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India Hospitality Market

ID: MRFR/CG/19875-HCR
128 Pages
Pradeep Nandi
October 2025

India Hospitality Market Research Report Information by Type (Chain Hotels and Independent Hotels), By Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-scale Hotels, and Luxury Hotels), – India Market Forecast Till 2035

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India Hospitality Market Summary

As per MRFR analysis, the India Hospitality Market Size was estimated at 29.3 USD Billion in 2024. The India Hospitality industry is projected to grow from 30.78 USD Billion in 2025 to 50.23 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.02 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The India Hospitality Market is currently experiencing a dynamic transformation driven by various trends and regional influences.

  • The rise of domestic tourism is reshaping the landscape of the hospitality sector in India.
  • Technological integration is becoming increasingly prevalent, enhancing guest experiences and operational efficiency.
  • A strong focus on sustainability is evident, as hotels adopt eco-friendly practices to attract environmentally conscious travelers.
  • The growth of the MICE segment and an increase in foreign tourist arrivals are key drivers propelling the market forward.

Market Size & Forecast

2024 Market Size 29.3 (USD Billion)
2035 Market Size 50.23 (USD Billion)
CAGR (2025 - 2035) 5.02%

Major Players

Taj Hotels (IN), Oberoi Hotels (IN), ITC Hotels (IN), Marriott International (US), Hilton Worldwide (US), Accor Hotels (FR), Radisson Hotel Group (US), Lemon Tree Hotels (IN), IHG Hotels & Resorts (GB)

India Hospitality Market Trends

The India Hospitality Market is currently experiencing a dynamic transformation, driven by various factors that influence consumer preferences and industry practices. The rise of domestic tourism, coupled with an increasing interest in experiential travel, appears to be reshaping the landscape of hospitality services. As more individuals seek unique and personalized experiences, hotels and resorts are adapting their offerings to cater to these evolving demands. This shift is likely to encourage innovation in service delivery and enhance customer engagement, thereby fostering a more competitive environment. Moreover, the integration of technology within the hospitality sector is becoming increasingly prevalent. Digital solutions, such as mobile applications for booking and customer service, are enhancing operational efficiency and improving guest experiences. Sustainability also seems to be gaining traction, with establishments focusing on eco-friendly practices and responsible tourism. This trend not only appeals to environmentally conscious travelers but also aligns with global efforts towards sustainable development. Overall, the India Hospitality Market is poised for growth, characterized by adaptability and a focus on customer-centric strategies.

Rise of Domestic Tourism

The increasing interest in domestic travel is reshaping the India Hospitality Market. As more individuals explore local destinations, hotels and resorts are tailoring their services to meet the preferences of domestic travelers. This trend encourages the development of unique experiences that highlight local culture and attractions.

Technological Integration

The adoption of technology within the hospitality sector is transforming operations and guest interactions. Digital platforms for booking, customer service, and feedback collection are enhancing efficiency and personalizing experiences. This trend indicates a shift towards a more tech-savvy approach in hospitality management.

Focus on Sustainability

Sustainability is becoming a key consideration for many establishments in the India Hospitality Market. Hotels are increasingly implementing eco-friendly practices, such as reducing waste and conserving energy. This focus not only attracts environmentally conscious travelers but also contributes to the broader goal of sustainable tourism.

India Hospitality Market Drivers

Growth of the MICE Segment

The Meetings, Incentives, Conferences, and Exhibitions (MICE) segment is emerging as a crucial driver for the India Hospitality Market. With the increasing number of corporate events and international conferences being hosted in India, the demand for specialized venues and services is on the rise. In 2025, the MICE sector is expected to contribute significantly to the overall hospitality revenue, with estimates suggesting a growth rate of around 15% annually. Major cities like Delhi, Mumbai, and Bengaluru are investing in state-of-the-art convention centers and hotels equipped with modern amenities. This trend not only enhances the appeal of India as a business destination but also encourages the development of ancillary services, thereby creating a more robust hospitality ecosystem.

Emergence of Boutique Hotels

The India Hospitality Market is witnessing a shift towards boutique hotels, which are gaining popularity among travelers seeking unique and personalized experiences. These establishments often reflect local culture and heritage, providing guests with an immersive stay. The boutique hotel segment is projected to grow at a rate of 12% annually, driven by changing consumer preferences and the desire for authenticity. As travelers increasingly prioritize experiences over conventional luxury, boutique hotels are capitalizing on this trend by offering tailored services and distinctive designs. This growth not only diversifies the hospitality landscape but also encourages competition among traditional hotels to innovate and enhance their offerings.

