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The Mobile Application Development Platform (MADP) industry has experienced remarkable growth in recent years triggered by the continuing evolution of the mobile application landscape. The demand for effective and robust MADPs has, therefore, soared as companies increasingly acknowledge the crucial role played by mobile applications in engaging customers as well as enhancing user experiences. One key driver behind this trend is the increased need for cross-platform development solutions among users operating across different mobile operating systems, such as iOS and Android, which dominate today's marketplace. This trend emanates from the desire to reach out to a wider audience while minimizing development costs and efforts.
Another significant element influencing the market dynamics is the increasing adoption of low-code and no-code development platforms. As companies seek to streamline the application development process and empower non-technical users, MADPs are incorporating visual development tools. These tools enable individuals with limited programming skills to contribute to the application development process, thus accelerating time to market while reducing reliance on dedicated programmers. The growing demand for flexible and secure solutions also shapes the competitive landscape of the MADP market. As businesses scale their operations and customer bases, there arises a need for MADPs that can handle growing complexity as well as security challenges.MADP suppliers are thus focusing on improving flexibility, ensuring robust security features, and compliance with regulatory standards. This heightened focus on scalability and safety is not only a response to current market demands but also a proactive measure meant to address the emerging needs of organizations in an ever-changing technological environment.
The shift to cloud-based solutions is also being observed in the MADP market. Cloud computing has emerged as a game changer, enabling flexibility, scalability, and cost-effectiveness. MADP vendors are employing cloud technologies to offer developers a collaborative and streamlined environment for application development. The latter works through ongoing collaboration, version control, and easy integration with other cloud services, promoting an agile and efficient development process. This trend towards the cloud aligns with the broader industry move towards adopting cloud solutions to improve infrastructure, increase accessibility, and generally enhance operational efficiency.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Deployment Type, Organization Size, and Region |
Mobile Application Development Platform Market Highlights:
Mobile Application Development Platform Market Overview
The Mobile Application Development Platform market size is projected to grow from USD 15.93 billion in 2024 to USD 82.7 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 22.86% during the forecast period (2024 - 2032). Additionally, the market size for Mobile Application Development Platform was valued at USD 12.6 billion in 2023.
Increased adoption of advanced smartphones and the internet and the rise in the mobile application development platform market are the key market drivers enhancing the market growth.
Figure1: Mobile Application Development Platform Market, 2018 - 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Mobile Application Development Platform Market Trends
The growing adoption of the smartphones is driving the market growth
Market CAGR for mobile application development platforms is being driven by the growing adoption of the smartphones. Technological advancements like the adoption of IoT and wearable devices have helped developers to investigate the opportunities for apps on IoT and wearable devices. There is a rising dependence on smartphones for banking purposes and thus demand in the banking, financial services, and insurance section for MADP.
The mobile application development platform is software that permits businesses to rapidly develop, design, test, and deploy mobile applications for various mobile devices, including smartphones, tablets, and devices with limited resources. In order to facilitate the rapid testing, creating, and deploying commercial and consumer applications, mobile application development platforms are used as solutions.
The mobile application development platform provided by the third-party vendors consists of the characteristics like backend-as-a-service, front-end development tools, and management tools for developing API. The enterprises can develop their own mobile application development platforms or supply it to other companies, thus impacting the mobile application development platform's market size globally. The increasing integration of cloud technology, rising mobile device utilization by the organization's demand for better commercial devices, and also the rising adoption of bring your own device are boosting the market growth.
Mobile technologies are being adopted by a number of companies to improve the management of their business and operational functions has led to the demand for mobile application development platforms. User accessibility, functionalities, features, and great user experience are a few features of the mobile application development platforms, propelling the market growth of the global application development platform. The MADP also has applications in the healthcare section for generating mobile health applications that will help in treating individuals with chronic diseases effectively. Moreover, small and medium-sized enterprises are being encouraged by digitization and the emerging e-commerce industry to develop online shopping applications and spread their base of consumers. Thus, driving the Mobile Application Development Platform market revenue.
However, there are technical difficulties and rising costs hindering the growth of the market. Mobile application development is a composite process and requires a high level of technical experts to develop the applications even after the inclusion of the mobile application development platform. These technical difficulties in developing the apps are making the companies invest in third-party developers, thus affecting the growth of the market.
Mobile Application Development Platform Market Segment Insights
Mobile Application Development Platform Deployment Type Insights
The global Mobile Application Development Platform market segmentation, based on deployment type, includes on-premises and cloud. The cloud segment dominates the market, accounting for the largest market revenue due to the real-time deployment ease to companies and operational flexibility than on-premises deployment. It provides several benefits, like minimized operational costs, a simple deployment process, improved scalability in regard to connected resources, and a cost-effective cloud-based solution. It avails the highest level of data security and reliability, which increases the share of their deployment in the forecast years.
Mobile Application Development Platform Organization Size Insights
The global Mobile Application Development Platform market segmentation, based on organization size, includes small & medium businesses and large enterprises. The small & medium businesses segment dominates the market due to the increase in business with a mobile app providing more rapidity and convenience for its clients. The mobile app managing the loyalty of customers is very crucial for SMEs to form the initial base for them. Mobile application development has grown with an increase in small and medium enterprises building their own native Mobile App Development.
