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    Matcha Tea Market Trends

    ID: MRFR/F-B & N/1757-CR
    129 Pages
    Pradeep Nandi
    February 2021

    Matcha Tea Market Research Report Information By Application (Regular Tea, Food, Cosmetics, Matcha Beverages, Personal Market), By Form (Ready-To-Drink, Instant Premixes, Powder Form), By Type (Traditional, Sweetened, Unsweetened), By Formulation (Plain, Flavored), By Distribution Channel (Store-Based Distribution Channels And Non-Store-Based Distribution Channels.) And By Region (North America...

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    Matcha Tea Market Infographic

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    Market Trends

    Key Emerging Trends in the Matcha Tea Market

    Many trends have been witnessed in the matcha tea market, which shows an increasing global interest in health and wellness as well as unique, culturally rich beverages. One notable trend is the increasing demand for matcha tea as consumers seek alternatives to traditional caffeinated beverages. A rise in demand for other products that contain matcha apart from traditional tea has been felt within the marketplace. Matcha can be used across various food categories, including desserts, snacks, and even beauty products, among others, making it a versatile ingredient. The culinary use beyond traditionalists' boundaries also attracts those who want to explore flavors different from what they are accustomed to. Ethical sourcing and high quality have received an increased emphasis when it comes to sustainability issues around the world, leading to an increase in the number of ethically sourced high-quality teas, such as organic ceremonial grade one. This has led to a surge in demand for organic and ceremonial-grade matcha driven by growing concerns about transparency regarding sourcing and production processes. The rise of e-commerce has significantly influenced the matcha tea market, where consumers can easily access different types of tea via online platforms. In this regard, online shopping has become crucial, especially during these times when people cannot travel so much due to the COVID-19 pandemic. Online platforms have allowed consumers to interact directly with farmers, buy fresh produce, and discuss the quality of matcha. The shift has put smaller specialty producers on the world map as far as this market is concerned, thus diversifying it. The COVID-19 pandemic has affected consumer behavior, which has had various implications on how the matcha tea market looks like today. This lockdown period saw an upsurge in activities such as cooking at home, leading to a spike in demand for powder made from ground leaves used by consumers who want to experiment with brewing tea or adding it to their meals. Geographically, the matcha tea market shows significant growth in both traditional tea-drinking regions, such as Asia, and in Western markets where matcha has gained popularity as a trendy and exotic beverage. While Japan and China are still at the forefront of producing and using it, North America and Europe are coming up fast because people there prefer consuming organic-based beverages apart from foodstuffs that they desire since they are popular among many folks.

    Market Summary

    As per Market Research Future Analysis, the Global Matcha Tea Market was valued at USD 3.66 billion in 2024 and is projected to grow to USD 7.71 billion by 2035, with a CAGR of 7.00% from 2025 to 2035. The growth is driven by increasing consumer health awareness and the rising popularity of matcha tea in various applications, including beverages and desserts. The Asia-Pacific region dominated the market with a 42.4% share in 2022, primarily due to high production potential in countries like Japan and China. The market is characterized by a shift towards plant-based, nutritious beverages, influenced by social media trends.

    Key Market Trends & Highlights

    Key trends driving the matcha tea market include health consciousness and diverse applications.

    • Matcha tea Market Size in 2024: USD 3.66 billion.
    • Projected Market Size by 2035: USD 7.71 billion.
    • Asia-Pacific region held 42.4% market share in 2022.
    • Powder form expected to dominate revenue share over the forecast period.

    Market Size & Forecast

    2024 Market Size USD 3.66 Billion
    2035 Market Size USD 7.71 Billion
    CAGR (2024-2035) 7.00%
    Largest Regional Market Share in 2022 Asia-Pacific.

    Major Players

    Key players include The Unilever Group (U.K.), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), ITO EN LTD (Japan), and Marukyu Koyamaen Co. Ltd. (Japan).

    Market Trends

    Growing health-conscious population fuels market growth.

    The increasing health-conscious population is driving the market CAGR for matcha tea. Several countries have recognized lifestyle-related diseases as a major concern, resulting in an increase in consumer health consciousness. Furthermore, increased consumer knowledge of the health benefits of matcha tea boosts demand. Matcha tea stimulates metabolism, detoxifies the body, increases levels of vitamin C, magnesium, and zinc, and lowers cholesterol and blood sugar. Furthermore, an increase in the older population, an increase in life expectancy, and an alarming increase in the frequency of chronic diseases have affected consumer eating patterns.

