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Inflight Advertising Market

ID: MRFR/AD/3857-CR
128 Pages
Swapnil Palwe
October 2024

In Flight Advertising Market Size, Share, Industry Trend & Analysis Research Report: By Solution Type (In-flight Magazines, Video Ads, Tray Table Ads, Overhead Locker/Compartment Ads, Disposable Cups Ads, Airsickness Bags Ads, Boarding Passes Ads, and Others), by Flight Type (Domestic and International), by Airline Type (Full-Service Airlines and Low & Ultra-low-Cost Airlines), by End-Users (Large Consumer Brands, Travel and Tourism Industry, Retail and E-commerce Platforms, Government Agencies and NGOs, and Niche or Local Businesses), and By Region (North America, Europe, Asia-Pacific, Middle East and Africa, South & Central America) – Forecast Till 2035

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Summary Table of Contents Segmentation Methodology Download PDF

Inflight Advertising Market Summary

As per Market Research Future analysis, the In Flight Advertising Market Size was estimated at 1448.66 USD Million in 2024. The In Flight Advertising industry is projected to grow from 1547.46 USD Million in 2025 to 2993.34 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 6.82% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The In Flight Advertising Market is experiencing a dynamic shift towards digital and sustainable practices.

  • North America remains the largest market for in-flight advertising, driven by high air travel frequency.
  • Asia-Pacific is emerging as the fastest-growing region, reflecting increasing disposable incomes and travel aspirations.
  • In-flight magazines continue to dominate the market, while video ads are rapidly gaining traction as a preferred medium.
  • The market is propelled by increased air travel demand and a growing focus on brand engagement, particularly international routes.

Market Size & Forecast

2024 Market Size 1448.66 (USD Million)
2035 Market Size 2993.34 (USD Million)
CAGR (2025 - 2035) 6.82%

Major Players

In-Flight Media (US), Global Eagle Entertainment (US), Gogo Inc. (US), Panasonic Avionics Corporation (US), Thales Group (FR), Airline Advertising (US), SkyMedia (GB), AdVenture Media Group (US)

Our Impact
Enabled $4.3B Revenue Impact for Fortune 500 and Leading Multinationals
Partnering with 2000+ Global Organizations Each Year
30K+ Citations by Top-Tier Firms in the Industry

Inflight Advertising Market Trends

The In Flight Advertising Market is currently experiencing a transformative phase, driven by advancements in technology and evolving consumer preferences. Airlines are increasingly recognizing the potential of in-flight advertising as a means to enhance passenger experience while generating additional revenue streams. This market appears to be characterized by a growing integration of digital platforms, allowing for more targeted and interactive advertising strategies. As airlines seek to differentiate themselves in a competitive landscape, the emphasis on personalized content is becoming more pronounced, suggesting a shift towards more engaging advertising formats that resonate with travelers. Moreover, the rise of mobile connectivity during flights is likely to play a pivotal role in shaping the future of in-flight advertising. Passengers are now more connected than ever, which opens up new avenues for brands to reach their audience in real-time. This trend indicates a potential for dynamic advertising that adapts to passenger behavior and preferences, thereby enhancing the overall effectiveness of campaigns. As the In Flight Advertising Market continues to evolve, stakeholders must remain agile and responsive to these changes, ensuring that their strategies align with the expectations of modern travelers.

Digital Transformation

The In Flight Advertising Market is witnessing a significant shift towards digital platforms. Airlines are adopting advanced technologies to deliver more engaging and interactive advertisements. This transition allows for real-time updates and personalized content, enhancing the overall passenger experience.

Mobile Connectivity

With the increasing availability of in-flight Wi-Fi, passengers are more connected during flights. This connectivity enables brands to implement dynamic advertising strategies that can respond to passenger behavior, potentially increasing engagement and effectiveness.

Sustainability Focus

There is a growing emphasis on sustainability within the In Flight Advertising Market. Airlines are exploring eco-friendly advertising options, such as digital displays that reduce paper waste. This trend reflects a broader societal shift towards environmental responsibility, influencing advertising strategies.