Rising Middle-Class Population

The rising middle-class population in India is a significant driver for the India Hospitality Market. With an estimated 600 million individuals expected to enter the middle class by 2025, there is a growing demand for affordable yet quality accommodation and dining options. This demographic shift is influencing travel patterns, as more families and young professionals are seeking leisure and business travel opportunities. The hospitality industry is responding by expanding mid-range hotel offerings and enhancing service quality to cater to this burgeoning market segment. As disposable incomes rise, the potential for increased spending on travel and hospitality services is likely to create new opportunities for growth within the industry.

Increase in Foreign Tourist Arrivals

The India Hospitality Market is currently experiencing a notable increase in foreign tourist arrivals, which is projected to reach 30 million by 2025. This surge is attributed to India's rich cultural heritage, diverse landscapes, and improved visa policies. The government has implemented measures to enhance the travel experience, such as e-visa facilities and promotional campaigns targeting international markets. As a result, hotels and hospitality services are expanding their offerings to cater to the growing demand. This influx of tourists not only boosts occupancy rates but also stimulates local economies, creating a ripple effect across various sectors. The hospitality industry is likely to adapt by enhancing service quality and diversifying packages to attract a wider range of international visitors.

Investment in Infrastructure Development

Infrastructure development is a pivotal driver for the India Hospitality Market, as it directly impacts accessibility and the overall travel experience. The government is investing heavily in improving transportation networks, including roads, airports, and railways, which facilitates easier access to tourist destinations. By 2025, it is anticipated that several new airports and expressways will be operational, significantly reducing travel time. This enhanced connectivity is likely to attract more domestic and international tourists, thereby increasing demand for hospitality services. Furthermore, improved infrastructure supports the growth of ancillary services, such as restaurants and entertainment venues, creating a more comprehensive hospitality ecosystem.

Market Segment Insights

By Type: Chain Hotels (Largest) vs. Independent Hotels (Fastest-Growing)

In the India hospitality market, Chain Hotels dominate the landscape, holding a significant share due to their established brand presence and customer loyalty. These hotels benefit from economies of scale, offering standardized services and amenities that attract a wider audience in both urban and rural areas. On the other hand, Independent Hotels, while smaller in market share, are gaining traction among travelers seeking unique and personalized experiences, reflecting a shift in consumer preferences towards authenticity and local culture.

Chain Hotels: Dominant vs. Independent Hotels: Emerging

Chain Hotels represent the dominant segment in the India hospitality market due to their national and international recognition, stringent quality standards, and comprehensive service offerings. They cater to both business and leisure travelers, providing uniform experiences that appeal to a wide array of guests. Conversely, Independent Hotels are viewed as emerging players, thriving on their ability to offer bespoke services and distinctive atmospheres. These hotels often capitalize on niche marketing strategies and localized experiences, making them increasingly popular among millennials and discerning travelers. Their growth is driven by the rising demand for personalized travel experiences and the increasing number of domestic and international tourists seeking unique accommodations.

By Segment: Service Apartments (Largest) vs. Luxury Hotels (Fastest-Growing)

In the India Hospitality Market, Service Apartments hold the largest share, reflecting a strong preference among travelers for extended stay options that offer home-like amenities. Budget and Economy Hotels also make a notable contribution, appealing to cost-conscious travelers. On the other hand, Luxury Hotels are gaining momentum as disposable incomes rise and international tourism flourishes, highlighting a diverse hospitality ecosystem that caters to various consumer needs. Growth trends indicate an increasing demand for Luxury Hotels, driven by the rise of affluent customers and enhanced travel experiences. The mid and upper mid-scale hotels are also witnessing growth, especially in urban areas with burgeoning business activities. The hospitality sector is further supported by government initiatives aimed at boosting tourism, which promise promising opportunities for all segments in the forthcoming years.

Service Apartments (Dominant) vs. Luxury Hotels (Emerging)

Service Apartments in the India Hospitality Market are characterized by their unique offerings that combine the convenience of hotel services with the comfort of home-like environments. As the dominant player, they cater primarily to business travelers and families looking for extended stay options. Meanwhile, Luxury Hotels represent the emerging segment, known for their high-end accommodations and unparalleled services that appeal to wealthy travelers. These hotels often focus on unique experiences, showcasing local culture and premium amenities that attract discerning customers. The rise of experiential travel is crucial for luxury hotels, positioning them well for future growth.