    Today's consumers seek beverages that provide them with critical nutrients while also improving their physical and mental wellbeing. As a result, the combination of these factors increases demand for matcha tea and contributes to the growth of the matcha tea.

    Additionally, matcha can also be found in a variety of beverages and desserts, such as lattes, frappés, waffles, matcha tea ice cream, cupcakes, cookies, and a variety of other delicacies. However, matcha tea and lattes are in high demand as weight watchers and health-conscious clients reduce their consumption of sweet goodies. Consumers' shifting desire for plant-based, nutritious beverages, as well as the growing impact of social media, where fitness-related items are advertised and pushed ly, all contribute to the matcha tea market's revenue growth.

    The rising consumer preference for health-oriented beverages appears to be driving a notable increase in the demand for matcha tea, which is often associated with various health benefits.

    U.S. Department of Agriculture

    Matcha Tea Market Market Drivers

    Market Growth Projections

    The Global Matcha Tea Market Industry is projected to experience substantial growth, with estimates indicating a rise from 3.66 USD Billion in 2024 to 7.72 USD Billion by 2035. This growth trajectory suggests a robust demand for matcha tea, driven by various factors such as health trends, innovative product offerings, and expanding distribution channels. The anticipated CAGR of 7.02% from 2025 to 2035 further underscores the market's potential. As consumer preferences continue to evolve, the Global Matcha Tea Market Industry is likely to adapt, ensuring a dynamic and competitive landscape.

    Rising Health Consciousness

    The Global Matcha Tea Market Industry is experiencing a notable surge in demand driven by increasing health consciousness among consumers. Matcha tea, known for its high antioxidant content and potential health benefits, appeals to individuals seeking healthier beverage options. This trend is reflected in the market's projected value of 3.66 USD Billion in 2024, as consumers increasingly prioritize wellness. The growing awareness of the benefits of matcha, such as improved metabolism and enhanced mental clarity, suggests a shift towards natural and organic products. As a result, the Global Matcha Tea Market Industry is likely to continue expanding as more consumers adopt healthier lifestyles.

    Innovative Product Offerings

    The Global Matcha Tea Market Industry is witnessing a wave of innovative product offerings that cater to diverse consumer preferences. Manufacturers are introducing matcha-infused products, such as snacks, desserts, and beverages, appealing to a wider audience. This innovation is likely to attract consumers who may not traditionally consume tea, thereby expanding the market. The introduction of ready-to-drink matcha beverages and matcha-based health supplements indicates a strategic response to evolving consumer tastes. As the market adapts to these trends, the Global Matcha Tea Market Industry is poised for sustained growth, potentially achieving a CAGR of 7.02% from 2025 to 2035.

    Cultural Influence and Popularity

    The Global Matcha Tea Market Industry is significantly influenced by cultural trends and the growing popularity of matcha in various regions. Originating from Japan, matcha has gained international recognition, particularly among millennials and health enthusiasts. This cultural shift is evident in the increasing number of cafes and restaurants offering matcha-based drinks and desserts. The rise of social media platforms has further amplified this trend, as visually appealing matcha creations gain traction online. Consequently, the Global Matcha Tea Market Industry is likely to see continued growth as cultural appreciation for matcha expands, attracting new consumers and fostering brand loyalty.

    Expansion of Distribution Channels

    The Global Matcha Tea Market Industry is benefiting from the expansion of distribution channels, which enhances product accessibility. Retailers, both online and offline, are increasingly stocking matcha products, catering to the rising demand. E-commerce platforms, in particular, have become vital in reaching a broader audience, allowing consumers to purchase matcha tea conveniently. This trend is expected to contribute to the market's growth, with projections indicating a rise to 7.72 USD Billion by 2035. The diversification of distribution channels not only increases visibility but also encourages new consumers to explore matcha tea, thereby broadening the market base.

