Mobile Money Market

Increased adoption of mobile POS is driving the market growth

Mobile point of sale has significantly enhanced cellphones' ability to collect payments right away. All businesses are now able to do away with in-person and brick-and-mortar transactions thanks to mPOS technology. Using mPOS devices minimises liability since they lessen the risk of security breaches and make following requirements easier and faster. The mPOS gadget does not save card information, and transactions are encrypted. Thanks to the use of biometrics like fingerprint and facial recognition with mPOS, mobile money payments can now have an extra layer of protection.

Employees can view past transactions, a history of online purchases and browsing, loyalty points, and other information using MPOS to better understand client requirements. 

These features have increased customer satisfaction while also enhancing worker performance. An important factor accelerating market growth is the expansion of government initiatives to support the cashless economy. Other factors include an increase in the adoption of digital payment-based business models by organisations, improvement in the efficiency of mobile money transactions, and increased overall spending, all of which can encourage businesses to invest in developing new mobile payment technologies.

Additionally, growing flexibility in using mobile money to draw in more business, an increase in NFC-enabled device availability, and increased R&D activity in the market will all lead to new prospects for the mobile money market during the aforementioned forecast period.

The growth of the mobile money market is being driven by the rise in the usage of mobile phones. The exponential expansion in the number of mobile users is due to the increased possibilities for financial transactions on mobile devices. Mobile money systems can open up a wide range of untapped market opportunities for online financial service providers because the majority of people have not yet embraced this technology. Companies can access new submarkets like micropayments, data-based financial services, and potential digital markets by expanding their digital financial capabilities.

The improvement in mobile money transaction efficiency has increased overall spending, which has prompted businesses to focus on this technology's development. The speed of transactions has increased with the usage of transaction modalities like NFC/smart cards. The use of mobile banking services, which offer excellent transactional security, is growing worldwide. The growth of e-commerce websites has also boosted the volume of online transactions, which has fueled the growth of the mobile money market.

Mobile phone adoption is on the rise, which is changing the dynamics of digital financial solutions and driving up the number of people using mobile money. By offering mobile money solutions, financial institutions may have the chance to grow their customer base. Increased total expenditure may result from improved mobile money transaction efficiency, which may motivate businesses to continue developing this technology. The speed of transactions has increased with the usage of transaction modalities like NFC/smart cards. Mobile banking services that provide high transactional security are becoming more and more popular worldwide.

An advantage for the mobile money market can be attributed to the growth of e-commerce websites, which has also increased the volume of online transactions. However, reliability difficulties and a lack of accessibility to the financial institutions offering mobile money systems may be some reasons limiting the market's expansion. Thus, driving the Mobile Money market revenue.

The proliferation of smartphones globally appears to be a primary driver of the Global Mobile Money Market Industry. As of 2024, the number of smartphone users is projected to reach approximately 4.67 billion, facilitating easier access to mobile money services. This trend is particularly pronounced in developing regions, where mobile devices serve as the primary means of financial transactions. The convenience and accessibility offered by smartphones enable users to perform transactions, pay bills, and transfer money seamlessly. Consequently, the Global Mobile Money Market Industry is likely to experience substantial growth as smartphone penetration continues to rise.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Mobile Money Market dominated this market in 2022 (45.80%). By creating cutting-edge technologies like contactless payments, direct carrier billing, mobile banking, and near-field communication, North America is taking the lead on the innovation front. Numerous cutting-edge market leaders, such as Microsoft Corporation and PayPal Holdings, Inc., are based in this region. A high rate of internet use, the growth of e-commerce, online payment, and micropayment options have all contributed to the market's appeal in North America. Further, the U.S.

Mobile Money market held the largest market share, and the Canada Mobile Money market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: MOBILE MONEY MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Mobile Money market accounted for the healthy market share in 2022. The widespread government support and sponsorship of banking and mobile money applications has increased the use of mobile money, boosting both the revenue and stock value of the companies who developed the technology. Further, the German Mobile Money market held the largest market share, and the U.K Mobile Money market was the fastest growing market in the European region.

The Asia Pacific Mobile Money market is expected to register significant growth from 2023 to 2032. As a result of the high daily user traffic on mobile payment apps, Asian countries hold the top rankings. The second-highest profit-generating platform in China is WeChat Pay, behind Alipay. India has done the best out of all the regional markets at embracing apps that accept payments via mobile money. Moreover, China’s Mobile Money market held the largest market share, and the Indian Mobile Money market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Mobile Money market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Mobile Money Industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Mobile Money Industry to benefit clients and increase the market sector. In recent years, the Mobile Money Industry has offered some of the most significant advantages to medicine. Major players in the Mobile Money market, including WeChat Pay, Alipay, Paypal, Apple Pay, Samsung Pay, Amazon Pay, Chase Pay, and Google Pay, are attempting to increase market demand by investing in research and development operations.

A subsidiary of Alphabet Inc., Google LLC (Google) offers internet search and advertising services. The corporation works on a number of industries, including enterprise and hardware products, advertising, search, platforms and operating systems, and. Mountain View, California, in the US, is home to Google's headquarters. Targeting small and medium-sized enterprises, Google, a supplier of digital payments, introduced Google Pay for business apps in November 2019. These apps allow users to transfer every rupee they earn from sales directly into a bank account that is connected to the UPI.

Digital payments and technology platform provider PayPal Holdings Inc. It offers technology and payment options that make it easier for customers and businesses to accept payments via mobile, in-app, and web channels. The business also provides other value-added services like invoicing, gateway services, working capital and short-term business financing, and these. The headquarters of PayPal are in San Jose, California, in the US. In order to introduce Xoom, PayPal's international money transfer service in Jamaica, in November 2019, the company teamed up with Paykii, a well-known provider of bill platforms.