Mobile Application Testing Services Market Size

Mobile Application Testing Services Market Growth Projections and Opportunities

The proliferation of smartphones, coupled with the constant innovation in mobile technology, is driving a significant surge in mobile application usage. The Global System for Mobile Communications Association (GSMA) estimated that as of April 2019, there were 5 billion mobile phone users globally. This increasing smartphone ownership is directly contributing to higher application downloads and extended average time spent on mobile applications. The popularity of mobile-based platforms, including video streaming, gaming, and e-commerce, further amplifies the usage of mobile applications. In this landscape, mobile application testing services play a crucial role in ensuring the functionality and performance of applications by identifying and resolving bugs. Automated application testing is emerging as a key trend in the market, offering efficiency gains by reducing the need for manual testing and speeding up the testing process. This not only streamlines the development lifecycle but also enhances the overall quality of mobile applications. However, the growth of the mobile application testing services market is hampered by a lack of technical expertise in the industry.

Several industries, including Banking, Financial Services and Insurance (BFSI), Information Technology (IT) and telecommunications, retail, and media, are making substantial investments in application development to expand their customer base. Mobile application testing service providers play a pivotal role in this scenario, conducting various tests to ensure the feasibility and functionality of applications across diverse platforms and devices. The global mobile application testing services market is poised to register an impressive Compound Annual Growth Rate (CAGR) of 20.3% during the forecast period from 2019 to 2026. In 2018, North America led the market with a substantial 38.0% share, followed by Asia-Pacific with 26.0% and Europe with 25.4%. The North American market's dominance can be attributed to its well-established infrastructure, allowing for the rapid implementation of advanced technologies. The region's high demand for mobile application testing services across diverse businesses is further propelling market growth.

Additionally, North America is an early adopter of mobile application testing services, with significant technical expertise in developing various tools for testing mobile applications. The region includes countries such as the United States, Canada, and Mexico. Europe, too, presents a promising market for mobile application testing services, driven by the increasing ownership of smartphones and the subsequent rise in the adoption of mobile-based applications. Countries like Germany, the UK, and France are witnessing companies outsourcing application testing to other countries, including Singapore, Malaysia, and India, due to a shortage of technical expertise locally. This trend is contributing to the growth of the mobile application testing services market in the European region.