Inflight Advertising Market Drivers

Technological Advancements

Technological innovations are playing a pivotal role in shaping the In Flight Advertising Market. The integration of advanced digital platforms and in-flight entertainment systems allows airlines to deliver targeted advertisements to passengers. For instance, the implementation of personalized advertising based on passenger preferences and behaviors is becoming increasingly feasible. In 2025, it is estimated that over 70% of airlines will adopt digital advertising solutions, enhancing the effectiveness of in-flight campaigns. This shift towards technology-driven advertising not only improves engagement rates but also provides valuable data analytics for advertisers. Consequently, the In Flight Advertising Market is likely to witness substantial growth as airlines leverage these advancements to optimize their advertising strategies.

Increased Air Travel Demand

The In Flight Advertising Market is experiencing a surge in demand due to the rising number of air travelers. As more individuals opt for air travel, airlines are increasingly recognizing the potential of in-flight advertising as a lucrative revenue stream. In 2025, the number of air passengers is projected to reach approximately 4.5 billion, indicating a robust growth trajectory. This influx of passengers presents advertisers with a unique opportunity to engage a captive audience during flights. Airlines are likely to capitalize on this trend by enhancing their advertising offerings, thereby driving growth in the In Flight Advertising Market. The ability to reach diverse demographics in a confined space makes in-flight advertising an attractive option for brands seeking to maximize their visibility and impact.

Growing Focus on Brand Engagement

The In Flight Advertising Market is witnessing a growing emphasis on brand engagement as companies seek innovative ways to connect with consumers. Airlines are increasingly collaborating with brands to create immersive advertising experiences that resonate with passengers. This trend is supported by research indicating that in-flight advertisements can enhance brand recall by up to 30%. As brands recognize the potential of in-flight advertising to foster emotional connections with travelers, they are likely to allocate more resources to this medium. In 2025, the market for in-flight advertising is projected to reach USD 6 billion, reflecting the increasing investment in brand engagement strategies. This focus on creating memorable experiences is expected to drive the growth of the In Flight Advertising Market.

Regulatory Support for Advertising

Regulatory frameworks are evolving to support the In Flight Advertising Market, facilitating the growth of advertising opportunities within the aviation sector. Governments are recognizing the economic benefits of in-flight advertising and are implementing policies that encourage airlines to explore this revenue stream. In 2025, it is anticipated that several countries will introduce regulations that streamline the advertising process, making it easier for airlines to partner with brands. This regulatory support is likely to enhance the attractiveness of in-flight advertising, as it reduces barriers to entry for advertisers. As a result, the In Flight Advertising Market is expected to expand, with more airlines embracing advertising as a viable business model.

Shift Towards Sustainable Practices

The In Flight Advertising Market is increasingly aligning with sustainability initiatives as airlines and brands seek to demonstrate their commitment to environmental responsibility. This shift is evident in the growing demand for eco-friendly advertising solutions, such as digital displays that reduce paper waste. In 2025, it is projected that over 50% of airlines will adopt sustainable advertising practices, reflecting a broader trend towards corporate social responsibility. Brands that prioritize sustainability in their advertising strategies are likely to resonate more with environmentally conscious consumers. This alignment with sustainability not only enhances brand image but also drives growth in the In Flight Advertising Market, as more companies seek to engage passengers who value eco-friendly practices.

Market Segment Insights

By Solution Type: In-flight Magazines (Largest) vs. Video Ads (Fastest-Growing)

In the In Flight Advertising Market, the segment distribution showcases in-flight magazines as the largest contributor, capturing a substantial market share. This traditional advertising medium remains prevalent due to its established presence and the captive audience of passengers looking for in-flight reading material. Following closely are video ads, which are rapidly gaining traction, owing to the growing demand for dynamic and engaging content that can captivate travelers throughout their journey. Other segments like tray table ads and disposable cups ads also play a role in diversifying advertising options, whilst remaining lower in market share. The growth trends within this segment are largely driven by technological advancements and changing passenger preferences. Video ads, in particular, are being embraced for their ability to deliver targeted messaging in real-time, meeting the demands of advertisers looking for higher engagement rates. Moreover, the rise of digital in-flight entertainment systems facilitates the incorporation of innovative advertising solutions, ultimately leading to a more personalized passenger experience. As airlines seek additional revenue streams, the evolution of these advertising solutions will continue to reshape the In Flight Advertising Market landscape.