    Sustainability and Organic Sourcing

    The Global Matcha Tea Market Industry is increasingly aligning with sustainability trends, as consumers show a preference for organic and ethically sourced products. The demand for sustainably produced matcha is rising, driven by a growing awareness of environmental issues and the impact of agricultural practices. Brands that emphasize organic certification and sustainable farming methods are likely to resonate with eco-conscious consumers. This shift towards sustainability not only enhances brand reputation but also contributes to market growth. As the Global Matcha Tea Market Industry evolves, the emphasis on organic and sustainable sourcing may play a crucial role in shaping consumer choices.

    Market Segment Insights

    Segment Insights

    Matcha Tea Application Insights

    The matcha tea market segmentation, based on application includes regular tea, food, cosmetics, matcha beverages, personal market. In 2022, the regular tea category is predicted to have the largest market share. Matcha tea use is expanding among consumers. Growing consumer health awareness around the world is likely to drive matcha market growth during the forecast period.

    Matcha Tea Form Insights

    The matcha tea market segmentation, based on form, includes ready-to-drink, instant premixes, powder form. Over the forecast period, the powder form category is expected to account for a significant revenue share. According to multiple studies, various teas have the ability to enhance the immune system, reduce inflammation, and even prevent cancer and heart disease. There is abundant evidence that drinking tea on a daily basis can improve one's health, while some varieties have more health benefits than others.

    The powdered form of tea is one of the most traditional types of tea, and it provides a variety of health benefits, leading in revenue growth for this category.

    Matcha Tea Type Insights

    The matcha tea market segmentation, based on type, includes traditional, sweetened, unsweetened. The sweetened category held a significant market share. Sweetened matcha is another simple approach to improve its taste. Non-flavored sweeteners like sugar and agave syrup will preserve matcha's natural flavour, whereas sweets like honey and chocolate will disguise it well. Drinking matcha has numerous health benefits, but going overboard with sweets can sometimes have the opposite impact. If at all feasible, use a natural sweetener or one with as little sugar as possible.

    Matcha Tea Formulation Insights

    The matcha tea market segmentation, based on formulation, includes plain, flavoured. Flavoured category has the largest market share in 2022. This is primarily due to the wide variety of flavoured teas on the market, which is driving demand based on consumer preferences and taste. Lemon, aloe Vera, cinnamon, wild berry, jasmine, basil, and more flavours are created in response to market demand.

    Furthermore, this market is expected to grow at the quickest rate of 6.2% between 2022 and 2032, as the combination of health and flavour entices buyers to acquire the product in order to experience both the taste and the benefits.

    Figure1: Matcha Tea Market, by Formulation, 2022&2032 (USD billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Matcha Tea Distribution Channel Insights

    The matcha tea market segmentation, based on distribution channel, includes store-based distribution channels, non-store-based distribution channels. The market was dominated by store-based distribution channels. Store-based distribution channels are further classified as specialized stores and hypermarkets/supermarkets. Supermarkets/Hypermarkets are expected to create a greater proportion of USD 1,735 million, with a GAGR of 6.4%. Hypermarkets and supermarkets are becoming more popular as a result of their large assortment of consumer goods under one roof, ample parking space, and convenient business hours.

    Get more detailed insights about Matcha Tea Market Research Report - Forecast to 2032

    Regional Insights

    By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific dominated the matcha tea market with a substantial share of 42.4% in 2022 as a consequence of expanded vast potential in production from nations such as Hong Kong, Taiwan, Japan, India, and China, and thus there is growing demand for matcha tea in Asia Pacific.

    Further, the major countries studiedin the market reportare The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure2: MATCHA TEA MARKET SHARE BY REGION 2022 (%)

    MATCHA TEA MARKET SHARE BY REGION 2022 (%)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe’s matcha tea market accounts for the second-largest market share due to rising demand for fortified, nutrient-dense beverages. Further, the German matcha tea held the largest market share, and the UK matcha tea industry was the fastest-growing market in the European region.

    The North America Matcha Tea Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the increased prevalence of diabetes and obesity prompting consumers to focus more on healthy living, which is driving up demand for organic and healthy ingredients. Moreover, China’s matcha tea held the largest market share, and the Indian matcha tea industry was the fastest-growing market in the North American region.

    Key Players and Competitive Insights

    Leading market players are investing heavily in R&D to expand their product lines, which will help the matcha tea market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, matcha tea industry must offer cost-effective items.

    Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the matcha tea industry to benefit clients and increase the market sector. In recent years, the matcha tea industry has offered some of the most significant advantages to medicine. Major players in the matcha tea market, including The Unilever Group (U.K.), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), ITO EN LTD (Japan), Marukyu Koyamaen Co. Ltd. (Japan) and others, are attempting to increase market demand by investing in R&D operations.

    Keurig Dr Pepper Inc. is a publicly traded American beverage and coffeemaker corporation headquartered in Burlington, Massachusetts. It was originally known as Green Mountain Coffee Roasters (1981-2014) and Keurig Green Mountain (2014-2018). Keurig Dr Pepper, formed in July 2018 by the merging of Keurig Green Mountain and Dr Pepper Snapple Group, offers over 125 hot and cold beverages. Keurig Dr Pepper Canada is the company's Canadian subsidiary. In October 2020, Keurig Dr. Pepper Inc. has introduced recycled plastic bottles for its Snapple and Core RTD matcha tea brands.

    Nestlé S.A. is a Swiss multinational food and beverage industry firm based in Vevey, Vaud, Switzerland. Since 2014, it has become the world's largest publicly traded food firm in terms of revenue and other measures. It was placed No. 64 on the Fortune 500 in 2017 and No. 33 on the Forbes 2000 list of the world's largest public corporations in 2016. Nestlé's products include baby food (some of which contain oligosaccharides derived from human milk), medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet meals, and snacks.

    Nestlé's brands with annual sales of over 1 billion CHF (about US$1.1 billion) include Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. In February 2019, In Europe, Nestlé introduced KitKat Green Tea Matcha. The product is created by combining UTZ certified cocoa beans with matcha tea from China and Japan.

    Industry Developments

    March 2024- India's most trusted FMCG brand, Pansari Group, is now ready to blaze the audience with its launch of TVOY GREEN TEA at AAHAR 2024. Lately, the company introduced its new tea range, Pansari Chai, which comes in four distinct flavors, each of which provides an intense tea-drinking experience. After getting a massive response from their customers for Pansari Chai, the team thought of bringing their green tea range to the market as well. 

    The company is now ready to enter the world of excellent green tea sourced from the prestigious Nilgiris in Tamil Nadu, South India. The TVOY GREEN TEA is expanded in one of the top-tier tea estates, situated at an altitude of 1900 meters above MSL. Set by crystal-clear streams and natural forests, this eco-friendly sanctuary offers the ideal setting for responsible tea farming. The director of Pansari Group, Shammi Agarwal, shows his pursuit of the launch by mentioning that the launch of TVOY GREEN TEA is not just about introducing a product but about supporting a lifestyle.

    In a time when health awareness is on the ascent, TVOY provides a mix of wellness and culture. 

    The distinct flavors of these products include Classic green tea, Kahwa green tea, and chamomile. At present, no leading players are in the green tea market. Hence, the brand thinks it is high time it entered the market. Everyone is quite excited about the journey ahead and believes that TVOY GREEN TEA will become an indication of health and indulgence for our consumers. In addition, Pansari's products are ISO 9001 2008 certified, HACCP 2006 certified, and Fair Trade Certified by the Fair Trade Labeling Organization.

    In March 2023, Tenzo Tea, a luxury line of matcha tea, will be partnering with boutique tequila brand Lo Siento to create three exclusive match-infused cocktails. In this alliance, both brands are committed to providing exceptional quality and pioneering taste experiences.

     In November 2023, Hojicha Co., responding to client requests for reliable brands of matcha online, partnered with Marukyu Koyamaen to provide genuine Uji matcha on their website. The partnership will make available different customer preferences ranging from ceremonial occasion cocktails like ‘Match Yugen’ or ‘Match Isuzu Latte’ lattes, etc.

    February 2022, Nestlé Health Science acquired a stake in Orgain. Nestlé Health Science's nutrition products would complement the company's existing product line as a result of this agreement.

    January 2022, Aiya America's newest product line is the Matcha Infused Tea Line. Three superb Japanese matcha teas in the collection are Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha.

    Future Outlook

    Matcha Tea Market Future Outlook

    The Global Matcha Tea Market is projected to grow at a 7.00% CAGR from 2025 to 2035, driven by increasing health consciousness, product innovation, and expanding distribution channels.

