MICE Market Research Report By Event Type (Conferences, Exhibitions, Incentive Travel, Meetings, Seminars), By Service Type (Venue Rental, Catering Services, Audio-Visual Equipment, Event Management Services, Transportation Services), By Industry (Corporate, Healthcare, Education, Technology, Finance), By Attendee Type (Delegates, Exhibitors, Sponsors, Speakers, Organizers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035

MICE Market Summary

As per MRFR Analysis, the Global MICE Market is projected to grow from an estimated size of 680.63 USD Billion in 2023 to 696.7 USD Billion in 2024, reaching 900 USD Billion by 2035. The market is expected to experience a CAGR of approximately 2.36% from 2025 to 2035, driven by increasing demand for corporate events and advancements in technology. The market is characterized by a shift towards hybrid events and a focus on sustainability, with significant contributions from various sectors including Corporate, Healthcare, and Education.

Key Market Trends & Highlights

The MICE Market is witnessing transformative trends that are reshaping its landscape.

• Corporate events are driving growth, with over 13,000 international meetings reported globally.
• Conferences are projected to reach 232.0 USD Billion by 2035, becoming a key growth segment.
• Exhibitions are expected to grow from 220.0 USD Billion in 2024 to 285.0 USD Billion by 2035.
• Sustainability initiatives are increasingly prioritized by organizers and venues.

Market Size & Forecast

2023 Market Size: USD 680.63 Billion

2024 Market Size: USD 696.7 Billion

2035 Market Size: USD 900 Billion

CAGR (2025-2035): 2.36%

Largest Regional Market Share in 2024: North America.

Major Players

Key companies include MCI Group, Reed Exhibitions, BCD Meetings and Events, American Express Global Business Travel, and Cvent.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key MICE Market Trends Highlighted

The Global MICE Market is currently experiencing several important trends that reflect the changing dynamics of the industry. One of the most significant drivers is the growing demand for sustainable and eco-friendly events, which has led to an increase in the adoption of green practices by event planners and venues. Organizers are focused on reducing their carbon footprints, implementing recycling programs, and choosing locations that prioritize environmental responsibility. This drive not only benefits the planet but also aligns with the values of a more environmentally conscious audience. Opportunities in the market can be captured by exploring advancements in technology.
Adding virtual and hybrid events has changed the way meetings and conferences are held. This trend lets more people get involved, which can lead to more engagement, since people from all over the world can join from different places without having to pay for travel. Also, the rise of mobile apps for managing events and getting people involved is a big chance for the industry to come up with new ideas. In recent years, MICE experiences have become more personalized. People who go to events now expect tailored experiences that meet their needs and interests, which has forced organizers to rethink how they do things.

This shift has encouraged greater collaboration between various stakeholders, including hotels, venues, and technology providers, to create memorable and tailored experiences for participants. Moreover, globalization continues to influence the MICE industry, as international collaborations and partnerships become more common. As businesses expand their operations across borders, the need for effective meetings and conferences has increased, further propelling the growth of the global market. Overall, the combination of sustainability, technological advancements, personalized experiences, and globalization is reshaping the landscape of the Global MICE Market, leading to innovative approaches and strategies that cater to the evolving needs of both organizers and attendees alike.

MICE Market Drivers

Increasing Focus on Corporate Events and Meetings

The Global MICE Market is experiencing significant growth driven by the increasing importance placed on corporate events and meetings. Numerous organizations have recognized that hosting events such as conferences, product launches, and workshops fosters better communication, teamwork, and relationship-building within the corporate structure, thus enhancing productivity. According to a report from the Global Business Travel Association, corporate travel expenditures were projected to exceed trillions of USD, indicating a robust demand for venues to host meetings and exhibitions.
Additionally, large corporations like Microsoft and Google have invested heavily in event-related programs, illustrating the value businesses are placing on MICE activities. The rise in corporate expenditures on travel and meetings drives the demand for venues, service providers, and support operations in the Global MICE Market, thereby propelling market growth.

