus enhancing the onboard shopping experience. Onboard sales representatives follow closely, offering personalized assistance and recommendations, while web platforms and mobile applications are carving out their respective niches. Although these channels represent a smaller portion of the market, their integration with technology is transforming passenger interactions with inflight retail offerings.

In-Flight Catalogs (Dominant) vs. Mobile Applications (Emerging)

In-flight catalogs have long been the cornerstone of inflight shopping, delivering an engaging assortment of products directly to passengers during flights. Their dominance stems from the convenience and familiarity that travelers have with browsing a physical catalog while relaxing in their seats. Conversely, mobile applications are an emerging force, particularly favored by tech-savvy travelers seeking a seamless shopping experience. These applications not only streamline purchases but also provide real-time updates on product availability and promotions, aligning perfectly with the growing trend towards digital interactivity. As airlines continue to innovate their digital offerings, mobile applications are expected to gain further traction, complementing the traditional catalog experience.

By Payment Method: Credit Card (Largest) vs. Mobile Payment (Fastest-Growing)

In the inflight shopping market, the payment method segment exhibits a varied distribution among several options. Credit cards dominate this segment due to their widespread acceptance and convenience. They provide a seamless transaction experience for passengers, contributing significantly to inflight sales. In contrast, mobile payments are gaining traction, particularly among tech-savvy travelers who prefer digital transactions over physical currencies. This shift is indicative of changing consumer preferences, especially in the wake of increasing smartphone usage onboard. Growth trends in the payment methods for inflight shopping are driven by technological advancements and evolving consumer behavior. The rise of mobile wallets and contactless payment solutions has positioned mobile payments as the fastest-growing segment. Airlines are increasingly adopting these technologies to cater to evolving passenger preferences, facilitating quicker and more secure transactions. With a focus on improving passenger experience and operational efficiency, we can expect mobile payment options to expand in inflight retail services.

Credit Card (Dominant) vs. Loyalty Points (Emerging)

The dominant position of credit cards in the inflight shopping market is supported by their widespread acceptance and user familiarity. Passengers prefer this method due to its convenience, as they can easily make purchases without the need for cash. In contrast, loyalty points are emerging as a noteworthy alternative; they appeal to frequent flyers who accumulate points through their airlines or credit cards. Loyalty points incentivize purchases, enabling passengers to redeem them for goods or services during flights. This segment is gaining traction as airlines increasingly promote loyalty programs, creating a mutually beneficial relationship between airlines and passengers. As these programs evolve, we can expect loyalty points to enhance consumer engagement and drive repeat purchases in inflight shopping.

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Regional Insights

North America : Market Leader in Inflight Shopping

North America is poised to maintain its leadership in the inflight shopping market, holding a significant market share of $3.81B in 2025. Key growth drivers include a robust travel industry, increasing disposable incomes, and a growing preference for luxury goods among travelers. Regulatory support for duty-free shopping and streamlined customs processes further enhance market dynamics, making it an attractive region for both consumers and retailers. The competitive landscape is characterized by major players such as Duty Free Americas and Inflight Retail, alongside international brands like Dufry AG and Heinemann Duty Free. The U.S. and Canada are the leading countries, benefiting from high passenger volumes and a strong presence of airlines that prioritize inflight shopping experiences. This region's market is expected to continue evolving with innovative retail strategies and enhanced customer engagement.

Europe : Diverse Market with Growth Potential

Europe's inflight shopping market is valued at $2.29B, driven by a diverse consumer base and a strong emphasis on luxury and branded goods. The region benefits from a high volume of international travelers and a growing trend towards personalized shopping experiences. Regulatory frameworks supporting duty-free shopping across EU countries further stimulate market growth, making it a key player in the global landscape. Leading countries such as Germany, France, and the UK dominate the market, with key players like Heinemann Duty Free and Lagardère Travel Retail leading the charge. The competitive landscape is marked by innovation in product offerings and customer engagement strategies, ensuring that Europe remains a vital hub for inflight shopping. The region's adaptability to changing consumer preferences positions it well for future growth.

Asia-Pacific : Rapid Growth in Emerging Markets

The Asia-Pacific inflight shopping market, valued at $1.3B, is experiencing rapid growth fueled by increasing air travel and a burgeoning middle class. Countries like China and India are leading this growth, with rising disposable incomes and a growing appetite for luxury goods. Regulatory support for duty-free shopping is also enhancing market dynamics, making it an attractive region for both consumers and retailers. The competitive landscape features key players such as DFS Group and King Power International, who are capitalizing on the region's expanding travel market. The presence of international airlines and a focus on enhancing the inflight shopping experience are driving innovation. As the region continues to develop, it is expected to play a crucial role in shaping the future of inflight retail.