    New opportunities lie in:

    • Develop premium organic matcha products targeting health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales expansion.
    • Introduce matcha-infused beverages in mainstream cafes and restaurants.

    By 2035, the market is expected to achieve substantial growth, solidifying its position as a leader in the beverage sector.

    Market Segmentation

    Matcha Tea By Form Outlook

    • Ready-To-Drink
    • Instant Premixes
    • Powder Form

    Matcha Tea By Type Outlook

    • Traditional
    • Sweetened
    • Unsweetened

    Matcha Tea Regional Outlook

    North America
    • US
    • Canada

    Matcha Tea By Application Outlook

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages
    • Personal Market

    Matcha Tea By Formulation Outlook

    • Plain
    • Flavored

     Matcha Tea By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    Report Scope

    Attribute/Metric Details
    Market Size 2024 USD 3.66 billion
    Market Size 2035 7.71 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 7.00% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2018- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Application, Form, Type, Formulation, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled Nestle SA (Switzerland), Tata Beverages Ltd. (India), The Unilever Group (U.K.), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), ITO EN LTD (Japan), Marukyu Koyamaen Co. Ltd. (Japan).
    Key Market Opportunities Growing concern about health consciousness.
    Key Market Dynamics Because of the numerous health benefits connected with the use of matcha tea.
    Market Size 2025 3.92 (Value (USD Billion))

    Market Highlights

    Author

    Pradeep Nandi
    Senior Research Analyst

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    How much is the matcha tea market?

    The matcha tea market size was valued at USD 3.4 Billion in 2023.

    What is the growth rate of the matcha tea market?

    The market is projected to grow at a CAGR of 7.00% during the forecast period, 2024-2032.

    Which region held the largest market share in the matcha tea market?

    Asia Pacific had the largest share of the market.

    Who are the key players in the matcha tea market?

    The key players in the market are The Unilever Group (U.K.), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), ITO EN LTD (Japan), Marukyu Koyamaen Co. Ltd. (Japan).

    Which form led the matcha tea market?

    The powder form category dominated the market in 2023.

    Which distribution channel had the largest market share in the matcha tea market?

    The store-based distribution channel had the largest share in the market.