Technological Advancements in Event Planning

The emergence of innovative technologies is a critical driver for the Global MICE Market. Solutions such as artificial intelligence, virtual reality, and enhanced event management software have transformed the planning and execution of meetings and events. For instance, organizations like Eventbrite have developed advanced platforms that allow seamless registration, ticketing, and attendee engagement. Statistics reveal that 70% of event planners now regularly use meeting technology to improve event experiences, according to data from the International Association of Exhibitions and Events.
This integration boosts efficiency and enhances attendee satisfaction, positively impacting the demand for MICE services on a global scale.

Growing Tourism and Hospitality Sector

The expanding tourism and hospitality sector has a significant influence on the Global MICE Market. Countries worldwide are enhancing their infrastructure and marketing efforts to attract international events. With organizations like the United Nations World Tourism Organization reporting an increase in global tourism arrivals, it becomes evident that more destinations are vying to host major events and conferences. Infrastructure investments in cities like Singapore and Dubai are making these locations highly attractive for MICE activities.
Enhanced hotels, conference centers, and transportation systems create a favorable environment for event planners, stimulating growth in the Global MICE Market.

MICE Market Segment Insights

Market Event Type Insights

The Global MICE Market is significantly shaped by its segmentation into various Event Types, primarily Conferences, Exhibitions, Incentive Travel, Meetings, and Seminars. In 2024, the overall market is expected to be valued at 696.7 USD Billion, showcasing robust demand across these event types, which collectively contribute to market growth. The Conferences segment holds a majority share, being valued at 210.0 USD billion in 2024 and projected to reach 270.0 USD billion by 2035, underscoring its crucial role in professional networking and knowledge exchange. Exhibitions follow closely, with a valuation of 190.0 USD billion in 2024, growing to 240.0 USD billion in 2035, reflecting their importance in showcasing innovations and facilitating business-to-business interactions.
Incentive Travel, valued at 105.0 USD billion in 2024, is also pivotal as it often motivates employees through experiences that are not only enjoyable but also help build loyalty and productivity. Meetings, with a valuation of 140.0 USD billion in the same year, serve as a cornerstone for decision-making processes and collaboration, further enhancing organizational efficiency. While Seminars, valued at 51.7 USD Billion in 2024, may represent the smallest share, they still occupy an essential niche by facilitating discussions and expert exchanges. The Global MICE Market data reveals a diversity of opportunities across these Event Types, driven by trends such as digitalization, sustainability, and personalized experiences. Increased corporate investment in these areas is enhancing participant engagement and driving overall demand.
The significant growth across all these dimensions showcases a resilient market, underpinned by a revitalization in business travel, as organizations seek new avenues for engagement post-disruptions. Additionally, government initiatives promoting tourism and global networking significantly boost the Conference and Exhibition segments. The cumulative value generated from Meetings and Seminars indicates their key role in fostering corporate culture and workforce development. With the Global MICE Market statistics indicating steady growth projected at a CAGR of 2.35 from 2025 to 2035, the opportunity landscape looks promising as businesses adapt to evolving market dynamics and participant expectations.

  

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

MICE Market Service Type Insights

The Global MICE Market revenue reflects diverse service types that play a pivotal role in driving the sector's growth. Venue rental services significantly contribute to the market, as they cater to the increasing demand for unique event locations across the globe. Catering services also dominate, with clients expecting high-quality food experiences, thus enhancing attendee satisfaction. Audio-visual equipment stands as a crucial element, as advancements in technology have heightened the necessity for sophisticated audiovisual setups in meetings and events.
Event management services encompass a range of critical functions, including logistics and planning, ensuring seamless execution of conferences and exhibitions. Transportation services are also essential, facilitating ease of travel for attendees, thereby promoting higher participation rates. As per Global MICE Market statistics, these service types collectively shape the market dynamics, with each segment responding to evolving consumer needs and trends. The growth is supported by an increased focus on experiential events, which emphasize quality and satisfaction.
However, providers face challenges associated with cost management and maintaining high standards, fostering opportunities for innovation, and enhanced service delivery in the competitive landscape of the Global MICE Market.