Middle East and Africa : Emerging Market with Unique Challenges

The inflight shopping market in the Middle East and Africa is valued at $0.22B, representing a nascent but promising segment. Growth is driven by increasing air travel, particularly in the Gulf region, and a rising interest in luxury goods among travelers. Regulatory frameworks are evolving to support duty-free shopping, which is crucial for market expansion in this region. Leading countries include the UAE and South Africa, where key players like Travel Retail Norway are establishing a foothold. The competitive landscape is characterized by a mix of local and international brands, focusing on enhancing the inflight shopping experience. As the region continues to develop its travel infrastructure, it presents unique opportunities for growth in the inflight shopping market.

Key Players and Competitive Insights

The inflight shopping market is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and technological advancements. Key players such as Dufry AG (CH), Duty Free Americas (US), and Lagardère Travel Retail (FR) are at the forefront, each adopting distinct strategies to enhance their market presence. Dufry AG (CH) has focused on expanding its digital offerings, integrating e-commerce solutions to cater to the growing demand for online shopping experiences among travelers. Meanwhile, Duty Free Americas (US) has emphasized regional expansion, particularly in North America, to capitalize on the increasing passenger traffic. Lagardère Travel Retail (FR) appears to be concentrating on sustainability initiatives, aligning its product offerings with eco-friendly practices, which resonates with the environmentally conscious consumer base.The market structure is moderately fragmented, with several players vying for market share. Key business tactics include localizing manufacturing and optimizing supply chains to enhance efficiency and reduce costs. This competitive environment is shaped by the collective influence of these major companies, which are increasingly collaborating with airlines to create tailored inflight shopping experiences that cater to specific passenger demographics.

In November Dufry AG (CH) announced a strategic partnership with a leading airline to launch a new inflight shopping app, allowing passengers to browse and purchase products before their flight. This move is significant as it not only enhances customer engagement but also positions Dufry AG (CH) as a pioneer in integrating technology into the inflight shopping experience, potentially increasing sales and customer satisfaction.

In October Duty Free Americas (US) unveiled a new line of exclusive products in collaboration with luxury brands, aimed at attracting high-spending travelers. This strategic initiative is likely to bolster its market position by offering unique products that cannot be found elsewhere, thereby enhancing the overall inflight shopping experience and driving revenue growth.

In September Lagardère Travel Retail (FR) launched a comprehensive sustainability program, committing to reduce plastic usage in its product packaging by 50% by 2027. This initiative not only aligns with global sustainability trends but also positions Lagardère as a responsible retailer, appealing to a growing segment of eco-conscious consumers who prioritize sustainable practices in their purchasing decisions.

As of December the inflight shopping market is witnessing a shift towards digitalization, with companies increasingly leveraging technology to enhance customer experiences. The integration of AI and data analytics is becoming prevalent, allowing for personalized marketing strategies that cater to individual preferences. Strategic alliances among key players are shaping the competitive landscape, fostering innovation and collaboration. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology integration, and supply chain reliability, as companies strive to meet the changing demands of the modern traveler.

Key Companies in the Inflight Shopping Market include

Industry Developments

For Instance, March 2023 Dubai Future Foundation and the Emirates Group signed a landmark cooperation to establish the Emirates Centre of Excellence for Aviation Robotics (ECEAR). ForsaTEK, the Group's innovation forum, was the setting for signing the agreement. For Instance, February 2023 The business partnership between Vietnam Airlines and Singapore Airlines (SIA) has been formalized by signing of a Memorandum of Understanding (MoU). The carriers will initially explore opportunities for codeshare arrangements to facilitate better connectivity between Vietnam and Singapore.

 

Future Outlook

Inflight Shopping Market Future Outlook

The Inflight Shopping Market is projected to grow at a 5.45% CAGR from 2025 to 2035, driven by enhanced digital platforms, evolving consumer preferences, and strategic partnerships.

New opportunities lie in:

  • Integration of augmented reality shopping experiences
  • Development of exclusive in-flight product lines
  • Implementation of personalized marketing strategies based on passenger data

By 2035, the market is expected to achieve robust growth and innovation.

Market Segmentation

Inflight Shopping Market Product Type Outlook

  • Cosmetics
  • Fashion Accessories
  • Electronics
  • Gourmet Food
  • Travel Essentials

Inflight Shopping Market Sales Channel Outlook

  • In-Flight Catalogs
  • Onboard Sales Representatives
  • Mobile Applications
  • Web Platforms

Inflight Shopping Market Payment Method Outlook

  • Credit Card
  • Mobile Payment
  • Cash
  • Loyalty Points

Inflight Shopping Market Purchase Motivation Outlook

  • Convenience
  • Luxury
  • Gifting
  • Souvenir
  • Impulse Buying

Inflight Shopping Market Customer Demographics Outlook

  • Business Travelers
  • Leisure Travelers
  • Family Travelers
  • Frequent Flyers
  • Occasional Flyers

