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Liquid Roofing Market Share

ID: MRFR//1178-CR | 223 Pages | Author: Anshula Mandaokar| February 2021

In the dynamic Liquid Roofing Market, companies strategically deploy a variety of market share positioning strategies to thrive in a competitive environment and secure a significant market presence. Here's a breakdown of key strategies adopted by players in the Liquid Roofing Market, presented in a paragraph with a pointer format:

Product Portfolio Diversification:

Offering a diverse range of liquid roofing solutions is foundational. Companies provide different formulations suitable for various applications such as flat roofs, pitched roofs, or green roofs.
A comprehensive product portfolio allows companies to address specific roofing requirements and diverse customer needs, enhancing market coverage.
Quality Assurance and Standards Compliance:

Maintaining stringent quality standards and complying with industry specifications is critical. Companies ensure that their liquid roofing products meet regulatory requirements and adhere to relevant building standards.
Quality assurance enhances customer trust and satisfaction, positioning companies as reliable providers in the liquid roofing market.
Technological Innovation and Research Development:

Continuous investment in research and development is essential for technological advancements in liquid roofing formulations. Companies focus on developing innovative solutions that offer improved durability, weather resistance, and application efficiency.
Staying at the forefront of technology positions companies as leaders, attracting customers seeking advanced and high-performance liquid roofing systems.
Global Market Expansion:

Expanding market presence globally is a strategic priority. Companies explore opportunities in new geographical regions and tap into emerging markets with growing demand for liquid roofing solutions.
Adapting to diverse climatic conditions, understanding regional building practices, and establishing a strong global presence contribute to market share growth.
Strategic Partnerships and Alliances:

Forming strategic alliances with contractors, architects, and distributors is vital. Companies enhance their distribution networks, collaborate on projects, and strengthen their market reach through partnerships.
Collaborative efforts can lead to improved market penetration, increased project involvement, and shared expertise, fostering increased market share.
Brand Building and Marketing:

Establishing a strong brand presence is crucial for success in the Liquid Roofing Market. Effective marketing through various channels helps create brand awareness.
Building a brand associated with reliability, quality, and innovation positively influences customer perception, fostering brand loyalty and differentiation.
Customer Education and Training Programs:

Providing educational resources and training programs on liquid roofing applications is a strategic initiative. Companies engage with contractors, architects, and building owners to educate them on the benefits and proper application techniques.
Building awareness and expertise in liquid roofing practices not only fosters customer loyalty but also positions companies as industry leaders.
Customer Relationship Management (CRM):

Developing and maintaining strong relationships with customers is a long-term strategy. Providing excellent customer support, technical assistance, and responsiveness contribute to building trust.
Understanding customer project requirements and offering tailored solutions enhance overall customer satisfaction and loyalty in the liquid roofing industry.
Supply Chain Optimization:

Optimizing the supply chain from raw material procurement to product delivery is a strategic focus. Companies aim for efficiency, cost reduction, and timely delivery to maintain competitiveness.
Efficient supply chain management supports sustained market share growth by ensuring reliability and responsiveness to customer demands.
Sustainability Initiatives:

Embracing environmentally sustainable practices is gaining importance for companies in the Liquid Roofing Market. Developing eco-friendly formulations and promoting sustainable roofing solutions align with changing consumer preferences and environmental regulations.
Implementing sustainability initiatives not only enhances market positioning but also addresses the growing demand for green building practices.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2019- 2021
Forecast Period 2023-2032
Growth Rate 7.27% (2023-2032)

Global Liquid Roofing Market Overview


Liquid Roofing Market Size was valued at USD 6.50 billion in 2023. The Liquid Roofing market industry is projected to grow from USD 6.97 Billion in 2024 to USD 11.47 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.42% during the forecast period (2024 - 2032). The Rise in the usage of a 2K polyurethane liquid roofing system and the growing need for practical and economical roofing systems are the key market drivers contributing to the market revenue and growth.


Liquid Roofing Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Liquid Roofing Market Trends




  • Rise in using a 2K polyurethane liquid roofing system drives the market growth




Market CAGR for liquid roofing is being driven by the Rise in the usage of a 2K polyurethane liquid roofing system and the growing need for practical and economical roofing systems. Liquid-applied coating and mesh membranes are two common components of liquid roofing systems. In addition to waterproofing, these elements offer many other physical and chemical qualities. This liquid roofing and building method can withstand extreme weather conditions and strains associated with any regular structure movement. The chemical composition is fire-resistant and can survive the heat, extending the life of the roof. It also provides resistance to water leakage, wind uplift, and hail.