MICE Market Industry Insights

The Global MICE Market revenue reflects significant growth within the Industry segment, where a vast array of events drives expansion across various sectors. By 2024, the market is expected to reach a value of 696.7 billion USD, highlighting the increasing importance of meetings, incentives, conferences, and exhibitions. The segments, such as Corporate, Healthcare, Education, Technology, and Finance, each play vital roles in the overall dynamics of the market. Corporate events are crucial as they facilitate networking and partnerships essential for business growth.
Healthcare meetings also hold a substantial position, focusing on sharing advancements and establishing collaborations in a rapidly evolving field. Education-related events continue to thrive, providing platforms for academic exchange and professional development. The Technology sector has emerged prominently due to the integration of digital solutions and hybrid formats, enhancing engagement in events. Meanwhile, the Finance segment is significant for driving discussions on investment and economic trends. With the rise in globalization and the need for connectivity, the Global MICE Market statistics underscore the industry's ability to adapt and meet emerging trends, fostering opportunities and overcoming challenges related to the evolving landscape of event management.

MICE Market Attendee Type Insights

The Global MICE Market segment classified by Attendee Type plays a crucial role in defining overall market dynamics, performance, and growth. With an overall market value expected to be 696.7 USD Billion in 2024, the contributions of different Attendee Types, such as Delegates, Exhibitors, Sponsors, Speakers, and Organizers, are notable. Delegates form a significant portion as they represent the core participants in events, enhancing engagement and networking opportunities. Exhibitors drive the market by showcasing products and services, and they are essential for providing visibility.
Sponsors contribute by providing financial backing, thereby enhancing the value of events and ensuring their success. Speakers are vital for adding content and expertise, which increases attendee satisfaction and participation rates. Organizers orchestrate these elements, ensuring that the events run smoothly and meet the expectations of all stakeholders. The Global MICE Market statistics reflect a steady trend towards increased collaboration and virtual engagement, influenced by technological advancements, which opens new avenues for each Attendee Type to leverage their contribution effectively.
Continued investment in these areas promises to foster market growth, although challenges such as economic fluctuations and changing consumer behavior remain pertinent. Overall, understanding the roles of these attendee types is essential as they significantly influence market progress and strategy.

MICE Market Regional Insights

The Global MICE Market exhibits a robust structure, with significant contributions from various regional divisions, which enhance its overall performance. In 2024, North America is projected to dominate with a valuation of 251.0 USD Billion, driven by a strong demand for meetings and events in major cities like New York and Chicago. Europe closely follows, valued at 210.0 USD billion, fueled by its rich cultural heritage and infrastructure supporting large-scale conferences. The Asia Pacific region is not far behind, with a valuation of 160.0 USD billion, showcasing a growing trend in MICE activities due to an increase in business travel and technological advancements in venue management.
South America's MICE sector, at 45.0 USD Billion, is evolving, marked by an increase in corporate events and incentives, while the Middle East and Africa are making notable strides with a combined valuation of 30.7 USD Billion, reflecting investments in tourist-friendly infrastructures. Each region caters to varying consumer needs and operational efficiencies, influencing the Global MICE Market revenue trajectory positively, while also highlighting the importance of local cultural contexts in shaping market strategies. Overall, the dynamics of these regions not only indicate diverse growth patterns but also present numerous opportunities for stakeholders to leverage advancements in the Global MICE Market.

  