Get more detailed insights about India Hospitality Market

Regional Insights

North America : Market Leaders and Innovations

The North American hospitality market is characterized by a strong presence of global brands, with significant investments in technology and sustainability. The region is driven by increasing travel demand, particularly in urban areas, and a growing preference for experiential travel. The U.S. holds the largest market share at approximately 70%, followed by Canada at 15%. Regulatory support for tourism and hospitality growth further fuels this expansion. Leading players like Marriott International and Hilton Worldwide dominate the landscape, focusing on luxury and mid-scale segments. The competitive environment is marked by innovation in service delivery and customer experience. The presence of international brands alongside local players like Accor Hotels enhances market dynamics, catering to diverse consumer preferences.

Europe : Cultural Diversity Drives Growth

The European hospitality market is experiencing robust growth, driven by cultural diversity and increasing international tourism. The region's largest market, Germany, holds approximately 25% of the share, followed closely by France at 20%. Regulatory frameworks promoting sustainable tourism and investment in infrastructure are key growth catalysts. The rise of digital platforms for booking and customer engagement is also reshaping the market landscape. Countries like France, Italy, and Spain are leading the charge, with a mix of luxury and budget accommodations. Key players such as Accor Hotels and IHG Hotels & Resorts are expanding their portfolios to meet evolving consumer demands. The competitive landscape is vibrant, with a focus on enhancing guest experiences through technology and personalized services. This dynamic environment positions Europe as a significant player in The India Hospitality Market.

Asia-Pacific : Rapid Growth and Expansion

The Asia-Pacific hospitality market is witnessing rapid growth, fueled by increasing disposable incomes and a burgeoning middle class. India and China are the largest markets, with India holding approximately 30% of the market share, while China follows closely at 25%. Government initiatives to boost tourism and infrastructure development are significant growth drivers, alongside a rising trend in domestic travel and experiential tourism. India's hospitality landscape is characterized by a mix of luxury and budget hotels, with key players like Taj Hotels and Oberoi Hotels leading the market. The competitive environment is intensifying, with international brands like Marriott and Hilton expanding their footprint. The focus on sustainability and technology integration is reshaping the sector, making it a vibrant and competitive market in the region.

Middle East and Africa : Tourism Growth and Investment

The Middle East and Africa hospitality market is on an upward trajectory, driven by increasing tourism and significant investments in infrastructure. The UAE is the largest market, holding approximately 40% of the share, followed by South Africa at 15%. Government initiatives to promote tourism, such as visa reforms and major events, are key catalysts for growth. The region is also witnessing a rise in luxury and boutique hotels catering to affluent travelers. Countries like the UAE and South Africa are leading the hospitality sector, with key players such as Hilton Worldwide and Radisson Hotel Group expanding their operations. The competitive landscape is marked by a focus on unique guest experiences and luxury offerings. The region's diverse cultural heritage and natural attractions further enhance its appeal, positioning it as a significant player in The India Hospitality Market.

India Hospitality Market Regional Image

Key Players and Competitive Insights

Within the highly competitive Hospitality industry market, a number of significant companies hold a dominant position in various market segments. International luxury hotel chains, including Hilton Worldwide, The Ritz-Carlton, and Marriott International, vie for market share with notable Indian entities, including Taj Hotels, Oberoi Group, and ITC Hotels. These leading market players provide luxurious lodgings, exceptional facilities, and exceptional customer service in order to accommodate opulent guests in search of extraordinary experiences.

In the budget and mid-scale segments, the major players in the Indian hospitality market share fierce competition between domestic and international chains for market share. International budget hotel brands such as Ibis, Ginger Hotels, and Formula 1 by AccorHotels contend with Indian hotel chains, including OYO Rooms, Treebo Hotels, and FabHotels. Market development prioritizes the provision of reasonably priced yet comfortable accommodations, frequently utilizing technology to optimize processes and improve visitor satisfaction. Furthermore, in smaller cities and prominent tourist destinations, independent hotels and guesthouses continue to be substantial players, providing travelers with a more individualized and regionalized hospitality experience.