    1. Report Prologue
    2. Introduction
      1. Definition 14
        1. Matcha Tea 14
      2. Scope of the Study 14
        1. Research Methodology 14
      3. Assumptions 15
      4. Limitations 15
      5. Market Structure 15
    3. Research Methodology
      1. Research Process 16
      2. Primary Research 17
      3. Secondary Research 19
      4. Forecast Model 20
    4. Premium Insights
      1. Global Matcha Tea Market: History & Evolution 21
      2. Global Matcha Tea Market: Market Mapping & Research Methodology 23
      3. Market Overview: Global Matcha Tea Market 24
      4. Industry Trends and Market Environment: Global Matcha Tea Market 25
      5. Product Innovation: Global Matcha Tea Market 26
      6. Product Innovation Market Share (2016): Global Matcha Tea Market 26
    5. Market Dynamics
      1. Introduction 27
      2. Drivers: 28
        1. Increasing disposable income: 28
        2. Increasing health cost: 29
        3. Increasing Consumer Awareness: 29
        4. Matcha Tea as Super food: 29
      3. Restraints: 30
        1. Product Awareness: 30
        2. Higher price: 30
      4. Opportunities: 31
        1. Diverse Application: 31
        2. Innovations and New Product Development: 31
        3. Product promotion: 31
        4. Attractive Packaging: 32
      5. Challenges: 33
        1. Climatic Changes and environmental impact: 33
        2. Certification along with branding & labelling issues: 33
        3. Certification along with branding & labelling issues: 34
    6. Mega Trends 35
      1. Matcha Tea holds huge potential and ample scope of growth 35
      2. Trade (Import-export) Analysis 36
      3. Innovation in product and process 37
      4. Macroeconomic indicators analysis 37
    7. Mega Trends
      1. Matcha Tea holds huge potential and ample scope of growth 35
      2. Trade (Import-export) Analysis 36
      3. Innovation in product and process 37
      4. Macroeconomic indicators analysis 37
    8. Market Factor Analysis
      1. Introduction 42
      2. Value Chain Analysis 42
      3. Supply Chain Analysis 43
      4. Porter''s Five Forces 44
        1. Porter''s 5 Forces Analysis: Matcha Tea 44
        2. Threat of New Entrants 46
        3. Threat of Substitutes 47
        4. Bargaining Power of Buyers 47
        5. Bargaining Power of Suppliers 48
        6. Intensity of Rivalry 48
    9. Market Analysis
      1. Introduction 49
    10. Market Analysis-By Region
      1. North America 53
        1. U.S. 54
        2. Canada 56
        3. Mexico 59
      2. Europe 62
        1. Germany 63
        2. U.K. 65
        3. Poland 68
        4. France 71
        5. Rest of Europe 73
      3. Asia Pacific 76
        1. Asia-Pacific Matcha Tea Market 76
        2. Japan 77
        3. China 80
        4. India 82
        5. Indonesia 85
        6. Australia & New Zealand 88
        7. Rest of APAC 91
      4. Rest Of World 94
        1. Latin America 95
        2. Middle East 97
        3. Others 100
    11. Market Analysis-By Formulation
    12. Market Analysis-By Application
    13. Market Analysis-By Distribution Channel
    14. Competitive Landscape
    15. Major Manufacturers Analysis of Matcha Tea
      1. Nestle S.A. 118
        1. Company Profile 118
        2. Company Snapshot 118
        3. Product and Specifications 119
        4. Key development 119
        5. Business strategy 119
        6. SWOT Analysis 120
      2. Tata Global Beverages Ltd. 121
        1. Company Profile 121
        2. Company Snapshot 121
        3. Product and Specifications 122
        4. Key Developments 122
        5. Business strategy 122
        6. SWOT Analysis 123
      3. Unilever Plc 124
        1. Company Profile 124
        2. Company Snapshot 124
        3. Product and Specifications 125
        4. Key Developments 125
        5. Business strategy 125
        6. SWOT Analysis 126
      4. AOI Tea Company 127
        1. Company Profile 127
        2. Company Snapshot 127
        3. Product and Specifications 128
        4. Business strategy 128
        5. SWOT Analysis 129
      5. Aiya Co. Ltd. 130
        1. Company Profile 130
        2. Company Snapshot 130
        3. Product and Specifications 131
        4. Key Developments 131
        5. Business Strategy 131
      6. ITO EN, LTD. 131
        1. Company Profile 131
        2. Company Snapshot 132
        3. Product & Specification 133
        4. Key Developments 133
        5. Business strategy 133
      7. Marukyu Koyamaen Co. Ltd. 134
        1. Company Profile 134
        2. Company Snapshot 134
        3. Product and Specifications 135
        4. Business Strategy 135
        5. Key Developments 136
    16. List of Tables and Figures
      1. 15 List of Tables
      2. TABLE 1 GLOBAL MATCHA TEA MARKET: HISTORY & EVOLUTION HIGHLIGHTS 22
      3. TABLE 2 PRICE COMAPARISON OF GREEN TEA AND MATCHA TEA 32
      4. TABLE 3 PESTLE ANALYSIS-CHINA 39
      5. TABLE 4 PESTLE ANALYSIS-U.S. 40
      6. TABLE 5 PESTLE ANALYSIS-GERMANY 41
      7. TABLE 6 PESTLE ANALYSIS-JAPAN 43
      8. TABLE 7 GLOBAL MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 53
      9. TABLE 8 GLOBAL MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 54
      10. TABLE 9 NORTH AMERICA MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 55
      11. TABLE 10 NORTH AMERICA MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 55
      12. TABLE 11 U.S MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 56
      13. TABLE 12 U.S. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 56
      14. TABLE 13 U.S. MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 57
      15. TABLE 14 U.S. MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 57
      16. TABLE 15 U.S. MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 58
      17. TABLE 16 U.S. MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 58
      18. TABLE 17 CANADA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 58
      19. TABLE 18 CANADA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 59
      20. TABLE 19 CANADA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 59
      21. TABLE 20 CANADA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 60
      22. TABLE 21 CANADA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 60
      23. TABLE 22 CANADA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 61
      24. TABLE 23 MEXICO MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 61
      25. TABLE 24 MEXICO MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 61
      26. TABLE 25 MEXICO MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 62
      27. TABLE 26 MEXICO MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 62
      28. TABLE 27 MEXICO MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 63
      29. TABLE 28 MEXICO MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 63
      30. TABLE 29 EUROPE MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 64
      31. TABLE 30 EUROPE MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 65
      32. TABLE 31 GERMANY MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 65
      33. TABLE 32 GERMANY MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 65
      34. TABLE 33 GERMANY MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 66