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

MICE Market Key Players and Competitive Insights

The Global MICE Market, encompassing Meetings, Incentives, Conventions, and Exhibitions, plays a vital role in contributing to the growth of the business tourism sector worldwide. The competitive landscape is characterized by a blend of established players and emerging entrants striving to capture market share through innovative offerings and strategic partnerships. Major factors influencing competition include technological advancements in event management, customer engagement strategies, evolving client preferences, and the integration of sustainable practices. The ongoing digital transformation has compelled companies to adapt their service delivery models while enhancing the overall client experience. As businesses seek more effective ways to conduct their operations and foster relationships, the MICE market is expected to witness significant developments aimed at catering to these evolving demands.
Informa has a noteworthy presence in the Global MICE Market, leveraging its extensive portfolio of events and exhibitions across various industries. The company's core strength lies in its ability to curate impactful experiences that bring together industry leaders, professionals, and suppliers, facilitating networking and collaboration. Informa's global reach is amplified through its strategic acquisitions and partnerships, which allow the company to expand its offerings and penetrate new markets. Furthermore, Informa's investment in technology and data-driven insights enhances its capabilities to ensure that hosted events cater to the specific needs of attendees, thereby reinforcing its competitive advantage. The company’s focus on building strong relationships and understanding customer needs enables it to maintain a leading position in the industry, addressing a diverse array of client requirements effectively.
American Express Global Business Travel is another prominent player in the Global MICE Market, recognized for its comprehensive range of services designed to facilitate business travel and event planning. The company's portfolio includes meeting and event management, travel planning, and expense management solutions that cater to clients seeking seamless experiences in organizing corporate meetings and incentives. With a robust global network, American Express Global Business Travel can offer localized support while transforming the MICE landscape through technology integration and innovation. The company's strengths lie in its commitment to personalized service delivery and robust analytical tools that help clients make informed decisions. Additionally, American Express Global Business Travel's strategy includes mergers and acquisitions that enhance its service capabilities, expand its market reach, and drive growth in the competitive MICE environment. The company's focus on sustainability and corporate responsibility further strengthens its position, aligning with global trends and client expectations in the MICE sector.

Key Companies in the MICE Market Include

• Informa


• American Express Global Business Travel


• MCI Group


• Meetings & Incentives Worldwide


• ConferenceDirect


• Expedia Group


• Eventbrite


• Meeting Planners International


• Accor


• Cvent


• Marriott International


• Reed Exhibitions


• Hilton

MICE Market Industry Developments

The Global MICE Market has bounced back strongly since the pandemic, with major players making strategic progress. In May 2025, Informa added more events to its portfolio, focusing on hybrid event models that combine virtual and in-person experiences to keep up with changing client needs. In April 2025, American Express Global Business Travel upgraded its technology platforms to make it easier to book meetings and travel, which made business travel more efficient. In March 2025, the MCI Group said that demand for eco-friendly event solutions was growing, which is in line with companies' growing goals for social responsibility. Hilton bought a regional hotel group in August 2023, which helped it reach more strategic MICE markets. Marriott International has kept putting money into its meeting and event facilities in 2024 and early 2025 in order to attract more business customers. Overall, the industry has seen strong growth in valuations, with more emphasis on safety rules and integrating technology. Over the past two years, there has been a clear rise in international conferences and events. This is shown by a rise in venue bookings and participant attendance around the world, which means that the MICE sector is making a strong comeback.

MICE Market Segmentation Insights

MICE Market Event Type Outlook

• Conferences


• Exhibitions


• Incentive Travel


• Meetings


• Seminars

MICE Market Service Type Outlook

• Venue Rental


• Catering Services


• Audio-Visual Equipment


• Event Management Services


• Transportation Services

MICE Market Industry Outlook

• Corporate


• Healthcare


• Education


• Technology


• Finance

MICE Market Attendee Type Outlook

• Delegates


• Exhibitors


• Sponsors


• Speakers


• Organizers

MICE Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	680.63(USD Billion)
MARKET SIZE 2024	696.7(USD Billion)
MARKET SIZE 2035	900.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	2.36% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	MCI Group, Reed Exhibitions, BCD Meetings and Events, Meetings Imagine, HelmsBriscoe, American Express Global Business Travel, Sierra Services, The Conference Company, ADMEI, Gartner, Maritz Global Events, Cvent, CapitaSymonds, Informa
SEGMENTS COVERED	Event Type, Service Type, Industry, Attendee Type, Regional
KEY MARKET OPPORTUNITIES	Sustainable event planning solutions, Hybrid event technologies adoption, Increasing corporate travel demand, Rise in international business exchanges, Experiential event marketing advancements
KEY MARKET DYNAMICS	Growing corporate travel demand, Increasing importance of sustainability, Advancements in event technology, Rise in destination marketing, Shift towards hybrid events
COUNTRIES COVERED	North America, Europe, APAC, South America, MEA