In-flight Magazines (Dominant) vs. Video Ads (Emerging)

In-flight magazines have long been a dominant force in the In Flight Advertising Market, offering airlines a traditional yet effective platform for brand exposure. Their ability to reach a captive audience ensures that advertisers can connect with passengers during their flight experience. These publications often showcase travel-related content, destination highlights, and advertising placements that resonate with the viewer's interests. With established circulation and consistent readership, in-flight magazines continue to provide advertisers with a tangible medium to convey their marketing messages. Conversely, video ads represent an emerging trend within this segment, capitalizing on the growing popularity of digital content. With advancements in in-flight entertainment systems and the shift towards a more tech-savvy traveler demographic, video ads are rapidly gaining traction. They offer a dynamic way to engage passengers through visual storytelling, providing brands with the opportunity to convey their message effectively. As airlines invest in enhancing in-flight entertainment options, video ads are poised to capture significant attention, catering to an audience that values engaging and interactive content.

By Flight Type: Domestic (Largest) vs. International (Fastest-Growing)

In the In Flight Advertising Market, the distribution of market share between domestic and international flights showcases distinct dynamics. Domestic flights hold a significant share, largely due to their consistent passenger volume and frequent travel patterns in specific regions. This segment benefits from the established relationships airlines have with advertising agencies, leading to targeted ad placements and higher engagement rates. Conversely, international flights, while currently a smaller segment, are gaining momentum as airlines expand their global reach and passengers increasingly seek diverse in-flight experiences.

Flight Type: Domestic (Dominant) vs. International (Emerging)

The Domestic flight segment stands out as the dominant force in the In Flight Advertising Market. It benefits from high passenger traffic and shorter flight durations, which create ample opportunities for advertisers to engage with a captive audience. Airlines can offer tailored advertising solutions, making the most of repeat passengers and regional preferences. On the other hand, the International segment, labeled as emerging, is rapidly evolving. This segment appeals to a more diverse demographic, with potential for higher-value advertising due to longer flight durations. Additionally, as international travel rebounds, there is a growing demand for innovative advertising formats that cater to varied cultural tastes, making this segment an enticing prospect for advertisers.

By Airline Type: Full-Service Airlines (Largest) vs. Low & Ultra-Low-Cost Airlines (Fastest-Growing)

In the In Flight Advertising Market, Full-Service Airlines account for a substantial market share, leveraging their comprehensive services and customer touchpoints throughout the flight experience. These airlines typically offer a wide range of advertising options, appealing to advertisers seeking to reach affluent travelers who are likely to engage more with advertising during their journey. In contrast, Low and Ultra-Low-Cost Airlines, while having a smaller share, have seen a surge in their popularity and expansion, catering to price-sensitive travelers and thus tapping into a different advertising demographic.

Full-Service Airlines: Dominant vs. Low & Ultra-Low-Cost Airlines: Emerging

Full-Service Airlines stand out as a dominant player in the In Flight Advertising Market. Their business models focus on providing quality service, giving them an edge in terms of passenger loyalty and engagement with advertising content. In-flight advertising on these carriers often features premium products and services, attracting top-tier brands. On the other hand, Low and Ultra-Low-Cost Airlines represent an emerging segment. They are rapidly adopting innovative advertising strategies, appealing to a younger and more diverse demographic. With their low fares and extensive route networks, they are positioned to increase ad exposure significantly, enabling both airlines and advertisers to explore new avenues for reaching price-sensitive yet engaged consumers.

By End-Users: Large Consumer Brands (Largest) vs. Travel and Tourism Industry (Fastest-Growing)

In the In Flight Advertising Market, the distribution of market share reveals that large consumer brands hold a significant portion of the segment, thanks to their established marketing strategies and extensive budgets. These brands leverage in-flight advertising to engage a captive audience effectively. On the other hand, the travel and tourism industry is rapidly emerging, capitalizing on the rebound from the pandemic, where air travel is steadily increasing, leading to ample opportunities for targeted marketing to travelers looking for experiences.

Large Consumer Brands (Dominant) vs. Travel and Tourism Industry (Emerging)

Large consumer brands dominate the in-flight advertising segment due to their consistent investment in brand visibility and customer engagement. These brands utilize a multi-channel approach, including television, digital screens, and brochures, to reach diverse customer demographics. Simultaneously, the travel and tourism industry is quickly establishing itself as an emerging player. This segment is leveraging partnerships with airlines to showcase travel packages and tourism promotions effectively. The industry's growth is driven by a resurgence in travel demand, leading to innovative ad placements and campaigns that appeal directly to the interests of travelers.