      35. TABLE 34 GERMANY MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 66
      36. TABLE 35 GERMANY MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 67
      37. TABLE 36 GERMANY MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 67
      38. TABLE 37 U.K. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 67
      39. TABLE 38 U.K. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 68
      40. TABLE 39 U.K. MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 68
      41. TABLE 40 U.K. MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 69
      42. TABLE 41 U.K. MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 69
      43. TABLE 42 U.K. MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 70
      44. TABLE 43 POLAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 70
      45. TABLE 44 POLAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 70
      46. TABLE 45 POLAND MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 71
      47. TABLE 46 POLAND MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 71
      48. TABLE 47 POLAND MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 72
      49. TABLE 48 POLAND MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 72
      50. TABLE 49 FRANCE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 73
      51. TABLE 50 FRANCE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 73
      52. TABLE 51 FRANCE MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 73
      53. TABLE 52 FRANCE MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 74
      54. TABLE 53 FRANCE MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 74
      55. TABLE 54 FRANCE MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 75
      56. TABLE 55 REST OF EUROPE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 75
      57. TABLE 56 REST OF EUROPE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 75
      58. TABLE 57 REST OF EUROPE MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 76
      59. TABLE 58 REST OF EUROPE MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 76
      60. TABLE 59 REST OF EUROPE MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 77
      61. TABLE 60 REST OF EUROPE MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 77
      62. TABLE 61 ASIA-PACIFIC MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 78
      63. TABLE 62 ASIA PACIFIC MATCHA TEA MARKET, BY TYPE (2023-2032) VALUE (USD MILLION) 79
      64. TABLE 63 JAPAN MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 79
      65. TABLE 64 JAPAN MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 80
      66. TABLE 65 JAPAN MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 80
      67. TABLE 66 JAPAN MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 81
      68. TABLE 67 JAPAN MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 81
      69. TABLE 68 JAPAN MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 82
      70. TABLE 69 CHINA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 82
      71. TABLE 70 CHINA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 82
      72. TABLE 71 CHINA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 83
      73. TABLE 72 CHINA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 83
      74. TABLE 73 CHINA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 84
      75. TABLE 74 CHINA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 84
      76. TABLE 75 INDIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 84
      77. TABLE 76 INDIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 85
      78. TABLE 77 INDIA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 85
      79. TABLE 78 INDIA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 86
      80. TABLE 79 INDIA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 86
      81. TABLE 80 INDIA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 87
      82. TABLE 81 U.S MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 87
      83. TABLE 82 INDONESIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 87
      84. TABLE 83 INDONESIA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 88
      85. TABLE 84 INDONESIA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 88
      86. TABLE 85 INDONESIA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 89
      87. TABLE 86 INDONESIA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 89
      88. TABLE 87 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 90
      89. TABLE 88 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 90
      90. TABLE 89 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 91
      91. TABLE 90 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 91
      92. TABLE 91 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 92
      93. TABLE 92 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 92
      94. TABLE 93 REST OF APAC MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 93
      95. TABLE 94 REST OF APAC MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 93
      96. TABLE 95 REST OF APAC MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 93
      97. TABLE 96 REST OF APAC MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 94
      98. TABLE 97 REST OF APAC MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 94
      99. TABLE 98 REST OF APAC MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 95
      100. TABLE 99 ROW MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 96
      101. TABLE 100 ROW MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 96
      102. TABLE 101 LATIN AMERICA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 97
      103. TABLE 102 LATIN AMERICA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 97
      104. TABLE 103 LATIN AMERICA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 97
      105. TABLE 104 LATIN AMERICA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 98
      106. TABLE 105 LATIN AMERICA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 98
      107. TABLE 106 LATIN AMERICA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 99
      108. TABLE 107 MIDDLE EAST MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 99
      109. TABLE 108 MIDDLE EAST MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 99
      110. TABLE 109 MIDDLE EAST MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 100
      111. TABLE 110 MIDDLE EAST MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 100
      112. TABLE 111 MIDDLE EAST MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 101
      113. TABLE 112 MIDDLE EAST MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 101
      114. TABLE 113 OTHERS MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 102
      115. TABLE 114 OTHERS MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 102
      116. TABLE 115 OTHERS MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 102
      117. TABLE 116 OTHERS MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 103
      118. TABLE 117 OTHERS MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 103
      119. TABLE 118 OTHERS MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 104
      120. TABLE 119 GLOBAL MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 105