The liquid roofing system is also one of the most economical roofing solutions, roofing project's cost depends on the material, installation, and energy use. Also, liquid roofing systems are simple to install, require few installation tools, and stay up to 20 years with little maintenance. By reflecting heat from the building, it saves energy and lessens landfill waste by minimizing tear-off waste. All of the above factors drive the need for liquid roofing systems.


The quick and effective application method of K-polyurethane technology makes it perfect for industrial and large-surface applications. Its demand is further fueled by the wide range of physical and chemical attributes, including weather and UV stability,  mechanical and chemical resistance, quick drying, and appealing finish. The worldwide liquid roofing industry is thus being driven by the rising demand for 2K-polyurethane in liquid roofing systems.


For instance, improved heat reflections will be achieved in the upcoming years with the usage of liquid roof coating solutions. In the anticipated year, bitumen coatings acting as a waterproofing agent are anticipated to gain popularity. The market for liquid roofs has many prospects due to the rising environmental awareness surrounding the use of roofs. Cost-cutting activities during roof installation are anticipated to increase market demand. Thus, driving the Liquid Roofing market revenue.


Liquid Roofing Market Segment Insights


Liquid Roofing Type Insights


The Liquid Roofing market segmentation, based on type, includes Acrylic Coating, Polyurethane/Acrylic Hybrids Coating, Silicone Coating, Bituminous Coating, Elastomeric Coating, Epoxy Coatings, and Others. Acrylic coating dominated the market, accounting for 58% of the market share (USD 3.5 billion) in 2022. The acrylic coating has color retention features, better clarity, finished gloss, and water resistance are key drivers for this category to have a significant share in the market.


Liquid Roofing Application Insights


The Liquid Roofing market segmentation, based on Application, includes Flat Roof, Pitched Roof, Domed Roofs, and Others. The flat roof category dominated the market by contributing 48% of the market share in 2022. Flat roofs have a small pitch that allows for drainage and water runoff but gives the appearance of being level with no pitch is common in commercial and residential structures.


Liquid Roofing End-Use Insights


The Liquid Roofing market segmentation, based on End-Use, includes Residential and Non-residential. The residential segment dominated the market, accounting for 69% of the market share (USD 4.2 billion) in 2022. Category growth is driven by rising consumer awareness about liquid roofing benefits that fueled the market growth.


Figure 1:  Liquid Roofing Market, by End-Use, 2022 & 2032 (USD billion)


Liquid Roofing Market, by End-Use


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Liquid Roofing Regional Insights


By Region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America area will dominate this market by 45.8% of the market share in 2022, owing to growing industrialization and urbanization will further boost the market growth in this area.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  Liquid Roofing market share by Region 2022 (%)


Liquid Roofing market share by Region


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The Asia-Pacific Liquid Roofing market accounts for the second-largest market share due to spreading awareness about eco-friendly roofing systems. Moreover, China's Liquid Roofing market held the largest market share, and Japan's Liquid Roofing market was the fastest-growing market in the Asia-Pacific region.


The Europe Liquid Roofing Market is expected to grow in the projected timeframe. The expansion of legal lending to consumers, rising construction activity in Europe due to the Rise in single-family homes, and low borrowing and interest rates are anticipated to boost market expansion in Europe. Further, the German Liquid Roofing market held the largest market share, and the UK Liquid Roofing market was the fast-growing market in the European Region.


For instance, In January 2020, Rovene 6120 was released by Mallard Creek Polymers, a US-based manufacturer and provider of polymers to the elastomeric roof coatings industry. For highly durable elastomeric roof coatings that meet ASTM D 6083 standards, Rovene 6120 is considered the best choice. The new item has exceptional waterproofing qualities to fulfill consumer demands by producing new products.


Liquid Roofing Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to produce advanced-level new products, which will help the Liquid Roofing market. Market participants are also undertaking organic or inorganic strategic approaches to expand their footprint, with important market developments including new product innovations, agreements, mergers and acquisitions, capital expenditure, and strategic alliances with other organizations. The liquid Roofing industry must offer innovative and sustainable products to capture and expand in a competitive market.