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Regional Insights

North America : Leading Market Innovators

North America is the largest market for in-flight advertising, holding approximately 45% of the global share. The region's growth is driven by increasing air travel demand, advancements in digital advertising technologies, and favorable regulations that support in-flight connectivity. The rise of personalized advertising and enhanced passenger experiences are also significant factors contributing to market expansion. The United States is the primary player in this market, with key companies like Gogo Inc. and Global Eagle Entertainment leading the charge. The competitive landscape is characterized by innovation and strategic partnerships among major airlines and advertising firms. Canada also plays a vital role, contributing to the region's overall market strength with its growing aviation sector.

Europe : Emerging Digital Landscape

Europe is witnessing a robust growth trajectory in the in-flight advertising market, accounting for approximately 30% of the global share. The region benefits from a diverse airline industry and increasing passenger numbers, which drive demand for innovative advertising solutions. Regulatory support for in-flight connectivity and digital advertising is also a catalyst for growth, enhancing the overall passenger experience. Leading countries in this region include the United Kingdom, Germany, and France, with significant contributions from companies like Thales Group and SkyMedia. The competitive landscape is marked by collaborations between airlines and advertising agencies, focusing on delivering targeted advertising content. This synergy is expected to further enhance market dynamics and drive revenue growth in the coming years.

Asia-Pacific : Rapidly Growing Market

The Asia-Pacific region is emerging as a significant player in the in-flight advertising market, holding around 20% of the global share. The growth is fueled by rising disposable incomes, increasing air travel, and a growing middle class. Regulatory frameworks are evolving to support in-flight connectivity, which is essential for the expansion of digital advertising solutions in this region. Countries like China, India, and Japan are at the forefront of this growth, with a competitive landscape that includes both local and international players. Companies such as Panasonic avionics Corporation are making substantial investments to enhance their service offerings. The region's unique cultural diversity also presents opportunities for tailored advertising strategies, further driving market potential.

Middle East and Africa : Emerging Advertising Opportunities

The Middle East and Africa region is gradually establishing itself in the in-flight advertising market, accounting for approximately 5% of the global share. The growth is driven by increasing air travel demand, particularly in the Gulf states, and investments in aviation infrastructure. Regulatory support for in-flight connectivity is also enhancing advertising opportunities, making the region attractive for advertisers. Leading countries include the United Arab Emirates and South Africa, where key players are beginning to emerge. The competitive landscape is characterized by a mix of local and international companies, with a focus on innovative advertising solutions tailored to diverse passenger demographics. As the aviation sector continues to grow, so too will the opportunities for in-flight advertising.

Inflight Advertising Market Regional Image

Key Players and Competitive Insights

The In Flight Advertising Market is currently characterized by a dynamic competitive landscape, driven by technological advancements and evolving consumer preferences. Key players such as Global Eagle Entertainment (US), Panasonic Avionics Corporation (US), and Thales Group (FR) are strategically positioning themselves through innovation and partnerships. Global Eagle Entertainment (US) focuses on enhancing passenger engagement through interactive advertising solutions, while Panasonic Avionics Corporation (US) emphasizes the integration of advanced digital platforms to deliver targeted advertising. Thales Group (FR) is leveraging its expertise in data analytics to optimize ad placements, thereby enhancing the overall effectiveness of in-flight advertising campaigns. Collectively, these strategies contribute to a competitive environment that is increasingly reliant on technological integration and customer-centric approaches.In terms of business tactics, companies are increasingly localizing their operations and optimizing supply chains to enhance efficiency and responsiveness. The market appears moderately fragmented, with several players vying for market share, yet the influence of major companies remains substantial. This competitive structure allows for a diverse range of advertising solutions, catering to the varied needs of airlines and advertisers alike. The collective actions of these key players indicate a trend towards collaboration and innovation, which is likely to shape the market's future trajectory.

In August Global Eagle Entertainment (US) announced a partnership with a leading digital marketing firm to enhance its advertising capabilities. This collaboration aims to leverage data analytics and machine learning to deliver personalized advertising experiences to passengers. The strategic importance of this move lies in its potential to significantly improve engagement rates and advertising effectiveness, thereby attracting more advertisers to the platform.