    Matcha Tea Market By Application Outlook (USD Billion, 2018-2032)

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages
    • Personal Market

    Matcha Tea Market By Form Outlook (USD Billion, 2018-2032)

    • Ready-To-Drink
    • Instant Premixes
    • Powder Form

    Matcha Tea Market By Type Outlook (USD Billion, 2018-2032)

    • Traditional
    • Sweetened
    • Unsweetened

    Matcha Tea Market By Formulation Outlook (USD Billion, 2018-2032)

    • Plain
    • Flavored

    Matcha Tea Market By Distribution Channel Outlook (USD Billion, 2018-2032)

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    Non-Destructive Testing (NDT) Outlook (USD Billion, 2018-2032)

    • North America Outlook (USD Billion, 2018-2032)

      • North America Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • North America Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • North America Matcha Tea Market By Type

    • Traditional
    • Sweetened
    • Unsweetened

      • North America Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • North America Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • US Outlook (USD Billion, 2018-2032)

      • US Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • US Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • US Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • US Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • US Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • CANADA Outlook (USD Billion, 2018-2032)

      • CANADA Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • CANADA Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • CANADA Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • CANADA Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • CANADA Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Europe Outlook (USD Billion, 2018-2032)

      • Europe Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Europe Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Europe Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Europe Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Europe Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • German Outlook (USD Billion, 2018-2032)

      • German Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • German Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • German Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • German Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • German Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • France Outlook (USD Billion, 2018-2032)

      • France Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • France Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • France Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • France Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • France Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • UK Outlook (USD Billion, 2018-2032)

      • UK Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • UK Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • UK Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • UK Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • UK Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • ITALY Outlook (USD Billion, 2018-2032)

      • ITALY Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • ITALY Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • ITALY Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • ITALY Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Italy Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • SPAIN Outlook (USD Billion, 2018-2032)

      • Spain Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Spain Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Spain Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Spain Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Spain Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Rest Of Europe Outlook (USD Billion, 2018-2032)

      • Rest Of Europe Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • REST OF EUROPE Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • REST OF EUROPE Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • REST OF EUROPE Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • REST OF EUROPE Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Asia-Pacific Outlook (USD Billion, 2018-2032)

      • Asia-Pacific Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Asia-Pacific Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Asia-Pacific Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Asia-Pacific Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Asia Pacific Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • China Outlook (USD Billion, 2018-2032)

      • China Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • China Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • China Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • China Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • China Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Japan Outlook (USD Billion, 2018-2032)

      • Japan Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Japan Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Japan Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Japan Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Japan Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • India Outlook (USD Billion, 2018-2032)

      • India Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • India Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • India Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • India Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • India Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Australia Outlook (USD Billion, 2018-2032)

      • Australia Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Australia Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Australia Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Australia Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Australia Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)

      • Rest of Asia-Pacific Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Rest of Asia-Pacific Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Rest of Asia-Pacific Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Rest of Asia-Pacific Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Rest of Asia Pacific Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Rest of the World Outlook (USD Billion, 2018-2032)

      • Rest of the World Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Rest of the World Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Rest of the World Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Rest of the World Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Rest of the World Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Middle East Outlook (USD Billion, 2018-2032)

      • Middle East Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Middle East Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Middle East Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Middle East Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Middle East Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Africa Outlook (USD Billion, 2018-2032)

      • Africa Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Africa Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Africa Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Africa Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Africa Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels

    • Latin America Outlook (USD Billion, 2018-2032)

      • Latin America Matcha Tea Market By Application

    • Regular Tea
    • Food
    • Cosmetics
    • Matcha Beverages

    • Personal Market

      • Latin America Matcha Tea Market By Form

    • Ready-To-Drink
    • Instant Premixes

    • Powder Form

      • Latin America Matcha Tea Market By Type

    • Traditional
    • Sweetened

    • Unsweetened

      • Latin America Matcha Tea Market By Formulation

    • Plain
    • Flavored

      • Latin Matcha Tea Market By Distribution Channel Outlook

    • Store-Based Distribution Channels
    • Non-Store-Based Distribution Channels
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