Figure 2: The Global Mobile Application Development Platform Market by Organization Size, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Mobile Application Development Platform Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific Mobile Application Development Platform market dominates the market due to rising demand for advanced technologies and innovative developments in this region, and the developing countries in this region are the largest producers and the consumers of cost-effective smartphones. The favorable initiatives of the government are boosting digitization in this region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: GLOBAL MOBILE APPLICATION DEVELOPMENT PLATFORM MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North American Mobile Application Development Platform market accounts for the second-largest market revenue due to the availability of major market players in the global market of mobile application development. Further, the US Mobile Application Development Platform market held the largest market revenue, and the Canadian Mobile Application Development Platform market was the fastest-growing market in the European region.
The European Mobile Application Development Platform Market is expected to grow at a rapid CAGR from 2023 to 2032. This is due to the early adoption of innovative technologies throughout a large number of enterprises. Moreover, China’s Mobile Application Development Platform market held the largest market share, and the Indian Mobile Application Development Platform market was the fastest-growing market in the Asia-Pacific region.
Mobile Application Development Platform Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Mobile Application Development Platform market grow even more. Market participants are also undertaking a various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Mobile Application Development Platform industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Mobile Application Development Platform industry to benefit clients and increase the market sector. In recent years, the Mobile Application Development Platform industry has offered some of the most significant advantages to the commercial section. Major players in the Mobile Application Development Platform market, including IBM Corporation, Jigx inc, Yudiz Solutions Ltd., Kony Inc., EchoStar Corporation, Oracle Corporation, Progress Software Corporation, Halosys, ViaSat Inc., Globo, and others, are attempting to increase market demand by investing in research and development operations.
IBM is a multinational technology company which is headquartered in Armonk, New York. It was founded as the Computing-Tabulating-Recording Company in the year 1911 and was later renamed IBM in 1924. IBM is one of the largest IT companies globally, operating in more than 170 countries. The company specializes in computer middleware, software, and hardware and offers consulting services and hosting in areas ranging from mainframe computers to nanotechnology. It is the largest industrial research organization that has 19 research facilities throughout the country. In June 2016, MobileFirst Foundation design was launched by IBM as a mobile application development platform that offers a range of characteristics related to cloud technology. It is the V8.0 version that empowers organizations to take a radically simplified approach to managing, building, and updating their mobile applications.
Jigx Inc, founded in 2020, and headquartered in Seattle, is a company that uses the Jigx Platform to raise sales and mobilize business processes while minimizing the cost and time of mobile app development. In May 2023, they announced the general availability of the Jigx mobile platforms, providing the world of native mobile app development to a large number of developers in the world. All the developers can download Jigx Builder and offer their first enterprise-grade mobile app within a few days. Its powerful out-of-box functionality simplifies various capabilities for mobile business apps, like user authentication, backend data sources, offline syncing, branding, and publishing to app stores.
Key Companies in the Mobile Application Development Platform market include
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IBM Corporation
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Jigx inc
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Yudiz Solutions Ltd.
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Kony Inc.
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EchoStar Corporation
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Oracle Corporation
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Progress Software Corporation
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Halosys
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ViaSat Inc.
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Globo
Mobile Application Development Platform Industry Developments
The development platform Flowstate, which Alphabet released as its first product in 2023, is intended to fulfil some of those promises. Non-robotists can use the software to assist in creating processes for various hardware systems.
With the goal of becoming the top publisher of non-gaming mobile apps, mobile app publisher and development studio MWM today announced the establishment of its new publishing business unit targeted at the US market. This expansion is another step in MWM's attempts to create a global ecosystem of talented developers that will allow mobile consumers all over the world to use their cellphones for more than just media consumption. It is typically challenging to design proprietary software for these robotics systems, and it is incompatible with third-party systems.
The most recent version of Digital.ai's AI-powered DevOps platform, Corbett, was released in 2023 with the goal of enabling businesses to deliver applications with improved user experiences while boosting the productivity of software development teams. According to the business, Corbett has improved intelligence capabilities that allow teams and organisations, not just individuals, to better harness the power of AI to produce better software. From development through to production,
Digital.ai now centralises and integrates data from more sources, including Digital.ai products and third-party software tools, so teams can avoid siloed reports and analytics and utilise the power of AI to make predictions about potential outcomes based on past performance.
With the release of the visionOS software development kit in 2023, 3D parties will be able to start creating content for the Vision Pro. The $3,500 SDK is accessible at least six months before the headgear is actually made available for purchase in the United States. The system, which had a muted response when it was revealed at WWDC earlier this month, is relying on developer engagement to help generate excitement.
May 2023: Yudiz Solutions Ltd, an enterprise technology company that specializes in AI, gaming, and blockchain, received approval from NSE for an SME Initial Public Offering (IPO). Ahemdabad-based technology service provider plans to invest eight crore rupees to fund the state-of-the-art gaming studio and a multi-gaming platform.
January 2022: Solace Nutrition, a US-based medical nutrition company, bought R-Kane Nutritionals' assets for an unknown sum. This asset acquisition enables Solace Nutrition to develop synergy between both brands, accelerate growth, and establish a position in an adjacent nutrition sector. R-Kane Nutritionals is a firm established in the United States that specializes in high-protein meal replacement products for weight loss.
February 2021: Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.
Mobile Application Development Platform Market Segmentation
Mobile Application Development Platform Deployment Type Outlook
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On-Premises
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Cloud
Mobile Application Development Platform Organization Size Outlook
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Small & Medium Businesses
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Large Enterprises
Mobile Application Development Platform Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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