In September Panasonic Avionics Corporation (US) launched a new suite of advertising solutions that utilize augmented reality (AR) technology. This innovative approach allows passengers to interact with advertisements in a more immersive manner. The introduction of AR into in-flight advertising is indicative of a broader trend towards experiential marketing, which could redefine how brands connect with consumers during flights.

In October Thales Group (FR) unveiled a new data-driven advertising platform designed to optimize ad placements based on real-time passenger demographics and preferences. This platform aims to enhance the relevance of advertisements, thereby increasing their impact. The strategic significance of this development lies in its ability to provide advertisers with actionable insights, ultimately leading to more effective campaigns and improved return on investment.

As of October the competitive trends within the In Flight Advertising Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances among key players are shaping the landscape, fostering innovation and enhancing service offerings. Looking ahead, it appears that competitive differentiation will evolve from traditional price-based competition to a focus on technological innovation, supply chain reliability, and the ability to deliver personalized experiences. This shift suggests that companies that prioritize these aspects may gain a competitive edge in the rapidly changing market.

Key Companies in the Inflight Advertising Market include

Industry Developments

  • In June 2024, United Airlines announced the launch of Kinective Media by United Airlines - the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.
  • In May 2023, Panasonic Avionics Corporation (Panasonic Avionics) and EVA Air have signed an agreement for the installation of in-flight engagement (IFE) and connectivity systems, and a range of digital services, on 54 of its widebody and narrowbody aircraft.
  • In February 2024, Spafax, a global leader in in-flight entertainment and media solutions, has announced the continuation and deepening of its strategic partnership with Lufthansa Group, one of the world’s leading aviation companies, until 2028.

Future Outlook

Inflight Advertising Market Future Outlook

The In Flight Advertising Market is projected to grow at a 6.82% CAGR from 2025 to 2035, driven by technological advancements and increasing passenger engagement.

New opportunities lie in:

  • Integration of augmented reality advertising solutions
  • Development of personalized in-flight advertising platforms
  • Partnerships with airlines for exclusive advertising rights

By 2035, the market is expected to achieve robust growth and enhanced advertising capabilities.

Market Segmentation

Inflight Advertising Market End-Users Outlook

  • Large Consumer Brands
  • Travel and Tourism Industry
  • Retail and E-commerce Platforms
  • Government Agencies and NGOs
  • Niche or Local Businesses

Inflight Advertising Market Flight Type Outlook

  • Domestic
  • International

Inflight Advertising Market Airline Type Outlook

  • Full-Service Airlines
  • Low & Ultra-Low-Cost Airlines

Inflight Advertising Market Solution Type Outlook

  • In-flight Magazines
  • Video Ads
  • Tray Table Ads
  • Overhead Locker/Compartment Ads
  • Disposable Cups Ads
  • Airsickness Bags Ads
  • Boarding Passes Ads
  • Others

Report Scope

MARKET SIZE 20241448.66(USD Million)
MARKET SIZE 20251547.46(USD Million)
MARKET SIZE 20352993.34(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)6.82% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledIn-Flight Media (US), Global Eagle Entertainment (US), Gogo Inc. (US), Panasonic Avionics Corporation (US), Thales Group (FR), Airline Advertising (US), SkyMedia (GB), AdVenture Media Group (US)
Segments CoveredSolution Type, Flight Type, Airline Type, End-Users, Region
Key Market OpportunitiesIntegration of personalized digital content enhances engagement in the In Flight Advertising Market.
Key Market DynamicsTechnological advancements and evolving consumer preferences drive innovation in the In Flight Advertising Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Swapnil Palwe
Team Lead - Research

With a technical background as Bachelor's in Mechanical Engineering, with MBA in Operations Management , Swapnil has 6+ years of experience in market research, consulting and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the Automotive/A&D domain. Swapnil has worked on major projects in verticals such as Aerospace & Defense, Automotive and many other domain projects. He has worked on projects for fortune 500 companies' syndicate and consulting projects along with several government projects.

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FAQs

What is the projected market valuation for the In Flight Advertising Market in 2035?

The projected market valuation for the In Flight Advertising Market in 2035 is approximately 2993.34 USD Million.

What was the market valuation of the In Flight Advertising Market in 2024?