Manufacturing locally to minimize expenses is one of the key business tactics organizations use in the Liquid Roofing industry to benefit customers with affordable products and capture untapped markets. In recent years, the Liquid Roofing industry has offered significant advantages to roofing systems and the environment. Major players in the Liquid Roofing market, including Sika AG (Switzerland), BASF SE (Germany), Dow Inc. (US), 3M (US), Saint-Gobain SA (France), Henkel Corporation (Germany), Akzo Nobel NV (Netherlands), Kraton Corporation (US), GAF Materials (US), ALT , LLC (US), Kemper System America, Inc. (US), Johns Manville (US), National Coatings Corporation (US), and Maris Polymers SA (Greece)., are attempting to fulfill market demand by investing in research and development to capture the untapped market as well.


Kaspar Winkler established Sika AG, a company that deals with chemicals, in 1910. Its headquarters are in Baar, Switzerland. It provides services to the manufacturing sectors and construction sectors. The business offers manufacturing services for bonding, dampening, strengthening, and safeguarding structures that bear loads. Its product categories include industrial flooring, roofing and waterproofing systems, damping, and structural strengthening solutions. In March 2021, Sika improved Sikalastic-625, one of the most popular polyurethane waterproofing membranes, as part of its ongoing commitment to innovation. The flexible cold-applied membrane is used throughout the UK for various flat roofs, from commercial and business roofs to terraces and pathways. The most recent version of Sikalastic-625N incorporates Sika's patented i-Cure Technology and enhanced chemistry, increasing the product's temperature stability, use, and shelf life.


INEOST is headquartered in Rolle, Switzerland, and was established in 1998. It has developed into a major chemical firm with about $60 billion in revenues. Petrochemicals, expertise chemicals, and oil products are all produced by INEOS. Because of its dominant market position, INEOS can serve many of the biggest clients in its markets as its preferred supplier. Strong and lasting connections with these clients have developed, which benefits the organization. In January 2023, The MBCC Group's admixtures business in the US, Canada, Europe, and the UK, as well as its whole operations in Australia and New Zealand, was acquired by INEOS Enterprises in an agreement signed in January 2023 by Sika AG and INEOS Enterprises. The disposal is required as a part of Sika's corrective action plan for buying MBCC Group.


Key Companies in the Liquid Roofing market include



  • Sika AG (Switzerland)

  • BASF SE (Germany)

  • Dow Inc. (US)

  • 3M (US)

  • Saint-Gobain SA (France)

  • Henkel Corporation (Germany)

  • Akzo Nobel NV (Netherlands)

  • Kraton Corporation (US)

  • GAF Materials (US)

  • ALT , LLC (US)

  • Kemper System America, Inc. (US)

  • Johns Manville (US)

  • National Coatings Corporation (US)

  • Maris Polymers SA (Greece)


Liquid Roofing Industry Developments


January 2023: The MBCC Group's admixtures business in the US, Canada, Europe, and the UK, as well as its whole operations in Australia and New Zealand, was acquired by INEOS Enterprises in an agreement signed in January 2023 by Sika AG and INEOS Enterprises. The disposal is required as a part of Sika's corrective action plan for buying MBCC Group.


April 2021: The Liquid Roofing and Waterproofing Association (LRWA) reported the release of a free online tool that enables customers to assess the suitability of liquid roofing systems. The product registry, aimed at suppliers, distributors, and specifiers, compiles data from third-party endorsements, such as ETA certificates and contracts, into a usable format.


 March 2021: Sika has improved Sikalastic-625, one of the most popular polyurethane waterproofing membranes, as part of its ongoing commitment to innovation. The flexible cold-applied membrane is used throughout the UK for various flat roofs, from commercial and business roofs to terraces and pathways. The most recent version of Sikalastic-625N incorporates Sika's patented i-Cure Technology and enhanced chemistry, increasing the product's temperature stability, use, and shelf life. 


Liquid Roofing Market Segmentation


Liquid Roofing Type Outlook



  • Acrylic Coating

  • Polyurethane/Acrylic Hybrids Coating

  • Silicone Coating

  • Bituminous Coating

  • Elastomeric Coating

  • Epoxy Coatings

  • Others


Liquid Roofing Application Outlook



  • Flat Roof

  • Pitched Roof

  • Domed Roof

  • Others


 Liquid Roofing End-Use Outlook



  • Residential

  • Non-Residential


Liquid Roofing Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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