Mobile Marketing Market size is projected to grow from USD 30.5122 Billion in 2024 to USD 122.74 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 19.00% during the forecast period (2024-2032). Additionally, the market size for mobile marketing was valued at USD 25.01 Billion in 2023.
Increased digital trends in the industry, which include a desire for telecom network development and a change in emphasis toward mobile advertising, are the key market drivers contributing to market growth and expansion.
Figure 1: Mobile Marketing Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Growing digital trends in the industry are driving the market growth
The market CAGR for mobile marketing is driven by the rising Increased digital trends in the industry. The social and economic market outlook has shifted, causing the mobile marketing business to increase rapidly. Several companies have implemented strategic initiatives to increase general goods revenue and profit margins through mobile marketing in light of the rising acceptance of the on-demand company structure, the omnichannel purchasing procedure, and the need for customization in buyer behavior. In addition, market share growth is expected to benefit from software improvements such as incorporating statistics and AI into mobile apps. Given that the whole data structure comprises information in organized and unorganized forms, the developing issues with combining electronic data interchange and data synchronization are expected to limit the growth of the mobile marketing industry.
Additionally, augmented reality and artificial Intelligence are expected to grow in the retail industry, allowing firms to analyze customer behavior and present information better accordingly. It also provides a quick and easy way to engage with target consumers and helps reduce paper expenses. It permits the incorporation of fresh, cutting-edge advertising approaches into existing marketing strategies, increasing their effect and accessibility among target consumers.
One of the essential aspects expected to influence the industry directly is the increasing usage of omnichannel platforms. According to data, around 60% of customers prefer to purchase online, 30% like shopping in shops, and 10% prefer a combination of the two. One of the primary aspects influencing online marketing and purchasing experiences has been the simple accessibility of such platforms and excellent network connectivity. As more organizations embrace work-from-home policies within the global epidemic, the need for cloud-based services has increased, requiring enterprises to concentrate on effective consumer surveys and knowledge to supply perfect behavior and services.
For instance, according to several polls performed by various firms, over 90 percent of young people use cell phones to obtain information or material. Around 49% of users of smartphones visit search engines via mobile internet. Such aspects are expected to generate development prospects for the leading players in the mobile marketing industry. Thus, it is anticipated that demand for Mobile Marketing will increase throughout the projection timeframe due to the rising Increased digital trends in the industry. Thus, driving the Mobile Marketing market revenue.
The global Mobile Marketing market segmentation, based on User-Type includes Large Enterprises and Small & Medium Enterprises. The large enterprises segment dominated the market, accounting for 54% of market revenue (USD 11.1 Billion) in 2022. They are improving the visual aspect of advertising via the use of emerging technologies such as Intelligence and augmented reality, increasing viewers' involvement. The expansion of mobile and customer desire for smartphones contribute to the growth. Small & Medium Enterprisesare expected to grow and expand significantly during the projected time frame, boosting overall market demand.
Figure 2: Mobile Marketing Market, by Solution, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The global Mobile Marketing market segmentation, based on Solution, includes Mobile Web, Location Based Marketing, Mobile Email, and In-App Messages. The location-based marketing category generated the highest market revenue of about 39% (USD 8 billion) 2022. These platforms provide customers with helpful information about consumer behavior. Mobile marketing solutions also include linked analytics applications that give enhanced insights into consumer behavior.
The global Mobile Marketing market segmentation, based on Vertical, includes Media & Entertainment, Retail & E-commerce, Travel & Logistics, and Telecom & IT. The retail & e-commerce segment dominated the market, accounting for 36% of market revenue (USD 7.78 Billion) in 2022. This is owing to a growth in internet merchants and a significant shift in customer purchasing behaviors towards e-commerce due to its numerous benefits, such as speedy delivery and a diverse product selection. Media & Entertainment is expected to grow significantly at the fastest growth rate during the projected timeframe, boosting overall market demand.
By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Mobile Marketing market area will dominate this market during the projected timeframe, owing to the most significant smartphone penetration rate, as well as the presence of plenty of mobile advertising companies influence. Over-the-top (OTT) material is also expected to surge, significantly accelerating development and boosting market growth in the North American region.
Further, the significant countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: Mobile Marketing Market Share by Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe region’s Mobile Marketing market accounts for the second-highest market share due to the increasing smartphone use, higher expenditures in telecom network expansion, and higher corporate understanding of the advantages of mobile marketing. Further, the German Mobile Marketing market holds the largest market share, and the UK Mobile Marketing market is expected to grow and expand significantly in the European region during the projected timeframe.
The Asia-Pacific Mobile Marketing Market is expected to increase during the projected timeframe. This is due to connectivity improvements, growth in the total number of distinctive smartphone users, greater adoption of 4G and 3G networks, and increased awareness among companies will drive the market growth. Moreover, China’s Mobile Marketing market dominates the market share, and the Indian Mobile Marketing market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.
Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Mobile Marketing market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Mobile Marketing industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global Mobile Marketing industry to benefit customers and capture untapped market share and revenue. The Mobile Marketing industry has recently offered significant advantages to the retail and E-commerce industry. Moreover, more industry participants are utilizing and adopting cutting-edge technology has grown substantially. Major players in the Mobile Marketing market, including Argus Cyber Security (Israel), Secunet AG (Germany), NXP Semiconductors N.V. (Netherlands,) NNG Software Developing, And Commercial Llc. (Hungary), Intel Corporation (US), Harman International Industries Inc. (US), Karamba Security (Israel), Cisco Systems Inc. (US), Intel Corporation (US), and Escrypt Embedded Systems (Germany) are attempting to expand the market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
IBM (International Business Machines) is a computer, technology, and IT consulting firm headquartered in the United States. It is the world's largest technology business and the second most valuable worldwide brand. It produces and sells software and computer components, web hosting, and consulting services in fields including mainframe systems and nanotechnology. On June 16, 1911, Charles Ranlett Flint and Thomas J. Watson Sr. created the corporation, which is located in Armonk, New York. IBM and MBZUAI established their alliance for deep artificial Intelligence (AI) studies in May 2022. This cooperation intends to harness AI skills in the healthcare industry to advance goals related to sustainability and in the field of Natural Language Processing (NLP), which will involve Arabic.
Alphabet Inc. serves as Google's holding corporation. The firm was launched on October 2, 2015, and is based in Mountain View, California. The Company offers web-based search, ads, maps, applications for software, operating systems for mobile devices, user content, business solutions, trade, and hardware goods through its subsidiaries. The core Google company (the 'Google business') will encompass search, advertisements, maps, applications, YouTube, Android, and the underlying technological infrastructure under the new operational structure. Alphabet's principal subsidiary is Google, although it also has Calico, DeepMind, GV, CapitalG, X, Google Fibre, Waymo, Jigsaw, Wing, and Loon, Verily. Alphabet, Inc. confirmed its takeover of Mandiant, Inc. in March 2022. This acquisition will assist Google Cloud in strengthening its current security posture
Argus Cyber Security (Israel)
Secunet AG (Germany)
NXP Semiconductors NV (Netherlands)
NNG Software Developing And Commercial Llc. (Hungary)
Intel Corporation (US.)
Harman International Industries Inc. (US.)
Karamba Security (Israel)
Cisco Systems Inc. (US.)
Intel Corporation (US.)
Escrypt Embedded Systems (Germany).
May 2022: IBM and MBZUAI established their alliance for deep artificial Intelligence (AI) studies in May 2022. This cooperation intends to harness AI skills in the healthcare industry to advance goals related to sustainability and in the field of Natural Language Processing (NLP), which will involve Arabic.
May 2022: IBM and AWS inked a partnership agreement in May 2022 intending to offer IBM SAS on AWS, enabling clients simple and immediate access to the software.
March 2022: Alphabet, Inc. confirmed its takeover of Mandiant, Inc. in March 2022. This acquisition will assist Google Cloud in strengthening its current security posture.
Large Enterprise
Small & Medium Enterprises
Mobile Web
Location Based Marketing
Mobile Email
In-App Messages
Media & Entertainment
Retail & E-commerce
Travel & Logistics
Telecom & IT
US
Canada
Germany
France
UK
Italy
Spain
Rest of Europe
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Middle East
Africa
Latin America
| Attribute/Metric | Details |
| Market Size 2023 | USD 25.01 Billion |
| Market Size 2024 | USD 30.5122 Billion |
| Market Size 2032 | USD 122.74 Billion |
| Compound Annual Growth Rate (CAGR) | 19.00% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | User-Type, Solution, Vertical, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Argus Cyber Security (Israel), Secunet AG (Germany), NXP Semiconductors NV (Netherlands,) NNG Software Developing, And Commercial Llc. (Hungary), Intel Corporation (US), Harman International Industries Inc. (US), Karamba Security (Israel), Cisco Systems Inc. (US), Intel Corporation (US), and Escrypt Embedded Systems (Germany) |
| Key Market Opportunities | Given present-day portable creativity, SMEs in all sectors and areas are now tapping Mobile Marketing Business Opportunities. |
| Key Market Dynamics | Mobile Marketing Trends in the industry include a desire for telecom network development and a change in emphasis toward mobile advertising. |
Mobile Marketing Market Highlights:
Frequently Asked Questions (FAQ) :
The global Mobile Marketing market size was valued at USD 25.01 Billion in 2023.
The global market is projected to grow at a CAGR of 19.00% during the forecast period, 2024-2032.
North America had the largest share of the global market
The key players in the market are Argus Cyber Security (Israel), Secunet AG (Germany), NXP Semiconductors NV (Netherlands,) NNG Software Developing, And Commercial Llc. (Hungary), Intel Corporation (US), Harman International Industries Inc. (US), Karamba Security (Israel), Cisco Systems Inc. (US), Intel Corporation (US), and Escrypt Embedded Systems (Germany).
The Large Enterprise category dominated the market in 2022.
Location Based Marketing has the largest share of the global market.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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