The market valuation of the In Flight Advertising Market in 2024 was 1448.66 USD Million.

What is the expected CAGR for the In Flight Advertising Market during the forecast period 2025 - 2035?

The expected CAGR for the In Flight Advertising Market during the forecast period 2025 - 2035 is 6.82%.

Which segments are included in the In Flight Advertising Market?

The In Flight Advertising Market includes segments such as In-flight Magazines, Video Ads, Tray Table Ads, and others.

What are the revenue ranges for Video Ads in the In Flight Advertising Market?

The revenue range for Video Ads in the In Flight Advertising Market is between 300.0 and 600.0 USD Million.

Research Approach

Inflight Advertising Market

Market Research Future (MRFR) has carried out detailed research and conducted a comprehensive analysis of the Inflight Advertising Market (IFAM). The report revises the global IFAM during the forecast period 2023-2030 with in-depth analysis across various segments and regions. The extensive studies revolve around primary and secondary research to gain an in-depth insight into the market size, trends, and scope. Primary research involves interviews with leading stakeholders such as vendors, service providers, and industry experts including experienced industrialists, influencers, and key opinion leaders.

Secondary Research

Extensive secondary research was conducted to obtain supportive data related to the IFAM, which includes various types of published and online sources such as white papers, annual and financial reports, journals, company websites, industry reports, and other key documents. Additionally, various internal and external sources were referenced to validate the assumptions and validate the obtained data from the primary and secondary research.

Information Procurement Process

Primary Research

For an in-depth understanding of the IFAM components, vendors, service providers, and other related factors the primary research was conducted by the MRFR team. Industry-specific experts, opinion leaders, and experienced industrialists were interviewed and questioned to obtain key insights into the market. The open-ended interview method was used for gathering market-related data, which include drivers, restraints, opportunities, challenges, and other aspects influencing the IFAM. Data obtained through primary research was further validated through secondary research.

Secondary Research

The secondary research was conducted by the MRFR team to garner data related to the market from expert opinions, surveys, white papers, and governmental databases. The study includes an analysis of old and new trends, technologies, growth opportunities, competitive landscape, and different markets. In addition, government websites and publications, statistical databases, directories, press releases, trade magazines, & other sources were referred for the secondary research. In addition, research papers and various sources obtained from the industry were used to validate the obtained data from the secondary research.

Approaches

The report was based on intensive and comprehensive research approaches such as bottom-up approach, factor analysis, time-series analysis, top-down approach, demand-side data triangulation and supply-side data triangulation.

Bottom-up Approach:

The bottom-up approach is a type of analysis where data is collected and integrated from the bottom. This approach was used to build the market based on individual segments such as demand, market share, country level, regional trends, seasonality, growth trends, industry pricing structure, and other aspects of the industry. The factors that influence the market growth and its long-term outlook are studied to obtain a comprehensive understanding of the market.

Factor Analysis:

Factor analysis was used to examine the international and domestic trends of IFAM. This analysis was used to study factors including growth trends, market share, new product launches, and overall industry outlook for the forecast period. In addition, the key external factors that influence the growth of the market were studied to gain a better understanding of the overall IFAM market.

Time-series Analysis:

Time-series analysis was conducted to study the historical and past trends related to the IFAM. This approach was used to study the effect of various external and internal variables on the market and forecast the future trends of the market for the forecast period.

Top-Down Approach:

A top-down approach was used to build the market based on various segments from the top. This approach was used to study the overall macro and micro-economic factors influencing the IFAM, and the industry as a whole.

Demand Side Data Triangulation:

This approach was used to analyze the estimated figures for the IFAM. This approach was used to calculate the regional demand of IFAM by analyzing the government reports, trade flows, company reports and other factors.

Supply Side Data Triangulation:

Supply-side data triangulation was used to analyze the overall supply of IFAM in the market. This approach was used to analyze the estimated figures and correspond them to the current market scenario. The approach includes in-depth analysis of the company size, regional market share, company product launches, and other related factors.

Validation

Data obtained from the primary and secondary research was validated by the MRFR team. The method used for validation was to compare the data with baselines based on previous publications, trade journals, and reports. The research team then extrapolated the data to obtain an estimate of the IFAM. Finally, the estimates for 2023 to 2030 were integrated and introduced into the main body of the report.

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