Key Companies in the India Hospitality Market market include

Industry Developments

  • Q2 2024: IHCL opens Taj Guras Kutir Resort & Spa in Gangtok, Sikkim Indian Hotels Company Limited (IHCL) announced the opening of Taj Guras Kutir Resort & Spa in Gangtok, Sikkim, expanding its luxury portfolio in Northeast India.
  • Q2 2024: Sarovar Hotels opens new property in Bodh Gaya Sarovar Hotels inaugurated a new hotel in Bodh Gaya, Bihar, strengthening its presence in key religious tourism destinations.
  • Q2 2024: Lemon Tree Hotels signs new property in Kasauli, Himachal Pradesh Lemon Tree Hotels signed a management contract for a new hotel in Kasauli, Himachal Pradesh, continuing its expansion in hill station markets.
  • Q3 2024: OYO launches premium brand 'Palette' in India OYO introduced 'Palette', a new premium hotel brand targeting upscale leisure and business travelers in India.
  • Q3 2024: Indian Hotels Company partners with Tata Power for green energy supply IHCL entered a partnership with Tata Power to source renewable energy for its hotels, aiming to reduce carbon footprint and promote sustainability.
  • Q3 2024: Marriott International opens JW Marriott Hotel in Goa Marriott International launched a new JW Marriott Hotel in Goa, marking its entry into the state's luxury hospitality segment.
  • Q4 2024: Accor signs agreement to open Novotel in Udaipur Accor signed a deal to open a Novotel hotel in Udaipur, Rajasthan, expanding its midscale brand presence in tourist destinations.
  • Q4 2024: Indian hospitality startup Zostel raises $10 million in Series B funding Zostel, a leading budget accommodation provider, secured $10 million in Series B funding to accelerate its growth and technology investments.
  • Q1 2025: IHCL opens Ginger Hotel in Ayodhya Indian Hotels Company Limited (IHCL) launched a new Ginger Hotel in Ayodhya, catering to the surge in religious tourism following the Ram Mandir inauguration.
  • Q1 2025: Radisson Hotel Group signs new property in Surat Radisson Hotel Group signed a management agreement for a new hotel in Surat, Gujarat, expanding its footprint in Western India.
  • Q2 2025: Lemon Tree Hotels opens Aurika Mumbai Skycity Lemon Tree Hotels inaugurated Aurika Mumbai Skycity, a luxury property near Mumbai International Airport, enhancing its premium offerings.
  • Q2 2025: OYO secures $50 million in new funding round led by SoftBank OYO raised $50 million in a new funding round led by SoftBank, aimed at expanding its hotel network and improving technology infrastructure.

Future Outlook

India Hospitality Market Future Outlook

The India Hospitality Market is projected to grow at a 5.02% CAGR from 2024 to 2035, driven by rising domestic tourism, increased foreign investments, and technological advancements.

New opportunities lie in:

  • Integration of AI-driven customer service platforms
  • Expansion of eco-friendly lodging options
  • Development of personalized travel packages for niche markets

By 2035, the India Hospitality Market is poised for robust growth and diversification.

Market Segmentation

India Hospitality Market Type Outlook

  • Chain Hotels
  • Independent Hotels

India Hospitality Market Segment Outlook

  • Service Apartments
  • Budget and Economy Hotels
  • Mid and Upper Mid-scale Hotels
  • Luxury Hotels

Report Scope

MARKET SIZE 202429.3(USD Billion)
MARKET SIZE 202530.78(USD Billion)
MARKET SIZE 203550.23(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.02% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of sustainable practices and technology enhances guest experiences in the India Hospitality Market.
Key Market DynamicsRising consumer preference for sustainable practices drives innovation and competition in the India Hospitality Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the India Hospitality Market in 2025?

The India Hospitality Market is valued at approximately 29.3 USD Billion in 2024.

What is the projected market size for the India Hospitality Market by 2035?

The market is projected to reach around 50.23 USD Billion by 2035.

What is the expected CAGR for the India Hospitality Market from 2025 to 2035?

The expected CAGR for the India Hospitality Market during the forecast period 2025 - 2035 is 5.02%.

Which segments are included in the India Hospitality Market?

The market includes segments such as Luxury Hotels, Mid and Upper Mid-scale Hotels, Budget and Economy Hotels, and Service Apartments.

What was the valuation of Luxury Hotels in 2024?

The valuation of Luxury Hotels was approximately 8.8 USD Billion in 2024.

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