Report Scope

MARKET SIZE 20247.62(USD Billion)
MARKET SIZE 20258.04(USD Billion)
MARKET SIZE 203513.67(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.45% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledDufry AG (CH), Duty Free Americas (US), Heinemann Duty Free (DE), Lagardère Travel Retail (FR), DFS Group (HK), Aelia Duty Free (FR), Travel Retail Norway (NO), King Power International (TH), Inflight Retail (US)
Segments CoveredProduct Type, Customer Demographics, Purchase Motivation, Sales Channel, Payment Method
Key Market OpportunitiesIntegration of digital payment solutions enhances consumer engagement in the Inflight Shopping Market.
Key Market DynamicsEvolving consumer preferences drive innovation in inflight shopping, enhancing product offerings and digital engagement strategies.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Sejal Akre
Senior Research Analyst

She has over 5 years of rich experience, in market research and consulting providing valuable market insights to client. Hands on expertise in management consulting, and extensive knowledge in domain including ICT, Automotive & Transportation and Aerospace & Defense. She is skilled in Go-to market strategy, industry analysis, market sizing, in depth company profiling, competitive intelligence & benchmarking and value chain amongst others.

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FAQs

How much is the inflight shopping market?

The inflight shopping market size was valued at USD 7.3 Billion in 2023.

What is the growth rate of the inflight shopping market?

The market is projected to grow at a CAGR of 5.5% during the forecast period, 2025-2034.

Which region held the largest market share in the inflight shopping market?

North America had the largest share of the market.

Who are the key players in the inflight shopping market?

The key players in the market are Inmarsat plc (UK), Lufthansa (Germany), AirAsia Group (Malaysia), The Emirates Group (UAE), Swiss International Air Lines AG (Switzerland), Thomas Cook Airlines Ltd. (UK), Singapore Airlines Limited (Singapore), and EasyJet Airline Company Limited (UK).

Which carrier type led the inflight shopping market?

The full-service carrier type category dominated the market in 2023.

Which aircraft class had the largest market share in the Inflight shopping market?

The first class aircraft had the largest share of the market.

Research Approach

Inflight Shopping Market

Introduction

The Inflight Shopping Market is one of the most rapidly increasing markets due to the rising demand for convenience in shopping during a flight and technological advancements associated with platform accessibility. Rapidly increasing disposable income of customers, improved onboard service, seamless purchasing options, and the emergence of interactive inflight digital platforms offering aviation companies a distinct competitive advantage are the major factors driving the market. The Inflight Shopping Market is projected to experience remarkable growth during the forecast period 2023 to 2030.

Research Methodology

The research study adopted an exploratory as well as a descriptive approach to analyze the Inflight Shopping Market. It involved investigating the global market from various angles that include technology, target market, geography and competition landscape. The study also included extensive secondary research focused on the existing Inflight Shopping Market trends, regulatory framework and industry policies. This was supplemented by data from primary sources such as surveys conducted among the industry experts and executives, interviews with industry professionals and executives, market participants, industry opinion leaders and subject matter experts. An in-depth analysis of the primary and secondary information gathered is used to estimate the market size and compile the market research report.

Market Estimation

Market estimation for the Inflight Shopping Market is done by using qualitative techniques such as the bottom-up approach and the top-down approach. The bottom-up approach was employed to estimate the global Inflight Shopping Market size by starting with individual market players and summing up their market size. The top-down approach was utilised to validate the estimated market size, based on the revenue generated by the key player in the market.

Factor Analysis

Factor analysis was done for the Inflight Shopping Market by analysing factors such as pricing structure, product features, technology and target market. This helps in understanding the market competition and product features which is important to gain competitive advantage.

Time Series Analysis

Time series analysis is conducted to forecast the Inflight Shopping Market. It is conducted with historical data of the past few years to see the past trends and forecast future trends. The past trends are used to analyse the future market size of the Inflight Shopping Market.

Data Triangulation

Data triangulation is conducted to identify the market size and understand the market share of the Inflight Shopping Market. Data collected from primary and secondary resources are analysed to identify the market size, market share and target market. The demand-side and supply-side data are used to triangulate the market estimates. The demand-side data is collected from consumer surveys, customer feedback and customer preferences and the supply-side data is collected from manufacturers, distributors and suppliers.

Conclusion

The research adopted a comprehensive methodology to analyze the Inflight Shopping Market. Secondary research was conducted to gain knowledge of the existing market trends, regulatory framework, market drivers, value chain and industry policies. Primary research was conducted to validate the market size in terms of revenue, value chain analysis and market share. Factor analysis was done to understand the different product features and competition landscape. Time series analysis was performed to analyse the past trends to forecast the future trends of the Inflight Shopping Market. The data collected from primary and secondary sources was used to triangulate the market size and estimates. The study also included a detailed analysis to gain insights into the competitive landscape and technological advancements in the Inflight Shopping Market.

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